Sections
| Title | Starting Page | Number of Pages |
|---|
| Overview | 1 | 1 |
| PowerPoint presentation includes proprietary information | 2 | 1 |
| from Euromonitor International and cannot be used or stored with | 2 | 1 |
| the intent of republishing, reprinting, repurposing or redistributing | 2 | 1 |
| For usage requests and permission, please contact us | 2 | 1 |
| Contents | 3 | 1 |
| Introduction | 4 | 1 |
| Scope | 5 | 1 |
| Table/Chart: Homewares USD98,306 million | 5 | 1 |
| Disclaimer | 5 | 1 |
| Key findings | 6 | 1 |
| Industry snapshot | 7 | 1 |
| Industry developments: Home and Garden | 8 | 1 |
| Heavy sales witnessed in 2021 led to the slowing of demand in 2022 | 9 | 1 |
| Regions suffering from hyperinflation witnessed low retail value sales in home and garden | 10 | 1 |
| Channel shifts | 11 | 1 |
| Channel shifts: Stores vs non-store | 12 | 1 |
| Channel shift by category and region | 13 | 1 |
| Shopping 3.0: The rise of phygital stores | 14 | 1 |
| A phygital store experience and gaining virtual trial for wider SKU ranges | 15 | 1 |
| Graph - Performance Analysis | 15 | 1 |
| Graph - Performance Analysis | 15 | 1 |
| Graph - Livestreaming: A new way of enhancing phygital experience | 16 | 1 |
| A phygital store experience and gaining virtual trial for wider SKU ranges (CONT) | 16 | 1 |
| Live from IKEA: An idea to provide innovative ideas to consumers | 17 | 1 |
| Augmented reality: Helping consumers visualise | 18 | 1 |
| Decorify: Generative AI improving consumers room design experience - a glimpse of the future | 19 | 1 |
| Graph - Case study: Castorama AI-based virtual assistant in France | 20 | 1 |
| Decorify: Generative AI improving consumers room design experience - a glimpse of the future (CONT) | 20 | 1 |
| Key takeaway: Phygital store developments are the backbone of retail strategy today | 21 | 1 |
| Store-based channels | 22 | 1 |
| Store-based snapshot in 2022 | 23 | 1 |
| Convenience retail witnessed highest CAGR over 2017-2022, supported by low-priced offerings | 24 | 1 |
| Retail value sales of home improvement and garden stores declined in 2022 due to inflation | 25 | 1 |
| Graph - Majority of consumers visit stores to see, try and touch products before making a purchase | 26 | 1 |
| Graph - Of consumers prioritise in-store research for homewares and home improvement products | 26 | 1 |
| Low consumer confidence in Europe due to rising inflation hampered Kingfisher Plc | 27 | 1 |
| Bankruptcy of Bed Bath & Beyond is part of a turbulent shake-up of the retail landscape | 28 | 1 |
| Role of modern grocery retailing in home and garden | 29 | 1 |
| Store closures affected the positioning of top grocery retailers such as Kroger and Tesco | 30 | 1 |
| Rising consumer demand for affordable products aided the sales of private label globally | 31 | 1 |
| Importance of private label by region, in home and garden | 32 | 1 |
| Retailer investment to expand private label increased in Western Europe and North America | 33 | 1 |
| Graph - Betwin Space launches SIDIZ store in Seoul to offer holistic sitting experience to consumers | 34 | 1 |
| Retailer investment to expand private label increased in Western Europe and North America (CONT) | 34 | 1 |
| Graph - Demand for easier operations and low interaction led to the rise of drive-through DIY stores | 35 | 1 |
| Graph - Image source: Hornbach store drive-in | 35 | 1 |
| Retailer investment to expand private label increased in Western Europe and North America (CONT) | 35 | 1 |
| A Rating factor in DIY store strategy (and beyond DIY) is the need for compact urban stores | 36 | 1 |
| The post-pandemic drop in shopping journey distances has reset store catchment analysis | 37 | 1 |
| Graph - Performance Analysis | 37 | 1 |
| DIY retail specialists trying retail formats dedicated to specific products and project types | 38 | 1 |
| Incremental revenue efforts escalate in multiple directions - new geographies and categories | 39 | 1 |
| Graph - Performance Analysis | 39 | 1 |
| Graph - Performance Analysis | 39 | 1 |
| Graph - Performance Analysis | 39 | 1 |
| Graph - Smaller stores and low prices have aided MR.DIY to expand its stores across several regions | 40 | 1 |
| Incremental revenue efforts escalate in multiple directions - new geographies and categories (CONT) | 40 | 1 |
| Non-store channels | 41 | 1 |
| E-commerce by category in home and garden | 42 | 1 |
| Graph - E-commerce growth seen during the pandemic has slowed as consumers return to old ways | 43 | 1 |
| E-commerce by category in home and garden (CONT) | 43 | 1 |
| E-commerce sales across all regions declined in 2022 as the demand stagnated | 44 | 1 |
| Pinduoduos retail value sales increased significantly with the launch of Temu in the US | 45 | 1 |
| Graph - Majority of global consumers perceive that they will get best prices when buying online | 46 | 1 |
| Graph - Of Millennials worldwide are willing to pay more online to save time while shopping | 46 | 1 |
| Still potential for e-commerce to grow significantly in home and garden across the world | 47 | 1 |
| Graph - Incremental revenue efforts escalate in multiple directions - the rising retail media strategy | 48 | 1 |
| Graph - Performance Analysis | 48 | 1 |
| Graph - Performance Analysis | 48 | 1 |
| A harbinger of things to comephysical retailers evolve to be more like Amazon and Alibaba | 49 | 1 |
| What is needed in the online shopping journey has moved on again since COVID reactions | 50 | 1 |
| Graph - Performance Analysis | 50 | 1 |
| IKEA launches IKEA Kreativ to empower users to redesign house spaces independently with AI | 51 | 1 |
| Graph - Atelier de Conception et Commande aids consumers to access virtual settings using tablets | 52 | 1 |
| IKEA launches IKEA Kreativ to empower users to redesign house spaces independently with AI (CONT) | 52 | 1 |
| Total sales growth turned Rating without price increases; e-commerce grows in real terms | 53 | 1 |
| Graph - Home and garden e-commerce sales by region, USD fixed rate (million), with percentage penetration for each region in brackets | 53 | 1 |
| Future developments | 54 | 1 |
| Retail sales return to growth with the return of macroeconomic stability and urbanisation | 55 | 1 |
| E-commerce and homewares and home furnishing stores set to see similar growth | 56 | 1 |
| E-commerce is set to remain a formidable channel in home improvement and gardening | 57 | 1 |
| DIY and gardening companies care more about aspects of sustainability versus other sectors | 58 | 1 |
| Table/Chart: Relative index in communication focus between sectors, by topic | 58 | 1 |
| To help sustainable practice adoption, the large retail trade organisations are getting involved | 59 | 1 |
| Graph - Performance Analysis | 59 | 1 |
| Kingfisher is also a founding member of the UNs Race to Zero Breakthrough campaign | 60 | 1 |
| Kingfisher is also a founding member of the UNs Race to Zero Breakthrough campaign (CONT) | 61 | 1 |
| Home improvement retailers build links to end of life waste collectors with recycling options | 62 | 1 |
| Second-hand and marketplaces are intrinsically linked in the formal part of this market | 63 | 1 |
| INGKAs solar and wind strategy is an early example of investing to meet 2030 goals | 64 | 1 |
| Graph - The home and garden sector is set to witness significant changes over the next few years | 65 | 1 |
| INGKAs solar and wind strategy is an early example of investing to meet 2030 goals (CONT) | 65 | 1 |
| Key takeaways | 66 | 1 |
| For further insight please contact | 67 | 1 |
| Experience more | 68 | 1 |
| Euromonitor International network and coverage | 69 | 1 |
| Table/Chart: Performance Analysis | 69 | 1 |
| Tailor these insights to your business | 70 | 1 |
