Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| Contents | 2 | 1 |
| Contents (CONT) | 3 | 1 |
| Contents (CONT) | 4 | 1 |
| THE WORLD MARKET FOR NICOTINE | 5 | 1 |
| Nicotine snapshot | 5 | 1 |
| Growth Categories 2023 Retail Volume (sticks) | 5 | 1 |
| Growth Countries 2023 Retail Volume (sticks) | 5 | 1 |
| Graph - Tobacco: The Evolution of the Industry in Retail Volume (sticks) terms | 5 | 1 |
| NEW: Tobacco data contains total nicotine volumes including e-vapour | 6 | 1 |
| Table/Chart: Euromonitor Category to Nicotine Equivalent Conversions | 6 | 1 |
| Key findings | 7 | 1 |
| INTRODUCTION | 8 | 1 |
| INTRODUCTION | 9 | 1 |
| INTRODUCTION | 10 | 1 |
| Top five trends uncovered | 10 | 1 |
| INTRODUCTION | 11 | 1 |
| Drivers of consumer markets and impact on Nicotine | 11 | 1 |
| Shifting Economic Power | 11 | 1 |
| Population Change | 11 | 1 |
| Environmental Shifts and Pressures | 11 | 1 |
| Technological Advances | 11 | 1 |
| Changing Values | 11 | 1 |
| INTRODUCTION | 12 | 1 |
| Adjacent industries and how they impact Nicotine | 12 | 1 |
| Cannabis | 12 | 1 |
| Alcoholic Drinks | 12 | 1 |
| Consumer Health | 12 | 1 |
| Consumer Health (CONT) | 13 | 1 |
| STATE OF THE INDUSTRY | 14 | 1 |
| Industry is a tale of two stories | 14 | 1 |
| Graph - Tobacco: The Evolution of the Industry in Retail Volume (sticks) terms | 14 | 1 |
| STATE OF THE INDUSTRY | 15 | 1 |
| Industry growth was limited to certain geographic pockets | 15 | 1 |
| Tobacco: Region Size and Growth by Category 2018-2023 | 15 | 1 |
| Graph - Retail Volume (sticks) million sticks | 15 | 1 |
| Geographic expansion is a key component of growth | 16 | 1 |
| Table/Chart: Actual Legal Volume Growth per Country 2018-2023 (ex China) Volume (million sticks) | 16 | 1 |
| STATE OF THE INDUSTRY | 17 | 1 |
| Illicit penetration remains a challenge across the board | 17 | 1 |
| Graph - Graph/Chart Analysis | 17 | 1 |
| Illicit penetration remains a challenge across the board (CONT) | 18 | 1 |
| RRP prevalence continues to drive total number global users | 19 | 1 |
| Graph - Prevalence and Total Users by Category: Global, 2019-2028 '000 people/% of smoking-age population | 19 | 1 |
| Slight declines in share of daily users across categories | 20 | 1 |
| Graph - Frequency of Usage per Category at Least Monthly Users: Global 2024 % of respondents | 20 | 1 |
| Category dual usage and replacement remains a tangled web | 21 | 1 |
| Graph - Replacement Categories Among Ongoing Nicotine Users: Global 2024 | 21 | 1 |
| Category dual usage and replacement remains a tangled web (CONT) | 22 | 1 |
| COMPANIES AND PRODUCTS | 23 | 1 |
| Graph - Global Company Sales (ex China) 2019-2023 Million sticks | 23 | 1 |
| COMPANIES AND PRODUCTS | 24 | 1 |
| Market remains highly consolidated with little movement | 24 | 1 |
| Graph - Global Company Shares (ex China) 2019-2023 Million sticks as % of total | 24 | 1 |
| COMPANIES AND PRODUCTS | 25 | 1 |
| Top brands can leverage brand equity to retain share | 25 | 1 |
| Top 5 Brands by Region (ex China) 2023 | 25 | 1 |
| Table/Chart: Top 5 Brands by Region (ex China) 2023 Million sticks | 25 | 1 |
| COMPANIES AND PRODUCTS | 26 | 1 |
| Innovation: Cigarettes | 26 | 1 |
| Flavour expansion | 26 | 1 |
| Graph - Filter innovation | 26 | 1 |
| Graph - Repositioning for affordability | 26 | 1 |
| Sustainability in filters | 26 | 1 |
| COMPANIES AND PRODUCTS | 27 | 1 |
| Innovation: RRP categories | 27 | 1 |
| Graph - Hybrid products | 27 | 1 |
| Graph - Sustainability priorities | 27 | 1 |
| Graph - Focus on expanding flavours | 27 | 1 |
| Graph - Beyond tobacco, herbal and infused products | 27 | 1 |
| COMPANIES AND PRODUCTS | 28 | 1 |
| Regulatory landscape | 28 | 1 |
| Generational bans | 28 | 1 |
| Sustainability pressures | 28 | 1 |
| Flavour regulations | 28 | 1 |
| Illicit RRP | 28 | 1 |
| Illicit RRP (CONT) | 29 | 1 |
| Cigarette distribution seems to be disturbed only by regulation | 30 | 1 |
| Graph - Cigarette Channel Volume Breakdown 2019-2023 Million sticks as % of total | 30 | 1 |
| Graph - Cigarette E-Commerce Sales, 2023 | 30 | 1 |
| Specialist stores are the cornerstone for cigars and cigarillos | 31 | 1 |
| Graph - Graph/Chart Analysis | 31 | 1 |
| Graph - Cigars and Cigarillos E-Commerce Sales 2023 Million sticks/% of total sales | 31 | 1 |
| Regulation favours online penetration for heated and smokeless tobacco | 32 | 1 |
| Graph - Heated Tobacco and Nicotine Pouches Channel Volume Breakdown 2019-2023 Million sticks as % of total | 32 | 1 |
| Graph - Heated Tobacco and Nicotine Pouches E-Commerce Sales, 2023 Million sticks/% of total sales | 32 | 1 |
| Regulation favours online penetration for heated and smokeless tobacco (CONT) | 33 | 1 |
| FUTURE OUTLOOK | 34 | 1 |
| Modest cigarette declines in the face of big growth opportunities for RRP | 34 | 1 |
| Graph - Index Growth by Category (ex China) 2023-2028 Category volume index size (2023=100) | 34 | 1 |
| Resilience in Asia Pacific and emergence of heated tobacco | 35 | 1 |
| Graph - Tobacco: Region Size and Growth by Category 2023-2028 Retail Volume (sticks) million sticks | 35 | 1 |
| FUTURE OUTLOOK | 36 | 1 |
| Fastest-growing countries rely on cigarettes, but future growth will be driven by RRP | 36 | 1 |
| Graph - Top Countries by Actual Growth 2023-2028 Million sticks as % of total | 36 | 1 |
| FUTURE OUTLOOK | 37 | 1 |
| Trading down fuels volume growth at the expense of industry value | 37 | 1 |
| Graph - Global Cigarette Volume Growth 2021-2028 | 37 | 1 |
| FUTURE OUTLOOK | 38 | 1 |
| Graph - Graph/Chart Analysis | 38 | 1 |
| Graph - Retail Volume Sales, 2023-2028 CAGR % | 38 | 1 |
| Table/Chart: Legislation will be a key factor, availability and product variety will drive volume sales | 38 | 1 |
| FUTURE OUTLOOK (CONT) | 39 | 1 |
| CONCLUSION | 40 | 1 |
| Graph - S Strengths | 40 | 1 |
| Key findings | 41 | 1 |
| CONCLUSION | 42 | 1 |
| About the author | 43 | 1 |
| About the author: | 43 | 1 |
| Expertise areas: | 43 | 1 |
| Recent publications: | 43 | 1 |
| Euromonitor's research spans 210 countries and 99.9% of the world's consumers | 44 | 1 |
| Graph - Graph/Chart Analysis | 44 | 1 |
| Analysts in 100 countries | 44 | 1 |
| Tailor these insights to your business | 45 | 1 |
