Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| Table/Chart: Tabular Data Analysis | 2 | 1 |
| Table/Chart: Chart 19 Key Industry Trends for Tissue and Hygiene | 3 | 1 |
| Table/Chart: Tabular Data Analysis | 3 | 1 |
| Wipes in Germany - Category Analysis | 4 | 1 |
| Key Data Insights | 4 | 1 |
| 2025 Developments | 4 | 1 |
| Affordability and convenience drive consumer loyalty in baby wipes | 4 | 1 |
| Key Industry Trends | 4 | 1 |
| Affordability | 4 | 1 |
| Graph - Chart 1 Key Industry Trends for Wipes | 4 | 1 |
| Premiumisation | 4 | 1 |
| Sustainability | 4 | 1 |
| WIPES IN GERMANY | 5 | 1 |
| Industry Performance | 5 | 1 |
| Affordability and convenience drive consumer loyalty in baby wipes | 5 | 1 |
| Sustainability trends drive innovation in wipes | 5 | 1 |
| Chart 2 Tempo Launches Moist Toilet Paper with Flax | 5 | 1 |
| Graph - WIPES IN GERMANY | 6 | 1 |
| Wellness-focus and quality ingredients drive premiumisation | 6 | 1 |
| Graph - Chart 3 Lillydoo Prebiotic Wipes | 6 | 1 |
| Graph - With prebiotics to support the skin barrier | 7 | 1 |
| Graph - Chart 4 Value Sales 2020-2030 | 7 | 1 |
| WIPES IN GERMANY | 8 | 1 |
| Graph - Sales of Wipes Retail rsp EUR million Current | 8 | 1 |
| Graph - Chart 5 Value Sales by Category 2025 | 8 | 1 |
| WIPES IN GERMANY | 9 | 1 |
| Graph - Sales of Wipes by Category Retail rsp EUR million Current | 9 | 1 |
| WIPES IN GERMANY | 10 | 1 |
| Multifunctional formats and skin health claims to fuel growth | 10 | 1 |
| Eco-focussed innovation to accelerate as regulations drive sustainability | 10 | 1 |
| Chart 6 Analyst Insight for Wipes | 10 | 1 |
| WIPES IN GERMANY | 11 | 1 |
| Graph - Forecast Sales of Wipes Retail rsp EUR million Current - % Y-O-Y Growth | 11 | 1 |
| Graph - Chart 8 Forecast Value Sales by Category 2025-2030 | 11 | 1 |
| WIPES IN GERMANY | 12 | 1 |
| Forecast Sales of Wipes by Category | 12 | 1 |
| Graph - Retail EUR million Current Value RSP CAGR 2025-2030 | 12 | 1 |
| Competitive Landscape | 12 | 1 |
| WIPES IN GERMANY | 13 | 1 |
| Graph - Chart 10 Brand Shares 2025 | 13 | 1 |
| Table/Chart: Company Shares of Wipes % Share (GBO) - Retail Value RSP - 2025 | 13 | 1 |
| Table/Chart: Tabular Data Analysis | 13 | 1 |
| WIPES IN GERMANY | 14 | 1 |
| Channels | 14 | 1 |
| Health and beauty specialists capture shoppers seeking variety and private label | 14 | 1 |
| Table/Chart: Brand Shares of Wipes % Share (LBN) - Retail Value RSP 2025 | 14 | 1 |
| Table/Chart: Tabular Data Analysis | 14 | 1 |
| WIPES IN GERMANY | 15 | 1 |
| Graph - Retail Channels for Wipes Retail Value RSP 2020-2025 | 15 | 1 |
| WIPES IN GERMANY | 16 | 1 |
| Political | 16 | 1 |
| Graph - Economic | 16 | 1 |
| Graph - Chart 13 Real GDP Growth 2020-2030 | 16 | 1 |
| Graph - Chart 14 Inflation 2020-2030 | 16 | 1 |
| WIPES IN GERMANY | 17 | 1 |
| Inflation | 17 | 1 |
| Graph - Annual Rates of Inflation % | 17 | 1 |
| Consumer Context | 17 | 1 |
| Graph - Chart 15 Consumer Context for Wipes | 17 | 1 |
| WIPES IN GERMANY | 18 | 1 |
| Graph - Population | 18 | 1 |
| Graph - Chart 17 Consumer Expenditure 2020-2030 | 18 | 1 |
| Graph - Population by Generation Share of total population % | 19 | 1 |
| Country Reports Disclaimer | 19 | 1 |
| Tissue and Hygiene in Germany - Industry Overview | 20 | 1 |
| Executive Summary | 20 | 1 |
| Affordability fuelled growth amid cautious spending habits | 20 | 1 |
| Key Data Insights | 20 | 1 |
| Key Industry Trends | 20 | 1 |
| WIPES IN GERMANY | 21 | 1 |
| Graph - Affordability | 21 | 1 |
| Premiumisation | 21 | 1 |
| Sustainability | 21 | 1 |
| Industry Performance | 21 | 1 |
| Graph - WIPES IN GERMANY | 22 | 1 |
| Graph - WIPES IN GERMANY | 23 | 1 |
| Tena's sustainability initiatives strengthen consumer trust and loyalty | 23 | 1 |
| WIPES IN GERMANY | 24 | 1 |
| Graph - Sales of Tissue and Hygiene Retail rsp EUR million Current | 24 | 1 |
| Graph - Chart 23 Value Sales by Category 2025 | 24 | 1 |
| WIPES IN GERMANY | 25 | 1 |
| Graph - Sales of Tissue and Hygiene by Category Retail rsp EUR million Current | 25 | 1 |
| What's Next? | 25 | 1 |
| WIPES IN GERMANY | 26 | 1 |
| Eco-efficient innovation and sustainability to be a competitive advantage | 26 | 1 |
| Smart hygiene solutions and digitalisation to reshape product strategies | 26 | 1 |
| Chart 24 Analyst Insight for Tissue and Hygiene | 26 | 1 |
| WIPES IN GERMANY | 27 | 1 |
| Graph - Forecast Sales of Tissue and Hygiene Retail rsp EUR million Current - % Y-O-Y Growth | 27 | 1 |
| Graph - Chart 26 Forecast Value Sales by Category 2025-2030 | 27 | 1 |
| WIPES IN GERMANY | 28 | 1 |
| Forecast Sales of Tissue and Hygiene by Category | 28 | 1 |
| Graph - Retail EUR million Current Value RSP CAGR 2025-2030 | 28 | 1 |
| Competitive Landscape | 28 | 1 |
| Aldi group and procter & gamble reinforce leadership as private label gains ground | 28 | 1 |
| WIPES IN GERMANY | 29 | 1 |
| Chart 27 Company Shares 2025 | 29 | 1 |
| Table/Chart: Company Shares of Tissue and Hygiene % Share (GBO) - Retail Value RSP - 2025 | 29 | 1 |
| Table/Chart: Tabular Data Analysis | 29 | 1 |
| WIPES IN GERMANY | 30 | 1 |
| Channels | 30 | 1 |
| Discounters extend lead as consumers favour lower prices | 30 | 1 |
| Table/Chart: Brand Shares of Tissue and Hygiene % Share (LBN) - Retail Value RSP 2025 | 30 | 1 |
| Table/Chart: Tabular Data Analysis | 30 | 1 |
| WIPES IN GERMANY | 31 | 1 |
| Graph - Chart 29 Retail Channels 2020-2025 | 31 | 1 |
| WIPES IN GERMANY | 32 | 1 |
| Political | 32 | 1 |
| Graph - Economic | 32 | 1 |
| Graph - Chart 31 Real GDP Growth 2020-2030 | 32 | 1 |
| Graph - Chart 32 Inflation 2020-2030 | 32 | 1 |
| WIPES IN GERMANY | 33 | 1 |
| Graph - Inflation | 33 | 1 |
| Consumer Context | 33 | 1 |
| Graph - Chart 33 Consumer Context for Tissue and Hygiene | 33 | 1 |
| WIPES IN GERMANY | 34 | 1 |
| Graph - Population | 34 | 1 |
| Graph - Chart 35 Consumer Expenditure 2020-2030 | 34 | 1 |
| Graph - Population by Generation Share of total population % | 35 | 1 |
| Country Reports Disclaimer | 35 | 1 |
