Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| Table/Chart: 2025 Developments | 2 | 1 |
| Table/Chart: Tabular Data Analysis | 2 | 1 |
| Table/Chart: Chart 19 Key Industry Trends for Toys and Games | 3 | 1 |
| Table/Chart: Tabular Data Analysis | 3 | 1 |
| Video Games in Ukraine - Category Analysis | 4 | 1 |
| Key Data Insights | 4 | 1 |
| 2025 Developments | 4 | 1 |
| Video games summary | 4 | 1 |
| Key Industry Trends | 4 | 1 |
| VIDEO GAMES IN UKRAINE | 5 | 1 |
| Hardware & Console Cycle | 5 | 1 |
| Digitalisation | 5 | 1 |
| Local & Cultural | 5 | 1 |
| Industry Performance | 5 | 1 |
| Digital distribution and console demand drive market performance | 5 | 1 |
| VIDEO GAMES IN UKRAINE | 6 | 1 |
| Steam and local developers reinforce industry resilience | 6 | 1 |
| Graph - VIDEO GAMES IN UKRAINE | 7 | 1 |
| Graph - Chart 4 Value Sales 2020-2030 | 7 | 1 |
| VIDEO GAMES IN UKRAINE | 8 | 1 |
| Graph - Retail rsp UAH million - Current | 8 | 1 |
| What's Next? | 8 | 1 |
| Digital ecosystems and console ownership bring market expansion | 8 | 1 |
| VIDEO GAMES IN UKRAINE | 9 | 1 |
| Rozetka and local payment solutions support digital gaming ecosystems | 9 | 1 |
| Graph - Chart 6 Forecast Value Sales 2020-2030 | 9 | 1 |
| VIDEO GAMES IN UKRAINE | 10 | 1 |
| Graph - Retail rsp UAH million current % Y-O-Y Growth | 10 | 1 |
| Graph - Chart 7 Forecast Value Sales by Category 2025-2030 | 10 | 1 |
| VIDEO GAMES IN UKRAINE | 11 | 1 |
| Graph - Retail UAH million current Value RSP CAGR 2025-2030 | 11 | 1 |
| Competitive Landscape | 11 | 1 |
| Sony extends leadership as digital ecosystems concentrate market value | 11 | 1 |
| VIDEO GAMES IN UKRAINE | 12 | 1 |
| VIDEO GAMES IN UKRAINE | 13 | 1 |
| Chart 10 Brand Shares 2025 | 13 | 1 |
| Table/Chart: % Share (GBO) = Retail Value RSP - 2025 | 13 | 1 |
| Table/Chart: Tabular Data Analysis | 13 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP 2025 | 13 | 1 |
| VIDEO GAMES IN UKRAINE | 14 | 1 |
| Channels | 14 | 1 |
| Steam and rozetka redefine access as digital channels lead | 14 | 1 |
| Account-based access and e-commerce sustain consumer engagement | 14 | 1 |
| Graph - Chart 11 Retail Channels 2020-2025 | 14 | 1 |
| VIDEO GAMES IN UKRAINE | 15 | 1 |
| Graph - Retail Value RSP 2025-2030 | 15 | 1 |
| Graph - Chart 12 Economic Context for Video Games | 15 | 1 |
| VIDEO GAMES IN UKRAINE | 16 | 1 |
| Political | 16 | 1 |
| Graph - Economic | 16 | 1 |
| Technological | 16 | 1 |
| Graph - Chart 13 Real Gdp Growth 2020-2030 | 16 | 1 |
| VIDEO GAMES IN UKRAINE | 17 | 1 |
| Graph - Annual Rates of Inflation % | 17 | 1 |
| Consumer Context | 17 | 1 |
| Graph - Chart 15 Consumer Context for Video Games | 17 | 1 |
| VIDEO GAMES IN UKRAINE | 18 | 1 |
| Graph - Income and Expenditure | 18 | 1 |
| Graph - Lifestyles | 18 | 1 |
| Graph - Chart 16 Population 2020-2030 | 18 | 1 |
| Graph - VIDEO GAMES IN UKRAINE | 19 | 1 |
| Graph - Chart 18 Population by Generation 2025 | 19 | 1 |
| VIDEO GAMES IN UKRAINE | 20 | 1 |
| Country Reports Disclaimer | 20 | 1 |
| Graph - Report closing date: 25 May 2026 | 20 | 1 |
| Toys and Games in Ukraine - Industry Overview | 21 | 1 |
| Executive Summary | 21 | 1 |
| 2025 developments | 21 | 1 |
| Key Data Insights | 21 | 1 |
| Key Industry Trends | 21 | 1 |
| VIDEO GAMES IN UKRAINE | 22 | 1 |
| Graph - Kidults & Collectors | 22 | 1 |
| Local & Cultural | 22 | 1 |
| Channels | 22 | 1 |
| Industry Performance | 22 | 1 |
| Rozetka expands reach as online becomes the default for toy purchases | 22 | 1 |
| Graph - VIDEO GAMES IN UKRAINE | 23 | 1 |
| Video games and kidult bring growth through premiumisation | 23 | 1 |
| Regional collectibles strengthen the appeal of local brands | 23 | 1 |
| VIDEO GAMES IN UKRAINE | 24 | 1 |
| Graph - Chart 21 Borsch Series Blends Collectability, Education and Social Purpose | 24 | 1 |
| Graph - Chart 22 Value Sales 2020-2030 | 24 | 1 |
| VIDEO GAMES IN UKRAINE | 25 | 1 |
| Graph - Retail rsp UAH million Current | 25 | 1 |
| Graph - Chart 23 Value Sales by Category 2025 | 25 | 1 |
| VIDEO GAMES IN UKRAINE | 26 | 1 |
| Graph - Retail rsp UAH million Current | 26 | 1 |
| What's Next? | 26 | 1 |
| Video games and kidult trend continue to bring further growth | 26 | 1 |
| VIDEO GAMES IN UKRAINE | 27 | 1 |
| Digital retail and local relevance shape competitive success | 27 | 1 |
| Graph - Chart 24 Forecast Value Sales 2020-2030 | 27 | 1 |
| Graph - VIDEO GAMES IN UKRAINE | 28 | 1 |
| Competitive Landscape | 28 | 1 |
| Sony strengthens its leadership as video games drive market concentration | 28 | 1 |
| VIDEO GAMES IN UKRAINE | 29 | 1 |
| Graph - Chart 27 Brand Shares 2025 | 29 | 1 |
| Table/Chart: % Share (GBO) = Retail Value RSP = 2025 | 29 | 1 |
| Table/Chart: Tabular Data Analysis | 29 | 1 |
| VIDEO GAMES IN UKRAINE | 30 | 1 |
| Channels | 30 | 1 |
| E-commerce continues to extend its retail leadership | 30 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP - 2025 | 30 | 1 |
| Table/Chart: Tabular Data Analysis | 30 | 1 |
| VIDEO GAMES IN UKRAINE | 31 | 1 |
| Rozetka and epicentrk benefit from digital-first shopping habits | 31 | 1 |
| Graph - Chart 28 Retail Channels 2020-2025 | 31 | 1 |
| VIDEO GAMES IN UKRAINE | 32 | 1 |
| Political | 32 | 1 |
| Graph - Economic | 32 | 1 |
| Technological | 32 | 1 |
| Graph - Chart 30 Real Gdp Growth 2020-2030 | 32 | 1 |
| VIDEO GAMES IN UKRAINE | 33 | 1 |
| Graph - Annual Rates of Inflation % | 33 | 1 |
| Consumer Context | 33 | 1 |
| Graph - Chart 32 Consumer Context for Toys and Games | 33 | 1 |
| Income and Expenditure | 33 | 1 |
| Lifestyles | 33 | 1 |
| Graph - VIDEO GAMES IN UKRAINE | 34 | 1 |
| Graph - Chart 34 Consumer Expenditure 2020-2030 | 34 | 1 |
| VIDEO GAMES IN UKRAINE | 35 | 1 |
| Graph - Share of total population % | 35 | 1 |
| Country Reports Disclaimer | 35 | 1 |
