Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| Table/Chart: Tabular Data Analysis | 2 | 1 |
| Economic Context | 3 | 1 |
| Consumer Context | 3 | 1 |
| Wine in Estonia - Category Analysis | 4 | 1 |
| Key Data Insights | 4 | 1 |
| 2025 Developments | 4 | 1 |
| Wine summary | 4 | 1 |
| Industry Performance | 4 | 1 |
| Cold weather and tax rises drive sales down as white wine outperforms | 4 | 1 |
| Demand for lighter indulgence boosts white wine as still grape leads in volume | 4 | 1 |
| WINE IN ESTONIA | 5 | 1 |
| Graph - Chart 1 White wine is winning over red one | 5 | 1 |
| Graph - Chart 2 Volume Sales 2020-2030 | 5 | 1 |
| WINE IN ESTONIA | 6 | 1 |
| Graph - Total volume -Million litres | 6 | 1 |
| Graph - Chart 3 Volume Sales by Category 2025 | 6 | 1 |
| WINE IN ESTONIA | 7 | 1 |
| Graph - Total volume Million litres | 7 | 1 |
| What's Next? | 7 | 1 |
| WINE IN ESTONIA | 8 | 1 |
| Retailers and brands respond to evolving demand with innovation | 8 | 1 |
| WINE IN ESTONIA | 9 | 1 |
| Graph - Total volume Million litres - % Y-O-Y Growth | 9 | 1 |
| Graph - Chart 5 Forecast Volume Sales by Category 2025-2030 | 9 | 1 |
| Graph - WINE IN ESTONIA | 10 | 1 |
| Competitive Landscape | 10 | 1 |
| Henkell freixenet strengthens its lead in sparkling wine | 10 | 1 |
| WINE IN ESTONIA | 11 | 1 |
| Chart 6 | 11 | 1 |
| Graph - Chart 6 Mionetto Prosecco Holds Position in Sparkling Wine | 11 | 1 |
| Graph - Chart 7 Company Shares 2025 | 11 | 1 |
| WINE IN ESTONIA | 12 | 1 |
| Graph - Chart 8 Brand Shares 2025 | 12 | 1 |
| Table/Chart: % Share (GBO) = Total volume = 2025 | 12 | 1 |
| Table/Chart: Tabular Data Analysis | 12 | 1 |
| WINE IN ESTONIA | 13 | 1 |
| Channels | 13 | 1 |
| Rimi and maxima expand reach as supermarkets maintain dominance | 13 | 1 |
| Table/Chart: % Share (LBN) - Total volume - 2025 | 13 | 1 |
| Table/Chart: Tabular Data Analysis | 13 | 1 |
| Prisma and selver reinforce e-commerce while offline rivals hold ground | 14 | 1 |
| Economic Context | 14 | 1 |
| Political | 14 | 1 |
| Graph - Economic | 14 | 1 |
| Technological | 14 | 1 |
| WINE IN ESTONIA | 15 | 1 |
| Graph - Real GDP Growth % | 15 | 1 |
| Graph - Chart 11 Inflation 2020-2030 | 15 | 1 |
| WINE IN ESTONIA | 16 | 1 |
| Graph - Population | 16 | 1 |
| Income and Expenditure | 16 | 1 |
| Lifestyles | 16 | 1 |
| Graph - Chart 13 Population 2020-2030 | 16 | 1 |
| Graph - WINE IN ESTONIA | 17 | 1 |
| Graph - Chart 14 Population by Generation 2025 | 17 | 1 |
| WINE IN ESTONIA | 18 | 1 |
| Graph - Report closing date: 3 June 2026 | 18 | 1 |
| Alcoholic Drinks in Estonia - Industry Overview | 19 | 1 |
| Executive Summary | 19 | 1 |
| 2025 developments | 19 | 1 |
| Key Data Insights | 19 | 1 |
| Industry Performance | 19 | 1 |
| Excise-driven choices force consumers to trade down or premiumise | 19 | 1 |
| WINE IN ESTONIA | 20 | 1 |
| Graph - Data: ERAS (1979-2025) Reference period: 1991-2020 Credit: C3S/ECMWF | 20 | 1 |
| Beer remains dominant as rtds attract a new generation | 20 | 1 |
| Vodka and brandy lose ground as lighter and mixed drinks gain appeal | 20 | 1 |
| WINE IN ESTONIA | 21 | 1 |
| Graph - Chart 16 Volume Sales 2020-2030 | 21 | 1 |
| WINE IN ESTONIA | 22 | 1 |
| Graph - Total volume Million litres | 22 | 1 |
| What's Next? | 22 | 1 |
| Health-focused consumers shift towards lighter and premium choices | 22 | 1 |
| WINE IN ESTONIA | 23 | 1 |
| Younger adult drinkers drive demand for innovative lighter beverages | 23 | 1 |
| Producers innovate to balance health trends and value pressures | 23 | 1 |
| WINE IN ESTONIA | 24 | 1 |
| Graph - Total volume Million litres - % Y-O-Y Growth | 24 | 1 |
| Graph - Chart 19 Forecast Volume Sales by Category 2025-2030 | 24 | 1 |
| WINE IN ESTONIA | 25 | 1 |
| Graph - Total volume Million litres CAGR 2025-2030 | 25 | 1 |
| Competitive Landscape | 25 | 1 |
| WINE IN ESTONIA | 26 | 1 |
| Chart 20 Company Shares 2025 | 26 | 1 |
| Table/Chart: % Share (GBO) - Total volume - 2025 | 26 | 1 |
| Table/Chart: Tabular Data Analysis | 26 | 1 |
| WINE IN ESTONIA | 27 | 1 |
| Channels | 27 | 1 |
| Discounters attract value-seeking shoppers as e-commerce lags | 27 | 1 |
| Table/Chart: % Share (LBN) - Total volume - 2025 | 27 | 1 |
| Table/Chart: Tabular Data Analysis | 27 | 1 |
| WINE IN ESTONIA | 28 | 1 |
| Weather and tax hikes drive shift from horeca to retail | 28 | 1 |
| Market Background | 28 | 1 |
| Legislation | 28 | 1 |
| Drink Driving | 28 | 1 |
| WINE IN ESTONIA | 29 | 1 |
| Advertising | 29 | 1 |
| Smoking Ban | 29 | 1 |
| Opening Hours | 29 | 1 |
| On-Trade Establishments | 29 | 1 |
| Taxation and Duty Levies | 29 | 1 |
| WINE IN ESTONIA | 30 | 1 |
| Operating Environment | 30 | 1 |
| Contraband/parallel trade | 30 | 1 |
| Duty free | 30 | 1 |
| Cross-border/private imports | 30 | 1 |
| Economic Context | 30 | 1 |
| WINE IN ESTONIA | 31 | 1 |
| Graph - Political | 31 | 1 |
| Graph - Economic | 31 | 1 |
| Technological | 31 | 1 |
| Graph - Chart 23 Real Gdp Growth 2020-2030 | 31 | 1 |
| Graph - WINE IN ESTONIA | 32 | 1 |
| Consumer Context | 32 | 1 |
| Graph - Chart 25 Consumer Context for Alcoholic Drinks | 32 | 1 |
| WINE IN ESTONIA | 33 | 1 |
| Population | 33 | 1 |
| Graph - Income and Expenditure | 33 | 1 |
| Graph - Lifestyles | 33 | 1 |
| Graph - Chart 26 Population 2020-2030 | 33 | 1 |
| Graph - WINE IN ESTONIA | 34 | 1 |
| Graph - Chart 27 Population by Generation 2025 | 34 | 1 |
| WINE IN ESTONIA | 35 | 1 |
| Graph - Report closing date: 3 June 2026 | 35 | 1 |
