Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| TOYS AND GAMES IN ROMANIA | 3 | 1 |
| Economic Context | 4 | 1 |
| Consumer Context | 4 | 1 |
| Toys and Games in Romania - Industry Overview | 5 | 1 |
| Executive Summary | 5 | 1 |
| 2025 developments | 5 | 1 |
| Key Data Insights | 5 | 1 |
| Key Industry Trends | 5 | 1 |
| Graph - Digitalisation | 5 | 1 |
| Kidults & Collectors | 5 | 1 |
| Channels | 5 | 1 |
| TOYS AND GAMES IN ROMANIA | 6 | 1 |
| Industry Performance | 6 | 1 |
| Steam and e-commerce platforms drive digital-first, value-led growth | 6 | 1 |
| Graph - Chart 2 Steam Leads Romania's Shift to Digital, Discount-Led PC Gaming | 6 | 1 |
| Lego's adult-focused strategy reinforces demand for premium play | 6 | 1 |
| TOYS AND GAMES IN ROMANIA | 7 | 1 |
| Social platforms increasingly shape discovery and purchasing behaviour | 7 | 1 |
| Graph - Chart 3 Value Sales 2020-2030 | 7 | 1 |
| TOYS AND GAMES IN ROMANIA | 8 | 1 |
| Graph - Retail rsp RON million - Current | 8 | 1 |
| What's Next? | 8 | 1 |
| Digital-first purchasing is set to sustain Rating category growth | 8 | 1 |
| TOYS AND GAMES IN ROMANIA | 9 | 1 |
| Chart 5 Analyst Insight for Toys and Games | 9 | 1 |
| Premium and adult-oriented products are expected to drive value creation in traditional toys and games | 9 | 1 |
| TOYS AND GAMES IN ROMANIA | 10 | 1 |
| Graph - Retail rsp RON million current % Y-O-Y Growth | 10 | 1 |
| Graph - Chart 7 Forecast Value Sales by Category 2025-2030 | 10 | 1 |
| Graph - TOYS AND GAMES IN ROMANIA | 11 | 1 |
| Competitive Landscape | 11 | 1 |
| Lego leads a fragmented market as digital publishers compete for value | 11 | 1 |
| TOYS AND GAMES IN ROMANIA | 12 | 1 |
| Digital ecosystems, premium launches and viral trends intensify competition | 12 | 1 |
| Graph - Chart 8 Company Shares 2025 | 12 | 1 |
| TOYS AND GAMES IN ROMANIA | 13 | 1 |
| Graph - Chart 9 Brand Shares 2025 | 13 | 1 |
| Table/Chart: % Share (GBO) = Retail Value RSP = 2025 | 13 | 1 |
| Table/Chart: Tabular Data Analysis | 13 | 1 |
| TOYS AND GAMES IN ROMANIA | 14 | 1 |
| Channels | 14 | 1 |
| Emag.ro and digital platforms accelerate the shift to e-commerce | 14 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP 2025 | 14 | 1 |
| Table/Chart: Tabular Data Analysis | 14 | 1 |
| TOYS AND GAMES IN ROMANIA | 15 | 1 |
| Social discovery and promotional intensity increasingly shape purchasing behaviour | 15 | 1 |
| Graph - Chart 10 Retail Channels 2020-2025 | 15 | 1 |
| TOYS AND GAMES IN ROMANIA | 16 | 1 |
| Graph - Retail Value RSP 2025-2030 | 16 | 1 |
| Products | 16 | 1 |
| Digital access and collector demand broaden product innovation | 16 | 1 |
| TOYS AND GAMES IN ROMANIA | 17 | 1 |
| Chart 11 Lego Anchors Romania's Move to Higher-Value, Collector-Led Construction | 17 | 1 |
| Recurring access and collectability create new value pools | 17 | 1 |
| TOYS AND GAMES IN ROMANIA | 18 | 1 |
| Chart 12 The 2025 Kendama Craze Shows Social Media and Marketplaces Driving Romanian Toy Demand | 18 | 1 |
| Economic Context | 18 | 1 |
| TOYS AND GAMES IN ROMANIA | 19 | 1 |
| Political | 19 | 1 |
| Graph - Economic | 19 | 1 |
| Technological | 19 | 1 |
| Graph - Chart 14 Real Gdp Growth 2020-2030 | 19 | 1 |
| TOYS AND GAMES IN ROMANIA | 20 | 1 |
| Graph - Annual Rates of Inflation % | 20 | 1 |
| Consumer Context | 20 | 1 |
| Population | 20 | 1 |
| Graph - Chart 16 Consumer Context for Toys and Games | 20 | 1 |
| Graph - Income and Expenditure | 20 | 1 |
| Lifestyles | 20 | 1 |
| Graph - TOYS AND GAMES IN ROMANIA | 21 | 1 |
| Graph - Chart 18 Consumer Expenditure 2020-2030 | 21 | 1 |
| Graph - TOYS AND GAMES IN ROMANIA | 22 | 1 |
| Country Reports Disclaimer | 22 | 1 |
| Traditional Toys and Games in Romania - Category Analysis | 23 | 1 |
| Key Data Insights | 23 | 1 |
| 2025 Developments | 23 | 1 |
| Traditional toys and games summary | 23 | 1 |
| TOYS AND GAMES IN ROMANIA | 24 | 1 |
| Classic Reimagined | 24 | 1 |
| Graph - Social-Commerce Drops | 24 | 1 |
| Local Culture Play | 24 | 1 |
| Industry Performance | 24 | 1 |
| Social commerce creates rapid demand shifts and rewards supply-chain agility | 24 | 1 |
| TOYS AND GAMES IN ROMANIA | 25 | 1 |
| Graph - Chart 21 Kendama Popularity Fuelled by Social Media Craze | 25 | 1 |
| TOYS AND GAMES IN ROMANIA | 26 | 1 |
| Graph - Chart 22 Value Sales 2020-2030 | 26 | 1 |
| Graph - TOYS AND GAMES IN ROMANIA | 27 | 1 |
| What's Next? | 27 | 1 |
| Eu safety regulations are set to reshape competitive dynamics as digital passports and substance bans phase out non-compliant products | 27 | 1 |
| TOYS AND GAMES IN ROMANIA | 28 | 1 |
| TOYS AND GAMES IN ROMANIA | 29 | 1 |
| Graph - Chart 25 Forecast Value Sales 2020-2030 | 29 | 1 |
| Graph - Chart 26 Forecast Value Sales by Category 2025-2030 | 29 | 1 |
| TOYS AND GAMES IN ROMANIA | 30 | 1 |
| Graph - Retail RON million current Value RSP CAGR 2025-2030 | 30 | 1 |
| Competitive Landscape | 30 | 1 |
| Lego widens its lead as collector demand reshapes the competitive landscape | 30 | 1 |
| TOYS AND GAMES IN ROMANIA | 31 | 1 |
| Adult demand and niche innovation create new competitive opportunities | 31 | 1 |
| Graph - Chart 27 Company Shares 2025 | 31 | 1 |
| TOYS AND GAMES IN ROMANIA | 32 | 1 |
| Table/Chart: % Share (GBO) = Retail Value RSP = 2025 | 32 | 1 |
| Table/Chart: Tabular Data Analysis | 32 | 1 |
| TOYS AND GAMES IN ROMANIA | 33 | 1 |
| Channels | 33 | 1 |
| Jumbo expands large-format retail while specialist stores maintain leadership | 33 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP # 2025 | 33 | 1 |
| Table/Chart: Tabular Data Analysis | 33 | 1 |
| TOYS AND GAMES IN ROMANIA | 34 | 1 |
| E-commerce and omnichannel retail accelerate convenience-led purchasing | 34 | 1 |
| Graph - Chart 29 Retail Channels 2020-2025 | 34 | 1 |
| TOYS AND GAMES IN ROMANIA | 35 | 1 |
| Graph - Retail Value RSP 2020-2025 | 35 | 1 |
| Products | 35 | 1 |
| Social commerce and localisation reshape product development | 35 | 1 |
| TOYS AND GAMES IN ROMANIA | 36 | 1 |
| Quality, safety and adult participation reshape commercial priorities | 36 | 1 |
| TOYS AND GAMES IN ROMANIA | 37 | 1 |
| Economic Context | 37 | 1 |
| Political | 37 | 1 |
| Graph - Economic | 37 | 1 |
| Technological | 37 | 1 |
| Graph - TOYS AND GAMES IN ROMANIA | 38 | 1 |
| Graph - Chart 33 Inflation 2020-2030 | 38 | 1 |
| Graph - TOYS AND GAMES IN ROMANIA | 39 | 1 |
| Income and Expenditure | 39 | 1 |
| Graph - Lifestyles | 39 | 1 |
| Graph - Chart 35 Population 2020-2030 | 39 | 1 |
| TOYS AND GAMES IN ROMANIA | 40 | 1 |
| Graph - Share of total population % | 40 | 1 |
| Country Reports Disclaimer | 40 | 1 |
| Video Games in Romania - Category Analysis | 41 | 1 |
| Key Data Insights | 41 | 1 |
| 2025 Developments | 41 | 1 |
| Video games summary | 41 | 1 |
| Key Industry Trends | 41 | 1 |
| TOYS AND GAMES IN ROMANIA | 42 | 1 |
| Digitalisation | 42 | 1 |
| Subscriptions & Cloud | 42 | 1 |
| Hardware & Console Cycle | 42 | 1 |
| Industry Performance | 42 | 1 |
| Steam and digital storefronts accelerate software-led growth | 42 | 1 |
| Graph - TOYS AND GAMES IN ROMANIA | 43 | 1 |
| Subscriptions and cloud access reinforce value-oriented gaming | 43 | 1 |
| Promotional events increasingly shape hardware purchasing cycles | 43 | 1 |
| TOYS AND GAMES IN ROMANIA | 44 | 1 |
| Graph - Chart 39 Value Sales 2020-2030 | 44 | 1 |
| Graph - Chart 40 Value Sales by Category 2025 | 44 | 1 |
| TOYS AND GAMES IN ROMANIA | 45 | 1 |
| Graph - Retail rsp RON million Current | 45 | 1 |
| Digital-first strategies are set to capture an expanding value pool | 45 | 1 |
| TOYS AND GAMES IN ROMANIA | 46 | 1 |
| Chart 41 Analyst Insight for Video Games | 46 | 1 |
| Recurring spending is forecast to become the dominant source of value | 46 | 1 |
| Promotion-led distribution is anticipated to define competitive success | 46 | 1 |
| TOYS AND GAMES IN ROMANIA | 47 | 1 |
| Graph - Retail rsp RON million current - % Y-O-Y Growth | 47 | 1 |
| Graph - Chart 43 Forecast Value Sales by Category 2025-2030 | 47 | 1 |
| Graph - TOYS AND GAMES IN ROMANIA | 48 | 1 |
| Competitive Landscape | 48 | 1 |
| TOYS AND GAMES IN ROMANIA | 49 | 1 |
| Digital ecosystems and promotional campaigns intensify competition | 49 | 1 |
| Graph - Chart 44 Company Shares 2025 | 49 | 1 |
| TOYS AND GAMES IN ROMANIA | 50 | 1 |
| Chart 45 Brand Shares 2025 | 50 | 1 |
| Table/Chart: % Share (GBO) = Retail Value RSP = 2025 | 50 | 1 |
| Table/Chart: Tabular Data Analysis | 50 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP 2025 | 50 | 1 |
| TOYS AND GAMES IN ROMANIA | 51 | 1 |
| Channels | 51 | 1 |
| Altex and emag.ro drive event-led digital purchasing | 51 | 1 |
| Promotional campaigns reinforce software and subscription spending | 51 | 1 |
| TOYS AND GAMES IN ROMANIA | 52 | 1 |
| Graph - Retail Value RSP 2025-2030 | 52 | 1 |
| Products | 52 | 1 |
| Deep discounting and digital access redefine product innovation | 52 | 1 |
| TOYS AND GAMES IN ROMANIA | 53 | 1 |
| Promotions, subscriptions and digital ecosystems reshape value creation | 53 | 1 |
| Economic Context | 53 | 1 |
| TOYS AND GAMES IN ROMANIA | 54 | 1 |
| Political | 54 | 1 |
| Graph - Economic | 54 | 1 |
| Technological | 54 | 1 |
| Graph - Chart 48 Real Gdp Growth 2020-2030 | 54 | 1 |
| TOYS AND GAMES IN ROMANIA | 55 | 1 |
| Graph - Annual Rates of Inflation % | 55 | 1 |
| Consumer Context | 55 | 1 |
| Population | 55 | 1 |
| Graph - Chart 50 Consumer Context for Video Games | 55 | 1 |
| Graph - Income and Expenditure | 55 | 1 |
| Lifestyles | 55 | 1 |
| Graph - TOYS AND GAMES IN ROMANIA | 56 | 1 |
| Graph - Chart 52 Consumer Expenditure 2020-2030 | 56 | 1 |
| Graph - TOYS AND GAMES IN ROMANIA | 57 | 1 |
| Country Reports Disclaimer | 57 | 1 |
