Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| Economic Context | 2 | 1 |
| Economic Context (CONT) | 3 | 1 |
| Wine in Sweden - Category Analysis | 4 | 1 |
| Key Data Insights | 4 | 1 |
| 2025 Developments | 4 | 1 |
| Wine summary | 4 | 1 |
| Key Industry Trends | 4 | 1 |
| WINE IN SWEDEN | 5 | 1 |
| Market Polarisation | 5 | 1 |
| Graph - NoLo Revolution | 5 | 1 |
| Sustainable Packaging Growth | 5 | 1 |
| Industry Performance | 5 | 1 |
| WINE IN SWEDEN | 6 | 1 |
| Graph - Chart 2 Non Alcoholic Wine Gains Mainstream Traction through Systembolaget | 6 | 1 |
| Graph - WINE IN SWEDEN | 7 | 1 |
| Celebrity-backed premium labels and bag-in-box formats split demand | 7 | 1 |
| Chart 3 Volume Sales 2020-2030 | 7 | 1 |
| WINE IN SWEDEN | 8 | 1 |
| Graph - Total volume -Million litres | 8 | 1 |
| Graph - Chart 4 Volume Sales by Category 2025 | 8 | 1 |
| WINE IN SWEDEN | 9 | 1 |
| Graph - Total volume Million litres | 9 | 1 |
| Systembolaget's packaging push shifts demand to eco-formats | 9 | 1 |
| WINE IN SWEDEN | 10 | 1 |
| Graph - Chart 5 Bag-In-Box Wine Offers Lower Environmental Impact | 10 | 1 |
| Non alcoholic wine outpaces traditional styles as health focus rises | 10 | 1 |
| Price sensitivity and niche innovation reshape brand strategies | 10 | 1 |
| WINE IN SWEDEN | 11 | 1 |
| Graph - Chart 6 Forecast Volume Sales 2020-2030 | 11 | 1 |
| Graph - Chart 7 Forecast Volume Sales by Category 2025-2030 | 11 | 1 |
| Graph - WINE IN SWEDEN | 12 | 1 |
| Competitive Landscape | 12 | 1 |
| WINE IN SWEDEN | 13 | 1 |
| Graph - Chart 9 Company Shares 2025 | 13 | 1 |
| WINE IN SWEDEN | 14 | 1 |
| Table/Chart: % Share (GBO) = Total volume = 2025 | 14 | 1 |
| Table/Chart: Tabular Data Analysis | 14 | 1 |
| WINE IN SWEDEN | 15 | 1 |
| Channels | 15 | 1 |
| Systembolaget retains control as regulatory changes have limited impact | 15 | 1 |
| Table/Chart: % Share (LBN) - Total volume . 2025 | 15 | 1 |
| Table/Chart: Tabular Data Analysis | 15 | 1 |
| WINE IN SWEDEN | 16 | 1 |
| Farm sales offer new route for local producers but face barriers | 16 | 1 |
| Systembolaget's regulated model limits retail e-commerce and innovation | 16 | 1 |
| Economic Context | 16 | 1 |
| WINE IN SWEDEN | 17 | 1 |
| Political | 17 | 1 |
| Graph - Economic | 17 | 1 |
| Technological | 17 | 1 |
| Graph - Chart 12 Real Gdp Growth 2020-2030 | 17 | 1 |
| WINE IN SWEDEN | 18 | 1 |
| Graph - Annual Rates of Inflation % | 18 | 1 |
| Consumer Context | 18 | 1 |
| Population | 18 | 1 |
| Graph - Chart 14 Consumer Context for Wine | 18 | 1 |
| Graph - Income and Expenditure | 18 | 1 |
| Lifestyles | 18 | 1 |
| Graph - WINE IN SWEDEN | 19 | 1 |
| Graph - Chart 16 Population by Generation 2025 | 19 | 1 |
| WINE IN SWEDEN | 20 | 1 |
| Graph - Report closing date: 3 June 2026 | 20 | 1 |
| Alcoholic Drinks in Sweden - Industry Overview | 21 | 1 |
| Executive Summary | 21 | 1 |
| 2025 developments | 21 | 1 |
| Key Data Insights | 21 | 1 |
| Key Industry Trends | 21 | 1 |
| Market Polarisation | 22 | 1 |
| NoLo Revolution | 22 | 1 |
| Industry Performance | 22 | 1 |
| Major brewers and spirits companies expand lighter portfolios as moderation rises | 22 | 1 |
| WINE IN SWEDEN | 23 | 1 |
| Graph - WINE IN SWEDEN | 24 | 1 |
| Graph - Chart 19 Volume Sales 2020-2030 | 24 | 1 |
| WINE IN SWEDEN | 25 | 1 |
| Graph - Total volume -Million litres | 25 | 1 |
| Graph - Chart 20 Volume Sales by Category 2025 | 25 | 1 |
| WINE IN SWEDEN | 26 | 1 |
| Graph - Total volume Million litres | 26 | 1 |
| What's Next? | 26 | 1 |
| WINE IN SWEDEN | 27 | 1 |
| Niche brands and direct sales expand as regulation gradually eases | 27 | 1 |
| Health and premiumisation reshape product development and consumer choices | 27 | 1 |
| WINE IN SWEDEN | 28 | 1 |
| Graph - Chart 21 Forecast Volume Sales 2020-2030 | 28 | 1 |
| Graph - Chart 22 Forecast Volume Sales by Category 2025-2030 | 28 | 1 |
| WINE IN SWEDEN | 29 | 1 |
| Graph - Total volume Million litres CAGR 2025-2030 | 29 | 1 |
| Competitive Landscape | 29 | 1 |
| WINE IN SWEDEN | 30 | 1 |
| Graph - Chart 24 Company Shares 2025 | 30 | 1 |
| WINE IN SWEDEN | 31 | 1 |
| Table/Chart: % Share (GBO) = Total volume - = 2025 | 31 | 1 |
| Table/Chart: Tabular Data Analysis | 31 | 1 |
| WINE IN SWEDEN | 32 | 1 |
| Channels | 32 | 1 |
| Systembolaget maintains channel dominance as alternatives remain limited | 32 | 1 |
| Table/Chart: % Share (LBN) - Total volume - 2025 | 32 | 1 |
| Table/Chart: Tabular Data Analysis | 32 | 1 |
| WINE IN SWEDEN | 33 | 1 |
| E-commerce impact constrained by monopoly and regulatory structure | 33 | 1 |
| Market Background | 33 | 1 |
| Legislation | 33 | 1 |
| WINE IN SWEDEN | 34 | 1 |
| Drink Driving | 34 | 1 |
| Advertising | 34 | 1 |
| Smoking Ban | 34 | 1 |
| Opening Hours | 34 | 1 |
| WINE IN SWEDEN | 35 | 1 |
| On-Trade Establishments | 35 | 1 |
| Taxation and Duty Levies | 35 | 1 |
| Operating Environment | 35 | 1 |
| Contraband/parallel trade | 35 | 1 |
| WINE IN SWEDEN | 36 | 1 |
| Duty free | 36 | 1 |
| Cross-border/private imports | 36 | 1 |
| Economic Context | 36 | 1 |
| WINE IN SWEDEN | 37 | 1 |
| Political | 37 | 1 |
| Graph - Economic | 37 | 1 |
| Technological | 37 | 1 |
| Graph - Chart 27 Real Gdp Growth 2020-2030 | 37 | 1 |
| WINE IN SWEDEN | 38 | 1 |
| Graph - Annual Rates of Inflation % | 38 | 1 |
| Consumer Context | 38 | 1 |
| Population | 38 | 1 |
| Graph - Chart 29 Consumer Context for Alcoholic Drinks | 38 | 1 |
| Income and Expenditure | 38 | 1 |
| Lifestyles | 38 | 1 |
| Graph - WINE IN SWEDEN | 39 | 1 |
| Graph - Chart 31 Population by Generation 2025 | 39 | 1 |
| WINE IN SWEDEN | 40 | 1 |
| Graph - Report closing date: 3 June 2026 | 40 | 1 |
