Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| Alcoholic Drinks in Guatemala - Industry Overview | 2 | 1 |
| WINE IN GUATEMALA | 3 | 1 |
| Economic Context | 3 | 1 |
| Consumer Context | 3 | 1 |
| Wine in Guatemala - Category Analysis | 4 | 1 |
| Key Data Insights | 4 | 1 |
| 2025 Developments | 4 | 1 |
| Wine summary | 4 | 1 |
| Industry Performance | 4 | 1 |
| Wine sales remain stable, backed by increasing interest in sparkling and rosé wine | 4 | 1 |
| WINE IN GUATEMALA | 5 | 1 |
| Influencers and retailers elevate knowledge to shape demand | 5 | 1 |
| Graph - Chart 1 Players Invest in Wine Education | 5 | 1 |
| WINE IN GUATEMALA | 6 | 1 |
| Wine storytellers capture attention with origin-focused experiences | 6 | 1 |
| Graph - Chart 2 Volume Sales 2020-2030 | 6 | 1 |
| WINE IN GUATEMALA | 7 | 1 |
| Graph - Total volume Million litres | 7 | 1 |
| Importers cultivate premium demand by expanding consumer education | 7 | 1 |
| WINE IN GUATEMALA | 8 | 1 |
| New packaging formats unlock occasions for younger drinkers | 8 | 1 |
| Graph - Chart 4 Forecast Volume Sales 2020-2030 | 8 | 1 |
| WINE IN GUATEMALA | 9 | 1 |
| Graph - Chart 5 Forecast Volume Sales by Category 2025-2030 | 9 | 1 |
| Competitive Landscape | 9 | 1 |
| WINE IN GUATEMALA | 10 | 1 |
| Chart 6 Company Shares 2025 | 10 | 1 |
| Graph - Chart 7 Brand Shares 2025 | 10 | 1 |
| Table/Chart: % Share (GBO) = Total volume - 2025 | 10 | 1 |
| Table/Chart: Tabular Data Analysis | 10 | 1 |
| WINE IN GUATEMALA | 11 | 1 |
| Channels | 11 | 1 |
| Supermarkets drive wine sales with promotions and variety | 11 | 1 |
| Table/Chart: % Share (LBN) - Total volume - 2025 | 11 | 1 |
| Table/Chart: Tabular Data Analysis | 11 | 1 |
| Specialists expand online presence to reach discerning buyers | 12 | 1 |
| Economic Context | 12 | 1 |
| Chart 8 Economic Context for Wine | 12 | 1 |
| Political | 12 | 1 |
| Graph - Economic | 12 | 1 |
| Graph - Technological | 12 | 1 |
| Graph - WINE IN GUATEMALA | 13 | 1 |
| Graph - Chart 10 Inflation 2020-2030 | 13 | 1 |
| WINE IN GUATEMALA | 14 | 1 |
| Graph - Population | 14 | 1 |
| Graph - Income and Expenditure | 14 | 1 |
| Lifestyles | 14 | 1 |
| Graph - Chart 12 Population 2020-2030 | 14 | 1 |
| WINE IN GUATEMALA | 15 | 1 |
| Graph - Chart 13 Population by Generation 2025 | 15 | 1 |
| Country Reports Disclaimer | 15 | 1 |
| Alcoholic Drinks in Guatemala - Industry Overview | 16 | 1 |
| Executive Summary | 16 | 1 |
| 2025 developments | 16 | 1 |
| Key Data Insights | 16 | 1 |
| Industry Performance | 16 | 1 |
| Corona and heineken expand nolo range to meet the demands of gen Z | 16 | 1 |
| WINE IN GUATEMALA | 17 | 1 |
| Graph - Chart 14 Nolo Trend Drives Demand and Innovation | 17 | 1 |
| Graph - Graph/Chart Analysis | 17 | 1 |
| Remittance-driven spending fuels premium beer and spirits growth | 17 | 1 |
| WINE IN GUATEMALA | 18 | 1 |
| Graph - Chart 15 Volume Sales 2020-2030 | 18 | 1 |
| Graph - Chart 16 Volume Sales by Category 2025 | 18 | 1 |
| WINE IN GUATEMALA | 19 | 1 |
| Graph - Total volume Million litres | 19 | 1 |
| What's Next? | 19 | 1 |
| Younger consumers demand nolo and premium options | 19 | 1 |
| WINE IN GUATEMALA | 20 | 1 |
| Graph - Chart 17 Forecast Volume Sales 2020-2030 | 20 | 1 |
| WINE IN GUATEMALA | 21 | 1 |
| Graph - Total volume Million litres CAGR 2025-2030 | 21 | 1 |
| Competitive Landscape | 21 | 1 |
| Cervecería centro americana doubles capacity to reinforce leadership | 21 | 1 |
| WINE IN GUATEMALA | 22 | 1 |
| Chart 19 Company Shares 2025 | 22 | 1 |
| Graph - Chart 20 Brand Shares 2025 | 22 | 1 |
| Table/Chart: % Share (GBO) - Total volume - 2025 | 22 | 1 |
| Table/Chart: Tabular Data Analysis | 22 | 1 |
| WINE IN GUATEMALA | 23 | 1 |
| Channels | 23 | 1 |
| Small local grocers retain dominance as modern channels close the gap | 23 | 1 |
| Table/Chart: % Share (LBN) Total volume 2025 | 23 | 1 |
| Table/Chart: Tabular Data Analysis | 23 | 1 |
| WINE IN GUATEMALA | 24 | 1 |
| Retail e-commerce grows but remains marginal due to entrenched offline habits | 24 | 1 |
| Market Background | 24 | 1 |
| WINE IN GUATEMALA | 25 | 1 |
| Drink Driving | 25 | 1 |
| Advertising | 25 | 1 |
| WINE IN GUATEMALA | 26 | 1 |
| Opening Hours | 26 | 1 |
| Taxation and Duty Levies | 26 | 1 |
| Operating Environment | 26 | 1 |
| Contraband/parallel trade | 26 | 1 |
| Duty free | 26 | 1 |
| WINE IN GUATEMALA | 27 | 1 |
| Cross-border/private imports | 27 | 1 |
| Economic Context | 27 | 1 |
| Political | 27 | 1 |
| Graph - Economic | 27 | 1 |
| Technological | 27 | 1 |
| Graph - WINE IN GUATEMALA | 28 | 1 |
| Graph - Chart 23 Inflation 2020-2030 | 28 | 1 |
| WINE IN GUATEMALA | 29 | 1 |
| Graph - Population | 29 | 1 |
| Graph - Income and Expenditure | 29 | 1 |
| Lifestyles | 29 | 1 |
| Graph - Chart 25 Population 2020-2030 | 29 | 1 |
| WINE IN GUATEMALA | 30 | 1 |
| Graph - Chart 26 Population by Generation 2025 | 30 | 1 |
| Country Reports Disclaimer | 30 | 1 |
