Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| Table/Chart: 1 | 2 | 1 |
| Table/Chart: Tabular Data Analysis | 2 | 1 |
| List of Contents and Tables (CONT) | 3 | 1 |
| Wine in Italy - Category Analysis | 4 | 1 |
| Key Data Insights | 4 | 1 |
| 2025 Developments | 4 | 1 |
| Wine summary | 4 | 1 |
| Key Industry Trends | 4 | 1 |
| Market Polarization | 4 | 1 |
| Graph - Chart 1 Key Industry Trends for Wine | 4 | 1 |
| NoLo Revolution | 4 | 1 |
| Focus on Heritage | 4 | 1 |
| Industry Performance | 5 | 1 |
| Weak economy and shifting drinking occasions dampen sales | 5 | 1 |
| Graph - Chart 2 Several New Launches of Nolo Wines in Italy | 5 | 1 |
| Graph - WINE IN ITALY | 6 | 1 |
| Graph - Chart 3 New Launches in Wine Boost Aperitif Trend | 7 | 1 |
| WINE IN ITALY | 8 | 1 |
| Graph - Chart 4 Volume Sales 2020-2030 | 8 | 1 |
| Graph - Chart 5 Volume Sales by Category 2025 | 8 | 1 |
| Graph - Total volume Million litres | 9 | 1 |
| Shifting drinking occasions favour lighter and sparkling styles | 9 | 1 |
| WINE IN ITALY | 10 | 1 |
| WINE IN ITALY | 11 | 1 |
| Graph - Total volume Million litres - % Y-O-Y Growth | 11 | 1 |
| Graph - Chart 7 Forecast Volume Sales by Category 2025-2030 | 11 | 1 |
| Graph - Graph/Chart Analysis | 12 | 1 |
| Competitive Landscape | 12 | 1 |
| Caviro and gruppo italiano vini secure leadership amid fragmentation | 12 | 1 |
| WINE IN ITALY | 13 | 1 |
| Chart 8 Company Shares 2025 | 13 | 1 |
| Graph - Chart 9 Brand Shares 2025 | 13 | 1 |
| Table/Chart: % Share (GBO) = Total volume - 2025 | 13 | 1 |
| Table/Chart: Tabular Data Analysis | 13 | 1 |
| WINE IN ITALY | 14 | 1 |
| Channels | 14 | 1 |
| Table/Chart: % Share (LBN) - Total volume 2025 | 14 | 1 |
| Table/Chart: Tabular Data Analysis | 14 | 1 |
| WINE IN ITALY | 15 | 1 |
| Supermarkets leverage a wide product range and promotions to maintain volume share | 15 | 1 |
| E-commerce capitalises on demand for niche and local wines | 15 | 1 |
| Economic Context | 15 | 1 |
| WINE IN ITALY | 16 | 1 |
| Political | 16 | 1 |
| Graph - Economic | 16 | 1 |
| Technological | 16 | 1 |
| More stable politically | 16 | 1 |
| Graph - Chart 12 Real Gdp Growth 2020-2030 | 16 | 1 |
| Graph - Chart 13 Inflation 2020-2030 | 17 | 1 |
| Consumer Context | 17 | 1 |
| Graph - Chart 14 Consumer Context for Wine | 17 | 1 |
| WINE IN ITALY | 18 | 1 |
| Graph - Population | 18 | 1 |
| Income and Expenditure | 18 | 1 |
| Lifestyles | 18 | 1 |
| Graph - WINE IN ITALY | 19 | 1 |
| Graph - Chart 16 Population by Generation 2025 | 19 | 1 |
| WINE IN ITALY | 20 | 1 |
| Graph - Report closing date: 3 June 2026 | 20 | 1 |
| Alcoholic Drinks in Italy - Industry Overview | 21 | 1 |
| Executive Summary | 21 | 1 |
| 2025 developments | 21 | 1 |
| Key Data Insights | 21 | 1 |
| Key Industry Trends | 21 | 1 |
| NoLo Revolution | 21 | 1 |
| RTD Reinvention | 21 | 1 |
| E-commerce Growth | 21 | 1 |
| WINE IN ITALY | 22 | 1 |
| Industry Performance | 22 | 1 |
| Graph - Chart 18 Mixum Launches Cocktails on Tap for the On-Trade | 22 | 1 |
| WINE IN ITALY | 23 | 1 |
| WINE IN ITALY | 24 | 1 |
| Graph - Chart 19 Low Abv Craft Beer Innovation in Italy: Retorto's Morning Glory | 24 | 1 |
| WINE IN ITALY | 25 | 1 |
| Microbreweries capture mindful consumers with innovative low abv beer | 25 | 1 |
| Graph - Chart 20 Volume Sales 2020-2030 | 25 | 1 |
| WINE IN ITALY | 26 | 1 |
| Graph - Total volume Million litres | 26 | 1 |
| Mixology and mindful rituals reshape demand as incomes stabilise | 26 | 1 |
| WINE IN ITALY | 27 | 1 |
| Innovation in low and non-alcoholic launches drives rtds and cider surge | 27 | 1 |
| Graph - Chart 22 Forecast Volume Sales 2020-2030 | 27 | 1 |
| WINE IN ITALY | 28 | 1 |
| Graph - Total volume Million litres - % Y-O-Y Growth | 28 | 1 |
| Graph - Chart 23 Forecast Volume Sales by Category 2025-2030 | 28 | 1 |
| WINE IN ITALY | 29 | 1 |
| Graph - Total volume Million litres CAGR 2025-2030 | 29 | 1 |
| Competitive Landscape | 29 | 1 |
| WINE IN ITALY | 30 | 1 |
| Graph - Chart 25 Company Shares 2025 | 30 | 1 |
| WINE IN ITALY | 31 | 1 |
| Table/Chart: % Share (GBO) = Total volume = 2025 | 31 | 1 |
| Table/Chart: Tabular Data Analysis | 31 | 1 |
| WINE IN ITALY | 32 | 1 |
| Channels | 32 | 1 |
| Supermarkets expand brand variety to capture more shoppers | 32 | 1 |
| Table/Chart: % Share (LBN) - Total volume 2025 | 32 | 1 |
| Table/Chart: Tabular Data Analysis | 32 | 1 |
| WINE IN ITALY | 33 | 1 |
| Retail e-commerce accelerates niche brand growth and consumer choice | 33 | 1 |
| WINE IN ITALY | 34 | 1 |
| Legal Purchasing Age and Legal Drinking Age | 34 | 1 |
| Drink Driving | 34 | 1 |
| Advertising | 34 | 1 |
| Smoking Ban | 34 | 1 |
| Opening Hours | 34 | 1 |
| WINE IN ITALY | 35 | 1 |
| On-Trade Establishments | 35 | 1 |
| Taxation and Duty Levies | 35 | 1 |
| Operating Environment | 35 | 1 |
| Contraband/parallel trade | 35 | 1 |
| Duty free | 35 | 1 |
| Cross-border/private imports | 35 | 1 |
| Economic Context | 35 | 1 |
| WINE IN ITALY | 36 | 1 |
| Political | 36 | 1 |
| Graph - Economic | 36 | 1 |
| Technological | 36 | 1 |
| More stable politically | 36 | 1 |
| Graph - Chart 28 Real Gdp Growth 2020-2030 | 36 | 1 |
| Graph - Chart 29 Inflation 2020-2030 | 37 | 1 |
| Consumer Context | 37 | 1 |
| Graph - Chart 30 Consumer Context for Alcoholic Drinks | 37 | 1 |
| WINE IN ITALY | 38 | 1 |
| Graph - Population | 38 | 1 |
| Income and Expenditure | 38 | 1 |
| Lifestyles | 38 | 1 |
| Graph - WINE IN ITALY | 39 | 1 |
| Graph - Chart 32 | 39 | 1 |
| WINE IN ITALY | 40 | 1 |
| Graph - Report closing date: 3 June 2026 | 40 | 1 |
