Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| Away-from-Home Tissue and Hygiene in Greece - Category Analysis | 2 | 1 |
| TISSUE AND HYGIENE IN GREECE | 3 | 1 |
| Table/Chart: 19 | 3 | 1 |
| Table/Chart: Tabular Data Analysis | 3 | 1 |
| TISSUE AND HYGIENE IN GREECE | 4 | 1 |
| Table/Chart: Tabular Data Analysis | 4 | 1 |
| TISSUE AND HYGIENE IN GREECE | 5 | 1 |
| Table/Chart: Tabular Data Analysis | 5 | 1 |
| TISSUE AND HYGIENE IN GREECE | 6 | 1 |
| Retail Tissue in Greece - Category Analysis | 6 | 1 |
| TISSUE AND HYGIENE IN GREECE | 7 | 1 |
| Tissue and Hygiene in Greece - Industry Overview | 8 | 1 |
| Executive Summary | 8 | 1 |
| Key Data Insights | 8 | 1 |
| Key Industry Trends | 8 | 1 |
| Ageing Population | 8 | 1 |
| Graph - Chart 1 Key Industry Trends for Tissue and Hygiene | 8 | 1 |
| Affordability | 8 | 1 |
| Clean Wellness | 8 | 1 |
| Industry Performance | 9 | 1 |
| Adult incontinence outpaces other categories as ageing accelerates portfolio shifts | 9 | 1 |
| TISSUE AND HYGIENE IN GREECE | 10 | 1 |
| Graph - Chart 2 Water-Based Wipes from Mega Disposables | 10 | 1 |
| Graph - TISSUE AND HYGIENE IN GREECE | 11 | 1 |
| Graph - Chart 3 Value Sales 2020-2030 | 11 | 1 |
| TISSUE AND HYGIENE IN GREECE | 12 | 1 |
| Graph - Sales of Tissue and Hygiene Retail rsp EUR million Current | 12 | 1 |
| Graph - Chart 4 Value Sales by Category 2025 | 12 | 1 |
| TISSUE AND HYGIENE IN GREECE | 13 | 1 |
| Graph - Sales of Tissue and Hygiene by Category Retail rsp EUR million Current | 13 | 1 |
| TISSUE AND HYGIENE IN GREECE | 14 | 1 |
| Eco claims and pack innovation face affordability challenge as value for money dominates shopper priorities | 14 | 1 |
| Graph - Chart 5 Forecast Value Sales 2020-2030 | 14 | 1 |
| TISSUE AND HYGIENE IN GREECE | 15 | 1 |
| Graph - Retail EUR million Current Value RSP CAGR 2025-2030 | 15 | 1 |
| Competitive Landscape | 15 | 1 |
| TISSUE AND HYGIENE IN GREECE | 16 | 1 |
| Chart 7 Company Shares 2025 | 16 | 1 |
| Table/Chart: Company Shares of Tissue and Hygiene % Share (GBO) - Retail Value RSP - 2025 | 16 | 1 |
| Table/Chart: Tabular Data Analysis | 16 | 1 |
| TISSUE AND HYGIENE IN GREECE | 17 | 1 |
| Brand Shares of Tissue and Hygiene | 17 | 1 |
| Channels | 17 | 1 |
| Supermarkets leverage outlet reach and promotions to maintain lead | 17 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP 2025 | 17 | 1 |
| Table/Chart: Tabular Data Analysis | 17 | 1 |
| TISSUE AND HYGIENE IN GREECE | 18 | 1 |
| Discounters and e-commerce accelerate as shoppers prioritise convenience and price | 18 | 1 |
| Graph - Chart 9 Retail Channels 2020-2025 | 18 | 1 |
| TISSUE AND HYGIENE IN GREECE | 19 | 1 |
| Graph - Retail Channels for Tissue and Hygiene Retail Value RSP 2020-2025 | 19 | 1 |
| Economic Context | 19 | 1 |
| Political | 19 | 1 |
| Graph - Chart 10 Economic Context for Tissue and Hygiene | 19 | 1 |
| Graph - Economic | 19 | 1 |
| TISSUE AND HYGIENE IN GREECE | 20 | 1 |
| Chart 11 | 20 | 1 |
| Graph - Real GDP Growth % | 20 | 1 |
| Graph - Chart 12 Inflation 2020-2030 | 20 | 1 |
| TISSUE AND HYGIENE IN GREECE | 21 | 1 |
| Consumer Context | 21 | 1 |
| Population | 21 | 1 |
| Graph - Chart 13 Consumer Context for Tissue and Hygiene | 21 | 1 |
| Income and Expenditure | 21 | 1 |
| Lifestyles | 21 | 1 |
| Graph - Chart 14 Population 2020-2030 | 21 | 1 |
| TISSUE AND HYGIENE IN GREECE | 22 | 1 |
| Graph - Population | 22 | 1 |
| Graph - Chart 15 Consumer Expenditure 2020-2030 | 22 | 1 |
| TISSUE AND HYGIENE IN GREECE | 23 | 1 |
| Graph - Population by Generation Share of total population % | 23 | 1 |
| Country Reports Disclaimer | 23 | 1 |
| Away-from-Home Tissue and Hygiene in Greece - Category Analysis | 24 | 1 |
| Key Data Insights | 24 | 1 |
| 2025 Developments | 24 | 1 |
| Premium hotels trade up as budget venues prioritise affordability | 24 | 1 |
| Key Industry Trends | 24 | 1 |
| Affordability | 24 | 1 |
| Premiumization | 24 | 1 |
| Convenience | 24 | 1 |
| TISSUE AND HYGIENE IN GREECE | 25 | 1 |
| Premium hotels trade up as budget venues prioritise affordability | 25 | 1 |
| Paper towels gain traction as paper tableware decline | 25 | 1 |
| Small operators shift sourcing as premium venues defend brand image | 25 | 1 |
| TISSUE AND HYGIENE IN GREECE | 26 | 1 |
| Graph - Chart 18 Value Sales 2020-2030 | 26 | 1 |
| TISSUE AND HYGIENE IN GREECE | 27 | 1 |
| Graph - Sales of Away-from-Home Tissue and Hygiene by Category AFH msp EUR million Current | 27 | 1 |
| Operators to trade down on tissue as cost pressures mount | 27 | 1 |
| TISSUE AND HYGIENE IN GREECE | 28 | 1 |
| Foodservice shifts to take-away to drive down tableware demand | 28 | 1 |
| Horeca closures and channel shifts accelerate downtrading in tissue | 28 | 1 |
| TISSUE AND HYGIENE IN GREECE | 29 | 1 |
| Graph - Chart 20 Forecast Value Sales 2020-2030 | 29 | 1 |
| Graph - Chart 21 Forecast Value Sales by Category 2025-2030 | 29 | 1 |
| TISSUE AND HYGIENE IN GREECE | 30 | 1 |
| Forecast Sales of Away-from-Home Tissue and Hygiene by Category | 30 | 1 |
| Graph - AFH EUR million Current Value MSP CAGR 2025-2030 | 30 | 1 |
| Channels | 30 | 1 |
| Horeca maintains lead as business venues support tissue demand | 30 | 1 |
| TISSUE AND HYGIENE IN GREECE | 31 | 1 |
| Limited digital uptake keeps e-commerce marginal in tissue supply | 31 | 1 |
| Graph - Chart 22 Retail Channels 2020-2025 | 31 | 1 |
| Economic Context | 31 | 1 |
| TISSUE AND HYGIENE IN GREECE | 32 | 1 |
| Political | 32 | 1 |
| Graph - Economic | 32 | 1 |
| Technological | 32 | 1 |
| Graph - Chart 24 Real Gdp Growth 2020-2030 | 32 | 1 |
| Table/Chart: Tabular Data Analysis | 32 | 1 |
| TISSUE AND HYGIENE IN GREECE | 33 | 1 |
| Graph - Inflation | 33 | 1 |
| Consumer Context | 33 | 1 |
| Population | 33 | 1 |
| Graph - Income and Expenditure | 33 | 1 |
| Lifestyles | 33 | 1 |
| TISSUE AND HYGIENE IN GREECE | 34 | 1 |
| Graph - Chart 27 Population 2020-2030 | 34 | 1 |
| Graph - Chart 28 Consumer Expenditure 2020-2030 | 34 | 1 |
| TISSUE AND HYGIENE IN GREECE | 35 | 1 |
| Graph - Population by Generation Share of total population % | 35 | 1 |
| Country Reports Disclaimer | 35 | 1 |
| Retail Adult Incontinence in Greece - Category Analysis | 36 | 1 |
| Key Data Insights | 36 | 1 |
| 2025 Developments | 36 | 1 |
| Retail value outpaces regional peers as greek population ages | 36 | 1 |
| Key Industry Trends | 36 | 1 |
| Ageing Population | 36 | 1 |
| Graph - Chart 30 Key Industry Trends for Retail Adult Incontinence | 36 | 1 |
| Affordability | 36 | 1 |
| Diversity & Inclusivity | 36 | 1 |
| TISSUE AND HYGIENE IN GREECE | 37 | 1 |
| Industry Performance | 37 | 1 |
| Retail value outpaces regional peers as greek population ages | 37 | 1 |
| Graph - Chart 31 Essity AB's Tena Tackles Light Incontinence with Night Time Protection | 37 | 1 |
| TISSUE AND HYGIENE IN GREECE | 38 | 1 |
| Brands expand female focus | 38 | 1 |
| Retailers boost private label as incomes remain under pressure | 38 | 1 |
| Graph - TISSUE AND HYGIENE IN GREECE | 39 | 1 |
| Graph - Chart 33 Value Sales 2020-2030 | 39 | 1 |
| TISSUE AND HYGIENE IN GREECE | 40 | 1 |
| Graph - Retail rsp EUR million Current | 40 | 1 |
| Graph - Chart 34 Volume Sales 2020-2030 | 40 | 1 |
| TISSUE AND HYGIENE IN GREECE | 41 | 1 |
| Sales of Retail Adult Incontinence by Category | 41 | 1 |
| Graph - Retail rsp EUR million Current | 41 | 1 |
| TISSUE AND HYGIENE IN GREECE | 42 | 1 |
| Younger buyers and caregivers boost digital shopping for trusted brands | 42 | 1 |
| TISSUE AND HYGIENE IN GREECE | 43 | 1 |
| Graph - Forecast Sales of Retail Adult Incontinence Retail rsp EUR million Current - % Y-O-Y Growth | 43 | 1 |
| Graph - Chart 37 Forecast Value Sales by Category 2025-2030 | 43 | 1 |
| TISSUE AND HYGIENE IN GREECE | 44 | 1 |
| Forecast Sales of Retail Adult Incontinence by Category | 44 | 1 |
| Graph - Retail EUR million Current Value RSP CAGR 2025-2030 | 44 | 1 |
| Competitive Landscape | 44 | 1 |
| Mega disposables secures leadership as private label expands | 44 | 1 |
| TISSUE AND HYGIENE IN GREECE | 45 | 1 |
| Table/Chart: Company Shares of Retail Adult Incontinence % Share (GBO) - Retail Value RSP - 2025 | 45 | 1 |
| Table/Chart: Tabular Data Analysis | 45 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP 2025 | 45 | 1 |
| TISSUE AND HYGIENE IN GREECE | 46 | 1 |
| Discounters and variety stores gain share as supermarkets lead | 46 | 1 |
| E-commerce expands slowly as younger buyers drive digital growth | 46 | 1 |
| TISSUE AND HYGIENE IN GREECE | 47 | 1 |
| Graph - Retail Channels for Retail Adult Incontinence Retail Value RSP 2020-2025 | 47 | 1 |
| Economic Context | 47 | 1 |
| Political | 47 | 1 |
| Graph - Chart 41 Economic Context for Retail Adult Incontinence | 47 | 1 |
| Economic | 47 | 1 |
| Technological | 47 | 1 |
| TISSUE AND HYGIENE IN GREECE | 48 | 1 |
| Graph - Real GDP Growth % | 48 | 1 |
| Graph - Chart 43 Inflation 2020-2030 | 48 | 1 |
| Consumer Context | 49 | 1 |
| Population | 49 | 1 |
| Graph - Income and Expenditure | 49 | 1 |
| Lifestyles | 49 | 1 |
| Graph - Chart 45 Population 2020-2030 | 49 | 1 |
| TISSUE AND HYGIENE IN GREECE | 50 | 1 |
| Graph - Population | 50 | 1 |
| Graph - Chart 46 Consumer Expenditure 2020-2030 | 50 | 1 |
| TISSUE AND HYGIENE IN GREECE | 51 | 1 |
| Graph - Population by Generation Share of total population % | 51 | 1 |
| Country Reports Disclaimer | 51 | 1 |
| Nappies/Diapers/Pants in Greece - Category Analysis | 52 | 1 |
| Key Data Insights | 52 | 1 |
| 2025 Developments | 52 | 1 |
| Key Industry Trends | 52 | 1 |
| TISSUE AND HYGIENE IN GREECE | 53 | 1 |
| Graph - Affordability | 53 | 1 |
| Graph - Sustainability | 53 | 1 |
| Surge of E-commerce | 53 | 1 |
| Industry Performance | 53 | 1 |
| TISSUE AND HYGIENE IN GREECE | 54 | 1 |
| Disposable pants outpace traditional nappies as parents seek convenience | 54 | 1 |
| Price competition and private label expansion reshape shopper behaviour | 54 | 1 |
| TISSUE AND HYGIENE IN GREECE | 55 | 1 |
| Graph - Sales of Nappies/Diapers/Pants Retail rsp EUR million Current | 55 | 1 |
| Graph - Chart 50 Volume Sales 2020-2030 | 55 | 1 |
| TISSUE AND HYGIENE IN GREECE | 56 | 1 |
| Graph - Sales of Nappies/Diapers/Pants by Category Retail rsp EUR million Current | 56 | 1 |
| TISSUE AND HYGIENE IN GREECE | 57 | 1 |
| Manufacturers adapt to shrinking families with bulk and digital deals | 57 | 1 |
| TISSUE AND HYGIENE IN GREECE | 58 | 1 |
| Graph - Forecast Sales of Nappies/Diapers/Pants Retail rsp EUR million Current % Y-O-Y Growth | 58 | 1 |
| Graph - Chart 53 Forecast Value Sales by Category 2025-2030 | 58 | 1 |
| TISSUE AND HYGIENE IN GREECE | 59 | 1 |
| Forecast Sales of Nappies/Diapers/Pants by Category | 59 | 1 |
| Graph - Retail EUR million Current Value RSP CAGR 2025-2030 | 59 | 1 |
| Competitive Landscape | 59 | 1 |
| Pampers and babylino reinforce dominance as septona enters the scene | 59 | 1 |
| TISSUE AND HYGIENE IN GREECE | 60 | 1 |
| Chart 54 Competitive Landscape for Nappies/Diapers/Pants | 60 | 1 |
| Chart 55 Company Shares 2025 | 60 | 1 |
| Company Shares of Nappies/Diapers/Pants | 60 | 1 |
| Graph - Chart 56 Brand Shares 2025 | 60 | 1 |
| Table/Chart: % Share (GBO) = Retail Value RSP - 2025 | 60 | 1 |
| Table/Chart: Tabular Data Analysis | 60 | 1 |
| TISSUE AND HYGIENE IN GREECE | 61 | 1 |
| Brand Shares of Nappies/Diapers/Pants | 61 | 1 |
| Channels | 61 | 1 |
| Supermarkets hold top spot as e-commerce rapidly closes the gap | 61 | 1 |
| E-commerce platforms boost loyalty with bulk deals and exclusive promotions | 61 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP 2025 | 61 | 1 |
| Table/Chart: Tabular Data Analysis | 61 | 1 |
| TISSUE AND HYGIENE IN GREECE | 62 | 1 |
| Chart 57 Retail Channels 2020-2025 | 62 | 1 |
| Graph - Retail Value RSP 2020-2025 | 62 | 1 |
| Economic Context | 62 | 1 |
| TISSUE AND HYGIENE IN GREECE | 63 | 1 |
| Political | 63 | 1 |
| Graph - Economic | 63 | 1 |
| Technological | 63 | 1 |
| Graph - Chart 59 Real Gdp Growth 2020-2030 | 63 | 1 |
| Table/Chart: Tabular Data Analysis | 63 | 1 |
| TISSUE AND HYGIENE IN GREECE | 64 | 1 |
| Graph - Inflation | 64 | 1 |
| Consumer Context | 64 | 1 |
| Population | 64 | 1 |
| Graph - Income and Expenditure | 64 | 1 |
| Lifestyles | 64 | 1 |
| TISSUE AND HYGIENE IN GREECE | 65 | 1 |
| Graph - Chart 62 Population 2020-2030 | 65 | 1 |
| Graph - Chart 63 Consumer Expenditure 2020-2030 | 65 | 1 |
| TISSUE AND HYGIENE IN GREECE | 66 | 1 |
| Chart 64 | 66 | 1 |
| Graph - Population by Generation Share of total population % | 66 | 1 |
| Country Reports Disclaimer | 66 | 1 |
