Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| Table/Chart: Vitamins in Sweden - Category Analysis | 2 | 1 |
| Table/Chart: Tabular Data Analysis | 2 | 1 |
| VITAMINS IN SWEDEN | 3 | 1 |
| Graph - Research Sources | 3 | 1 |
| Vitamins in Sweden - Category Analysis | 4 | 1 |
| KEY DATA FINDINGS | 4 | 1 |
| 2025 DEVELOPMENTS | 4 | 1 |
| Vitamin d leads growth within single vitamins | 4 | 1 |
| E-commerce drives distribution shift | 4 | 1 |
| PROSPECTS and OPPORTUNITIES | 4 | 1 |
| VITAMINS IN SWEDEN | 5 | 1 |
| Private label challenges mid-tier brands | 5 | 1 |
| Multivitamins faces competition from personalised choices | 5 | 1 |
| CATEGORY DATA | 5 | 1 |
| Table 2 Sales of Vitamins by Category: % Value Growth 2020-2025 | 5 | 1 |
| Table/Chart: Table 1 Sales of Vitamins by Category: Value 2020-2025 | 5 | 1 |
| Table/Chart: Tabular Data Analysis | 5 | 1 |
| Table/Chart: % current value growth | 5 | 1 |
| VITAMINS IN SWEDEN | 6 | 1 |
| Table 3 Sales of Multivitamins by Positioning: % Value 2020-2025 | 6 | 1 |
| Table/Chart: Tabular Data Analysis | 6 | 1 |
| Table/Chart: % retail value rsp | 6 | 1 |
| Table/Chart: Table 4 NBO Company Shares of Vitamins: % Value 2021-2025 | 6 | 1 |
| VITAMINS IN SWEDEN | 7 | 1 |
| Table/Chart: Table 5 LBN Brand Shares of Vitamins: % Value 2022-2025 | 7 | 1 |
| Table/Chart: Tabular Data Analysis | 7 | 1 |
| Table/Chart: Table 6 Forecast Sales of Vitamins by Category: Value 2025-2030 | 7 | 1 |
| VITAMINS IN SWEDEN | 8 | 1 |
| Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030 | 8 | 1 |
| Graph - Graph/Chart Analysis | 8 | 1 |
| Table/Chart: Tabular Data Analysis | 8 | 1 |
| Table/Chart: % constant value growth | 8 | 1 |
| Consumer Health in Sweden - Industry Overview | 9 | 1 |
| EXECUTIVE SUMMARY | 9 | 1 |
| Key trends in 2025 | 9 | 1 |
| Competitive landscape | 9 | 1 |
| Channel developments | 9 | 1 |
| VITAMINS IN SWEDEN | 10 | 1 |
| What next for consumer health? | 10 | 1 |
| MARKET INDICATORS | 10 | 1 |
| MARKET DATA | 10 | 1 |
| Table/Chart: Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025 | 10 | 1 |
| Table/Chart: Tabular Data Analysis | 10 | 1 |
| Table/Chart: Table 9 Life Expectancy at Birth 2020-2025 | 10 | 1 |
| Table/Chart: Table 10 Sales of Consumer Health by Category: Value 2020-2025 | 10 | 1 |
| VITAMINS IN SWEDEN | 11 | 1 |
| Table 11 Sales of Consumer Health by Category: % Value Growth 2020-2025 | 11 | 1 |
| Table/Chart: Tabular Data Analysis | 11 | 1 |
| Table/Chart: % current value growth | 11 | 1 |
| Table/Chart: Table 12 NBO Company Shares of Consumer Health: % Value 2021-2025 | 11 | 1 |
| VITAMINS IN SWEDEN | 12 | 1 |
| Table/Chart: Tabular Data Analysis | 12 | 1 |
| Table/Chart: Table 13 LBN Brand Shares of Consumer Health: % Value 2022-2025 | 12 | 1 |
| VITAMINS IN SWEDEN | 13 | 1 |
| Table/Chart: Tabular Data Analysis | 13 | 1 |
| Table/Chart: Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025 | 13 | 1 |
| Table/Chart: Table 15 Distribution of Consumer Health by Format: % Value 2020-2025 | 13 | 1 |
| VITAMINS IN SWEDEN | 14 | 1 |
| Table 16 Distribution of Consumer Health by Format and Category: % Value 2025 | 14 | 1 |
| Table/Chart: Tabular Data Analysis | 14 | 1 |
| Table/Chart: % retail value rsp | 14 | 1 |
| VITAMINS IN SWEDEN | 15 | 1 |
| Table/Chart: Tabular Data Analysis | 15 | 1 |
| VITAMINS IN SWEDEN | 16 | 1 |
| Table 17 Forecast Sales of Consumer Health by Category: Value 2025-2030 | 16 | 1 |
| Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030 | 16 | 1 |
| Table/Chart: Tabular Data Analysis | 16 | 1 |
| Table/Chart: SEK million | 16 | 1 |
| Table/Chart: % constant value growth | 16 | 1 |
| VITAMINS IN SWEDEN | 17 | 1 |
| APPENDIX | 17 | 1 |
| Otc registration and classification | 17 | 1 |
| Vitamins and dietary supplements registration and classification | 17 | 1 |
| Disclosure | 18 | 1 |
| Disclosure | 19 | 1 |
| Table/Chart: Summary 1 Research Sources | 19 | 1 |
| Table/Chart: Tabular Data Analysis | 19 | 1 |
| Disclosure | 20 | 1 |
| Graph - Source: Euromonitor International | 20 | 1 |
| Table/Chart: Tabular Data Analysis | 20 | 1 |
