Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| Economic Context | 2 | 1 |
| VIDEO GAMES IN SWEDEN | 3 | 1 |
| Video Games in Sweden - Category Analysis | 4 | 1 |
| Key Data Insights | 4 | 1 |
| 2025 Developments | 4 | 1 |
| Video games summary | 4 | 1 |
| Key Industry Trends | 4 | 1 |
| VIDEO GAMES IN SWEDEN | 5 | 1 |
| Digitalisation | 5 | 1 |
| Subscriptions & Cloud | 5 | 1 |
| Hardware & Console Cycle | 5 | 1 |
| Industry Performance | 5 | 1 |
| Playstation store reshapes spending as digital takes hold | 5 | 1 |
| Graph - VIDEO GAMES IN SWEDEN | 6 | 1 |
| Xbox game pass shifts value to access over ownership | 6 | 1 |
| Graph - VIDEO GAMES IN SWEDEN | 7 | 1 |
| Switch 2 launch proves enthusiasts absorb premium pricing | 7 | 1 |
| VIDEO GAMES IN SWEDEN | 8 | 1 |
| Graph - Retail rsp SEK million Current | 8 | 1 |
| Graph - Chart 5 Value Sales by Category 2025 | 8 | 1 |
| VIDEO GAMES IN SWEDEN | 9 | 1 |
| Graph - Retail rsp SEK million Current | 9 | 1 |
| Graph - I - | 9 | 1 |
| Subscriptions and digital libraries reshape value as spend migrates online | 9 | 1 |
| VIDEO GAMES IN SWEDEN | 10 | 1 |
| Recurring spend and access-led models transform publisher strategies | 10 | 1 |
| VIDEO GAMES IN SWEDEN | 11 | 1 |
| Graph - Retail rsp SEK million current % Y-O-Y Growth | 11 | 1 |
| Graph - Chart 7 Forecast Value Sales by Category 2025-2030 | 11 | 1 |
| VIDEO GAMES IN SWEDEN | 12 | 1 |
| Graph - Retail SEK million - current Value RSP CAGR 2025-2030 | 12 | 1 |
| Competitive Landscape | 12 | 1 |
| Nordisk film ab maintains lead as digital channels tighten competition | 12 | 1 |
| VIDEO GAMES IN SWEDEN | 13 | 1 |
| Chart 8 Company Shares 2025 | 13 | 1 |
| Table/Chart: % Share (GBO) - Retail Value RSP - 2025 | 13 | 1 |
| Table/Chart: Tabular Data Analysis | 13 | 1 |
| VIDEO GAMES IN SWEDEN | 14 | 1 |
| Channels | 14 | 1 |
| Digital storefronts capture nearly all spend as physical narrows to gifting | 14 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP 2025 | 14 | 1 |
| Table/Chart: Tabular Data Analysis | 14 | 1 |
| VIDEO GAMES IN SWEDEN | 15 | 1 |
| Graph - Retail Value RSP 2025-2030 | 15 | 1 |
| Products | 15 | 1 |
| VIDEO GAMES IN SWEDEN | 16 | 1 |
| Ea play and the nintendo switch 2 illustrate how subscription design and hardware engineering are being reimagined | 16 | 1 |
| Platform consolidation and the marginalisation of physical retail structurally concentrate commercial returns among ecosystem operators | 16 | 1 |
| Economic Context | 16 | 1 |
| VIDEO GAMES IN SWEDEN | 17 | 1 |
| Political | 17 | 1 |
| Graph - Economic | 17 | 1 |
| Technological | 17 | 1 |
| Graph - Chart 12 Real Gdp Growth 2020-2030 | 17 | 1 |
| VIDEO GAMES IN SWEDEN | 18 | 1 |
| Graph - Inflation | 18 | 1 |
| Consumer Context | 18 | 1 |
| Population | 18 | 1 |
| Graph - Chart 14 Consumer Context for Video Games | 18 | 1 |
| Income and Expenditure | 18 | 1 |
| Lifestyles | 18 | 1 |
| VIDEO GAMES IN SWEDEN | 19 | 1 |
| Graph - Growth % | 19 | 1 |
| Graph - Chart 16 Consumer Expenditure 2020-2030 | 19 | 1 |
| VIDEO GAMES IN SWEDEN | 20 | 1 |
| Graph - Population by Generation Share of total population % | 20 | 1 |
| Country Reports Disclaimer | 20 | 1 |
| Toys and Games in Sweden - Industry Overview | 21 | 1 |
| Executive Summary | 21 | 1 |
| 2025 developments | 21 | 1 |
| Key Data Insights | 21 | 1 |
| Key Industry Trends | 21 | 1 |
| VIDEO GAMES IN SWEDEN | 22 | 1 |
| Digitalisation | 22 | 1 |
| Graph - Kidults & Collectors | 22 | 1 |
| Sustainability | 22 | 1 |
| Industry Performance | 22 | 1 |
| Playstation drives digital spending as physical toys premiumise | 22 | 1 |
| Graph - VIDEO GAMES IN SWEDEN | 23 | 1 |
| Lego and labubu attract adults as learning and sustainability become baseline | 23 | 1 |
| VIDEO GAMES IN SWEDEN | 24 | 1 |
| Graph - Chart 20 Brio Fsc-Certified Toys | 24 | 1 |
| Graph - Chart 21 Value Sales 2020-2030 | 24 | 1 |
| VIDEO GAMES IN SWEDEN | 25 | 1 |
| Graph - Retail rsp SEK million Current | 25 | 1 |
| What's Next? | 25 | 1 |
| Digital-first spending and premiumisation reshape value creation | 25 | 1 |
| VIDEO GAMES IN SWEDEN | 26 | 1 |
| Kidult demand and e-commerce maturity accelerate digital transformation | 26 | 1 |
| Recurring revenue and values-driven consumption redefine business priorities | 26 | 1 |
| VIDEO GAMES IN SWEDEN | 27 | 1 |
| Graph - Chart 23 Forecast Value Sales 2020-2030 | 27 | 1 |
| Graph - Chart 24 Forecast Value Sales by Category 2025-2030 | 27 | 1 |
| Graph - VIDEO GAMES IN SWEDEN | 28 | 1 |
| Competitive Landscape | 28 | 1 |
| Nordisk film ab outpaces rivals as digital focus accelerates | 28 | 1 |
| VIDEO GAMES IN SWEDEN | 29 | 1 |
| Graph - Chart 26 Brand Shares 2025 | 29 | 1 |
| Table/Chart: % Share (GBO) = Retail Value RSP = 2025 | 29 | 1 |
| Table/Chart: Tabular Data Analysis | 29 | 1 |
| VIDEO GAMES IN SWEDEN | 30 | 1 |
| Channels | 30 | 1 |
| Retail e-commerce outpaces physical retail as omnichannel redefines shopping | 30 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP - 2025 | 30 | 1 |
| Table/Chart: Tabular Data Analysis | 30 | 1 |
| VIDEO GAMES IN SWEDEN | 31 | 1 |
| Graph - Retail Value RSP 2025-2030 | 31 | 1 |
| Products | 31 | 1 |
| VIDEO GAMES IN SWEDEN | 32 | 1 |
| Platform consolidation and retail channel restructuring concentrate commercial returns among integrated operators | 32 | 1 |
| VIDEO GAMES IN SWEDEN | 33 | 1 |
| Political | 33 | 1 |
| Graph - Economic | 33 | 1 |
| Technological | 33 | 1 |
| Graph - Real GDP Growth % | 33 | 1 |
| VIDEO GAMES IN SWEDEN | 34 | 1 |
| Inflation | 34 | 1 |
| Graph - Annual Rates of Inflation % | 34 | 1 |
| Consumer Context | 34 | 1 |
| Population | 34 | 1 |
| Graph - Chart 31 Consumer Context for Toys and Games | 34 | 1 |
| Income and Expenditure | 34 | 1 |
| Lifestyles | 34 | 1 |
| VIDEO GAMES IN SWEDEN | 35 | 1 |
| Graph - Growth % | 35 | 1 |
| Graph - Chart 33 Consumer Expenditure 2020-2030 | 35 | 1 |
| VIDEO GAMES IN SWEDEN | 36 | 1 |
| Graph - Population by Generation Share of total population % | 36 | 1 |
| Country Reports Disclaimer | 36 | 1 |
