Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| Table/Chart: Tabular Data Analysis | 2 | 1 |
| FOODSERVICE VS RETAIL SPLIT | 3 | 1 |
| Table/Chart: 15 | 3 | 1 |
| Table/Chart: Tabular Data Analysis | 3 | 1 |
| Tea in Australia - Category Analysis | 4 | 1 |
| KEY DATA FINDINGS | 4 | 1 |
| 2025 DEVELOPMENTS | 4 | 1 |
| Growing wellness demand and matcha-led momentum reshape category performance | 4 | 1 |
| INDUSTRY PERFORMANCE | 4 | 1 |
| TEA IN AUSTRALIA | 5 | 1 |
| Green tea emerges as the most dynamic category as matcha moves firmly into the mainstream | 5 | 1 |
| WHAT'S NEXT? | 5 | 1 |
| Tea expected to maintain steady value growth, driven by wellness-led innovation | 5 | 1 |
| TEA IN AUSTRALIA | 6 | 1 |
| COMPETITIVE LANDSCAPE | 6 | 1 |
| TEA IN AUSTRALIA | 7 | 1 |
| CHANNELS | 7 | 1 |
| Supermarkets remain the primary distribution channel as retailers expand wellness-focused assortments | 7 | 1 |
| CATEGORY DATA | 7 | 1 |
| TEA IN AUSTRALIA | 8 | 1 |
| Table 3 Retail Sales of Tea by Category: % Volume Growth 2020-2025 | 8 | 1 |
| Table 4 Retail Sales of Tea by Category: % Value Growth 2020-2025 | 8 | 1 |
| Table/Chart: Tonnes | 8 | 1 |
| Table/Chart: Tabular Data Analysis | 8 | 1 |
| Table/Chart: AUD million | 8 | 1 |
| Table/Chart: % volume growth | 8 | 1 |
| Table/Chart: % current value growth | 8 | 1 |
| TEA IN AUSTRALIA | 9 | 1 |
| Table/Chart: Tabular Data Analysis | 9 | 1 |
| Table/Chart: Table 5 NBO Company Shares of Tea: % Retail Value 2021-2025 | 9 | 1 |
| Table/Chart: Table 6 LBN Brand Shares of Tea: % Retail Value 2022-2025 | 9 | 1 |
| TEA IN AUSTRALIA | 10 | 1 |
| Table/Chart: Tabular Data Analysis | 10 | 1 |
| Table/Chart: Table 7 Forecast Retail Sales of Tea by Category: Volume 2025-2030 | 10 | 1 |
| TEA IN AUSTRALIA | 11 | 1 |
| Table 8 Forecast Retail Sales of Tea by Category: Value 2025-2030 | 11 | 1 |
| Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030 | 11 | 1 |
| Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030 | 11 | 1 |
| COUNTRY REPORTS DISCLAIMER | 11 | 1 |
| Table/Chart: AUD million | 11 | 1 |
| Table/Chart: Tabular Data Analysis | 11 | 1 |
| Table/Chart: % volume growth | 11 | 1 |
| Table/Chart: % constant value growth | 11 | 1 |
| TEA IN AUSTRALIA | 12 | 1 |
| Graph - Report closing date: 25 November 2025 | 12 | 1 |
| Hot Drinks in Australia - Industry Overview | 13 | 1 |
| EXECUTIVE SUMMARY | 13 | 1 |
| KEY DATA FINDINGS | 13 | 1 |
| TEA IN AUSTRALIA | 14 | 1 |
| INDUSTRY PERFORMANCE | 14 | 1 |
| Ethical sourcing and sustainability strengthen brand positioning | 14 | 1 |
| Matcha shifts from niche trend to mainstream staple | 14 | 1 |
| WHAT'S NEXT? | 14 | 1 |
| TEA IN AUSTRALIA | 15 | 1 |
| Outlook shaped by stabilising prices, renewed confidence and evolving consumer priorities | 15 | 1 |
| Functional reformulation and wellness-led innovation to accelerate | 15 | 1 |
| Sustainability set to become a baseline expectation | 15 | 1 |
| COMPETITIVE LANDSCAPE | 15 | 1 |
| TEA IN AUSTRALIA | 16 | 1 |
| Nestlé maintains category leadership through breadth, innovation and domestic investment | 16 | 1 |
| Coffee stands as the most dynamic category, fuelled by both premium and affordable innovation | 16 | 1 |
| CHANNELS | 16 | 1 |
| TEA IN AUSTRALIA | 17 | 1 |
| Supermarkets remain the dominant channel supported by value seeking and private label expansion | 17 | 1 |
| E-commerce remains the fastest-growing channel through expanded fulfilment and digitally led retail execution | 17 | 1 |
| FOODSERVICE VS RETAIL SPLIT | 17 | 1 |
| TEA IN AUSTRALIA | 18 | 1 |
| MARKET DATA | 18 | 1 |
| Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025 | 18 | 1 |
| Table/Chart: % volume analysis | 18 | 1 |
| Table/Chart: Tabular Data Analysis | 18 | 1 |
| Table/Chart: % volume growth | 18 | 1 |
| TEA IN AUSTRALIA | 19 | 1 |
| Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025 | 19 | 1 |
| Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025 | 19 | 1 |
| Table/Chart: Table 13 Retail Sales of Hot Drinks by Category: Volume 2020-2025 | 19 | 1 |
| Table/Chart: Tabular Data Analysis | 19 | 1 |
| Table/Chart: Table 14 Retail Sales of Hot Drinks by Category: Value 2020-2025 | 19 | 1 |
| Table/Chart: % volume growth | 19 | 1 |
| Table/Chart: Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025 | 19 | 1 |
| Table/Chart: Tonnes | 19 | 1 |
| TEA IN AUSTRALIA | 20 | 1 |
| Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025 | 20 | 1 |
| Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025 | 20 | 1 |
| Table/Chart: Tabular Data Analysis | 20 | 1 |
| Table/Chart: % volume growth | 20 | 1 |
| Table/Chart: Table 19 Total Sales of Hot Drinks by Category: Total Volume 2020-2025 | 20 | 1 |
| Table/Chart: % total volume growth | 20 | 1 |
| Table/Chart: Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025 | 20 | 1 |
| TEA IN AUSTRALIA | 21 | 1 |
| Table/Chart: Tabular Data Analysis | 21 | 1 |
| Table/Chart: Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025 | 21 | 1 |
| TEA IN AUSTRALIA | 22 | 1 |
| Table/Chart: Tabular Data Analysis | 22 | 1 |
| Table/Chart: Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025 | 22 | 1 |
| Table/Chart: Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025 | 22 | 1 |
| TEA IN AUSTRALIA | 23 | 1 |
| Table/Chart: Tabular Data Analysis | 23 | 1 |
| Table/Chart: Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025 | 23 | 1 |
| TEA IN AUSTRALIA | 24 | 1 |
| Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030 | 24 | 1 |
| Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030 | 24 | 1 |
| Table/Chart: % volume analysis | 24 | 1 |
| Table/Chart: Tabular Data Analysis | 24 | 1 |
| Table/Chart: Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030 | 24 | 1 |
| Table/Chart: Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030 | 24 | 1 |
| Table/Chart: Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030 | 24 | 1 |
| TEA IN AUSTRALIA | 25 | 1 |
| Table/Chart: Tabular Data Analysis | 25 | 1 |
| Table/Chart: Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030 | 25 | 1 |
| Table/Chart: Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030 | 25 | 1 |
| Table/Chart: Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030 | 25 | 1 |
| Table/Chart: Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030 | 25 | 1 |
| TEA IN AUSTRALIA | 26 | 1 |
| COUNTRY REPORTS DISCLAIMER | 26 | 1 |
| SOURCES | 26 | 1 |
| Graph - Summary 1 Research Sources | 26 | 1 |
| Table/Chart: % total volume growth | 26 | 1 |
| Table/Chart: Tabular Data Analysis | 26 | 1 |
| Table/Chart: Summary 1 Research Sources | 26 | 1 |
| Graph - TEA IN AUSTRALIA | 27 | 1 |
| Table/Chart: Tabular Data Analysis | 27 | 1 |
| TEA IN AUSTRALIA | 28 | 1 |
| Graph - Source: Euromonitor International | 28 | 1 |
| Table/Chart: Tabular Data Analysis | 28 | 1 |
