Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| Tourism Flows in Denmark - Category Analysis | 2 | 1 |
| Table/Chart: 1 | 2 | 1 |
| Table/Chart: Tabular Data Analysis | 2 | 1 |
| TRAVEL IN DENMARK | 3 | 1 |
| Table/Chart: Tabular Data Analysis | 3 | 1 |
| TRAVEL IN DENMARK | 4 | 1 |
| Table/Chart: Tabular Data Analysis | 4 | 1 |
| Table/Chart: Tabular Data Analysis | 5 | 1 |
| Travel in Denmark - Industry Overview | 6 | 1 |
| Executive Summary | 6 | 1 |
| 2026 developments | 6 | 1 |
| Key Data Insights | 6 | 1 |
| Key Industry Trends | 6 | 1 |
| Shifting Corridors | 6 | 1 |
| Passion and Purpose | 6 | 1 |
| Blurred Boundaries | 6 | 1 |
| TRAVEL IN DENMARK | 7 | 1 |
| Industry Performance | 7 | 1 |
| Solo travel and purpose-driven demand reshape travel experiences | 7 | 1 |
| TRAVEL IN DENMARK | 8 | 1 |
| Us/israel-iran war redirects demand towards domestic and european travel | 8 | 1 |
| Chart 3 Travel Sales by Category: Value 2026 | 8 | 1 |
| TRAVEL IN DENMARK | 9 | 1 |
| Graph - Total Value Sales DKK million Current | 9 | 1 |
| What's Next? | 9 | 1 |
| TRAVEL IN DENMARK | 10 | 1 |
| Geopolitical disruption and health concerns are set to reinforce demand for flexibility | 10 | 1 |
| Business travel is expected to remain below its historical peak | 10 | 1 |
| Graph - TRAVEL IN DENMARK | 11 | 1 |
| Competitive Landscape | 11 | 1 |
| TRAVEL IN DENMARK | 12 | 1 |
| Products | 12 | 1 |
| Personalisation and flexibility become central to travel innovation | 12 | 1 |
| Spies, sas and dancenter broaden travel solutions through product innovation | 12 | 1 |
| TRAVEL IN DENMARK | 13 | 1 |
| More specialised and integrated travel products strengthen competitive positioning | 13 | 1 |
| Economic Context | 13 | 1 |
| Chart 6 Economic Context for Travel | 13 | 1 |
| Political | 13 | 1 |
| Graph - Economic | 13 | 1 |
| Technological | 13 | 1 |
| TRAVEL IN DENMARK | 14 | 1 |
| Graph - Real GDP Growth % | 14 | 1 |
| Graph - Chart 8 Inflation 2021-2031 | 14 | 1 |
| TRAVEL IN DENMARK | 15 | 1 |
| Graph - Population | 15 | 1 |
| Income and Expenditure | 15 | 1 |
| Lifestyles | 15 | 1 |
| Graph - TRAVEL IN DENMARK | 16 | 1 |
| Graph - Chart 11 Population by Generation 2026 | 16 | 1 |
| Graph - Chart 12 Consumer Expenditure 2021-2031 | 16 | 1 |
| Graph - TRAVEL IN DENMARK | 17 | 1 |
| Country Reports Disclaimer | 17 | 1 |
| Tourism Flows in Denmark - Category Analysis | 18 | 1 |
| Key Data Insights | 18 | 1 |
| 2026 Developments | 18 | 1 |
| Tourism flows summary | 18 | 1 |
| Key Industry Trends | 18 | 1 |
| TRAVEL IN DENMARK | 19 | 1 |
| People and Planet | 19 | 1 |
| Passion and Purpose | 19 | 1 |
| Safe Travel | 19 | 1 |
| Industry Performance | 19 | 1 |
| Denmark's reputation as a safe and reliable destination supports inbound growth | 19 | 1 |
| Coastal, nature and gastronomic experiences continue to attract high-value visitors | 19 | 1 |
| TRAVEL IN DENMARK | 20 | 1 |
| Copenpay reinforces demand for sustainable and purpose-driven travel | 20 | 1 |
| Graph - Chart 14 Copenpay Rewards Tourists for Good Deeds | 20 | 1 |
| TRAVEL IN DENMARK | 21 | 1 |
| Graph - Chart 15 Tourism Flows Spending by Category: Value 2026 | 21 | 1 |
| TRAVEL IN DENMARK | 22 | 1 |
| Graph - Total Calculated Value Sales DKK million Current | 22 | 1 |
| Graph - I | 22 | 1 |
| Table/Chart: Chart 16 Inbound Arrivals by Country: Number of Trips 2021-2026 | 22 | 1 |
| Table/Chart: Tabular Data Analysis | 22 | 1 |
| TRAVEL IN DENMARK | 23 | 1 |
| What's Next? | 23 | 1 |
| Chart 18 Analyst Insight for Tourism Flows | 23 | 1 |
| Table/Chart: Chart 17 Outbound Departures by Destination: Number of Trips 2021-2026 | 23 | 1 |
| Table/Chart: Tabular Data Analysis | 23 | 1 |
| TRAVEL IN DENMARK | 24 | 1 |
| Currency movements and political developments are set to influence tourism flows | 24 | 1 |
| Graph - Chart 19 Tourism Flows Spending by Category: Value 2026-2031 | 24 | 1 |
| Graph - TRAVEL IN DENMARK | 25 | 1 |
| Table/Chart: Chart 20 Forecast Inbound Arrivals by Country: Number of Trips 2026-2031 | 25 | 1 |
| Table/Chart: Tabular Data Analysis | 25 | 1 |
| TRAVEL IN DENMARK | 26 | 1 |
| Products | 26 | 1 |
| Behaviour-based rewards make sustainability part of the visitor experience | 26 | 1 |
| Copenpay and noma reflect changing expectations of travel experiences | 26 | 1 |
| Sustainability and premium experiences strengthen tourism value | 26 | 1 |
| Table/Chart: Tabular Data Analysis | 26 | 1 |
| TRAVEL IN DENMARK | 27 | 1 |
| Economic Context | 27 | 1 |
| Political | 27 | 1 |
| Graph - Chart 23 Real Gdp Growth 2021-2031 | 27 | 1 |
| Economic | 27 | 1 |
| Technological | 27 | 1 |
| Table/Chart: Chart 22 Economic Context for Tourism Flows | 27 | 1 |
| Table/Chart: Tabular Data Analysis | 27 | 1 |
| TRAVEL IN DENMARK | 28 | 1 |
| Graph - Chart 24 Inflation 2021-2031 | 28 | 1 |
| Consumer Context | 28 | 1 |
| Graph - Chart 25 Consumer Context for Tourism Flows | 28 | 1 |
| TRAVEL IN DENMARK | 29 | 1 |
| Graph - Annual Rates of Inflation % | 29 | 1 |
| Graph - Chart 26 Population 2021-2031 | 29 | 1 |
| TRAVEL IN DENMARK | 30 | 1 |
| Graph - Population | 30 | 1 |
| Income and Expenditure | 30 | 1 |
| Lifestyles | 30 | 1 |
| Graph - TRAVEL IN DENMARK | 31 | 1 |
| Graph - Chart 28 Consumer Expenditure 2021-2031 | 31 | 1 |
| TRAVEL IN DENMARK | 32 | 1 |
| Graph - Report closing date: 31 August 2026 | 32 | 1 |
| Airlines in Denmark - Category Analysis | 33 | 1 |
| Key Data Insights | 33 | 1 |
| 2026 Developments | 33 | 1 |
| Airlines summary | 33 | 1 |
| Key Industry Trends | 33 | 1 |
| Shifting Corridors | 33 | 1 |
| Premiumisation vs Value | 33 | 1 |
| Strengthening Hubs | 33 | 1 |
| Industry Performance | 34 | 1 |
| Graph - Chart 30 Sas Boosts Traffic From Copenhagen | 34 | 1 |
| Graph - TRAVEL IN DENMARK | 35 | 1 |
| Us/israel-iran war redirects demand towards european destinations | 35 | 1 |
| TRAVEL IN DENMARK | 36 | 1 |
| Chart 31 Sas Resorts to Major Flight Cancellations | 36 | 1 |
| TRAVEL IN DENMARK | 37 | 1 |
| Graph - Total Value Sales DKK million - Current | 37 | 1 |
| What's Next? | 37 | 1 |
| Copenhagen airport is set to strengthen its position as scandinavia's leading hub | 37 | 1 |
| Chart 33 Analyst Insight for Airlines | 37 | 1 |
| TRAVEL IN DENMARK | 38 | 1 |
| External shocks are expected to continue testing airline resilience | 38 | 1 |
| TRAVEL IN DENMARK | 39 | 1 |
| Graph - Total Value Sales DKK million - current % Y-O-Y Growth | 39 | 1 |
| Competitive Landscape | 39 | 1 |
| Sas defends its lead as international airlines expand their presence | 39 | 1 |
| Air france-klm and norwegian reshape the competitive landscape through acquisitions | 39 | 1 |
| TRAVEL IN DENMARK | 40 | 1 |
| Products | 40 | 1 |
| Premium cabin experiences create opportunities beyond basic air travel | 40 | 1 |
| Table/Chart: % Share (GBO) - Total Calculated Value Sales - 2026 | 40 | 1 |
| Table/Chart: Tabular Data Analysis | 40 | 1 |
| TRAVEL IN DENMARK | 41 | 1 |
| Sas business class demonstrates continued demand for differentiated products | 41 | 1 |
| Network optimisation and operational flexibility strengthen resilience | 41 | 1 |
| Economic Context | 42 | 1 |
| Chart 37 Economic Context for Airlines | 42 | 1 |
| Political | 42 | 1 |
| Graph - Economic | 42 | 1 |
| Graph - Technological | 42 | 1 |
| TRAVEL IN DENMARK | 43 | 1 |
| Graph - Real GDP Growth % | 43 | 1 |
| Graph - Chart 39 Inflation 2021-2031 | 43 | 1 |
| TRAVEL IN DENMARK | 44 | 1 |
| Graph - Population | 44 | 1 |
| Income and Expenditure | 44 | 1 |
| Lifestyles | 44 | 1 |
| Graph - TRAVEL IN DENMARK | 45 | 1 |
| Graph - Chart 42 Population by Generation 2026 | 45 | 1 |
| Graph - Chart 43 Consumer Expenditure 2021-2031 | 45 | 1 |
| Graph - TRAVEL IN DENMARK | 46 | 1 |
| Country Reports Disclaimer | 46 | 1 |
| Lodging (Destination) in Denmark - Category Analysis | 47 | 1 |
| Key Data Insights | 47 | 1 |
| 2026 Developments | 47 | 1 |
| Lodging (destination) summary | 47 | 1 |
| Key Industry Trends | 47 | 1 |
| Premiumisation vs Value | 47 | 1 |
| Graph - Key Industry Trends for Lodging (Destination) | 47 | 1 |
| Passion and Purpose | 47 | 1 |
| Blurring Boundaries | 47 | 1 |
| TRAVEL IN DENMARK | 48 | 1 |
| Industry Performance | 48 | 1 |
| Inbound and domestic travel support Rating lodging growth | 48 | 1 |
| Diverse traveller needs place greater emphasis on positioning | 48 | 1 |
| Dancenter expands into hotels as accommodation boundaries continue to blur | 48 | 1 |
| TRAVEL IN DENMARK | 49 | 1 |
| Graph - Chart 45 Dancenter Opens Its First Hotel in Denmark | 49 | 1 |
| TRAVEL IN DENMARK | 50 | 1 |
| Graph - Total Value Sales DKK million Current | 50 | 1 |
| Graph - Chart 47 Lodging (Destination) Sales by Category: Value 2026 | 50 | 1 |
| TRAVEL IN DENMARK | 51 | 1 |
| Graph - Total Value Sales DKK million Current | 51 | 1 |
| What's Next? | 51 | 1 |
| TRAVEL IN DENMARK | 52 | 1 |
| Seasonality is set to remain a defining feature of the lodging market | 52 | 1 |
| Short-term rentals are poised to intensify competition within lodging | 52 | 1 |
| TRAVEL IN DENMARK | 53 | 1 |
| Graph - Total Value Sales DKK million current % Y-O-Y Growth | 53 | 1 |
| Graph - Chart 49 Forecast Lodging (Destination) Sales by Category: Value 2026-2031 | 53 | 1 |
| TRAVEL IN DENMARK | 54 | 1 |
| Graph - Total Value Sales DKK million - current CAGR 2026-2031 | 54 | 1 |
| Products | 54 | 1 |
| Authenticity and flexibility shape accommodation development | 54 | 1 |
| TRAVEL IN DENMARK | 55 | 1 |
| Danhostel and dancenter reflect changing expectations of accommodation | 55 | 1 |
| Economic Context | 55 | 1 |
| TRAVEL IN DENMARK | 56 | 1 |
| Graph - Political | 56 | 1 |
| Graph - Economic | 56 | 1 |
| Technological | 56 | 1 |
| Graph - Chart 51 Real Gdp Growth 2021-2031 | 56 | 1 |
| TRAVEL IN DENMARK | 57 | 1 |
| Graph - Annual Rates of Inflation % | 57 | 1 |
| Consumer Context | 57 | 1 |
| Graph - Chart 53 Consumer Context for Lodging (Destination) | 57 | 1 |
| TRAVEL IN DENMARK | 58 | 1 |
| Graph - Population | 58 | 1 |
| Graph - Income and Expenditure | 58 | 1 |
| Lifestyles | 58 | 1 |
| Graph - TRAVEL IN DENMARK | 59 | 1 |
| Graph - Chart 55 Population by Generation 2026 | 59 | 1 |
| Graph - Chart 56 Consumer Expenditure 2021-2031 | 59 | 1 |
| Graph - TRAVEL IN DENMARK | 60 | 1 |
| Country Reports Disclaimer | 60 | 1 |
| Booking in Denmark - Category Analysis | 61 | 1 |
| Key Data Insights | 61 | 1 |
| 2026 Developments | 61 | 1 |
| Booking summary | 61 | 1 |
| Key Industry Trends | 61 | 1 |
| TRAVEL IN DENMARK | 62 | 1 |
| Smart Travel | 62 | 1 |
| Shifting Corridors | 62 | 1 |
| Blurring Boundaries | 62 | 1 |
| Industry Performance | 62 | 1 |
| Online and mobile booking continue to reshape travel purchasing | 62 | 1 |
| Travel offerings converge as booking boundaries continue to blur | 62 | 1 |
| TRAVEL IN DENMARK | 63 | 1 |
| TRAVEL IN DENMARK | 64 | 1 |
| Graph - Chart 59 Booking Sales: Value 2021-2031 | 64 | 1 |
| Graph - Chart 60 Booking Sales by Category: Value 2026 | 64 | 1 |
| TRAVEL IN DENMARK | 65 | 1 |
| Graph - Total Calculated Value Sales - DKK million Current | 65 | 1 |
| What's Next? | 65 | 1 |
| TRAVEL IN DENMARK | 66 | 1 |
| A more diverse society is set to increase demand for specialised travel products | 66 | 1 |
| Shorter booking windows are poised to increase the importance of flexibility | 66 | 1 |
| TRAVEL IN DENMARK | 67 | 1 |
| Graph - Total Value Sales DKK million current % Y-O-Y Growth | 67 | 1 |
| Graph - Chart 62 Forecast Booking Sales by Category: Value 2026-2031 | 67 | 1 |
| TRAVEL IN DENMARK | 68 | 1 |
| Graph - Total Calculated Value Sales DKK million Current CAGR 2026-2031 | 68 | 1 |
| Competitive Landscape | 68 | 1 |
| Booking.com maintains its lead as travel intermediaries remains fragmented | 68 | 1 |
