Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| TRAVEL IN THE UNITED KINGDOM | 3 | 1 |
| Airlines in the United Kingdom - Category Analysis | 3 | 1 |
| Industry Performance | 3 | 1 |
| Table/Chart: Tabular Data Analysis | 4 | 1 |
| TRAVEL IN THE UNITED KINGDOM | 5 | 1 |
| Table/Chart: Tabular Data Analysis | 5 | 1 |
| Page is Blank/No information | 6 | 1 |
| Travel in the United Kingdom - Industry Overview | 7 | 1 |
| Executive Summary | 7 | 1 |
| 2026 developments | 7 | 1 |
| Key Data Insights | 7 | 1 |
| Key Industry Trends | 7 | 1 |
| Passion and Purpose Drive New Demand | 7 | 1 |
| Shifting Corridors Drive Market Diversification | 7 | 1 |
| Rising Cost threatens Tourism Growth | 7 | 1 |
| Industry Performance | 8 | 1 |
| Chart 2 Visit Britain Promotes Unique Tailored Experiences | 8 | 1 |
| Graph - TRAVEL IN THE UNITED KINGDOM | 9 | 1 |
| TRAVEL IN THE UNITED KINGDOM | 10 | 1 |
| Graph - Chart 3 Value Sales 2021-2031 | 10 | 1 |
| TRAVEL IN THE UNITED KINGDOM | 11 | 1 |
| Graph - Total Value Sales GBP million Current | 11 | 1 |
| What's Next? | 11 | 1 |
| Ai-powered intermediaries expand as travel spending holds firm | 11 | 1 |
| TRAVEL IN THE UNITED KINGDOM | 12 | 1 |
| Online platforms diversify as in-destination spending accelerates | 12 | 1 |
| Chart 5 Analyst Insight for Travel | 12 | 1 |
| TRAVEL IN THE UNITED KINGDOM | 13 | 1 |
| Graph - Chart 6 Forecast Value Sales 2021-2031 | 13 | 1 |
| Graph - Chart 7 Forecast Value Sales by Category 2026-2031 | 13 | 1 |
| TRAVEL IN THE UNITED KINGDOM | 14 | 1 |
| Graph - Total Value Sales GBP million - current - CAGR 2026-2031 | 14 | 1 |
| TRAVEL IN THE UNITED KINGDOM | 15 | 1 |
| Competitive Landscape | 15 | 1 |
| Jet2 and booking platforms drive gains as new players challenge incumbents | 15 | 1 |
| Easyjet's new backers set stage for shake-up | 15 | 1 |
| Graph - TRAVEL IN THE UNITED KINGDOM | 16 | 1 |
| Products | 16 | 1 |
| TRAVEL IN THE UNITED KINGDOM | 17 | 1 |
| Rising operational costs threaten supply as smaller players face exit risks | 17 | 1 |
| Economic Context | 17 | 1 |
| TRAVEL IN THE UNITED KINGDOM | 18 | 1 |
| Political | 18 | 1 |
| Graph - Economic | 18 | 1 |
| Technological | 18 | 1 |
| Graph - Chart 10 Real Gdp Growth 2021-2031 | 18 | 1 |
| TRAVEL IN THE UNITED KINGDOM | 19 | 1 |
| Graph - Annual Rates of Inflation % | 19 | 1 |
| Consumer Context | 19 | 1 |
| Population | 19 | 1 |
| Graph - Chart 12 Consumer Context for Travel | 19 | 1 |
| Graph - Income and Expenditure | 19 | 1 |
| Lifestyles | 19 | 1 |
| Graph - TRAVEL IN THE UNITED KINGDOM | 20 | 1 |
| Graph - Chart 14 Population by Generation 2026 | 20 | 1 |
| Graph - TRAVEL IN THE UNITED KINGDOM | 21 | 1 |
| Country Reports Disclaimer | 21 | 1 |
| Tourism Flows in the United Kingdom - Category Analysis | 22 | 1 |
| Key Data Insights | 22 | 1 |
| 2026 Developments | 22 | 1 |
| Tourism flows summary | 22 | 1 |
| Key Industry Trends | 22 | 1 |
| TRAVEL IN THE UNITED KINGDOM | 23 | 1 |
| Passion and Purpose Drive New Demand | 23 | 1 |
| Shifting Corridors Drive Market Diversification | 23 | 1 |
| Higher Taxes, Higher Operating Cost | 23 | 1 |
| Industry Performance | 23 | 1 |
| Gulf conflict reduces long-haul travel and boosts local demand | 23 | 1 |
| London-centric losses give way to wider regional dispersal | 23 | 1 |
| TRAVEL IN THE UNITED KINGDOM | 24 | 1 |
| Chart 17 Activity Tourism Expands It's Reach over London Boundaries | 24 | 1 |
| Rising costs force hospitality to rethink visitor experiences | 24 | 1 |
| TRAVEL IN THE UNITED KINGDOM | 25 | 1 |
| Graph - Chart 18 Value Sales 2021-2031 | 25 | 1 |
| Graph - Chart 19 Value Sales by Category 2026 | 25 | 1 |
| TRAVEL IN THE UNITED KINGDOM | 26 | 1 |
| Graph - Trips GBP million | 26 | 1 |
| Long-haul travellers from india and china drive new growth corridors | 26 | 1 |
| TRAVEL IN THE UNITED KINGDOM | 27 | 1 |
| Travel endures despite cost-of-living concerns | 27 | 1 |
| Cultural experiences expand beyond london as visitors seek new destinations | 27 | 1 |
| Chart 20 Analyst Insight for Tourism Flows | 27 | 1 |
| Graph - TRAVEL IN THE UNITED KINGDOM | 28 | 1 |
| Graph - TRAVEL IN THE UNITED KINGDOM | 29 | 1 |
| Products | 29 | 1 |
| Technology unlocks discovery of niche tourism products | 29 | 1 |
| TRAVEL IN THE UNITED KINGDOM | 30 | 1 |
| Passion-driven experiences steer visitors beyond traditional hotspots regional dispersal reshapes where tourism products are delivered | 30 | 1 |
| Rising costs and taxes threaten diversity of visitor experiences | 30 | 1 |
| Economic Context | 30 | 1 |
| TRAVEL IN THE UNITED KINGDOM | 31 | 1 |
| Political | 31 | 1 |
| Graph - Economic | 31 | 1 |
| Technological | 31 | 1 |
| Graph - Chart 24 Real Gdp Growth 2021-2031 | 31 | 1 |
| TRAVEL IN THE UNITED KINGDOM | 32 | 1 |
| Graph - Annual Rates of Inflation % | 32 | 1 |
| Consumer Context | 32 | 1 |
| Population | 32 | 1 |
| Graph - Chart 26 Consumer Context for Tourism Flows | 32 | 1 |
| Graph - Income and Expenditure | 32 | 1 |
| Lifestyles | 32 | 1 |
| Graph - TRAVEL IN THE UNITED KINGDOM | 33 | 1 |
| Graph - Chart 28 Population by Generation 2026 | 33 | 1 |
| Graph - Chart 29 Consumer Expenditure 2021-2031 | 33 | 1 |
| Graph - TRAVEL IN THE UNITED KINGDOM | 34 | 1 |
| Country Reports Disclaimer | 34 | 1 |
| Airlines in the United Kingdom - Category Analysis | 35 | 1 |
| Key Data Insights | 35 | 1 |
| 2026 Developments | 35 | 1 |
| Airlines summary | 35 | 1 |
| Key Industry Trends | 35 | 1 |
| Graph - Two-Speed Era: Premiumisation and Value Segmentation | 35 | 1 |
| Shifting Corridors Drive Market Diversification | 35 | 1 |
| Blurring of Airlines and Booking Services | 35 | 1 |
| Industry Performance | 36 | 1 |
| Easyjet and jet2 drive holiday demand as business travel shifts premium | 36 | 1 |
| Qantas and air canada respond to changing demand with new long-haul routes | 36 | 1 |
| TRAVEL IN THE UNITED KINGDOM | 37 | 1 |
| Chart 31 Qantas Announce Non-Stop London Sydney Route for October 2027 | 37 | 1 |
| TRAVEL IN THE UNITED KINGDOM | 38 | 1 |
| Graph - Chart 32 Value Sales 2021-2031 | 38 | 1 |
| Graph - Chart 33 Value Sales by Category 2026 | 38 | 1 |
| TRAVEL IN THE UNITED KINGDOM | 39 | 1 |
| Graph - Total Value Sales GBP million Current | 39 | 1 |
| TRAVEL IN THE UNITED KINGDOM | 40 | 1 |
| Flexible networks power next-generation of airline expansion | 40 | 1 |
| Chart 34 Analyst Insight for Airlines | 40 | 1 |
| Graph - Chart 35 Forecast Value Sales 2021-2031 | 40 | 1 |
| TRAVEL IN THE UNITED KINGDOM | 41 | 1 |
| Graph - Total Value Sales GBP million current % Y-O-Y Growth | 41 | 1 |
| Graph - Chart 36 Forecast Value Sales by Category 2026-2031 | 41 | 1 |
| TRAVEL IN THE UNITED KINGDOM | 42 | 1 |
| Graph - Total Value Sales GBP million - current CAGR 2026-2031 | 42 | 1 |
| Competitive Landscape | 42 | 1 |
| Jet2 rises as easyjet awaits buyout shares confirmation | 42 | 1 |
| TRAVEL IN THE UNITED KINGDOM | 43 | 1 |
| Graph - Chart 37 Jet2 Announces Launch of Flights via London Gatwick Hub | 43 | 1 |
| Virgin atlantic raises the premium stakes | 43 | 1 |
| TRAVEL IN THE UNITED KINGDOM | 44 | 1 |
| Graph - Chart 39 Brand Shares 2026 | 44 | 1 |
| Table/Chart: % Share (GBO) = Total Calculated Value Sales = 2026 | 44 | 1 |
| Table/Chart: Tabular Data Analysis | 44 | 1 |
| TRAVEL IN THE UNITED KINGDOM | 45 | 1 |
| Products | 45 | 1 |
| Digital personalistion and ancillary unbundling drive product innovation | 45 | 1 |
| Table/Chart: % Share (LBN) - Total Calculated Value Sales 2026 | 45 | 1 |
| Table/Chart: Tabular Data Analysis | 45 | 1 |
| TRAVEL IN THE UNITED KINGDOM | 46 | 1 |
| Onboard technology and cabin upgrades redefine the passenger experience | 46 | 1 |
| Qantas and route diversification accelerate direct long-haul flight innovation next generation aircraft unlock new product possibilities | 46 | 1 |
| Economic Context | 46 | 1 |
| TRAVEL IN THE UNITED KINGDOM | 47 | 1 |
| Political | 47 | 1 |
| Graph - Economic | 47 | 1 |
| Technological | 47 | 1 |
| Graph - Chart 41 Real Gdp Growth 2021-2031 | 47 | 1 |
| TRAVEL IN THE UNITED KINGDOM | 48 | 1 |
| Graph - Annual Rates of Inflation % | 48 | 1 |
| Consumer Context | 48 | 1 |
| Population | 48 | 1 |
| Graph - Chart 43 Consumer Context for Airlines | 48 | 1 |
| Graph - Income and Expenditure | 48 | 1 |
| Lifestyles | 48 | 1 |
| Graph - TRAVEL IN THE UNITED KINGDOM | 49 | 1 |
| Graph - Chart 45 Population by Generation 2026 | 49 | 1 |
| Graph - TRAVEL IN THE UNITED KINGDOM | 50 | 1 |
| Country Reports Disclaimer | 50 | 1 |
| Lodging (Destination) in the United Kingdom - Category Analysis | 51 | 1 |
| Key Data Insights | 51 | 1 |
| 2026 Developments | 51 | 1 |
| Lodging (destination) summary | 51 | 1 |
| Key Industry Trends | 51 | 1 |
| TRAVEL IN THE UNITED KINGDOM | 52 | 1 |
| Graph - Passion and Purpose Drive New Demand | 52 | 1 |
| Price Pressures | 52 | 1 |
| Industry Performance | 52 | 1 |
| Upscale hotel chains attract higher-spending guests as budget options lose ground | 52 | 1 |
| TRAVEL IN THE UNITED KINGDOM | 53 | 1 |
| Upscale hotels lead in value while short-term rentals show renewed momentum | 53 | 1 |
| Hotel guests prioritise value and experience over price alone | 53 | 1 |
| TRAVEL IN THE UNITED KINGDOM | 54 | 1 |
| Graph - Chart 49 Value Sales 2021-2031 | 54 | 1 |
| TRAVEL IN THE UNITED KINGDOM | 55 | 1 |
| Graph - Total Value Sales GBP million Current | 55 | 1 |
| Graph - Chart 50 Value Sales by Category 2026 | 55 | 1 |
| TRAVEL IN THE UNITED KINGDOM | 56 | 1 |
| Hotels maintain value leadership while short-term rentals accelerate professionalisation and outlet growth | 56 | 1 |
| Local authorities push new taxes as operators face rising costs and supply shifts | 56 | 1 |
| TRAVEL IN THE UNITED KINGDOM | 57 | 1 |
| Chart 51 Analyst Insight for Lodging (Destination) | 57 | 1 |
| Graph - Chart 52 Forecast Value Sales 2021-2031 | 57 | 1 |
| TRAVEL IN THE UNITED KINGDOM | 58 | 1 |
| Graph - Chart 53 Forecast Lodging (Destination) Sales by Category: Value 2026-2031 | 58 | 1 |
| Products | 58 | 1 |
| TRAVEL IN THE UNITED KINGDOM | 59 | 1 |
| Brands launch compact formats and rental platforms deepen experience offerings | 59 | 1 |
| Graph - Chart 54 Four Points Flex by Sheraton Takes Comfort Approach | 59 | 1 |
| TRAVEL IN THE UNITED KINGDOM | 60 | 1 |
| Economic Context | 60 | 1 |
| Political | 60 | 1 |
| Graph - Economic | 60 | 1 |
| Technological | 60 | 1 |
| TRAVEL IN THE UNITED KINGDOM | 61 | 1 |
| Graph - Real GDP Growth % | 61 | 1 |
| Graph - Chart 57 Inflation 2021-2031 | 61 | 1 |
| TRAVEL IN THE UNITED KINGDOM | 62 | 1 |
| Graph - Income and Expenditure | 62 | 1 |
| Lifestyles | 62 | 1 |
| Graph - Chart 59 Population 2021-2031 | 62 | 1 |
| TRAVEL IN THE UNITED KINGDOM | 63 | 1 |
| Graph - Share of total population % | 63 | 1 |
| Graph - Chart 61 Consumer Expenditure 2021-2031 | 63 | 1 |
| TRAVEL IN THE UNITED KINGDOM | 64 | 1 |
| Graph - Report closing date: 31 August 2026 | 64 | 1 |
| Booking in the United Kingdom - Category Analysis | 65 | 1 |
| Key Data Insights | 65 | 1 |
| 2026 Developments | 65 | 1 |
| Booking summary | 65 | 1 |
| Key Industry Trends | 65 | 1 |
| TRAVEL IN THE UNITED KINGDOM | 66 | 1 |
| Passion and Purpose Drive New Demand | 66 | 1 |
| Product and Portfolio Expansion | 66 | 1 |
| Industry Performance | 66 | 1 |
| Ai-powered booking tools drive personalisation and repeat sales for otas | 66 | 1 |
| Graph - TRAVEL IN THE UNITED KINGDOM | 67 | 1 |
| Direct suppliers and intermediaries compete as portfolios diversify and loyalty drives growth | 67 | 1 |
| TRAVEL IN THE UNITED KINGDOM | 68 | 1 |
| Passion driven travel and digital innovation reshape demand and discovery | 68 | 1 |
| Graph - Chart 64 Value Sales 2021-2031 | 68 | 1 |
| TRAVEL IN THE UNITED KINGDOM | 69 | 1 |
| Graph - Total Calculated Value Sales - GBP million Current | 69 | 1 |
| TRAVEL IN THE UNITED KINGDOM | 70 | 1 |
| Online channels outpace traditional models | 70 | 1 |
| Shifting demographics set stage for shift in travel bookings | 70 | 1 |
| Graph - Chart 66 Forecast Value Sales 2021-2031 | 70 | 1 |
| TRAVEL IN THE UNITED KINGDOM | 71 | 1 |
| Graph - Chart 67 Forecast Value Sales by Category 2026-2031 | 71 | 1 |
| TRAVEL IN THE UNITED KINGDOM | 72 | 1 |
| Graph - Chart 68 Jet2 Combining Airline Operations with Packaged Holiday Solutions | 72 | 1 |
| TRAVEL IN THE UNITED KINGDOM | 73 | 1 |
| Chart 69 Analyst Insight for Booking | 73 | 1 |
| Table/Chart: % Share (GBO) - Total Calculated Value Sales - 2026 | 73 | 1 |
| Table/Chart: Tabular Data Analysis | 73 | 1 |
| TRAVEL IN THE UNITED KINGDOM | 74 | 1 |
| Products | 74 | 1 |
| Conversational ai reshapes the booking interface | 74 | 1 |
| Dynamic packaging and category expansion broaden product scope | 74 | 1 |
