Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| LIST OF CONTENTS AND TABLES | 2 | 1 |
| CATEGORY DATA | 2 | 1 |
| Table/Chart: CATEGORY DATA 2 | 2 | 1 |
| Table/Chart: MARKET INDICATORS | 2 | 1 |
| Graph - Graph/Chart Analysis | 3 | 1 |
| Graph - Graph/Chart Analysis | 4 | 1 |
| SURFACE CARE IN ECUADOR - CATEGORY ANALYSIS | 4 | 1 |
| KEY DATA FINDINGS | 4 | 1 |
| 2024 DEVELOPMENTS | 4 | 1 |
| Multi-purpose cleaners remain one of the best sellers | 4 | 1 |
| Thriving panorama for private label | 4 | 1 |
| Increasing offering of impregnated wipes | 4 | 1 |
| PROSPECTS AND OPPORTUNITIES | 4 | 1 |
| Further growth potential for niche offerings | 4 | 1 |
| Versatility of powder detergent continues to dampen values sales with surface care | 5 | 1 |
| Players look to differentiate through added benefits such as scent | 5 | 1 |
| CATEGORY DATA | 5 | 1 |
| Table/Chart: Table 1 Sales of Surface Care by Category: Value 2019-2024 USD million | 5 | 1 |
| Table/Chart: Table 2 Sales of Surface Care by Category: % Value Growth 2019-2024 % current value growth | 5 | 1 |
| Graph - Graph/Chart Analysis | 6 | 1 |
| Table/Chart: Tabular Data Analysis | 6 | 1 |
| Table/Chart: Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2019-2024 USD million | 6 | 1 |
| Table/Chart: Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2019-2024 | 6 | 1 |
| Graph - Graph/Chart Analysis | 7 | 1 |
| Table/Chart: Tabular Data Analysis | 7 | 1 |
| Table/Chart: Table 5 NBO Company Shares of Surface Care: % Value 2020-2024 | 7 | 1 |
| Table/Chart: Table 6 LBN Brand Shares of Surface Care: % Value 2021-2024 | 7 | 1 |
| Graph - Graph/Chart Analysis | 8 | 1 |
| Table 7 Forecast Sales of Surface Care by Category: Value 2024-2029 | 8 | 1 |
| Table/Chart: Tabular Data Analysis | 8 | 1 |
| Table/Chart: Table 7 Forecast Sales of Surface Care by Category: Value 2024-2029 USD million | 8 | 1 |
| Table/Chart: Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2024-2029 % constant value growth | 8 | 1 |
| Graph - Graph/Chart Analysis | 9 | 1 |
| HOME CARE IN ECUADOR - INDUSTRY OVERVIEW | 9 | 1 |
| EXECUTIVE SUMMARY | 9 | 1 |
| Home care in 2024: The big picture | 9 | 1 |
| 2024 key trends | 9 | 1 |
| Competitive landscape | 9 | 1 |
| Retailing developments | 9 | 1 |
| Graph - Graph/Chart Analysis | 10 | 1 |
| What next for home care? | 10 | 1 |
| MARKET INDICATORS | 10 | 1 |
| MARKET DATA | 10 | 1 |
| Table/Chart: Table 9 Households 2019-2024 | 10 | 1 |
| Table/Chart: Table 10 Sales of Home Care by Category: Value 2019-2024 USD million | 10 | 1 |
| Graph - SURFACE CARE IN ECUADOR | 11 | 1 |
| Table/Chart: % current value growth | 11 | 1 |
| Table/Chart: Table 12 NBO Company Shares of Home Care: % Value 2020-2024 | 11 | 1 |
| Table/Chart: Table 13 LBN Brand Shares of Home Care: % Value 2021-2024 | 11 | 1 |
| Graph - Graph/Chart Analysis | 12 | 1 |
| Table/Chart: Tabular Data Analysis | 12 | 1 |
| Table/Chart: Table 14 Penetration of Private Label in Home Care by Category: % Value 2019-2024 % retail value rsp | 12 | 1 |
| SURFACE CARE IN ECUADOR | 13 | 1 |
| Table 15 Distribution of Home Care by Format: % Value 2019-2024 | 13 | 1 |
| Table 16 | 13 | 1 |
| Distribution of Home Care by Format and Category: % Value 2024 | 13 | 1 |
| Table/Chart: Tabular Data Analysis | 13 | 1 |
| Table/Chart: Table 15 Distribution of Home Care by Format: % Value 2019-2024 % retail value rsp | 13 | 1 |
| Table/Chart: Table 16 Distribution of Home Care by Format and Category: % Value 2024 % retail value rsp | 13 | 1 |
| Table/Chart: Tabular Data Analysis | 14 | 1 |
| Disclosure | 15 | 1 |
| Table/Chart: Tabular Data Analysis | 15 | 1 |
| Table/Chart: Table 17 Forecast Sales of Home Care by Category: Value 2024-2029 USD million | 15 | 1 |
| Table/Chart: Table 18 Forecast Sales of Home Care by Category: % Value Growth 2024-2029 % constant value growth | 15 | 1 |
| Disclosure | 16 | 1 |
| Table/Chart: Summary 1 Research Sources | 16 | 1 |
