Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| Table/Chart: 1 | 2 | 1 |
| Table/Chart: Tabular Data Analysis | 2 | 1 |
| List of Contents and Tables (CONT) | 3 | 1 |
| Wipes in Canada - Category Analysis | 4 | 1 |
| Key Data Insights | 4 | 1 |
| 2025 Developments | 4 | 1 |
| Consumers respond to economic pressures by trading down and seeking value | 4 | 1 |
| Key Industry Trends | 4 | 1 |
| Affordability | 4 | 1 |
| Surge of E-commerce | 4 | 1 |
| Clean Wellness | 4 | 1 |
| WIPES IN CANADA | 5 | 1 |
| Industry Performance | 5 | 1 |
| Consumers respond to economic pressures by trading down and seeking value | 5 | 1 |
| Graph - Chart 2 Consumers Look for Affordable Wipes Such as Walmart's Equate Unscented Baby Wipes | 5 | 1 |
| Walmart's private label and waterwipes capture distinct shopper needs | 5 | 1 |
| WIPES IN CANADA | 6 | 1 |
| E-commerce broadens access to premium and value-driven wipe options | 6 | 1 |
| Graph - WIPES IN CANADA | 7 | 1 |
| Graph - Chart 4 Value Sales 2020-2030 | 7 | 1 |
| WIPES IN CANADA | 8 | 1 |
| Graph - Retail rsp CAD million Current | 8 | 1 |
| WIPES IN CANADA | 9 | 1 |
| E-commerce to further integrate itself as a key channel | 9 | 1 |
| Municipal campaigns and sustainability pressures force innovation in wipes | 9 | 1 |
| Chart 6 Analyst Insight for Wipes | 9 | 1 |
| WIPES IN CANADA | 10 | 1 |
| Graph - Forecast Sales of Wipes Retail rsp CAD million Current - % Y-O-Y Growth | 10 | 1 |
| Graph - Chart 8 Forecast Value Sales by Category 2025-2030 | 10 | 1 |
| WIPES IN CANADA | 11 | 1 |
| Forecast Sales of Wipes by Category | 11 | 1 |
| Graph - Retail CAD million - Current Value RSP CAGR 2025-2030 | 11 | 1 |
| Competitive Landscape | 11 | 1 |
| Procter & gamble inc leverages brand strength to sustain leadership | 11 | 1 |
| WIPES IN CANADA | 12 | 1 |
| Company Shares of Wipes | 12 | 1 |
| Graph - Chart 10 Brand Shares 2025 | 12 | 1 |
| Table/Chart: % Share (GBO) = Retail Value RSP - 2025 | 12 | 1 |
| Table/Chart: Tabular Data Analysis | 12 | 1 |
| WIPES IN CANADA | 13 | 1 |
| Brand Shares of Wipes | 13 | 1 |
| Channels | 13 | 1 |
| Supermarkets and health and beauty specialists continue to lead as retail channels | 13 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP - 2025 | 13 | 1 |
| Table/Chart: Tabular Data Analysis | 13 | 1 |
| WIPES IN CANADA | 14 | 1 |
| E-commerce and direct-to-consumer models shift manufacturer distribution focus | 14 | 1 |
| Graph - Chart 11 Retail Channels 2020-2025 | 14 | 1 |
| WIPES IN CANADA | 15 | 1 |
| Graph - Retail Channels for Wipes Retail Value RSP 2020-2025 | 15 | 1 |
| Graph - Chart 12 Economic Context for Wipes | 15 | 1 |
| WIPES IN CANADA | 16 | 1 |
| Graph - Political | 16 | 1 |
| Graph - Economic | 16 | 1 |
| Graph - Technological | 16 | 1 |
| Graph - Chart 13 Real GDP Growth 2020-2030 | 16 | 1 |
| WIPES IN CANADA | 17 | 1 |
| Inflation | 17 | 1 |
| Graph - Annual Rates of Inflation % | 17 | 1 |
| Consumer Context | 17 | 1 |
| Population | 17 | 1 |
| Graph - Income and Expenditure | 17 | 1 |
| Lifestyles | 17 | 1 |
| WIPES IN CANADA | 18 | 1 |
| Graph - Growth % | 18 | 1 |
| Graph - Chart 17 Consumer Expenditure 2020-2030 | 18 | 1 |
| Graph - Population by Generation Share of total population % | 19 | 1 |
| Country Reports Disclaimer | 19 | 1 |
| Tissue and Hygiene in Canada - Industry Overview | 20 | 1 |
| Executive Summary | 20 | 1 |
| Brands balance premium push with demands from cost-conscious consumers | 20 | 1 |
| Key Data Insights | 20 | 1 |
| Key Industry Trends | 20 | 1 |
| Premiumisation | 20 | 1 |
| Sustainability | 20 | 1 |
| Clean Wellness | 20 | 1 |
| WIPES IN CANADA | 21 | 1 |
| Industry Performance | 21 | 1 |
| Brands balance premium push with demands from cost-conscious consumers | 21 | 1 |
| Graph - Chart 20 Canadian Tissues Brand Cascades Launches a New Line of Premium Toilet Paper in 2025 | 21 | 1 |
| Consumer demand for gentle and clean wellness solutions continues | 22 | 1 |
| Graph - Chart 21 Waterwipes Launches New and Improved Sensitive Newborn & Baby Wipes | 22 | 1 |
| Sustainable demands expand eco-friendly menstrual care | 22 | 1 |
| WIPES IN CANADA | 23 | 1 |
| Graph - Chart 22 Iris + Arlo Organic Pads | 23 | 1 |
| Graph - Chart 23 Value Sales 2020-2030 | 23 | 1 |
| WIPES IN CANADA | 24 | 1 |
| Graph - Sales of Tissue and Hygiene Retail rsp CAD million Current | 24 | 1 |
| Graph - Chart 24 Value Sales by Category 2025 | 24 | 1 |
| WIPES IN CANADA | 25 | 1 |
| Graph - Sales of Tissue and Hygiene by Category Retail rsp CAD million Current | 25 | 1 |
| Premiumisation to drive growth through retail tissue and adult incontinence | 25 | 1 |
| WIPES IN CANADA | 26 | 1 |
| Retailers to strengthen omnichannel strategies as e-commerce accelerates | 26 | 1 |
| Continued sustainability focus to reshape product development and consumer loyalty | 26 | 1 |
| WIPES IN CANADA | 27 | 1 |
| Graph - Chart 26 Forecast Value Sales 2020-2030 | 27 | 1 |
| Graph - Chart 27 Forecast Value Sales by Category 2025-2030 | 27 | 1 |
| WIPES IN CANADA | 28 | 1 |
| Forecast Sales of Tissue and Hygiene by Category | 28 | 1 |
| Graph - Retail CAD million Current Value RSP CAGR 2025-2030 | 28 | 1 |
| Competitive Landscape | 28 | 1 |
| Procter & gamble and kruger strengthen brand leadership through broad retail reach | 28 | 1 |
| WIPES IN CANADA | 29 | 1 |
| Chart 28 Company Shares 2025 | 29 | 1 |
| Company Shares of Tissue and Hygiene | 29 | 1 |
| Graph - Chart 29 Brand Shares 2025 | 29 | 1 |
| Table/Chart: % Share (GBO) - Retail Value RSP - 2025 | 29 | 1 |
| Table/Chart: Tabular Data Analysis | 29 | 1 |
| WIPES IN CANADA | 30 | 1 |
| Brand Shares of Tissue and Hygiene | 30 | 1 |
| Channels | 30 | 1 |
| Supermarkets and hypermarkets retain in-store strength | 30 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP 2025 | 30 | 1 |
| Table/Chart: Tabular Data Analysis | 30 | 1 |
| WIPES IN CANADA | 31 | 1 |
| E-commerce accelerates as direct-to-consumer brands shift online shopping habits | 31 | 1 |
| Graph - Chart 30 Retail Channels 2020-2025 | 31 | 1 |
| WIPES IN CANADA | 32 | 1 |
| Graph - Retail Channels for Tissue and Hygiene Retail Value RSP 2020-2025 | 32 | 1 |
| Graph - Chart 31 Economic Context for Tissue and Hygiene | 32 | 1 |
| WIPES IN CANADA | 33 | 1 |
| Graph - Political | 33 | 1 |
| Graph - Economic | 33 | 1 |
| Technological | 33 | 1 |
| Graph - Chart 32 Real GDP Growth 2020-2030 | 33 | 1 |
| WIPES IN CANADA | 34 | 1 |
| Inflation | 34 | 1 |
| Graph - Annual Rates of Inflation % | 34 | 1 |
| Consumer Context | 34 | 1 |
| Population | 34 | 1 |
| Graph - Income and Expenditure | 34 | 1 |
| Lifestyles | 34 | 1 |
| WIPES IN CANADA | 35 | 1 |
| Graph - Population | 35 | 1 |
| Graph - Chart 36 Consumer Expenditure 2020-2030 | 35 | 1 |
| Graph - Population by Generation Share of total population % | 36 | 1 |
| Country Reports Disclaimer | 36 | 1 |
