Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| 2024 DEVELOPMENTS | 2 | 1 |
| PROSPECTS and OPPORTUNITIES | 2 | 1 |
| CATEGORY DATA | 2 | 1 |
| Table/Chart: 3 | 2 | 1 |
| Table/Chart: Tabular Data Analysis | 2 | 1 |
| KEY NEW PRODUCT LAUNCHES | 3 | 1 |
| MARKET INDICATORS | 3 | 1 |
| Table/Chart: 22 | 3 | 1 |
| Table/Chart: Tabular Data Analysis | 3 | 1 |
| Wine in Sweden - Category Analysis | 4 | 1 |
| KEY DATA FINDINGS | 4 | 1 |
| 2024 DEVELOPMENTS | 4 | 1 |
| Wine sees steep decline as consumers shift toward lighter and no/low-alcohol options | 4 | 1 |
| Innovation shaped by affordability, packaging, and organic positioning | 4 | 1 |
| Distribution dominated by systembolaget, while e-commerce expands reach | 4 | 1 |
| WINE IN SWEDEN | 5 | 1 |
| PROSPECTS and OPPORTUNITIES | 5 | 1 |
| Gradual recovery with rosé and non-alcoholic wines driving momentum | 5 | 1 |
| Sustainability and carbon footprint reduction to shape market practices | 5 | 1 |
| Innovation in grape varieties and local wine tourism to expand opportunities | 5 | 1 |
| WINE IN SWEDEN | 6 | 1 |
| CATEGORY DATA | 6 | 1 |
| Table 3 Sales of Wine by Category: % Total Volume Growth 2019-2024 | 6 | 1 |
| Table/Chart: million litres | 6 | 1 |
| Table/Chart: Tabular Data Analysis | 6 | 1 |
| Table/Chart: Table 2 Sales of Wine by Category: Total Value 2019-2024 | 6 | 1 |
| Table/Chart: % total volume growth | 6 | 1 |
| WINE IN SWEDEN | 7 | 1 |
| Table 4 Sales of Wine by Category: % Total Value Growth 2019-2024 | 7 | 1 |
| Table/Chart: Tabular Data Analysis | 7 | 1 |
| Table/Chart: % local currency, current value growth | 7 | 1 |
| Table/Chart: Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2019-2024 | 7 | 1 |
| Table/Chart: Table 6 Sales of Wine by Off-trade vs On-trade: Value 2019-2024 | 7 | 1 |
| WINE IN SWEDEN | 8 | 1 |
| Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2019-2024 | 8 | 1 |
| Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2019-2024 | 8 | 1 |
| Table 10 | 8 | 1 |
| Table/Chart: % volume growth | 8 | 1 |
| Table/Chart: Tabular Data Analysis | 8 | 1 |
| Table/Chart: % current value growth | 8 | 1 |
| Table/Chart: Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2019-2024 | 8 | 1 |
| Table/Chart: Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2019-2024 | 8 | 1 |
| WINE IN SWEDEN | 9 | 1 |
| Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2019-2024 | 9 | 1 |
| Table/Chart: % off-trade | 9 | 1 |
| Table/Chart: Tabular Data Analysis | 9 | 1 |
| Table/Chart: Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024 | 9 | 1 |
| WINE IN SWEDEN | 10 | 1 |
| Table/Chart: Tabular Data Analysis | 10 | 1 |
| Table/Chart: Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024 | 10 | 1 |
| Table/Chart: Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2021-2024 | 10 | 1 |
| WINE IN SWEDEN | 11 | 1 |
| Table/Chart: Tabular Data Analysis | 11 | 1 |
| Table/Chart: Table 16 GBO Company Shares of Champagne: % Total Volume 2020-2024 | 11 | 1 |
| WINE IN SWEDEN | 12 | 1 |
| Table/Chart: Table 17 NBO Company Shares of Champagne: % Total Volume 2020-2024 | 12 | 1 |
| Table/Chart: Tabular Data Analysis | 12 | 1 |
| Table/Chart: Table 18 LBN Brand Shares of Champagne: % Total Volume 2021-2024 | 12 | 1 |
| WINE IN SWEDEN | 13 | 1 |
| Table/Chart: Tabular Data Analysis | 13 | 1 |
| Table/Chart: Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024 | 13 | 1 |
| Table/Chart: Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024 | 13 | 1 |
| WINE IN SWEDEN | 14 | 1 |
| Table/Chart: Tabular Data Analysis | 14 | 1 |
| Table/Chart: Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2021-2024 | 14 | 1 |
| WINE IN SWEDEN | 15 | 1 |
| Table/Chart: Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024 | 15 | 1 |
| Table/Chart: Tabular Data Analysis | 15 | 1 |
| Table/Chart: Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024 | 15 | 1 |
| WINE IN SWEDEN | 16 | 1 |
| Table/Chart: Tabular Data Analysis | 16 | 1 |
| Table/Chart: Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2021-2024 | 16 | 1 |
| Table/Chart: Table 25 GBO Company Shares of Non-grape Wine: % Total Volume 2020-2024 | 16 | 1 |
| WINE IN SWEDEN | 17 | 1 |
| Table/Chart: Table 26 NBO Company Shares of Non-grape Wine: % Total Volume 2020-2024 | 17 | 1 |
| Table/Chart: Tabular Data Analysis | 17 | 1 |
| Table/Chart: Table 27 LBN Brand Shares of Non-grape Wine: % Total Volume 2021-2024 | 17 | 1 |
| WINE IN SWEDEN | 18 | 1 |
| Table 28 Forecast Sales of Wine by Category: Total Volume 2024-2029 | 18 | 1 |
| Table 29 Forecast Sales of Wine by Category: Total Value 2024-2029 | 18 | 1 |
| Table/Chart: million litres | 18 | 1 |
| Table/Chart: Tabular Data Analysis | 18 | 1 |
| Table/Chart: SEK million | 18 | 1 |
| Table/Chart: Table 30 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029 | 18 | 1 |
| WINE IN SWEDEN | 19 | 1 |
| Table 31 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029 | 19 | 1 |
| Graph - Graph/Chart Analysis | 19 | 1 |
| Table/Chart: Tabular Data Analysis | 19 | 1 |
| Table/Chart: % local currency, constant value growth | 19 | 1 |
| Alcoholic Drinks in Sweden - Industry Overview | 20 | 1 |
| EXECUTIVE SUMMARY | 20 | 1 |
| 2024 key trends | 20 | 1 |
| Competitive landscape | 20 | 1 |
| WINE IN SWEDEN | 21 | 1 |
| Retail developments | 21 | 1 |
| On-trade VS off-trade split | 21 | 1 |
| What next for alcoholic drinks? | 21 | 1 |
| MARKET BACKGROUND | 21 | 1 |
| Legislation | 21 | 1 |
| Legal purchasing age and legal drinking age | 21 | 1 |
| Drink driving | 22 | 1 |
| Advertising | 22 | 1 |
| WINE IN SWEDEN | 23 | 1 |
| Smoking ban | 23 | 1 |
| Opening hours | 23 | 1 |
| On-trade establishments | 23 | 1 |
| TAXATION and DUTY LEVIES | 23 | 1 |
| Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2024 | 23 | 1 |
| Excise tax | 23 | 1 |
| Table/Chart: Tabular Data Analysis | 23 | 1 |
| WINE IN SWEDEN | 24 | 1 |
| OPERATING ENVIRONMENT | 24 | 1 |
| Contraband/parallel trade | 24 | 1 |
| Duty free | 24 | 1 |
| Table/Chart: Tabular Data Analysis | 24 | 1 |
| WINE IN SWEDEN | 25 | 1 |
| Cross-border/private imports | 25 | 1 |
| KEY NEW PRODUCT LAUNCHES | 25 | 1 |
| Outlook | 25 | 1 |
| MARKET INDICATORS | 25 | 1 |
| Table/Chart: Table 32 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024 | 25 | 1 |
| Table/Chart: Tabular Data Analysis | 25 | 1 |
| MARKET DATA | 26 | 1 |
| Table 34 Sales of Alcoholic Drinks by Category: Total Value 2019-2024 | 26 | 1 |
| Table 35 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024 | 26 | 1 |
| Table 36 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024 | 26 | 1 |
| Table/Chart: Table 33 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024 | 26 | 1 |
| Table/Chart: Tabular Data Analysis | 26 | 1 |
| Table/Chart: SEK million | 26 | 1 |
| Table/Chart: % total volume growth | 26 | 1 |
| Table/Chart: % local currency, current value growth | 26 | 1 |
| WINE IN SWEDEN | 27 | 1 |
| Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024 | 27 | 1 |
| Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024 | 27 | 1 |
| Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024 | 27 | 1 |
| Table/Chart: Tabular Data Analysis | 27 | 1 |
| Table/Chart: SEK million | 27 | 1 |
| Table/Chart: % volume analysis | 27 | 1 |
| Table/Chart: % value analysis | 27 | 1 |
| Table/Chart: Table 40 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024 | 27 | 1 |
| WINE IN SWEDEN | 28 | 1 |
| Table/Chart: Tabular Data Analysis | 28 | 1 |
| Table/Chart: % off-trade | 28 | 1 |
| WINE IN SWEDEN | 29 | 1 |
| Table 44 | 29 | 1 |
| Table/Chart: Tabular Data Analysis | 29 | 1 |
| Table/Chart: Million litres | 29 | 1 |
| Table/Chart: Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029 | 29 | 1 |
| Disclosure | 30 | 1 |
| Table/Chart: % total volume growth | 30 | 1 |
| Table/Chart: Tabular Data Analysis | 30 | 1 |
| Table/Chart: % local currency, constant value growth | 30 | 1 |
| Table/Chart: Summary 2 Research Sources | 30 | 1 |
| Disclosure | 31 | 1 |
| Graph - WINE IN SWEDEN | 31 | 1 |
| Table/Chart: Tabular Data Analysis | 31 | 1 |
| Disclosure | 32 | 1 |
| Graph - Source: Euromonitor International | 32 | 1 |