Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| TRADITIONAL TOYS AND GAMES IN THE NETHERLANDS | 3 | 1 |
| Traditional Toys and Games in the Netherlands - Category Analysis | 4 | 1 |
| Key Data Insights | 4 | 1 |
| 2025 Developments | 4 | 1 |
| Traditional toys and games summary | 4 | 1 |
| Key Industry Trends | 4 | 1 |
| Classic Reimagined | 4 | 1 |
| Mindful Play | 4 | 1 |
| Phygital Collectibles | 4 | 1 |
| TRADITIONAL TOYS AND GAMES IN THE NETHERLANDS | 5 | 1 |
| Industry Performance | 5 | 1 |
| Traditional toys and games continue growing supported by macroeconomic factors | 5 | 1 |
| Construction leads value while model vehicles show growth through fandoms | 5 | 1 |
| Graph - Chart 2 Hot Wheels Formula 1 Drives Growth Among Adults | 5 | 1 |
| Graph - TRADITIONAL TOYS AND GAMES IN THE NETHERLANDS | 6 | 1 |
| TRADITIONAL TOYS AND GAMES IN THE NETHERLANDS | 7 | 1 |
| Graph - Chart 3 Value Sales 2020-2030 | 7 | 1 |
| Graph - Chart 4 Value Sales by Category 2025 | 7 | 1 |
| TRADITIONAL TOYS AND GAMES IN THE NETHERLANDS | 8 | 1 |
| Graph - Retail rsp EUR million current | 8 | 1 |
| Adult buyers to drive premium collectables and gifting growth | 8 | 1 |
| TRADITIONAL TOYS AND GAMES IN THE NETHERLANDS | 9 | 1 |
| Chart 5 Analyst Insight for Traditional Toys and Games | 9 | 1 |
| Construction to maintain lead as action figures and accessories accelerate | 9 | 1 |
| Premiumisation and omnichannel strategies to reshape future opportunities | 9 | 1 |
| TRADITIONAL TOYS AND GAMES IN THE NETHERLANDS | 10 | 1 |
| Graph - Chart 6 Forecast Value Sales 2020-2030 | 10 | 1 |
| Graph - Chart 7 Forecast Value Sales by Category 2025-2030 | 10 | 1 |
| TRADITIONAL TOYS AND GAMES IN THE NETHERLANDS | 11 | 1 |
| Graph - Retail EUR million current Value RSP CAGR 2025-2030 | 11 | 1 |
| Competitive Landscape | 11 | 1 |
| Lego capitalises on construction demand to widen lead as mattel declines | 11 | 1 |
| TRADITIONAL TOYS AND GAMES IN THE NETHERLANDS | 12 | 1 |
| Table/Chart: % Share (GBO) = Retail Value RSP - 2025 | 12 | 1 |
| Table/Chart: Tabular Data Analysis | 12 | 1 |
| TRADITIONAL TOYS AND GAMES IN THE NETHERLANDS | 13 | 1 |
| Channels | 13 | 1 |
| Dutch e-commerce surges as local platforms and delivery win loyalty | 13 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP 2025 | 13 | 1 |
| Table/Chart: Tabular Data Analysis | 13 | 1 |
| TRADITIONAL TOYS AND GAMES IN THE NETHERLANDS | 14 | 1 |
| Graph - Chart 10 Retail Channels 2020-2025 | 14 | 1 |
| TRADITIONAL TOYS AND GAMES IN THE NETHERLANDS | 15 | 1 |
| TRADITIONAL TOYS AND GAMES IN THE NETHERLANDS | 16 | 1 |
| Economic Context | 16 | 1 |
| Political | 16 | 1 |
| Graph - Chart 12 Economic Context for Traditional Toys and Games | 16 | 1 |
| Economic | 16 | 1 |
| Technological | 16 | 1 |
| Graph - TRADITIONAL TOYS AND GAMES IN THE NETHERLANDS | 17 | 1 |
| Graph - Chart 14 Inflation 2020-2030 | 17 | 1 |
| TRADITIONAL TOYS AND GAMES IN THE NETHERLANDS | 18 | 1 |
| Population | 18 | 1 |
| Income and Expenditure | 18 | 1 |
| Lifestyles | 18 | 1 |
| Graph - Chart 16 Population 2020-2030 | 18 | 1 |
| Graph - TRADITIONAL TOYS AND GAMES IN THE NETHERLANDS | 19 | 1 |
| Country Reports Disclaimer | 19 | 1 |
| Toys and Games in the Netherlands - Industry Overview | 20 | 1 |
| Executive Summary | 20 | 1 |
| 2025 developments | 20 | 1 |
| Key Data Insights | 20 | 1 |
| Key Industry Trends | 20 | 1 |
| Chart 18 Key Industry Trends for Toys and Games | 20 | 1 |
| Digitalisation | 20 | 1 |
| Graph - Kidults & Collectors | 20 | 1 |
| Sustainability | 20 | 1 |
| TRADITIONAL TOYS AND GAMES IN THE NETHERLANDS | 21 | 1 |
| Industry Performance | 21 | 1 |
| Collectors drive value-led transformation through digital and physical play | 21 | 1 |
| Lego and pokémon trading cards fuel premium adult engagement | 21 | 1 |
| TRADITIONAL TOYS AND GAMES IN THE NETHERLANDS | 22 | 1 |
| Little dutch embraces sustainable play amid regulatory pressures | 22 | 1 |
| Graph - TRADITIONAL TOYS AND GAMES IN THE NETHERLANDS | 23 | 1 |
| Graph - Chart 21 Value Sales 2020-2030 | 23 | 1 |
| TRADITIONAL TOYS AND GAMES IN THE NETHERLANDS | 24 | 1 |
| Graph - Chart 22 Value Sales by Category 2025 | 24 | 1 |
| What's Next? | 24 | 1 |
| TRADITIONAL TOYS AND GAMES IN THE NETHERLANDS | 25 | 1 |
| Chart 23 Switch 2 Lifts Dutch Console Sales | 25 | 1 |
| Mattel and funko to unlock kidult demand with licensed launches | 25 | 1 |
| TRADITIONAL TOYS AND GAMES IN THE NETHERLANDS | 26 | 1 |
| Graph - Retail rsp EUR million current % Y-O-Y Growth | 26 | 1 |
| Graph - TRADITIONAL TOYS AND GAMES IN THE NETHERLANDS | 27 | 1 |
| Competitive Landscape | 27 | 1 |
| TRADITIONAL TOYS AND GAMES IN THE NETHERLANDS | 28 | 1 |
| Chart 26 Company Shares 2025 | 28 | 1 |
| Table/Chart: % Share (GBO) = Retail Value RSP - 2025 | 28 | 1 |
| Table/Chart: Tabular Data Analysis | 28 | 1 |
| TRADITIONAL TOYS AND GAMES IN THE NETHERLANDS | 29 | 1 |
| Channels | 29 | 1 |
| Retail e-commerce surpasses retail offline as shopping shifts online | 29 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP . 2025 | 29 | 1 |
| Table/Chart: Tabular Data Analysis | 29 | 1 |
| TRADITIONAL TOYS AND GAMES IN THE NETHERLANDS | 30 | 1 |
| Graph - Chart 28 Retail Channels 2020-2025 | 30 | 1 |
| TRADITIONAL TOYS AND GAMES IN THE NETHERLANDS | 31 | 1 |
| Recent launches illustrate the direction of innovation | 31 | 1 |
| Economic Context | 31 | 1 |
| Political | 31 | 1 |
| Graph - Chart 29 Economic Context for Toys and Games | 31 | 1 |
| Economic | 31 | 1 |
| Technological | 31 | 1 |
| TRADITIONAL TOYS AND GAMES IN THE NETHERLANDS | 32 | 1 |
| Graph - Chart 30 Real Gdp Growth 2020-2030 | 32 | 1 |
| Graph - Chart 31 Inflation 2020-2030 | 32 | 1 |
| Consumer Context | 33 | 1 |
| Population | 33 | 1 |
| Graph - Chart 32 Consumer Context for Toys and Games | 33 | 1 |
| Income and Expenditure | 33 | 1 |
| Lifestyles | 33 | 1 |
| Graph - Chart 33 Population 2020-2030 | 33 | 1 |
| Graph - TRADITIONAL TOYS AND GAMES IN THE NETHERLANDS | 34 | 1 |
| Graph - Chart 35 | 34 | 1 |
| TRADITIONAL TOYS AND GAMES IN THE NETHERLANDS | 35 | 1 |
| Graph - Report closing date: 25 May 2026 | 35 | 1 |
