Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| List of Contents and Tables (CONT) | 3 | 1 |
| List of Contents and Tables (CONT) | 4 | 1 |
| Toys and Games in Türkiye - Industry Overview | 5 | 1 |
| Executive Summary | 5 | 1 |
| 2025 developments | 5 | 1 |
| Key Data Insights | 5 | 1 |
| Key Industry Trends | 5 | 1 |
| TOYS AND GAMES IN TÜRKIYE | 6 | 1 |
| Graph - Kidults & Collectors | 6 | 1 |
| Demographics & Child- Led Shift | 6 | 1 |
| Live-Service & Monetisation | 6 | 1 |
| Industry Performance | 6 | 1 |
| Demographic shifts reshape demand across children's and family-focused categories | 6 | 1 |
| TOYS AND GAMES IN TÜRKIYE | 7 | 1 |
| Live-service and monetisation strategies strengthen video games performance | 7 | 1 |
| Graph - Chart 2 Royal Match Makes Türkiye's Dream Games a Top-Grossing Giant on Spend, Not Downloads | 7 | 1 |
| TOYS AND GAMES IN TÜRKIYE | 8 | 1 |
| Graph - Retail rsp USD million - Current | 8 | 1 |
| Graph - Chart 4 Value Sales by Category 2025 | 8 | 1 |
| TOYS AND GAMES IN TÜRKIYE | 9 | 1 |
| Graph - Retail rsp USD million Current | 9 | 1 |
| Graph - I I | 9 | 1 |
| Premium collectibles and adult demand are forecast to sustain Rating market growth | 9 | 1 |
| TOYS AND GAMES IN TÜRKIYE | 10 | 1 |
| Chart 5 Analyst Insight for Toys and Games | 10 | 1 |
| Value is projected to concentrate in collector-led toys and recurring games spend | 10 | 1 |
| Online-led distribution and flexible payments are expected to define competitive success | 10 | 1 |
| Graph - TOYS AND GAMES IN TÜRKIYE | 11 | 1 |
| Graph - Chart 7 Forecast Value Sales by Category 2025-2030 | 11 | 1 |
| Graph - TOYS AND GAMES IN TÜRKIYE | 12 | 1 |
| Competitive Landscape | 12 | 1 |
| Mattel and lego expand premium play as market concentration increases | 12 | 1 |
| TOYS AND GAMES IN TÜRKIYE | 13 | 1 |
| Premium launches and local innovation reinforce competitive advantages | 13 | 1 |
| Graph - Chart 8 Company Shares 2025 | 13 | 1 |
| TOYS AND GAMES IN TÜRKIYE | 14 | 1 |
| Table/Chart: % Share (GBO) = Retail Value RSP = 2025 | 14 | 1 |
| Table/Chart: Tabular Data Analysis | 14 | 1 |
| TOYS AND GAMES IN TÜRKIYE | 15 | 1 |
| Channels | 15 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP - 2025 | 15 | 1 |
| Table/Chart: Tabular Data Analysis | 15 | 1 |
| TOYS AND GAMES IN TÜRKIYE | 16 | 1 |
| Cloud gaming and digital access reshape how consumers engage with games | 16 | 1 |
| Graph - Chart 10 Retail Channels 2020-2025 | 16 | 1 |
| TOYS AND GAMES IN TÜRKIYE | 17 | 1 |
| Graph - Retail Value RSP 2025-2030 | 17 | 1 |
| Products | 17 | 1 |
| TOYS AND GAMES IN TÜRKIYE | 18 | 1 |
| Collector editions, lifestyle ranges and digital ecosystems gain momentum | 18 | 1 |
| Graph - TOYS AND GAMES IN TÜRKIYE | 19 | 1 |
| Collectability and flexible access strengthen long-term engagement | 19 | 1 |
| Economic Context | 19 | 1 |
| TOYS AND GAMES IN TÜRKIYE | 20 | 1 |
| Political | 20 | 1 |
| Graph - Economic | 20 | 1 |
| Graph - Chart 14 Real Gdp Growth 2020-2030 | 20 | 1 |
| TOYS AND GAMES IN TÜRKIYE | 21 | 1 |
| Graph - Annual Rates of Inflation % | 21 | 1 |
| Consumer Context | 21 | 1 |
| Population | 21 | 1 |
| Graph - Chart 16 Consumer Context for Toys and Games | 21 | 1 |
| Income and Expenditure | 21 | 1 |
| Lifestyles | 21 | 1 |
| TOYS AND GAMES IN TÜRKIYE | 22 | 1 |
| Graph - Chart 17 Population 2020-2030 | 22 | 1 |
| Graph - Chart 18 Consumer Expenditure 2020-2030 | 22 | 1 |
| TOYS AND GAMES IN TÜRKIYE | 23 | 1 |
| Graph - Chart 19 Population by Generation 2025 | 23 | 1 |
| Country Reports Disclaimer | 23 | 1 |
| Traditional Toys and Games in Türkiye - Category Analysis | 24 | 1 |
| Key Data Insights | 24 | 1 |
| 2025 Developments | 24 | 1 |
| Traditional toys and games summary | 24 | 1 |
| Key Industry Trends | 24 | 1 |
| TOYS AND GAMES IN TÜRKIYE | 25 | 1 |
| Classic Reimagined | 25 | 1 |
| Mindful Play | 25 | 1 |
| Seasonal Events | 25 | 1 |
| Industry Performance | 25 | 1 |
| TOYS AND GAMES IN TÜRKIYE | 26 | 1 |
| Graph - Chart 21 Lego Botanical Collection Offers Nature-Inspired Building for Relaxation and Display | 26 | 1 |
| TOYS AND GAMES IN TÜRKIYE | 27 | 1 |
| Graph - Chart 22 Value Sales 2020-2030 | 27 | 1 |
| Graph - Chart 23 Value Sales by Category 2025 | 27 | 1 |
| Graph - TOYS AND GAMES IN TÜRKIYE | 28 | 1 |
| TOYS AND GAMES IN TÜRKIYE | 29 | 1 |
| Affordability is expected to remain a defining consumer priority | 29 | 1 |
| Channel strategy is projected to become increasingly important for profitability | 29 | 1 |
| TOYS AND GAMES IN TÜRKIYE | 30 | 1 |
| Graph - Chart 25 Forecast Value Sales 2020-2030 | 30 | 1 |
| Graph - Chart 26 Forecast Value Sales by Category 2025-2030 | 30 | 1 |
| Graph - TOYS AND GAMES IN TÜRKIYE | 31 | 1 |
| Competitive Landscape | 31 | 1 |
| Mattel and lego strengthen their leadership as market concentration increases | 31 | 1 |
| TOYS AND GAMES IN TÜRKIYE | 32 | 1 |
| Graph - Chart 27 Company Shares 2025 | 32 | 1 |
| TOYS AND GAMES IN TÜRKIYE | 33 | 1 |
| Graph - Chart 28 Brand Shares 2025 | 33 | 1 |
| Table/Chart: % Share (GBO) = Retail Value RSP = 2025 | 33 | 1 |
| Table/Chart: Tabular Data Analysis | 33 | 1 |
| TOYS AND GAMES IN TÜRKIYE | 34 | 1 |
| Channels | 34 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP - 2025 | 34 | 1 |
| Table/Chart: Tabular Data Analysis | 34 | 1 |
| TOYS AND GAMES IN TÜRKIYE | 35 | 1 |
| E-commerce and social commerce increasingly influence purchasing behaviour | 35 | 1 |
| Graph - Chart 29 Retail Channels 2020-2025 | 35 | 1 |
| TOYS AND GAMES IN TÜRKIYE | 36 | 1 |
| Graph - Retail Value RSP 2020-2025 | 36 | 1 |
| Products | 36 | 1 |
| TOYS AND GAMES IN TÜRKIYE | 37 | 1 |
| Graph - Chart 30 Premium Barbie Collector Editions and Celebrity-Themed Dolls Experience Rating Demand | 37 | 1 |
| TOYS AND GAMES IN TÜRKIYE | 38 | 1 |
| Chart 31 | 38 | 1 |
| TOYS AND GAMES IN TÜRKIYE | 39 | 1 |
| Economic Context | 39 | 1 |
| Political | 39 | 1 |
| Graph - Economic | 39 | 1 |
| Technological | 39 | 1 |
| TOYS AND GAMES IN TÜRKIYE | 40 | 1 |
| Graph - Real GDP Growth % | 40 | 1 |
| Graph - Chart 34 Inflation 2020-2030 | 40 | 1 |
| Graph - TOYS AND GAMES IN TÜRKIYE | 41 | 1 |
| Income and Expenditure | 41 | 1 |
| Graph - Lifestyles | 41 | 1 |
| Graph - Chart 36 Population 2020-2030 | 41 | 1 |
| TOYS AND GAMES IN TÜRKIYE | 42 | 1 |
| Graph - Chart 37 Consumer Expenditure 2020-2030 | 42 | 1 |
| Graph - Chart 38 Population by Generation 2025 | 42 | 1 |
| Country Reports Disclaimer | 43 | 1 |
| Graph - Report closing date: 25 May 2026 | 43 | 1 |
| Video Games in Türkiye - Category Analysis | 44 | 1 |
| Key Data Insights | 44 | 1 |
| 2025 Developments | 44 | 1 |
| Video games summary | 44 | 1 |
| Key Industry Trends | 44 | 1 |
| TOYS AND GAMES IN TÜRKIYE | 45 | 1 |
| Live-Service & Monetisation | 45 | 1 |
| Value | 45 | 1 |
| Mobile Gaming | 45 | 1 |
| Industry Performance | 45 | 1 |
| Live-service models and recurring spending drive exceptional market growth | 45 | 1 |
| Graph - TOYS AND GAMES IN TÜRKIYE | 46 | 1 |
| Value-conscious consumers prioritise digital access over costly upgrades | 46 | 1 |
| Mobile gaming reinforces türkiye's position as a global games powerhouse | 46 | 1 |
| TOYS AND GAMES IN TÜRKIYE | 47 | 1 |
| Graph - Retail rsp USD million Current | 47 | 1 |
| Graph - Chart 42 Value Sales by Category 2025 | 47 | 1 |
| TOYS AND GAMES IN TÜRKIYE | 48 | 1 |
| Graph - Retail rsp USD million Current | 48 | 1 |
| TOYS AND GAMES IN TÜRKIYE | 49 | 1 |
| Localised monetisation and flexible access are expected to become increasingly important | 49 | 1 |
| Mobile-first strategies are expected to reinforce türkiye's global competitive position | 49 | 1 |
| TOYS AND GAMES IN TÜRKIYE | 50 | 1 |
| Graph - Retail rsp USD million current % Y-O-Y Growth | 50 | 1 |
| Graph - Chart 45 Forecast Value Sales by Category 2025-2030 | 50 | 1 |
| TOYS AND GAMES IN TÜRKIYE | 51 | 1 |
| Graph - Retail USD million current Value RSP CAGR 2025-2030 | 51 | 1 |
| Competitive Landscape | 51 | 1 |
| Bluehole and sony sustain leadership as local studios expand globally | 51 | 1 |
| TOYS AND GAMES IN TÜRKIYE | 52 | 1 |
| Graph - Chart 46 Company Shares 2025 | 52 | 1 |
| TOYS AND GAMES IN TÜRKIYE | 53 | 1 |
| Table/Chart: % Share (GBO) = Retail Value RSP = 2025 | 53 | 1 |
| Table/Chart: Tabular Data Analysis | 53 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP 2025 | 53 | 1 |
| TOYS AND GAMES IN TÜRKIYE | 54 | 1 |
| Channels | 54 | 1 |
| Hepsiburada, trendyol and digital storefronts reinforce online leadership | 54 | 1 |
| Cloud gaming and localised payments expand digital access | 54 | 1 |
| TOYS AND GAMES IN TÜRKIYE | 55 | 1 |
| Graph - Retail Value RSP 2025-2030 | 55 | 1 |
| Products | 55 | 1 |
| Graph - TOYS AND GAMES IN TÜRKIYE | 56 | 1 |
| Royal match, playstation plus and switch 2 illustrate evolving engagement models | 56 | 1 |
| TOYS AND GAMES IN TÜRKIYE | 57 | 1 |
| Recurring participation becomes the primary source of value creation | 57 | 1 |
| Economic Context | 57 | 1 |
| Graph - Chart 51 Economic Context for Video Games | 57 | 1 |
| TOYS AND GAMES IN TÜRKIYE | 58 | 1 |
| Political | 58 | 1 |
| Graph - Economic | 58 | 1 |
| Technological | 58 | 1 |
| Graph - Chart 52 Real Gdp Growth 2020-2030 | 58 | 1 |
| Graph - TOYS AND GAMES IN TÜRKIYE | 59 | 1 |
| Consumer Context | 59 | 1 |
| Population | 59 | 1 |
| Graph - Chart 54 Consumer Context for Video Games | 59 | 1 |
| Income and Expenditure | 59 | 1 |
| Lifestyles | 59 | 1 |
| TOYS AND GAMES IN TÜRKIYE | 60 | 1 |
| Graph - Chart 55 Population 2020-2030 | 60 | 1 |
| Graph - Chart 56 Consumer Expenditure 2020-2030 | 60 | 1 |
| TOYS AND GAMES IN TÜRKIYE | 61 | 1 |
| Graph - Share of total population % | 61 | 1 |
| Country Reports Disclaimer | 61 | 1 |
