Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| THE WORLD MARKET FOR NICOTINE | 2 | 1 |
| Nicotine snapshot | 3 | 1 |
| Growth by Categories Retail Volume (Sticks) | 3 | 1 |
| Graph - Nicotine: Evolution of the Industry in Retail Volume (Sticks) terms (Excl. China) | 3 | 1 |
| Table/Chart: Top Growth Countries by Historic Retail Volume (Sticks) Historic: 2020-2025, Forecast: 2025-2030 | 3 | 1 |
| Table/Chart: Tabular Data Analysis | 3 | 1 |
| Table/Chart: Historic: 2020-2025, Forecast: 2025-2030 | 3 | 1 |
| THE WORLD MARKET FOR NICOTINE | 4 | 1 |
| Graph - Key findings | 4 | 1 |
| Graph - Transformation driven by multi-format trends | 4 | 1 |
| Contents | 5 | 1 |
| Contents (CONT) | 6 | 1 |
| INTRODUCTION | 7 | 1 |
| Graph - Graph/Chart Analysis | 7 | 1 |
| INTRODUCTION | 8 | 1 |
| INTRODUCTION | 9 | 1 |
| Top five trends uncovered | 9 | 1 |
| INTRODUCTION | 10 | 1 |
| Drivers of consumer markets and impact on nicotine | 10 | 1 |
| Shifting Economic Power | 10 | 1 |
| Population Change | 10 | 1 |
| Environmental Shifts and Pressures | 10 | 1 |
| Technological Advances | 10 | 1 |
| Changing Values | 10 | 1 |
| INTRODUCTION | 11 | 1 |
| Adjacent industries and how they impact nicotine | 11 | 1 |
| Cannabis | 11 | 1 |
| Alcoholic Drinks | 11 | 1 |
| Consumer Health | 11 | 1 |
| Consumer Health (CONT) | 12 | 1 |
| STATE OF THE INDUSTRY | 13 | 1 |
| Graph - Graph/Chart Analysis | 13 | 1 |
| STATE OF THE INDUSTRY | 14 | 1 |
| Geographic performance is tied to the adoption of RRPs and underline structure | 14 | 1 |
| Graph - Graph/Chart Analysis | 14 | 1 |
| STATE OF THE INDUSTRY | 15 | 1 |
| More energetic geographic expansion is needed for RRPs to offset combustion decline | 15 | 1 |
| Table/Chart: Actual Legal Volume Historic Growth by Country (Excl. China) Retail Volume (Sticks), Million Sticks, 2020-2025 | 15 | 1 |
| Table/Chart: Tabular Data Analysis | 15 | 1 |
| STATE OF THE INDUSTRY | 16 | 1 |
| Illicit market no longer peripheral to industry performance | 16 | 1 |
| Graph - Graph/Chart Analysis | 16 | 1 |
| STATE OF THE INDUSTRY | 17 | 1 |
| Graph - Asia Pacific anchors illicit cigarette volumes while policy tightening fuels outliers | 17 | 1 |
| STATE OF THE INDUSTRY | 18 | 1 |
| Graph - Graph/Chart Analysis | 18 | 1 |
| STATE OF THE INDUSTRY (CONT) | 19 | 1 |
| Global adoption of RRPs continues to gain momentum | 20 | 1 |
| Graph - Forecast User Population Growth by Category and Region (excl China) 2025-2030 '000 people' | 20 | 1 |
| Daily usage continues to climb across categories | 21 | 1 |
| Graph - Frequency Among Product Users 2024-2026 | 21 | 1 |
| Replacement is non-linear, rather a web of exploration | 22 | 1 |
| Consumer Switching Matrix: Product Migration Patterns 2026 | 22 | 1 |
| Table/Chart: % of consumers who replaced at least one product in the past year | 22 | 1 |
| Table/Chart: Tabular Data Analysis | 22 | 1 |
| Consumer Switching Matrix: Product Migration Patterns 2026 (CONT) | 23 | 1 |
| COMPANIES AND PRODUCTS | 24 | 1 |
| Key global players continue to dominate the global landscape | 24 | 1 |
| Graph - Graph/Chart Analysis | 24 | 1 |
| COMPANIES AND PRODUCTS | 25 | 1 |
| Top players continue to Rating dependence on combustion | 25 | 1 |
| Graph - Share of Company Sales - Retail volume (Sticks) | 25 | 1 |
| COMPANIES AND PRODUCTS | 26 | 1 |
| Portfolio consolidation shows different strategic priorities across global players | 26 | 1 |
| Graph - Share of Company sales in Nicotine - Retail Volume (Sticks) | 26 | 1 |
| COMPANIES AND PRODUCTS | 27 | 1 |
| Graph - Cigarettes: Focus on incremental innovation with few bets on long-term innovation | 27 | 1 |
| Graph - Portfolio expansion for price laddering | 27 | 1 |
| Graph - Cigarette product development is still at a fast pace | 27 | 1 |
| Re-engineering cigarettes | 27 | 1 |
| COMPANIES AND PRODUCTS | 28 | 1 |
| RRPs: Broad landscape of innovation priorities | 28 | 1 |
| Evolution of form factors | 28 | 1 |
| Repositioning of nicotine/Beyond tobacco | 28 | 1 |
| Graph - Connectivity and personalisation | 28 | 1 |
| Graph - Graph/Chart Analysis | 28 | 1 |
| Expansion of oral | 28 | 1 |
| COMPANIES AND PRODUCTS | 29 | 1 |
| Regulatory landscape | 29 | 1 |
| Generational bans | 29 | 1 |
| Retail channel regulations | 29 | 1 |
| Flavour and format regulations | 29 | 1 |
| Illicit market | 29 | 1 |
| Graph - Channels | 30 | 1 |
| Industry distribution continues to polarise under regulatory pressure | 31 | 1 |
| Graph - Graph/Chart Analysis | 31 | 1 |
| Routes to market evolve as the product landscape transitions to RRPs | 32 | 1 |
| Graph - Graph/Chart Analysis | 32 | 1 |
| Routes to market evolve as the product landscape transitions to RRPs (CONT) | 33 | 1 |
| FUTURE OUTLOOK | 34 | 1 |
| RRPs need to grow faster to offset the decline in traditional products | 34 | 1 |
| Graph - Graph/Chart Analysis | 34 | 1 |
| FUTURE OUTLOOK | 35 | 1 |
| Regional divergence demands tailored strategies across regions | 35 | 1 |
| Graph - Graph/Chart Analysis | 35 | 1 |
| FUTURE OUTLOOK | 36 | 1 |
| Combustion continues to be a powerful growth engine in selected markets | 36 | 1 |
| Graph - Graph/Chart Analysis | 36 | 1 |
| FUTURE OUTLOOK | 37 | 1 |
| Graph - The divide in format conversion and adoption | 37 | 1 |
| FUTURE OUTLOOK | 38 | 1 |
| RRPs drive volume resilience as macro tailwinds offset structural decline | 38 | 1 |
| Graph - Nicotine Retail Volume Sales Growth 2023-2030 | 38 | 1 |
| FUTURE OUTLOOK | 39 | 1 |
| Portfolio management and innovation is critical as regulatory pressures grow | 39 | 1 |
| Graph - Graph/Chart Analysis | 39 | 1 |
| Portfolio management and innovation is critical as regulatory pressures grow (CONT) | 40 | 1 |
| CONCLUSION | 41 | 1 |
| Graph - S Strengths | 41 | 1 |
| Graph - Graph/Chart Analysis | 41 | 1 |
| THE WORLD MARKET FOR NICOTINE | 42 | 1 |
| Graph - Key findings | 42 | 1 |
| Graph - Transformation driven by multi-format trends | 42 | 1 |
| CONCLUSION | 43 | 1 |
| About the author | 44 | 1 |
| About the author: | 44 | 1 |
| Expertise areas: | 44 | 1 |
| Recent publications: | 44 | 1 |
| THE WORLD MARKET FOR NICOTINE | 45 | 1 |
| Euromonitor's research spans 210 countries and 99.9% of the world's consumers | 45 | 1 |
| Analysts in 100 countries | 45 | 1 |
| Graph - Strategic knowledge, tactical data and thought-provoking insights, all in one place | 45 | 1 |
| Tailor these insights to your business | 46 | 1 |
