Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| VIDEO GAMES IN ROMANIA | 3 | 1 |
| Video Games in Romania - Category Analysis | 4 | 1 |
| Key Data Insights | 4 | 1 |
| 2025 Developments | 4 | 1 |
| Video games summary | 4 | 1 |
| Key Industry Trends | 4 | 1 |
| VIDEO GAMES IN ROMANIA | 5 | 1 |
| Digitalisation | 5 | 1 |
| Subscriptions & Cloud | 5 | 1 |
| Hardware & Console Cycle | 5 | 1 |
| Industry Performance | 5 | 1 |
| Steam and digital storefronts accelerate software-led growth | 5 | 1 |
| Chart 2 Steam Leads Romania's Shift to Digital, Discount-Led PC Gaming | 5 | 1 |
| Graph - VIDEO GAMES IN ROMANIA | 6 | 1 |
| Subscriptions and cloud access reinforce value-oriented gaming | 6 | 1 |
| Promotional events increasingly shape hardware purchasing cycles | 6 | 1 |
| VIDEO GAMES IN ROMANIA | 7 | 1 |
| Graph - Chart 3 Value Sales 2020-2030 | 7 | 1 |
| Graph - Chart 4 Value Sales by Category 2025 | 7 | 1 |
| VIDEO GAMES IN ROMANIA | 8 | 1 |
| Graph - Retail rsp RON million Current | 8 | 1 |
| What's Next? | 8 | 1 |
| Digital-first strategies are set to capture an expanding value pool | 8 | 1 |
| VIDEO GAMES IN ROMANIA | 9 | 1 |
| Chart 5 Analyst Insight for Video Games | 9 | 1 |
| Recurring spending is forecast to become the dominant source of value | 9 | 1 |
| Promotion-led distribution is anticipated to define competitive success | 9 | 1 |
| VIDEO GAMES IN ROMANIA | 10 | 1 |
| Graph - Retail rsp RON million current - % Y-O-Y Growth | 10 | 1 |
| Graph - Chart 7 Forecast Value Sales by Category 2025-2030 | 10 | 1 |
| Graph - VIDEO GAMES IN ROMANIA | 11 | 1 |
| Competitive Landscape | 11 | 1 |
| VIDEO GAMES IN ROMANIA | 12 | 1 |
| Digital ecosystems and promotional campaigns intensify competition | 12 | 1 |
| Graph - Chart 8 Company Shares 2025 | 12 | 1 |
| VIDEO GAMES IN ROMANIA | 13 | 1 |
| Table/Chart: % Share (GBO) = Retail Value RSP = 2025 | 13 | 1 |
| Table/Chart: Tabular Data Analysis | 13 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP 2025 | 13 | 1 |
| VIDEO GAMES IN ROMANIA | 14 | 1 |
| Channels | 14 | 1 |
| Altex and emag.ro drive event-led digital purchasing | 14 | 1 |
| Promotional campaigns reinforce software and subscription spending | 14 | 1 |
| VIDEO GAMES IN ROMANIA | 15 | 1 |
| Graph - Retail Value RSP 2025-2030 | 15 | 1 |
| Products | 15 | 1 |
| Deep discounting and digital access redefine product innovation | 15 | 1 |
| VIDEO GAMES IN ROMANIA | 16 | 1 |
| Economic Context | 16 | 1 |
| VIDEO GAMES IN ROMANIA | 17 | 1 |
| Political | 17 | 1 |
| Graph - Economic | 17 | 1 |
| Technological | 17 | 1 |
| Graph - Chart 12 Real Gdp Growth 2020-2030 | 17 | 1 |
| VIDEO GAMES IN ROMANIA | 18 | 1 |
| Graph - Annual Rates of Inflation % | 18 | 1 |
| Consumer Context | 18 | 1 |
| Population | 18 | 1 |
| Graph - Chart 14 Consumer Context for Video Games | 18 | 1 |
| Graph - Income and Expenditure | 18 | 1 |
| Lifestyles | 18 | 1 |
| Graph - VIDEO GAMES IN ROMANIA | 19 | 1 |
| Graph - Chart 16 Consumer Expenditure 2020-2030 | 19 | 1 |
| VIDEO GAMES IN ROMANIA | 20 | 1 |
| Graph - Share of total population % | 20 | 1 |
| Country Reports Disclaimer | 20 | 1 |
| Toys and Games in Romania - Industry Overview | 21 | 1 |
| Executive Summary | 21 | 1 |
| 2025 developments | 21 | 1 |
| Key Data Insights | 21 | 1 |
| Key Industry Trends | 21 | 1 |
| Digitalisation | 21 | 1 |
| Graph - Chart 18 Key Industry Trends for Toys and Games | 21 | 1 |
| Kidults & Collectors | 21 | 1 |
| Channels | 21 | 1 |
| VIDEO GAMES IN ROMANIA | 22 | 1 |
| Industry Performance | 22 | 1 |
| Steam and e-commerce platforms drive digital-first, value-led growth | 22 | 1 |
| Graph - Chart 19 Steam Leads Romania's Shift to Digital, Discount-Led PC Gaming | 22 | 1 |
| Lego's adult-focused strategy reinforces demand for premium play | 22 | 1 |
| VIDEO GAMES IN ROMANIA | 23 | 1 |
| Social platforms increasingly shape discovery and purchasing behaviour | 23 | 1 |
| Graph - Chart 20 Value Sales 2020-2030 | 23 | 1 |
| VIDEO GAMES IN ROMANIA | 24 | 1 |
| Graph - Retail rsp RON million - Current | 24 | 1 |
| What's Next? | 24 | 1 |
| Digital-first purchasing is set to sustain Rating category growth | 24 | 1 |
| VIDEO GAMES IN ROMANIA | 25 | 1 |
| Chart 22 Analyst Insight for Toys and Games | 25 | 1 |
| Premium and adult-oriented products are expected to drive value creation in traditional toys and games | 25 | 1 |
| VIDEO GAMES IN ROMANIA | 26 | 1 |
| Graph - Retail rsp RON million current % Y-O-Y Growth | 26 | 1 |
| Graph - Chart 24 Forecast Value Sales by Category 2025-2030 | 26 | 1 |
| Graph - VIDEO GAMES IN ROMANIA | 27 | 1 |
| Competitive Landscape | 27 | 1 |
| Lego leads a fragmented market as digital publishers compete for value | 27 | 1 |
| VIDEO GAMES IN ROMANIA | 28 | 1 |
| Digital ecosystems, premium launches and viral trends intensify competition | 28 | 1 |
| Graph - Chart 25 Company Shares 2025 | 28 | 1 |
| VIDEO GAMES IN ROMANIA | 29 | 1 |
| Table/Chart: % Share (GBO) = Retail Value RSP = 2025 | 29 | 1 |
| Table/Chart: Tabular Data Analysis | 29 | 1 |
| VIDEO GAMES IN ROMANIA | 30 | 1 |
| Channels | 30 | 1 |
| Emag.ro and digital platforms accelerate the shift to e-commerce | 30 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP 2025 | 30 | 1 |
| Table/Chart: Tabular Data Analysis | 30 | 1 |
| VIDEO GAMES IN ROMANIA | 31 | 1 |
| Social discovery and promotional intensity increasingly shape purchasing behaviour | 31 | 1 |
| Graph - Chart 27 Retail Channels 2020-2025 | 31 | 1 |
| VIDEO GAMES IN ROMANIA | 32 | 1 |
| Graph - Retail Value RSP 2025-2030 | 32 | 1 |
| Products | 32 | 1 |
| Digital access and collector demand broaden product innovation | 32 | 1 |
| VIDEO GAMES IN ROMANIA | 33 | 1 |
| Recurring access and collectability create new value pools | 33 | 1 |
| VIDEO GAMES IN ROMANIA | 34 | 1 |
| Chart 29 The 2025 Kendama Craze Shows Social Media and Marketplaces Driving Romanian Toy Demand | 34 | 1 |
| Economic Context | 34 | 1 |
| VIDEO GAMES IN ROMANIA | 35 | 1 |
| Political | 35 | 1 |
| Graph - Economic | 35 | 1 |
| Technological | 35 | 1 |
| Graph - Chart 31 Real Gdp Growth 2020-2030 | 35 | 1 |
| VIDEO GAMES IN ROMANIA | 36 | 1 |
| Graph - Annual Rates of Inflation % | 36 | 1 |
| Consumer Context | 36 | 1 |
| Population | 36 | 1 |
| Graph - Chart 33 Consumer Context for Toys and Games | 36 | 1 |
| Graph - Income and Expenditure | 36 | 1 |
| Lifestyles | 36 | 1 |
| Graph - VIDEO GAMES IN ROMANIA | 37 | 1 |
| Graph - Chart 35 Consumer Expenditure 2020-2030 | 37 | 1 |
| VIDEO GAMES IN ROMANIA | 38 | 1 |
| Graph - Share of total population % | 38 | 1 |
| Country Reports Disclaimer | 38 | 1 |
