Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| Table/Chart: 1 | 2 | 1 |
| Table/Chart: Tabular Data Analysis | 2 | 1 |
| TISSUE AND HYGIENE IN INDIA | 3 | 1 |
| Retail Adult Incontinence in India - Category Analysis | 3 | 1 |
| Table/Chart: Brands to normalise daily use, and improve comfort and trust for long-term adoption Manufacturers will prioritise skin health and breathability to differentiate products | 4 | 1 |
| Table/Chart: Tabular Data Analysis | 4 | 1 |
| TISSUE AND HYGIENE IN INDIA | 5 | 1 |
| Table/Chart: Tabular Data Analysis | 5 | 1 |
| TISSUE AND HYGIENE IN INDIA | 6 | 1 |
| TISSUE AND HYGIENE IN INDIA | 7 | 1 |
| Table/Chart: Tabular Data Analysis | 7 | 1 |
| Tissue and Hygiene in India - Industry Overview | 8 | 1 |
| Executive Summary | 8 | 1 |
| Key Data Insights | 8 | 1 |
| Key Industry Trends | 8 | 1 |
| TISSUE AND HYGIENE IN INDIA | 9 | 1 |
| Graph - Affordability | 9 | 1 |
| Clean Wellness | 9 | 1 |
| Sustainability | 9 | 1 |
| Industry Performance | 9 | 1 |
| Affordability is boosted by gst?rationalisation, driving growth | 9 | 1 |
| Chart 2 GST Rationalisation Strengthens Affordability Across Hygiene Essentials | 9 | 1 |
| Graph - TISSUE AND HYGIENE IN INDIA | 10 | 1 |
| Clean wellness becomes a core requirement in certain categories | 10 | 1 |
| Chart 3 Romsons Group Expands Hygiene Range with Poochie Play Pants Nappies/Diapers/Pants | 10 | 1 |
| Graph - TISSUE AND HYGIENE IN INDIA | 11 | 1 |
| Major players operationalise sustainability for epr compliance | 11 | 1 |
| Chart 4 Whisper, Stayfree and Pampers Scale Recyclable Packaging to Meet India's 2025 EPR Rules | 11 | 1 |
| TISSUE AND HYGIENE IN INDIA | 12 | 1 |
| Graph - Retail rsp INR million Current | 12 | 1 |
| Graph - Chart 6 Value Sales by Category 2025 | 12 | 1 |
| TISSUE AND HYGIENE IN INDIA | 13 | 1 |
| Graph - Sales of Tissue and Hygiene by Category Retail rsp INR million Current | 13 | 1 |
| TISSUE AND HYGIENE IN INDIA | 14 | 1 |
| Chart 7 Analyst Insight for Tissue and Hygiene | 14 | 1 |
| Brands accelerate circularity to comply with new waste regulations | 14 | 1 |
| TISSUE AND HYGIENE IN INDIA | 15 | 1 |
| Graph - Chart 8 Forecast Value Sales 2020-2030 | 15 | 1 |
| Graph - Chart 9 Forecast Value Sales by Category 2025-2030 | 15 | 1 |
| TISSUE AND HYGIENE IN INDIA | 16 | 1 |
| Graph - Forecast Sales of Tissue and Hygiene by Category | 16 | 1 |
| Competitive Landscape | 16 | 1 |
| TISSUE AND HYGIENE IN INDIA | 17 | 1 |
| Chart 10 Company Shares 2025 | 17 | 1 |
| Graph - Chart 11 Brand Shares 2025 | 17 | 1 |
| Table/Chart: Company Shares of Tissue and Hygiene % Share (GBO) - Retail Value RSP - 2025 | 17 | 1 |
| Table/Chart: Tabular Data Analysis | 17 | 1 |
| TISSUE AND HYGIENE IN INDIA | 18 | 1 |
| Channels | 18 | 1 |
| Offline channels anchor everyday sales in tissue and hygiene | 18 | 1 |
| Table/Chart: Brand Shares of Tissue and Hygiene % Share (LBN) - Retail Value RSP 2025 | 18 | 1 |
| Table/Chart: Tabular Data Analysis | 18 | 1 |
| TISSUE AND HYGIENE IN INDIA | 19 | 1 |
| Transformation in distribution as retail e-commerce maintains its dynamic rise | 19 | 1 |
| TISSUE AND HYGIENE IN INDIA | 20 | 1 |
| Graph - Retail Channels for Tissue and Hygiene Retail Value RSP 2020-2025 | 20 | 1 |
| Graph - Chart 13 Economic Context for Tissue and Hygiene | 20 | 1 |
| TISSUE AND HYGIENE IN INDIA | 21 | 1 |
| Graph - Political | 21 | 1 |
| Graph - Economic | 21 | 1 |
| Technological | 21 | 1 |
| Graph - Chart 14 Real Gdp Growth 2020-2030 | 21 | 1 |
| Inflation | 22 | 1 |
| Graph - Annual Rates of Inflation % | 22 | 1 |
| Consumer Context | 22 | 1 |
| Population | 22 | 1 |
| Graph - Chart 16 Consumer Context for Tissue and Hygiene | 22 | 1 |
| Income and Expenditure | 22 | 1 |
| Lifestyles | 22 | 1 |
| Disposable Incomes rising | 22 | 1 |
| TISSUE AND HYGIENE IN INDIA | 23 | 1 |
| Graph - Growth % | 23 | 1 |
| Graph - Chart 18 Consumer Expenditure 2020-2030 | 23 | 1 |
| TISSUE AND HYGIENE IN INDIA | 24 | 1 |
| Graph - Population by Generation Share of total population % | 24 | 1 |
| Country Reports Disclaimer | 24 | 1 |
| Key Industry Trends | 25 | 1 |
| Affordability | 25 | 1 |
| Holistic Expansion | 25 | 1 |
| Sustainability | 25 | 1 |
| Away-from-Home Tissue and Hygiene in India - Category Analysis | 25 | 1 |
| Key Data Insights | 25 | 1 |
| 2025 Developments | 25 | 1 |
| Higher workplace attendance, rising tourism and Rating economy drive continued growth | 25 | 1 |
| TISSUE AND HYGIENE IN INDIA | 26 | 1 |
| Industry Performance | 26 | 1 |
| Itc ltd secures cost leadership through capacity expansion | 26 | 1 |
| TISSUE AND HYGIENE IN INDIA | 27 | 1 |
| ITC Receives CCI Approval to Acquire Century Pulp & Paper | 27 | 1 |
| Graph - Chart 21 ITC Receives CCI Approval to Acquire Century Pulp & Paper | 27 | 1 |
| Institutional buyers shift to system-level sustainability solutions | 27 | 1 |
| Graph - TISSUE AND HYGIENE IN INDIA | 28 | 1 |
| Graph - Sales of Away-from-Home Tissue and Hygiene AFH msp INR million Current | 28 | 1 |
| Graph - Chart 24 Value Sales by Category 2025 | 28 | 1 |
| TISSUE AND HYGIENE IN INDIA | 29 | 1 |
| Graph - AFH msp INR million Current | 29 | 1 |
| Graph - o | 29 | 1 |
| TISSUE AND HYGIENE IN INDIA | 30 | 1 |
| Institutional buyers favour efficiency and scale to control costs | 30 | 1 |
| Large manufacturers invest in capacity as smaller rivals struggle | 30 | 1 |
| TISSUE AND HYGIENE IN INDIA | 31 | 1 |
| Graph - Forecast Sales of Away-from-Home Tissue and Hygiene AFH msp INR million Current - % Y-O-Y Growth | 31 | 1 |
| TISSUE AND HYGIENE IN INDIA | 32 | 1 |
| Forecast Sales of Away-from-Home Tissue and Hygiene by Category | 32 | 1 |
| Graph - AFH INR million Current Value MSP CAGR 2025-2030 | 32 | 1 |
| Channels | 32 | 1 |
| Horeca dominates and sees the strongest dynamism | 32 | 1 |
| TISSUE AND HYGIENE IN INDIA | 33 | 1 |
| Graph - Chart 27 Retail Channels 2020-2025 | 33 | 1 |
| Economic Context | 33 | 1 |
| TISSUE AND HYGIENE IN INDIA | 34 | 1 |
| Graph - Political | 34 | 1 |
| Graph - Economic | 34 | 1 |
| Technological | 34 | 1 |
| Graph - Chart 29 Real Gdp Growth 2020-2030 | 34 | 1 |
| TISSUE AND HYGIENE IN INDIA | 35 | 1 |
| Graph - Inflation | 35 | 1 |
| Consumer Context | 35 | 1 |
| Population | 35 | 1 |
| Graph - Chart 31 Consumer Context for Away-From-Home Tissue and Hygiene | 35 | 1 |
| Graph - Income and Expenditure | 35 | 1 |
| Lifestyles | 35 | 1 |
| Disposable Incomes rising | 35 | 1 |
| TISSUE AND HYGIENE IN INDIA | 36 | 1 |
| Graph - Growth % | 36 | 1 |
| Graph - Chart 33 Consumer Expenditure 2020-2030 | 36 | 1 |
| TISSUE AND HYGIENE IN INDIA | 37 | 1 |
| Graph - Population by Generation Share of total population % | 37 | 1 |
| Country Reports Disclaimer | 37 | 1 |
| Retail Adult Incontinence in India - Category Analysis | 38 | 1 |
| Key Data Insights | 38 | 1 |
| 2025 Developments | 38 | 1 |
| TISSUE AND HYGIENE IN INDIA | 39 | 1 |
| Graph - Affordability | 39 | 1 |
| Convenience | 39 | 1 |
| Diversity & Inclusivity | 39 | 1 |
| Industry Performance | 39 | 1 |
| Graph - TISSUE AND HYGIENE IN INDIA | 40 | 1 |
| Pants-style launches boost convenience and expand user adoption | 40 | 1 |
| TISSUE AND HYGIENE IN INDIA | 41 | 1 |
| Graph - Chart 37 Romsons Launches Dignity Overnight Pants-Style Product in India | 41 | 1 |
| Tulips normalises incontinence care through inclusive design and celebrity marketing | 41 | 1 |
| Chart 38 Tulips Launches Adult Incontinence Pants in India | 41 | 1 |
| TISSUE AND HYGIENE IN INDIA | 42 | 1 |
| Graph - Retail rsp INR million Current | 42 | 1 |
| Graph - Chart 40 Volume Sales 2020-2030 | 42 | 1 |
| TISSUE AND HYGIENE IN INDIA | 43 | 1 |
| Graph - Sales of Retail Adult Incontinence by Category Retail rsp INR million Current | 43 | 1 |
| TISSUE AND HYGIENE IN INDIA | 44 | 1 |
| Manufacturers will prioritise skin health and breathability to differentiate products | 44 | 1 |
| Chart 42 Analyst Insight for Retail Adult Incontinence | 44 | 1 |
| Quick commerce and regional access strategies set to unlock growth beyond major cities | 44 | 1 |
| TISSUE AND HYGIENE IN INDIA | 45 | 1 |
| Graph - Chart 43 Forecast Value Sales 2020-2030 | 45 | 1 |
| Graph - Chart 44 Forecast Value Sales by Category 2025-2030 | 45 | 1 |
| TISSUE AND HYGIENE IN INDIA | 46 | 1 |
| Forecast Sales of Retail Adult Incontinence by Category | 46 | 1 |
| Graph - Retail INR million Current Value RSP CAGR 2025-2030 | 46 | 1 |
| Competitive Landscape | 46 | 1 |
| Friends and lifree defend leadership, although fragmentation intensifies | 46 | 1 |
| TISSUE AND HYGIENE IN INDIA | 47 | 1 |
| Chart 45 Company Shares 2025 | 47 | 1 |
| Channels | 47 | 1 |
| Table/Chart: % Share (GBO) - Retail Value RSP - 2025 | 47 | 1 |
| Table/Chart: Tabular Data Analysis | 47 | 1 |
| Table/Chart: Brand Shares of Retail Adult Incontinence % Share (LBN) - Retail Value RSP 2025 | 47 | 1 |
| TISSUE AND HYGIENE IN INDIA | 48 | 1 |
| Graph - Chart 47 Retail Channels 2020-2025 | 48 | 1 |
| Economic Context | 49 | 1 |
| Political | 49 | 1 |
| Graph - Economic | 49 | 1 |
| Technological | 49 | 1 |
| Graph - Chart 49 Real Gdp Growth 2020-2030 | 49 | 1 |
| TISSUE AND HYGIENE IN INDIA | 50 | 1 |
| Graph - Real GDP Growth Real GDP Growth % | 50 | 1 |
| Graph - Chart 50 Inflation 2020-2030 | 50 | 1 |
| TISSUE AND HYGIENE IN INDIA | 51 | 1 |
| Political | 51 | 1 |
| Graph - Economic | 51 | 1 |
| Technological | 51 | 1 |
| Graph - Chart 52 Population 2020-2030 | 51 | 1 |
| TISSUE AND HYGIENE IN INDIA | 52 | 1 |
| Graph - Consumer Expenditure | 52 | 1 |
| Graph - Chart 54 Population by Generation 2025 | 52 | 1 |
| TISSUE AND HYGIENE IN INDIA | 53 | 1 |
| Graph - Report closing date: 9 March 2026 | 53 | 1 |
| Nappies/Diapers/Pants in India - Category Analysis | 54 | 1 |
| Key Data Insights | 54 | 1 |
| 2025 Developments | 54 | 1 |
| Robust volume growth as incomes rise, penetration increases, and gst is cut | 54 | 1 |
| Key Industry Trends | 54 | 1 |
| TISSUE AND HYGIENE IN INDIA | 55 | 1 |
| Affordability | 55 | 1 |
| Graph - Convenience | 55 | 1 |
| Clean Wellness | 55 | 1 |
| Industry Performance | 55 | 1 |
| Robust volume growth as incomes rise, penetration increases, and gst is cut | 55 | 1 |
| TISSUE AND HYGIENE IN INDIA | 56 | 1 |
| Graph - Chart 56 GST Cut on Baby Nappies/Diapers Reduces Prices and Boosts Affordability in India | 56 | 1 |
| Disposable pants drives volume and value gains and reshapes the product mix due to convenience | 56 | 1 |
| TISSUE AND HYGIENE IN INDIA | 57 | 1 |
| Graph - Chart 57 Little's Launches Fluffy Soft Diaper Pants in January 2025 | 57 | 1 |
| Clean wellness gains importance as caregivers look to ensure skin health | 57 | 1 |
| Graph - Chart 58 MamyPoko Introduces Enhanced Newborn Pants Focused on Skin Comfort | 57 | 1 |
| TISSUE AND HYGIENE IN INDIA | 58 | 1 |
| Graph - Retail rsp INR million Current | 58 | 1 |
| Graph - Chart 60 Volume Sales 2020-2030 | 58 | 1 |
| TISSUE AND HYGIENE IN INDIA | 59 | 1 |
| Graph - Chart 61 Value Sales by Category 2025 | 59 | 1 |
| TISSUE AND HYGIENE IN INDIA | 60 | 1 |
| Brands expected to innovate with segmentation and digital tools to enhance loyalty | 60 | 1 |
| Chart 62 Analyst Insight for Nappies/Diapers/Pants | 60 | 1 |
| Connected parenting platforms to reshape product choice and engagement | 60 | 1 |
| TISSUE AND HYGIENE IN INDIA | 61 | 1 |
| Graph - Chart 63 Forecast Value Sales 2020-2030 | 61 | 1 |
| Graph - Chart 64 Forecast Value Sales by Category 2025-2030 | 61 | 1 |
| TISSUE AND HYGIENE IN INDIA | 62 | 1 |
| Forecast Sales of Nappies/Diapers/Pants by Category | 62 | 1 |
| Graph - Retail INR million Current Value RSP CAGR 2025-2030 | 62 | 1 |
| Competitive Landscape | 62 | 1 |
| Mamypoko leverages distribution and digital reach to defend its leadership | 62 | 1 |
| TISSUE AND HYGIENE IN INDIA | 63 | 1 |
| Chart 65 Company Shares 2025 | 63 | 1 |
| Graph - Chart 66 Brand Shares 2025 | 63 | 1 |
| Table/Chart: Company Shares of Nappies/Diapers/Pants % Share (GBO) - Retail Value RSP - 2025 | 63 | 1 |
| Table/Chart: Tabular Data Analysis | 63 | 1 |
| TISSUE AND HYGIENE IN INDIA | 64 | 1 |
| Brand Shares of Nappies/Diapers/Pants | 64 | 1 |
| Channels | 64 | 1 |
| Offline retail continues to dominate as a trusted, accessible channel | 64 | 1 |
| Retail e-commerce gains ground as parents shift to digital | 64 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP 2025 | 64 | 1 |
| Table/Chart: Tabular Data Analysis | 64 | 1 |
| TISSUE AND HYGIENE IN INDIA | 65 | 1 |
| Graph - Chart 67 Retail Channels 2020-2025 | 65 | 1 |
| TISSUE AND HYGIENE IN INDIA | 66 | 1 |
| Graph - Political | 66 | 1 |
| Graph - Economic | 66 | 1 |
| Technological | 66 | 1 |
| Graph - Chart 69 Real Gdp Growth 2020-2030 | 66 | 1 |
| TISSUE AND HYGIENE IN INDIA | 67 | 1 |
| Graph - Annual Rates of Inflation % | 67 | 1 |
| Consumer Context | 67 | 1 |
| Population | 67 | 1 |
| Graph - Chart 71 Consumer Context for Nappies/Diapers/Pants | 67 | 1 |
| Income and Expenditure | 67 | 1 |
| Disposable Incomes rising | 67 | 1 |
| Lifestyles | 67 | 1 |
