Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| TISSUE AND HYGIENE IN MEXICO | 3 | 1 |
| Retail Adult Incontinence in Mexico - Category Analysis | 3 | 1 |
| Industry Performance | 3 | 1 |
| TISSUE AND HYGIENE IN MEXICO | 4 | 1 |
| Nappies/Diapers/Pants in Mexico - Category Analysis | 4 | 1 |
| Table/Chart: 44 | 4 | 1 |
| Table/Chart: Tabular Data Analysis | 4 | 1 |
| TISSUE AND HYGIENE IN MEXICO | 5 | 1 |
| Table/Chart: Tabular Data Analysis | 5 | 1 |
| TISSUE AND HYGIENE IN MEXICO | 6 | 1 |
| Table/Chart: Tabular Data Analysis | 6 | 1 |
| Table/Chart: Tabular Data Analysis | 7 | 1 |
| Tissue and Hygiene in Mexico - Industry Overview | 8 | 1 |
| Executive Summary | 8 | 1 |
| Retailers aim to balance price with comfort and quality | 8 | 1 |
| Key Data Insights | 8 | 1 |
| Key Industry Trends | 8 | 1 |
| TISSUE AND HYGIENE IN MEXICO | 9 | 1 |
| Affordability | 9 | 1 |
| Premiumisation | 9 | 1 |
| Convenience | 9 | 1 |
| Industry Performance | 9 | 1 |
| Graph - TISSUE AND HYGIENE IN MEXICO | 10 | 1 |
| Private label and bulk formats secure the lead in household spending | 10 | 1 |
| Chart 3 Private Label and Bulk Packs Win Favour | 10 | 1 |
| Graph - TISSUE AND HYGIENE IN MEXICO | 11 | 1 |
| Retailers boost rapid access and convenience with omnichannel expansion | 11 | 1 |
| TISSUE AND HYGIENE IN MEXICO | 12 | 1 |
| Graph - Sales of Tissue and Hygiene Retail rsp MXN million Current | 12 | 1 |
| Graph - Chart 5 Value Sales by Category 2025 | 12 | 1 |
| TISSUE AND HYGIENE IN MEXICO | 13 | 1 |
| Graph - Sales of Tissue and Hygiene by Category Retail rsp MXN million Current | 13 | 1 |
| What's Next? | 13 | 1 |
| Discounters and e-commerce accelerate value-led shopping behaviour | 13 | 1 |
| TISSUE AND HYGIENE IN MEXICO | 14 | 1 |
| Retail tissue will maintain dominance as value and quality converge | 14 | 1 |
| TISSUE AND HYGIENE IN MEXICO | 15 | 1 |
| Graph - Forecast Sales of Tissue and Hygiene Retail rsp MXN million Current % Y-O-Y Growth | 15 | 1 |
| Graph - Chart 7 Forecast Value Sales by Category 2025-2030 | 15 | 1 |
| TISSUE AND HYGIENE IN MEXICO | 16 | 1 |
| Graph - Forecast Sales of Tissue and Hygiene by Category | 16 | 1 |
| Competitive Landscape | 16 | 1 |
| Kimberly-clark defends leadership as private label gains ground | 16 | 1 |
| TISSUE AND HYGIENE IN MEXICO | 17 | 1 |
| TISSUE AND HYGIENE IN MEXICO | 18 | 1 |
| Graph - Chart 10 Brand Shares 2025 | 18 | 1 |
| Table/Chart: Company Shares of Tissue and Hygiene % Share (GBO) - Retail Value RSP - 2025 | 18 | 1 |
| Table/Chart: Tabular Data Analysis | 18 | 1 |
| TISSUE AND HYGIENE IN MEXICO | 19 | 1 |
| Channels | 19 | 1 |
| Hypermarkets and supermarkets remain key to sales | 19 | 1 |
| Tiendas 3b and bodega aurrera transform shopping patterns with value focus | 19 | 1 |
| Table/Chart: Brand Shares of Tissue and Hygiene % Share (LBN) Retail Value RSP 2025 | 19 | 1 |
| Table/Chart: Tabular Data Analysis | 19 | 1 |
| TISSUE AND HYGIENE IN MEXICO | 20 | 1 |
| Graph - Chart 11 Tiendas 3B Pursues Rapid Expansion Plan | 20 | 1 |
| Online sales rise, but offline stores keep their edge on essentials | 20 | 1 |
| TISSUE AND HYGIENE IN MEXICO | 21 | 1 |
| Graph - Chart 12 Retail Channels 2020-2025 | 21 | 1 |
| TISSUE AND HYGIENE IN MEXICO | 22 | 1 |
| Graph - Political | 22 | 1 |
| Graph - Economic | 22 | 1 |
| Technological | 22 | 1 |
| Graph - Chart 14 Real GDP Growth 2020-2030 | 22 | 1 |
| Graph - Inflation | 23 | 1 |
| Consumer Context | 23 | 1 |
| Population | 23 | 1 |
| Graph - Chart 16 Consumer Context for Tissue and Hygiene | 23 | 1 |
| Graph - Income and Expenditure | 23 | 1 |
| Lifestyles | 23 | 1 |
| TISSUE AND HYGIENE IN MEXICO | 24 | 1 |
| Graph - Population | 24 | 1 |
| Graph - Chart 18 Consumer Expenditure 2020-2030 | 24 | 1 |
| TISSUE AND HYGIENE IN MEXICO | 25 | 1 |
| Graph - Population by Generation Share of total population % | 25 | 1 |
| Country Reports Disclaimer | 25 | 1 |
| Away-from-Home Tissue and Hygiene in Mexico - Category Analysis | 26 | 1 |
| Key Data Insights | 26 | 1 |
| 2025 Developments | 26 | 1 |
| Changing consumption habits reshape demand for tissue products | 26 | 1 |
| Key Industry Trends | 26 | 1 |
| Premiumization | 26 | 1 |
| Convenience | 26 | 1 |
| Surge of E-commerce | 26 | 1 |
| Industry Performance | 26 | 1 |
| TISSUE AND HYGIENE IN MEXICO | 27 | 1 |
| Changing consumption habits reshape demand for tissue products | 27 | 1 |
| Food delivery platforms drive demand for napkins | 27 | 1 |
| TISSUE AND HYGIENE IN MEXICO | 28 | 1 |
| Hotels elevate guest experience with premium tissue upgrades | 28 | 1 |
| TISSUE AND HYGIENE IN MEXICO | 29 | 1 |
| Chart 22 Hotels in Mexico Upgrade to Premium Products | 29 | 1 |
| Graph - Chart 23 Value Sales 2020-2030 | 29 | 1 |
| TISSUE AND HYGIENE IN MEXICO | 30 | 1 |
| Graph - Sales of Away-from-Home Tissue and Hygiene AFH msp MXN million Current | 30 | 1 |
| TISSUE AND HYGIENE IN MEXICO | 31 | 1 |
| Graph - Sales of Away-from-Home Tissue and Hygiene by Category AFH msp MXN million Current | 31 | 1 |
| TISSUE AND HYGIENE IN MEXICO | 32 | 1 |
| Hotels and upscale venues to continue investing in premium tissue for guest comfort | 32 | 1 |
| Mexco's ageing population set to inform demand | 32 | 1 |
| TISSUE AND HYGIENE IN MEXICO | 33 | 1 |
| Graph - Forecast Sales of Away-from-Home Tissue and Hygiene AFH msp MXN million Current - % Y-O-Y Growth | 33 | 1 |
| TISSUE AND HYGIENE IN MEXICO | 34 | 1 |
| Graph - Forecast Sales of Away-from-Home Tissue and Hygiene by Category | 34 | 1 |
| Channels | 34 | 1 |
| Hotels and offices sustain demand | 34 | 1 |
| TISSUE AND HYGIENE IN MEXICO | 35 | 1 |
| Food delivery platforms reinforce napkin use | 35 | 1 |
| Graph - Chart 27 Retail Channels 2020-2025 | 35 | 1 |
| TISSUE AND HYGIENE IN MEXICO | 36 | 1 |
| Graph - Retail Channels for Away-from-Home Tissue and Hygiene AFH Value MSP 2020-2025 | 36 | 1 |
| Graph - Chart 28 Economic Context for Away-From-Home Tissue and Hygiene | 36 | 1 |
| TISSUE AND HYGIENE IN MEXICO | 37 | 1 |
| Graph - Political | 37 | 1 |
| Graph - Economic | 37 | 1 |
| Technological | 37 | 1 |
| Graph - Chart 29 Real GDP Growth 2020-2030 | 37 | 1 |
| Graph - Inflation | 38 | 1 |
| Consumer Context | 38 | 1 |
| Population | 38 | 1 |
| Graph - Chart 31 Consumer Context for Away-From-Home Tissue and Hygiene | 38 | 1 |
| Graph - Income and Expenditure | 38 | 1 |
| Lifestyles | 38 | 1 |
| TISSUE AND HYGIENE IN MEXICO | 39 | 1 |
| Graph - Population | 39 | 1 |
| Graph - Chart 33 Consumer Expenditure 2020-2030 | 39 | 1 |
| TISSUE AND HYGIENE IN MEXICO | 40 | 1 |
| Graph - Population by Generation Share of total population % | 40 | 1 |
| Country Reports Disclaimer | 40 | 1 |
| Retail Adult Incontinence in Mexico - Category Analysis | 41 | 1 |
| Key Data Insights | 41 | 1 |
| 2025 Developments | 41 | 1 |
| Sam's club lowers unit costs with bulk packs | 41 | 1 |
| Key Industry Trends | 41 | 1 |
| Affordability | 41 | 1 |
| Graph - Chart 35 Key Industry Trends for Retail Adult Incontinence | 41 | 1 |
| Premiumisation | 41 | 1 |
| Convenience | 41 | 1 |
| TISSUE AND HYGIENE IN MEXICO | 42 | 1 |
| Industry Performance | 42 | 1 |
| Sam's club lowers unit costs with bulk packs | 42 | 1 |
| Graph - Chart 36 Sam's Club Introduces Value Packs | 42 | 1 |
| TISSUE AND HYGIENE IN MEXICO | 43 | 1 |
| Graph - Buscar en Sam's Club en linea o en tienda | 43 | 1 |
| TISSUE AND HYGIENE IN MEXICO | 44 | 1 |
| TENA Discreet Pants Offer Comfort and Odour Control | 44 | 1 |
| Graph - Chart 37 TENA Discreet Pants Offer Comfort and Odour Control | 44 | 1 |
| Farmacias guadalajara enables rapid, discreet replenishment | 44 | 1 |
| TISSUE AND HYGIENE IN MEXICO | 45 | 1 |
| Graph - Chart 38 Value Sales 2020-2030 | 45 | 1 |
| Graph - Chart 39 Volume Sales 2020-2030 | 45 | 1 |
| TISSUE AND HYGIENE IN MEXICO | 46 | 1 |
| Graph - Sales of Retail Adult Incontinence Retail volume -Million units | 46 | 1 |
| Graph - Chart 40 Value Sales by Category 2025 | 46 | 1 |
| TISSUE AND HYGIENE IN MEXICO | 47 | 1 |
| Sales of Retail Adult Incontinence by Category | 47 | 1 |
| Graph - Retail rsp MXN million Current | 47 | 1 |
| What's Next? | 47 | 1 |
| E-commerce and omnichannel investments build shopper loyalty | 47 | 1 |
| TISSUE AND HYGIENE IN MEXICO | 48 | 1 |
| Brands prioritise innovation in comfort and skin health to expand reach | 48 | 1 |
| TISSUE AND HYGIENE IN MEXICO | 49 | 1 |
| Graph - Chart 41 Forecast Value Sales 2020-2030 | 49 | 1 |
| Graph - Chart 42 Forecast Value Sales by Category 2025-2030 | 49 | 1 |
| TISSUE AND HYGIENE IN MEXICO | 50 | 1 |
| Forecast Sales of Retail Adult Incontinence by Category | 50 | 1 |
| Graph - Retail MXN million - Current Value RSP CAGR 2025-2030 | 50 | 1 |
| Competitive Landscape | 50 | 1 |
| Essity and kimberly-clark dominate a highly consolidated market | 50 | 1 |
| TISSUE AND HYGIENE IN MEXICO | 51 | 1 |
| Chart 43 Company Shares 2025 | 51 | 1 |
| Table/Chart: % Share (GBO) - Retail Value RSP 2025 | 51 | 1 |
| Table/Chart: Tabular Data Analysis | 51 | 1 |
| Table/Chart: Brand Shares of Retail Adult Incontinence % Share (LBN) - Retail Value RSP 2025 | 51 | 1 |
| TISSUE AND HYGIENE IN MEXICO | 52 | 1 |
| Channels | 52 | 1 |
| Hypermarkets and supermarkets retain shoppers with convenience and value | 52 | 1 |
| Retail e-commerce benefits from discreet delivery and loyalty offers | 52 | 1 |
| Pharmacies and value brands disrupt with health-led and affordable options | 52 | 1 |
| TISSUE AND HYGIENE IN MEXICO | 53 | 1 |
| Chart 45 Retail Channels 2020-2025 | 53 | 1 |
| Graph - Retail Value RSP 2020-2025 | 53 | 1 |
| TISSUE AND HYGIENE IN MEXICO | 54 | 1 |
| Political | 54 | 1 |
| Graph - Economic | 54 | 1 |
| Technological | 54 | 1 |
| Graph - Chart 47 Real GDP Growth 2020-2030 | 54 | 1 |
| TISSUE AND HYGIENE IN MEXICO | 55 | 1 |
| Inflation | 55 | 1 |
| Graph - Annual Rates of Inflation % | 55 | 1 |
| Consumer Context | 55 | 1 |
| Population | 55 | 1 |
| Graph - Chart 49 Consumer Context for Retail Adult Incontinence | 55 | 1 |
| Graph - Income and Expenditure | 55 | 1 |
| Lifestyles | 55 | 1 |
| TISSUE AND HYGIENE IN MEXICO | 56 | 1 |
| Graph - Population | 56 | 1 |
| Graph - Chart 51 Consumer Expenditure 2020-2030 | 56 | 1 |
| TISSUE AND HYGIENE IN MEXICO | 57 | 1 |
| Graph - Population by Generation Share of total population % | 57 | 1 |
| Country Reports Disclaimer | 57 | 1 |
| Nappies/Diapers/Pants in Mexico - Category Analysis | 58 | 1 |
| Key Data Insights | 58 | 1 |
| 2025 Developments | 58 | 1 |
| Affordability key as birth rates fall | 58 | 1 |
| Key Industry Trends | 58 | 1 |
| Affordability | 58 | 1 |
| Graph - Chart 53 Key Industry Trends for Nappies/Diapers/Pants | 58 | 1 |
| Premiumization | 58 | 1 |
| Sustainability | 58 | 1 |
| TISSUE AND HYGIENE IN MEXICO | 59 | 1 |
| Industry Performance | 59 | 1 |
| Affordability key as birth rates fall | 59 | 1 |
| Graph - Chart 54 Soriana uses promotions to sustain sales | 59 | 1 |
| TISSUE AND HYGIENE IN MEXICO | 60 | 1 |
| Private label and chinese imports erode legacy brand dominance | 60 | 1 |
| TISSUE AND HYGIENE IN MEXICO | 61 | 1 |
| Premium products and sustainable features support value growth amid shrinking volumes | 61 | 1 |
| Graph - Chart 55 Value Sales 2020-2030 | 61 | 1 |
| Volume Sales 2020-2030 | 62 | 1 |
| Graph - Retail volume -Million units | 62 | 1 |
| Graph - Chart 57 Value Sales by Category 2025 | 62 | 1 |
| TISSUE AND HYGIENE IN MEXICO | 63 | 1 |
| Graph - Sales of Nappies/Diapers/Pants by Category Retail rsp MXN million Current | 63 | 1 |
| Players adapt to shrinking households through polarised product offerings | 63 | 1 |
| TISSUE AND HYGIENE IN MEXICO | 64 | 1 |
| Brands leverage eco-designs and loyalty schemes to win over price-sensitive families | 64 | 1 |
| TISSUE AND HYGIENE IN MEXICO | 65 | 1 |
| Graph - Forecast Sales of Nappies/Diapers/Pants Retail rsp MXN million Current % Y-O-Y Growth | 65 | 1 |
| Graph - Chart 59 Forecast Value Sales by Category 2025-2030 | 65 | 1 |
| TISSUE AND HYGIENE IN MEXICO | 66 | 1 |
| Forecast Sales of Nappies/Diapers/Pants by Category | 66 | 1 |
| Graph - Retail MXN million Current Value RSP CAGR 2025-2030 | 66 | 1 |
| Competitive Landscape | 66 | 1 |
| Kimberly-clark and softys continue to dominate | 66 | 1 |
| TISSUE AND HYGIENE IN MEXICO | 67 | 1 |
| Private label gains ground amid market stagnation | 67 | 1 |
| Graph - Chart 61 Private-Label Diapers Gain Traction | 67 | 1 |
| Graph - TISSUE AND HYGIENE IN MEXICO | 68 | 1 |
| Table/Chart: Company Shares of Nappies/Diapers/Pants % Share (GBO) - Retail Value RSP - 2025 | 68 | 1 |
| Table/Chart: Tabular Data Analysis | 68 | 1 |
| TISSUE AND HYGIENE IN MEXICO | 69 | 1 |
| Channels | 69 | 1 |
| Supermarkets and hypermarkets offer bulk sales and promotions | 69 | 1 |
| Table/Chart: Brand Shares of Nappies/Diapers/Pants % Share (LBN) Retail Value RSP 2025 | 69 | 1 |
| Table/Chart: Tabular Data Analysis | 69 | 1 |
| TISSUE AND HYGIENE IN MEXICO | 70 | 1 |
| Graph - Chart 64 Retail Channels 2020-2025 | 70 | 1 |
