Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| Table/Chart: Key Industry Trends | 2 | 1 |
| Table/Chart: Tabular Data Analysis | 2 | 1 |
| TOILET CARE IN BRAZIL | 3 | 1 |
| Toilet Care in Brazil - Category Analysis | 4 | 1 |
| Key Data Insights | 4 | 1 |
| 2025 Developments | 4 | 1 |
| Regional and local sales growth driven by innovation | 4 | 1 |
| Key Industry Trends | 4 | 1 |
| Evolving Product Formats | 4 | 1 |
| Graph - Chart 1 Key Industry Trends for Toilet Care | 4 | 1 |
| Multifunctionality | 4 | 1 |
| Premiumisation | 4 | 1 |
| TOILET CARE IN BRAZIL | 5 | 1 |
| Industry Performance | 5 | 1 |
| Regional and local sales growth driven by innovation | 5 | 1 |
| Graph - Chart 2 Reckitt Benckiser Invests in Technology and Fragrance to Retain Consumers | 5 | 1 |
| Graph - HARPIC COMBATE MAUS ODORES² HARPIC DURA ATE | 5 | 1 |
| Substitution threat shapes market dynamics | 5 | 1 |
| TOILET CARE IN BRAZIL | 6 | 1 |
| Graph - Chart 3 Value Sales of Toilet Care 2020-2030 | 6 | 1 |
| Graph - Chart 4 Volume Sales of Toilet Care 2020-2030 | 6 | 1 |
| TOILET CARE IN BRAZIL | 7 | 1 |
| Graph - Retail volume alternative -Tonnes | 7 | 1 |
| Graph - Chart 5 Value Sales of Toilet Care by Category 2025 | 7 | 1 |
| TOILET CARE IN BRAZIL | 8 | 1 |
| What's Next? | 8 | 1 |
| Consumers to seek practicality and hygiene in toilet care | 8 | 1 |
| Toilet liquids/foam set to maintain popularity with innovation | 8 | 1 |
| Chart 6 Analyst Insight for Toilet Care | 8 | 1 |
| Regional players set to offer greater competition | 8 | 1 |
| Graph - TOILET CARE IN BRAZIL | 9 | 1 |
| Graph - Chart 8 Forecast Value Sales of Toilet Care by Category 2025-2030 | 9 | 1 |
| TOILET CARE IN BRAZIL | 10 | 1 |
| Leading companies maintain grip through innovation and portfolio strength | 10 | 1 |
| Chart 9 Company Shares of Toilet Care 2025 | 10 | 1 |
| Chart 10 Brand Shares of Toilet Care 2025 | 10 | 1 |
| Table/Chart: % Share (GBO) — Retail Value RSP — 2025 | 10 | 1 |
| Table/Chart: Tabular Data Analysis | 10 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP 2025 | 10 | 1 |
| TOILET CARE IN BRAZIL | 11 | 1 |
| Channels | 11 | 1 |
| Small local grocers and supermarkets drive offline sales | 11 | 1 |
| E-commerce gains traction among higher socioeconomic consumers | 11 | 1 |
| Graph - Chart 11 Retail Channels for Toilet Care2020-2025 | 11 | 1 |
| TOILET CARE IN BRAZIL | 12 | 1 |
| Graph - Retail Value RSP 2020-2025 | 12 | 1 |
| Economic Context | 12 | 1 |
| Political | 12 | 1 |
| Graph - Chart 12 Economic Context for Toilet Care | 12 | 1 |
| Economic | 12 | 1 |
| Technological | 12 | 1 |
| TOILET CARE IN BRAZIL | 13 | 1 |
| Graph - Chart 13 Real Gdp Growth 2020-2030 | 13 | 1 |
| Graph - Chart 14 Inflation 2020-2030 | 13 | 1 |
| TOILET CARE IN BRAZIL | 14 | 1 |
| Population | 14 | 1 |
| Graph - Income and Expenditure | 14 | 1 |
| Graph - Lifestyles | 14 | 1 |
| Graph - Chart 16 Population 2020-2030 | 14 | 1 |
| Graph - TOILET CARE IN BRAZIL | 15 | 1 |
| Graph - Chart 18 Population by Generation 2025 | 15 | 1 |
| Country Reports Disclaimer | 15 | 1 |
| TOILET CARE IN BRAZIL | 16 | 1 |
| Graph - Report closing date: 9 March 2026 | 16 | 1 |
| Home Care in Brazil - Industry Overview | 17 | 1 |
| Executive Summary | 17 | 1 |
| Practical efficiency drives home care sales | 17 | 1 |
| Key Data Insights | 17 | 1 |
| Key Industry Trends | 17 | 1 |
| Health and Wellness | 17 | 1 |
| Mood-Boosting Ingredients | 17 | 1 |
| Multifunctionality | 17 | 1 |
| TOILET CARE IN BRAZIL | 18 | 1 |
| Industry Performance | 18 | 1 |
| Practical efficiency drives home care sales | 18 | 1 |
| Graph - Chart 20 Bombril Highlights Multifunctionality of Limpol | 18 | 1 |
| Graph - TOILET CARE IN BRAZIL | 19 | 1 |
| Mood-boosting ingredients become key differentiator | 19 | 1 |
| TOILET CARE IN BRAZIL | 20 | 1 |
| Graph - Chart 21 Coala Focuses on Sophisticated Aromas | 20 | 1 |
| Regional resilience and strategic expansion | 20 | 1 |
| TOILET CARE IN BRAZIL | 21 | 1 |
| Graph - Chart 22 Girando Sol Gains Strength to Pressure Major Brands | 21 | 1 |
| TOILET CARE IN BRAZIL | 22 | 1 |
| Graph - Retail rsp BRL million Current | 22 | 1 |
| Graph - Chart 24 Volume Sales of Home Care 2020-2030 | 22 | 1 |
| Graph - Chart 25 Value Sales of Home Care by Category 2025 | 22 | 1 |
| TOILET CARE IN BRAZIL | 23 | 1 |
| Graph - Retail rsp BRL million Current | 23 | 1 |
| What's Next? | 23 | 1 |
| TOILET CARE IN BRAZIL | 24 | 1 |
| Chart 26 Analyst Insight for Home Care | 24 | 1 |
| Established stability and the multifunctional shift | 24 | 1 |
| Sensorial experiences to shape industry trends | 24 | 1 |
| Graph - TOILET CARE IN BRAZIL | 25 | 1 |
| Graph - Chart 28 Forecast Value Sales of Home Care by Category 2025-2030 | 25 | 1 |
| TOILET CARE IN BRAZIL | 26 | 1 |
| Multinationals maintain lead amidst rising regional competition | 26 | 1 |
| Emerging companies capitalise on regional preferences and innovation | 26 | 1 |
| TOILET CARE IN BRAZIL | 27 | 1 |
| Graph - Chart 30 Brand Shares of Home Care 2025 | 27 | 1 |
| Table/Chart: % Share (GBO) Retail Value RSP - 2025 | 27 | 1 |
| Table/Chart: Tabular Data Analysis | 27 | 1 |
| TOILET CARE IN BRAZIL | 28 | 1 |
| Channels | 28 | 1 |
| Grocery retailers drive distribution through supermarkets and small local grocers | 28 | 1 |
| Table/Chart: % Share (LBN) Retail Value RSP 2025 | 28 | 1 |
| Table/Chart: Tabular Data Analysis | 28 | 1 |
| TOILET CARE IN BRAZIL | 29 | 1 |
| Economic Context | 29 | 1 |
| Political | 29 | 1 |
| Graph - Economic | 29 | 1 |
| Technological | 29 | 1 |
| Graph - Chart 32 Real Gdp Growth 2020-2030 | 29 | 1 |
| Graph - Chart 33 Inflation 2020-2030 | 30 | 1 |
| Consumer Context | 30 | 1 |
| Population | 30 | 1 |
| Graph - Income and Expenditure | 30 | 1 |
| Lifestyles | 30 | 1 |
| Graph - TOILET CARE IN BRAZIL | 31 | 1 |
| Graph - Chart 36 Consumer Expenditure 2020-2030 | 31 | 1 |
| Graph - Chart 37 Population by Generation 2025 | 31 | 1 |
| Graph - TOILET CARE IN BRAZIL | 32 | 1 |
| Country Reports Disclaimer | 32 | 1 |
