Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| TRADITIONAL AND CONNECTED WATCHES IN SOUTH KOREA | 3 | 1 |
| ECONOMIC CONTEXT | 3 | 1 |
| Graph - Research Sources | 3 | 1 |
| Traditional and Connected Watches in South Korea - Category Analysis | 4 | 1 |
| KEY DATA FINDINGS | 4 | 1 |
| 2025 DEVELOPMENTS | 4 | 1 |
| TRADITIONAL AND CONNECTED WATCHES IN SOUTH KOREA | 5 | 1 |
| Everyday Athlete | 5 | 1 |
| Market Polarisation | 5 | 1 |
| Gen Z | 5 | 1 |
| Graph - Graph/Chart Analysis | 5 | 1 |
| INDUSTRY PERFORMANCE | 5 | 1 |
| Vacheron Constantin Opens its Flagship Store Maison 1755 Seoul | 6 | 1 |
| WHAT'S NEXT? | 6 | 1 |
| Complementary consumption and occasion-specific portfolios to reshape demand | 6 | 1 |
| TRADITIONAL AND CONNECTED WATCHES IN SOUTH KOREA | 7 | 1 |
| Chart 3 Casio's CAFE 00:00 - Reimagining Time as Experience | 7 | 1 |
| Smartwatches to evolve into lifestyle infrastructure with experience-led ecosystems | 7 | 1 |
| TRADITIONAL AND CONNECTED WATCHES IN SOUTH KOREA | 8 | 1 |
| COMPETITIVE LANDSCAPE | 8 | 1 |
| Rolex and cartier maintain leadership as ecosystem integration drives connected watches | 8 | 1 |
| Garmin and suunto emerge as performance-focused specialists gain momentum | 8 | 1 |
| Graph - TRADITIONAL AND CONNECTED WATCHES IN SOUTH KOREA | 9 | 1 |
| CHANNELS | 9 | 1 |
| Department stores strengthen with high-end watches | 9 | 1 |
| Connected watches see rising demand via e-commerce | 9 | 1 |
| COUNTRY REPORTS DISCLAIMER | 9 | 1 |
| Graph - TRADITIONAL AND CONNECTED WATCHES IN SOUTH KOREA | 10 | 1 |
| Personal Accessories in South Korea - Industry Overview | 11 | 1 |
| EXECUTIVE SUMMARY | 11 | 1 |
| KEY DATA FINDINGS | 11 | 1 |
| TRADITIONAL AND CONNECTED WATCHES IN SOUTH KOREA | 12 | 1 |
| Resale and Rental | 12 | 1 |
| Gen Z | 12 | 1 |
| Sustainability and Inclusivity | 12 | 1 |
| INDUSTRY PERFORMANCE | 12 | 1 |
| Changing expectations of gen Z and millennials create new growth opportunities | 12 | 1 |
| TRADITIONAL AND CONNECTED WATCHES IN SOUTH KOREA | 13 | 1 |
| Second-hand luxury platforms gain ground as watches emerge as investment assets | 13 | 1 |
| Sustainability becomes a key selling point to appeal to mz consumers | 13 | 1 |
| Writing instruments face structural decline as digital alternatives dominate | 13 | 1 |
| WHAT'S NEXT? | 13 | 1 |
| TRADITIONAL AND CONNECTED WATCHES IN SOUTH KOREA | 14 | 1 |
| Differentiation through customisation, community and material innovation | 14 | 1 |
| Chart 7 Analyst Insight | 14 | 1 |
| COMPETITIVE LANDSCAPE | 14 | 1 |
| TRADITIONAL AND CONNECTED WATCHES IN SOUTH KOREA | 15 | 1 |
| Gen Z drives growth in experiential retail through mindful consumption | 15 | 1 |
| Graph - Chart 8 Gen Z's Experience-Centric Consumption - J.ESTINA's "J Fitting Room" | 15 | 1 |
| Sustainability grows as a competitive selling point | 15 | 1 |
| TRADITIONAL AND CONNECTED WATCHES IN SOUTH KOREA | 16 | 1 |
| Technological sophistication presents a key opportunity | 16 | 1 |
| CHANNELS | 16 | 1 |
| Offline retail dominates | 16 | 1 |
| The rise of e-commerce | 16 | 1 |
| ECONOMIC CONTEXT | 16 | 1 |
| Graph - TRADITIONAL AND CONNECTED WATCHES IN SOUTH KOREA | 17 | 1 |
| Graph - Chart 10 PEST Analysis in South Korea 2025 | 17 | 1 |
| TRADITIONAL AND CONNECTED WATCHES IN SOUTH KOREA | 18 | 1 |
| Political | 18 | 1 |
| Economic | 18 | 1 |
| Social | 18 | 1 |
| Technological | 18 | 1 |
| CONSUMER CONTEXT | 18 | 1 |
| TRADITIONAL AND CONNECTED WATCHES IN SOUTH KOREA | 19 | 1 |
| Graph - Population Growth % | 19 | 1 |
| Graph - Consumer Expenditure Growth % | 19 | 1 |
| Graph - Population by Generation Share of total population % | 19 | 1 |
| TRADITIONAL AND CONNECTED WATCHES IN SOUTH KOREA | 20 | 1 |
| Population | 20 | 1 |
| Households | 20 | 1 |
| Income and Expenditure | 20 | 1 |
| Lifestyles | 20 | 1 |
| COUNTRY REPORTS DISCLAIMER | 20 | 1 |
| TRADITIONAL AND CONNECTED WATCHES IN SOUTH KOREA | 21 | 1 |
| SOURCES | 21 | 1 |
| Graph - Sources used during research include the following: | 21 | 1 |
| Table/Chart: Sources used during research include the following: | 21 | 1 |
| Table/Chart: Tabular Data Analysis | 21 | 1 |
| TRADITIONAL AND CONNECTED WATCHES IN SOUTH KOREA | 22 | 1 |
| Graph - Source: Euromonitor International | 22 | 1 |
