Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| TRADITIONAL TOYS AND GAMES IN FRANCE | 3 | 1 |
| Toys and Games in France - Industry Overview | 3 | 1 |
| Traditional Toys and Games in France - Category Analysis | 4 | 1 |
| Key Data Insights | 4 | 1 |
| 2025 Developments | 4 | 1 |
| Traditional toys and games summary | 4 | 1 |
| Key Industry Trends | 4 | 1 |
| TRADITIONAL TOYS AND GAMES IN FRANCE | 5 | 1 |
| Phygital Collectibles | 5 | 1 |
| Classic Reimagined | 5 | 1 |
| Declining Birth Rates | 5 | 1 |
| Industry Performance | 5 | 1 |
| Kidults boost sales of construction and games and puzzles amid falling birth rates | 5 | 1 |
| Graph - TRADITIONAL TOYS AND GAMES IN FRANCE | 6 | 1 |
| Pokémon and influencer-driven collectibles unlock new consumer segments | 6 | 1 |
| TRADITIONAL TOYS AND GAMES IN FRANCE | 7 | 1 |
| Arts and crafts regain relevance as girls return to hybrid products | 7 | 1 |
| Graph - Chart 4 Value Sales 2020-2030 | 7 | 1 |
| TRADITIONAL TOYS AND GAMES IN FRANCE | 8 | 1 |
| Graph - Retail rsp EUR million current | 8 | 1 |
| Graph - Chart 5 Value Sales by Category 2025 | 8 | 1 |
| TRADITIONAL TOYS AND GAMES IN FRANCE | 9 | 1 |
| Graph - Retail rsp EUR million current | 9 | 1 |
| What's Next? | 9 | 1 |
| TRADITIONAL TOYS AND GAMES IN FRANCE | 10 | 1 |
| Licences and second-hand sales reshape competition and value creation | 10 | 1 |
| Adult consumers and licences drive innovation while retailers adapt to shifting demand | 10 | 1 |
| TRADITIONAL TOYS AND GAMES IN FRANCE | 11 | 1 |
| Chart 6 Analyst Insight for Traditional Toys and Games | 11 | 1 |
| Graph - Chart 7 Forecast Value Sales 2020-2030 | 11 | 1 |
| TRADITIONAL TOYS AND GAMES IN FRANCE | 12 | 1 |
| Graph - Retail EUR million current Value RSP CAGR 2025-2030 | 12 | 1 |
| Competitive Landscape | 12 | 1 |
| Lego accelerates ahead as asmodee leverages collectible demand | 12 | 1 |
| Lego the battle for adult collectors and licenced offerings | 12 | 1 |
| TRADITIONAL TOYS AND GAMES IN FRANCE | 13 | 1 |
| Licensing and social buzz set the pace | 13 | 1 |
| Graph - Chart 9 Company Shares 2025 | 13 | 1 |
| TRADITIONAL TOYS AND GAMES IN FRANCE | 14 | 1 |
| Table/Chart: % Share (GBO) = Retail Value RSP - 2025 | 14 | 1 |
| Table/Chart: Tabular Data Analysis | 14 | 1 |
| TRADITIONAL TOYS AND GAMES IN FRANCE | 15 | 1 |
| Channels | 15 | 1 |
| Fnac and cultura capture kidult demand as e-commerce surges | 15 | 1 |
| Table/Chart: % Share (LBN) = Retail Value RSP 2025 | 15 | 1 |
| Table/Chart: Tabular Data Analysis | 15 | 1 |
| TRADITIONAL TOYS AND GAMES IN FRANCE | 16 | 1 |
| Kidults Offer Less Seasonal Constraint for Retailers | 16 | 1 |
| Action and noz accelerate growth with deep discount deals | 16 | 1 |
| TRADITIONAL TOYS AND GAMES IN FRANCE | 17 | 1 |
| Amazon dominates online sales as kidults embrace digital shopping | 17 | 1 |
| Graph - Chart 12 Retail Channels 2020-2025 | 17 | 1 |
| TRADITIONAL TOYS AND GAMES IN FRANCE | 18 | 1 |
| Products | 18 | 1 |
| Premium licensing and entertainment tie-ins redefine product development cycles | 18 | 1 |
| Value-led formats and cross-category design expand the addressable market | 18 | 1 |
| Omnichannel distribution and social commerce amplify the returns on product innovation | 18 | 1 |
| TRADITIONAL TOYS AND GAMES IN FRANCE | 19 | 1 |
| Economic Context | 19 | 1 |
| Political | 19 | 1 |
| Graph - Economic | 19 | 1 |
| Technological | 19 | 1 |
| Graph - TRADITIONAL TOYS AND GAMES IN FRANCE | 20 | 1 |
| Graph - Chart 15 Inflation 2020-2030 | 20 | 1 |
| Graph - TRADITIONAL TOYS AND GAMES IN FRANCE | 21 | 1 |
| Income and Expenditure | 21 | 1 |
| Graph - Lifestyles | 21 | 1 |
| Graph - Chart 17 Population 2020-2030 | 21 | 1 |
| Graph - TRADITIONAL TOYS AND GAMES IN FRANCE | 22 | 1 |
| Country Reports Disclaimer | 22 | 1 |
| Toys and Games in France - Industry Overview | 23 | 1 |
| Executive Summary | 23 | 1 |
| 2025 developments | 23 | 1 |
| Key Data Insights | 23 | 1 |
| Key Industry Trends | 23 | 1 |
| TRADITIONAL TOYS AND GAMES IN FRANCE | 24 | 1 |
| Graph - Kidults & Collectors | 24 | 1 |
| Channels | 24 | 1 |
| Regulations & Compliance | 24 | 1 |
| Industry Performance | 24 | 1 |
| Lego and pokémon sustain value as adult spending rises | 24 | 1 |
| TRADITIONAL TOYS AND GAMES IN FRANCE | 25 | 1 |
| Adults and teens drive premium construction and collectibles growth | 25 | 1 |
| Sustainability and circularity reshape product design and retail | 25 | 1 |
| Graph - TRADITIONAL TOYS AND GAMES IN FRANCE | 26 | 1 |
| Graph - Chart 21 Value Sales 2020-2030 | 26 | 1 |
| TRADITIONAL TOYS AND GAMES IN FRANCE | 27 | 1 |
| Graph - Retail rsp EUR million Current | 27 | 1 |
| Lego and influencer brands shape premium adult demand | 27 | 1 |
| TRADITIONAL TOYS AND GAMES IN FRANCE | 28 | 1 |
| Kidult premiumisation and regulation drive business model shifts | 28 | 1 |
| Sustainability and second-hand options shape consumer loyalty | 28 | 1 |
| TRADITIONAL TOYS AND GAMES IN FRANCE | 29 | 1 |
| Graph - Chart 23 Forecast Value Sales 2020-2030 | 29 | 1 |
| Graph - Chart 24 Forecast Value Sales by Category 2025-2030 | 29 | 1 |
| Graph - TRADITIONAL TOYS AND GAMES IN FRANCE | 30 | 1 |
| Competitive Landscape | 30 | 1 |
| Lego captures lead as nintendo and asmodee adjust strategies | 30 | 1 |
| TRADITIONAL TOYS AND GAMES IN FRANCE | 31 | 1 |
| Two major corportate developments reshape the landscape in 2025 | 31 | 1 |
| Chart 25 Analyst Insight for Toys and Games | 31 | 1 |
| Graph - Chart 26 Company Shares 2025 | 31 | 1 |
| TRADITIONAL TOYS AND GAMES IN FRANCE | 32 | 1 |
| Table/Chart: % Share (GBO) = Retail Value RSP - 2025 | 32 | 1 |
| Table/Chart: Tabular Data Analysis | 32 | 1 |
| TRADITIONAL TOYS AND GAMES IN FRANCE | 33 | 1 |
| Channels | 33 | 1 |
| Store-based toy retailers sustain gifting while digital games shift online | 33 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP 2025 | 33 | 1 |
| Table/Chart: Tabular Data Analysis | 33 | 1 |
| TRADITIONAL TOYS AND GAMES IN FRANCE | 34 | 1 |
| Retail e-commerce accelerates growth as digital and social commerce rise | 34 | 1 |
| Kidult demand and circular options reshape retail experience | 34 | 1 |
| TRADITIONAL TOYS AND GAMES IN FRANCE | 35 | 1 |
| Graph - Chart 28 Retail Channels 2020-2025 | 35 | 1 |
| TRADITIONAL TOYS AND GAMES IN FRANCE | 36 | 1 |
| Sandfall interactive and nintendo demonstrate distinct approaches to product innovation | 36 | 1 |
| Community ecosystems and creative talent create new revenue pathways | 36 | 1 |
| Graph - Chart 29 Gamestop Puts Micromania up for Sale as Boxed Games Fade in France | 37 | 1 |
| Economic Context | 37 | 1 |
| Graph - Chart 30 Economic Context for Toys and Games | 37 | 1 |
| TRADITIONAL TOYS AND GAMES IN FRANCE | 38 | 1 |
| Political | 38 | 1 |
| Graph - Economic | 38 | 1 |
| Technological | 38 | 1 |
| Graph - Chart 31 Real Gdp Growth 2020-2030 | 38 | 1 |
| TRADITIONAL TOYS AND GAMES IN FRANCE | 39 | 1 |
| Graph - Annual Rates of Inflation % | 39 | 1 |
| Consumer Context | 39 | 1 |
| Graph - Chart 33 Consumer Context for Toys and Games | 39 | 1 |
| Graph - Income and Expenditure | 39 | 1 |
| Lifestyles | 39 | 1 |
| Graph - TRADITIONAL TOYS AND GAMES IN FRANCE | 40 | 1 |
| Graph - Chart 35 Population by Generation 2025 | 40 | 1 |
| TRADITIONAL TOYS AND GAMES IN FRANCE | 41 | 1 |
| Country Reports Disclaimer | 41 | 1 |
| Graph - Report closing date: 25 May 2026 | 41 | 1 |
