Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| TRADITIONAL TOYS AND GAMES IN THE UNITED KINGDOM | 3 | 1 |
| Traditional Toys and Games in the United Kingdom - Category Analysis | 4 | 1 |
| Key Data Insights | 4 | 1 |
| 2025 Developments | 4 | 1 |
| Traditional toys and games summary | 4 | 1 |
| Key Industry Trends | 4 | 1 |
| TRADITIONAL TOYS AND GAMES IN THE UNITED KINGDOM | 5 | 1 |
| Classic Reimagined | 5 | 1 |
| Graph - Local Culture Play | 5 | 1 |
| Licenced Toys | 5 | 1 |
| Industry Performance | 5 | 1 |
| Graph - TRADITIONAL TOYS AND GAMES IN THE UNITED KINGDOM | 6 | 1 |
| Kidults and licensed franchises reshape purchasing and brand loyalty | 6 | 1 |
| Local characters and tv-inspired games boost engagement and repeat play | 6 | 1 |
| TRADITIONAL TOYS AND GAMES IN THE UNITED KINGDOM | 7 | 1 |
| Graph - Chart 3 Traitors Board Game Popular among Uk Consumers | 7 | 1 |
| Graph - Chart 4 Value Sales 2020-2030 | 7 | 1 |
| TRADITIONAL TOYS AND GAMES IN THE UNITED KINGDOM | 8 | 1 |
| Graph - Retail rsp GBP million current | 8 | 1 |
| Kidults to fuel collectibles boom as licensing and nostalgia drive sales | 8 | 1 |
| TRADITIONAL TOYS AND GAMES IN THE UNITED KINGDOM | 9 | 1 |
| Chart 6 Analyst Insight for Traditional Toys and Games | 9 | 1 |
| Franchise tie-ins and sustainability targets to reshape product development | 9 | 1 |
| Chart 7 Forecast Value Sales 2020-2030 | 9 | 1 |
| TRADITIONAL TOYS AND GAMES IN THE UNITED KINGDOM | 10 | 1 |
| Graph - Retail rsp GBP million current % Y-O-Y Growth | 10 | 1 |
| Graph - Chart 8 Forecast Value Sales by Category 2025-2030 | 10 | 1 |
| TRADITIONAL TOYS AND GAMES IN THE UNITED KINGDOM | 11 | 1 |
| Graph - Retail GBP million current Value RSP CAGR 2025-2030 | 11 | 1 |
| Competitive Landscape | 11 | 1 |
| Lego expands lead as fragmentation persists despite licensing strength | 11 | 1 |
| TRADITIONAL TOYS AND GAMES IN THE UNITED KINGDOM | 12 | 1 |
| Graph - Chart 10 Brand Shares 2025 | 12 | 1 |
| Table/Chart: % Share (GBO) = Retail Value RSP = 2025 | 12 | 1 |
| Table/Chart: Tabular Data Analysis | 12 | 1 |
| TRADITIONAL TOYS AND GAMES IN THE UNITED KINGDOM | 13 | 1 |
| Channels | 13 | 1 |
| E-commerce accelerates ahead as shoppers prioritise convenience and choice | 13 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP 2025 | 13 | 1 |
| Table/Chart: Tabular Data Analysis | 13 | 1 |
| TRADITIONAL TOYS AND GAMES IN THE UNITED KINGDOM | 14 | 1 |
| Graph - Chart 11 Retail Channels 2020-2025 | 14 | 1 |
| Products | 14 | 1 |
| Sustainability, inclusivity, and digital depth set new product development priorities | 14 | 1 |
| TRADITIONAL TOYS AND GAMES IN THE UNITED KINGDOM | 15 | 1 |
| Smart play mechanics and precision collectible formats raise the bar for product design | 15 | 1 |
| Tiered pricing and new retail models strengthen margins and extend product lifecycles | 15 | 1 |
| TRADITIONAL TOYS AND GAMES IN THE UNITED KINGDOM | 16 | 1 |
| Political | 16 | 1 |
| Graph - Economic | 16 | 1 |
| Technological | 16 | 1 |
| Graph - Chart 13 Real Gdp Growth 2020-2030 | 16 | 1 |
| TRADITIONAL TOYS AND GAMES IN THE UNITED KINGDOM | 17 | 1 |
| Graph - Annual Rates of Inflation % | 17 | 1 |
| Consumer Context | 17 | 1 |
| Population | 17 | 1 |
| Graph - Chart 15 Consumer Context for Traditional Toys and Games | 17 | 1 |
| Graph - Income and Expenditure | 17 | 1 |
| Lifestyles | 17 | 1 |
| Graph - TRADITIONAL TOYS AND GAMES IN THE UNITED KINGDOM | 18 | 1 |
| Graph - Chart 17 Consumer Expenditure 2020-2030 | 18 | 1 |
| TRADITIONAL TOYS AND GAMES IN THE UNITED KINGDOM | 19 | 1 |
| Graph - Population by Generation Share of total population % | 19 | 1 |
| Country Reports Disclaimer | 19 | 1 |
| Toys and Games in the United Kingdom - Industry Overview | 20 | 1 |
| Executive Summary | 20 | 1 |
| 2025 developments | 20 | 1 |
| Key Data Insights | 20 | 1 |
| Key Industry Trends | 20 | 1 |
| TRADITIONAL TOYS AND GAMES IN THE UNITED KINGDOM | 21 | 1 |
| Kidults & Collectors | 21 | 1 |
| Graph - Channels | 21 | 1 |
| Digitalisation | 21 | 1 |
| Industry Performance | 21 | 1 |
| Adult collectors drive premium growth across toys and games | 21 | 1 |
| Collectibles and trading cards reinforce repeat purchasing and scarcity-driven demand | 21 | 1 |
| TRADITIONAL TOYS AND GAMES IN THE UNITED KINGDOM | 22 | 1 |
| Graph - Chart 20 Prismatic Evolutions Sell-Outs Show How Collectible Card Demand Drove Uk Value Growth | 22 | 1 |
| Digital ecosystems strengthen recurring spending and consumer engagement | 22 | 1 |
| Chart 21 Value Sales 2020-2030 | 22 | 1 |
| TRADITIONAL TOYS AND GAMES IN THE UNITED KINGDOM | 23 | 1 |
| Graph - Retail rsp GBP million Current | 23 | 1 |
| Graph - Chart 22 Value Sales by Category 2025 | 23 | 1 |
| TRADITIONAL TOYS AND GAMES IN THE UNITED KINGDOM | 24 | 1 |
| Graph - Retail rsp GBP million Current | 24 | 1 |
| Kidult demand and premium products are set to drive value growth | 24 | 1 |
| TRADITIONAL TOYS AND GAMES IN THE UNITED KINGDOM | 25 | 1 |
| Omnichannel retail and licensing strategies are forecast to strengthen competitive advantage | 25 | 1 |
| TRADITIONAL TOYS AND GAMES IN THE UNITED KINGDOM | 26 | 1 |
| Graph - Retail rsp GBP million current % Y-O-Y Growth | 26 | 1 |
| Graph - TRADITIONAL TOYS AND GAMES IN THE UNITED KINGDOM | 27 | 1 |
| Competitive Landscape | 27 | 1 |
| Lego leverages adult demand while tencent expands digital leadership | 27 | 1 |
| TRADITIONAL TOYS AND GAMES IN THE UNITED KINGDOM | 28 | 1 |
| Pokémon and lego launches strengthen collector engagement and premium value | 28 | 1 |
| Graph - Chart 26 Company Shares 2025 | 28 | 1 |
| TRADITIONAL TOYS AND GAMES IN THE UNITED KINGDOM | 29 | 1 |
| Table/Chart: % Share (GBO) = Retail Value RSP = 2025 | 29 | 1 |
| Table/Chart: Tabular Data Analysis | 29 | 1 |
| TRADITIONAL TOYS AND GAMES IN THE UNITED KINGDOM | 30 | 1 |
| Channels | 30 | 1 |
| Amazon and e-commerce platforms extend their lead across toys and games | 30 | 1 |
| Table/Chart: % Share (LBN) - Retail rsp (curr/con, local) 2025 | 30 | 1 |
| Table/Chart: Tabular Data Analysis | 30 | 1 |
| TRADITIONAL TOYS AND GAMES IN THE UNITED KINGDOM | 31 | 1 |
| Social discovery and omnichannel retail increasingly shape purchasing behaviour | 31 | 1 |
| Graph - Chart 28 Retail Channels 2020-2025 | 31 | 1 |
| TRADITIONAL TOYS AND GAMES IN THE UNITED KINGDOM | 32 | 1 |
| Graph - Retail Value RSP 2025-2030 | 32 | 1 |
| Products | 32 | 1 |
| Collectability, licensing and digital ecosystems broaden consumer engagement | 32 | 1 |
| TRADITIONAL TOYS AND GAMES IN THE UNITED KINGDOM | 33 | 1 |
| Lego, pokémon and platform ecosystems expand engagement opportunities | 33 | 1 |
| Collectability and recurring engagement strengthen long-term value creation | 33 | 1 |
| TRADITIONAL TOYS AND GAMES IN THE UNITED KINGDOM | 34 | 1 |
| Economic Context | 34 | 1 |
| Political | 34 | 1 |
| Graph - Economic | 34 | 1 |
| Technological | 34 | 1 |
| Graph - TRADITIONAL TOYS AND GAMES IN THE UNITED KINGDOM | 35 | 1 |
| Graph - Chart 32 Inflation 2020-2030 | 35 | 1 |
| TRADITIONAL TOYS AND GAMES IN THE UNITED KINGDOM | 36 | 1 |
| Graph - Population | 36 | 1 |
| Income and Expenditure | 36 | 1 |
| Graph - Lifestyles | 36 | 1 |
| Graph - Chart 34 Population 2020-2030 | 36 | 1 |
| Graph - TRADITIONAL TOYS AND GAMES IN THE UNITED KINGDOM | 37 | 1 |
| Graph - Chart 36 Population by Generation 2025 | 37 | 1 |
| TRADITIONAL TOYS AND GAMES IN THE UNITED KINGDOM | 38 | 1 |
| Graph - Report closing date: 25 May 2026 | 38 | 1 |
