Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| Table/Chart: Tabular Data Analysis | 2 | 1 |
| TEA IN VIETNAM | 3 | 1 |
| MARKET DATA | 3 | 1 |
| Table/Chart: 12 | 3 | 1 |
| Table/Chart: Tabular Data Analysis | 3 | 1 |
| Tea in Vietnam - Category Analysis | 4 | 1 |
| KEY DATA FINDINGS | 4 | 1 |
| 2025 DEVELOPMENTS | 4 | 1 |
| Steady, health-led expansion amid economic caution and evolving tastes | 4 | 1 |
| INDUSTRY PERFORMANCE | 4 | 1 |
| TEA IN VIETNAM | 5 | 1 |
| WHAT'S NEXT? | 5 | 1 |
| Steady growth outlook supported by healthier choices and regulation | 5 | 1 |
| Evolving tastes fuel demand for flavoured and speciality teas | 5 | 1 |
| TEA IN VIETNAM | 6 | 1 |
| Sustainability and regional development move up the agenda | 6 | 1 |
| COMPETITIVE LANDSCAPE | 6 | 1 |
| TEA IN VIETNAM | 7 | 1 |
| Cozy drives growth with flavour and format innovation | 7 | 1 |
| CHANNELS | 7 | 1 |
| Small local grocers remain the leading channel for tea purchases | 7 | 1 |
| Retail e-commerce accelerates through livestreaming and social commerce | 7 | 1 |
| CATEGORY DATA | 7 | 1 |
| Table/Chart: Table 1 Retail Sales of Tea by Category: Volume 2020-2025 | 7 | 1 |
| Table/Chart: Tabular Data Analysis | 7 | 1 |
| TEA IN VIETNAM | 8 | 1 |
| Table 2 Retail Sales of Tea by Category: Value 2020-2025 | 8 | 1 |
| Table 3 Retail Sales of Tea by Category: % Volume Growth 2020-2025 | 8 | 1 |
| Table 4 Retail Sales of Tea by Category: % Value Growth 2020-2025 | 8 | 1 |
| Table/Chart: Tabular Data Analysis | 8 | 1 |
| Table/Chart: VND billion | 8 | 1 |
| Table/Chart: % volume growth | 8 | 1 |
| Table/Chart: % current value growth | 8 | 1 |
| TEA IN VIETNAM | 9 | 1 |
| Table/Chart: Table 5 NBO Company Shares of Tea: % Retail Value 2021-2025 | 9 | 1 |
| Table/Chart: Tabular Data Analysis | 9 | 1 |
| Table/Chart: Table 6 LBN Brand Shares of Tea: % Retail Value 2022-2025 | 9 | 1 |
| TEA IN VIETNAM | 10 | 1 |
| Table 7 Forecast Retail Sales of Tea by Category: Volume 2025-2030 | 10 | 1 |
| Table 8 Forecast Retail Sales of Tea by Category: Value 2025-2030 | 10 | 1 |
| Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030 | 10 | 1 |
| Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030 | 10 | 1 |
| Table/Chart: Tonnes | 10 | 1 |
| Table/Chart: Tabular Data Analysis | 10 | 1 |
| Table/Chart: VND billion | 10 | 1 |
| Table/Chart: % volume growth | 10 | 1 |
| Table/Chart: % constant value growth | 10 | 1 |
| TEA IN VIETNAM | 11 | 1 |
| COUNTRY REPORTS DISCLAIMER | 11 | 1 |
| Graph - Report closing date: 25 November 2025 | 11 | 1 |
| Table/Chart: Tabular Data Analysis | 11 | 1 |
| Hot Drinks in Vietnam - Industry Overview | 12 | 1 |
| EXECUTIVE SUMMARY | 12 | 1 |
| KEY DATA FINDINGS | 12 | 1 |
| INDUSTRY PERFORMANCE | 12 | 1 |
| Macroeconomic headwinds boost value but depress volume | 12 | 1 |
| TEA IN VIETNAM | 13 | 1 |
| Inflation, rising costs and trading down to budget hot drinks | 13 | 1 |
| Health and wellness remain a key driver of premium demand | 13 | 1 |
| WHAT'S NEXT? | 13 | 1 |
| Economic recovery and tourism expected to lift demand | 13 | 1 |
| TEA IN VIETNAM | 14 | 1 |
| Sugar tax to reshape portfolios and encourage healthier choices | 14 | 1 |
| Sustainability agendas gain prominence across the industry | 14 | 1 |
| COMPETITIVE LANDSCAPE | 14 | 1 |
| Nestlé leverages local production and investment to defend its lead | 14 | 1 |
| TEA IN VIETNAM | 15 | 1 |
| Maccoffee drives dynamic growth through activation and community engagement | 15 | 1 |
| CHANNELS | 15 | 1 |
| Offline channels remain dominant while e-commerce gains share | 15 | 1 |
| Foodservice volume growth struggles amid rising cost-consciousness | 15 | 1 |
| MARKET DATA | 15 | 1 |
| TEA IN VIETNAM | 16 | 1 |
| Table/Chart: % volume analysis | 16 | 1 |
| Table/Chart: Tabular Data Analysis | 16 | 1 |
| Table/Chart: Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025 | 16 | 1 |
| Table/Chart: Table 13 Retail Sales of Hot Drinks by Category: Volume 2020-2025 | 16 | 1 |
| Table/Chart: Table 14 Retail Sales of Hot Drinks by Category: Value 2020-2025 | 16 | 1 |
| Table/Chart: Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025 | 16 | 1 |
| TEA IN VIETNAM | 17 | 1 |
| Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025 | 17 | 1 |
| Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025 | 17 | 1 |
| Table/Chart: % current value growth | 17 | 1 |
| Table/Chart: Tabular Data Analysis | 17 | 1 |
| Table/Chart: Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025 | 17 | 1 |
| Table/Chart: Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025 | 17 | 1 |
| Table/Chart: Table 19 Total Sales of Hot Drinks by Category: Total Volume 2020-2025 | 17 | 1 |
| TEA IN VIETNAM | 18 | 1 |
| Table/Chart: Tabular Data Analysis | 18 | 1 |
| Table/Chart: Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025 | 18 | 1 |
| Table/Chart: Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025 | 18 | 1 |
| TEA IN VIETNAM | 19 | 1 |
| Table 23 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025 | 19 | 1 |
| Table/Chart: Tabular Data Analysis | 19 | 1 |
| Table/Chart: % retail volume | 19 | 1 |
| TEA IN VIETNAM | 20 | 1 |
| Table 25 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030 | 20 | 1 |
| Table/Chart: Tabular Data Analysis | 20 | 1 |
| Table/Chart: Table 24 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025 | 20 | 1 |
| Table/Chart: % volume analysis | 20 | 1 |
| TEA IN VIETNAM | 21 | 1 |
| Table 29 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030 | 21 | 1 |
| Table 30 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030 | 21 | 1 |
| Table/Chart: % volume growth | 21 | 1 |
| Table/Chart: Tabular Data Analysis | 21 | 1 |
| Table/Chart: Table 27 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030 | 21 | 1 |
| Table/Chart: Table 28 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030 | 21 | 1 |
| Table/Chart: % constant value growth | 21 | 1 |
| TEA IN VIETNAM | 22 | 1 |
| COUNTRY REPORTS DISCLAIMER | 22 | 1 |
| Table/Chart: Tonnes | 22 | 1 |
| Table/Chart: Tabular Data Analysis | 22 | 1 |
| Table/Chart: Table 32 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030 | 22 | 1 |
| Table/Chart: Table 33 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030 | 22 | 1 |
| Table/Chart: Table 34 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030 | 22 | 1 |
| TEA IN VIETNAM | 23 | 1 |
| SOURCES | 23 | 1 |
| Graph - Summary 1 Research Sources | 23 | 1 |
| Table/Chart: Summary 1 Research Sources | 23 | 1 |
| Table/Chart: Tabular Data Analysis | 23 | 1 |
| Graph - TEA IN VIETNAM | 24 | 1 |
| Table/Chart: Tabular Data Analysis | 24 | 1 |
| TEA IN VIETNAM | 25 | 1 |
| Graph - Source: Euromonitor International | 25 | 1 |
| Table/Chart: Tabular Data Analysis | 25 | 1 |
