Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| Table/Chart: Tabular Data Analysis | 2 | 1 |
| SURFACE CARE IN COLOMBIA | 3 | 1 |
| Surface Care in Colombia - Category Analysis | 4 | 1 |
| Key Data Insights | 4 | 1 |
| 2025 Developments | 4 | 1 |
| Demand for sustainability boosts surface care sales | 4 | 1 |
| Key Industry Trends | 4 | 1 |
| Graph - Chart 1 Key Industry Trends for Surface Care | 4 | 1 |
| Premiumisation | 4 | 1 |
| Sustainability | 4 | 1 |
| Industry Performance | 4 | 1 |
| SURFACE CARE IN COLOMBIA | 5 | 1 |
| Graph - Chart 2 SC Johnson Launches Cleaner Suitable for 101 Surfaces | 5 | 1 |
| Graph - SURFACE CARE IN COLOMBIA | 6 | 1 |
| SURFACE CARE IN COLOMBIA | 7 | 1 |
| Multi-purpose cleaners dominates sales, driven by premiumisation | 7 | 1 |
| Evolving product formats drive innovation and growth | 7 | 1 |
| Graph - Chart 3 Value Sales 2020-2030 | 7 | 1 |
| SURFACE CARE IN COLOMBIA | 8 | 1 |
| Graph - Retail volume alternative -Tonnes | 8 | 1 |
| Graph - Chart 5 Value Sales by Category 2025 | 8 | 1 |
| SURFACE CARE IN COLOMBIA | 9 | 1 |
| Graph - Retail rsp COP billion Current | 9 | 1 |
| What's Next? | 9 | 1 |
| Concentrated cleaning products anticipated to gain traction | 9 | 1 |
| SURFACE CARE IN COLOMBIA | 10 | 1 |
| Wellness-oriented products to shape progress | 10 | 1 |
| Graph - Chart 6 Forecast Value Sales 2020-2030 | 10 | 1 |
| SURFACE CARE IN COLOMBIA | 11 | 1 |
| Graph - Retail COP billion Current Value RSP CAGR 2025-2030 | 11 | 1 |
| Competitive Landscape | 11 | 1 |
| Private label products drive market share with affordability and innovation | 11 | 1 |
| SURFACE CARE IN COLOMBIA | 12 | 1 |
| Chart 9 Company Shares 2025 | 12 | 1 |
| Table/Chart: Company Shares of Surface Care % Share (GBO) - Retail Value RSP - 2025 | 12 | 1 |
| Table/Chart: Tabular Data Analysis | 12 | 1 |
| SURFACE CARE IN COLOMBIA | 13 | 1 |
| Brand Shares of Surface Care | 13 | 1 |
| Channels | 13 | 1 |
| Discounters leads surface care sales through expansion and innovation | 13 | 1 |
| Retail e-commerce emerges as channel with growing potential | 13 | 1 |
| Table/Chart: % Share (LBN) Retail Value RSP 2025 | 13 | 1 |
| Table/Chart: Tabular Data Analysis | 13 | 1 |
| SURFACE CARE IN COLOMBIA | 14 | 1 |
| Graph - Chart 11 Retail Channels 2020-2025 | 14 | 1 |
| SURFACE CARE IN COLOMBIA | 15 | 1 |
| Political | 15 | 1 |
| Graph - Economic | 15 | 1 |
| Technological | 15 | 1 |
| Graph - Chart 13 Real Gdp Growth 2020-2030 | 15 | 1 |
| Graph - Chart 14 Inflation 2020-2030 | 15 | 1 |
| Graph - Inflation | 16 | 1 |
| Consumer Context | 16 | 1 |
| Population | 16 | 1 |
| Graph - Chart 15 Consumer Context for Surface Care | 16 | 1 |
| Income and Expenditure | 16 | 1 |
| Lifestyles | 16 | 1 |
| SURFACE CARE IN COLOMBIA | 17 | 1 |
| Graph - Population | 17 | 1 |
| Graph - Chart 17 Consumer Expenditure 2020-2030 | 17 | 1 |
| SURFACE CARE IN COLOMBIA | 18 | 1 |
| Graph - Population by Generation Share of total population % | 18 | 1 |
| Country Reports Disclaimer | 18 | 1 |
| Home Care in Colombia - Industry Overview | 19 | 1 |
| Executive Summary | 19 | 1 |
| Stable prices and private label drive home care growth | 19 | 1 |
| Key Data Insights | 19 | 1 |
| Key Industry Trends | 19 | 1 |
| Evolving Product Formats | 19 | 1 |
| Health and Wellness | 19 | 1 |
| Private Label & DTC Disruption | 19 | 1 |
| SURFACE CARE IN COLOMBIA | 20 | 1 |
| Stable prices and private label drive home care growth | 20 | 1 |
| Laundry care dominates while air care rises fastest | 20 | 1 |
| Graph - SURFACE CARE IN COLOMBIA | 21 | 1 |
| Health and wellness trends drive innovation in development | 21 | 1 |
| Chart 21 Collagen as a new Ingredient in the Deluxe Lozacrem Line | 21 | 1 |
| Graph - SURFACE CARE IN COLOMBIA | 22 | 1 |
| SURFACE CARE IN COLOMBIA | 23 | 1 |
| Graph - Retail rsp COP billion Current | 23 | 1 |
| Graph - Chart 23 Volume Sales 2020-2030 | 23 | 1 |
| SURFACE CARE IN COLOMBIA | 24 | 1 |
| Graph - Chart 24 Value Sales by Category 2025 | 24 | 1 |
| SURFACE CARE IN COLOMBIA | 25 | 1 |
| Laundry care will maintain dominance through a focus on specialised products | 25 | 1 |
| Consumers anticipated to remain price sensitive to sustainability initiatives | 25 | 1 |
| SURFACE CARE IN COLOMBIA | 26 | 1 |
| Graph - Forecast Sales of Home Care Retail rsp COP billion Current % Y-O-Y Growth | 26 | 1 |
| SURFACE CARE IN COLOMBIA | 27 | 1 |
| Graph - Forecast Sales of Home Care by Category | 27 | 1 |
| Competitive Landscape | 27 | 1 |
| Leading companies maintain share amid private label rise | 27 | 1 |
| Option exemplifies product innovation, increasing competition | 27 | 1 |
| SURFACE CARE IN COLOMBIA | 28 | 1 |
| Chart 27 Analyst Insight for Home Care | 28 | 1 |
| Chart 28 Company Shares 2025 | 28 | 1 |
| Table/Chart: Company Shares of Home Care % Share (GBO) - Retail Value RSP - 2025 | 28 | 1 |
| Table/Chart: Tabular Data Analysis | 28 | 1 |
| SURFACE CARE IN COLOMBIA | 29 | 1 |
| Channels | 29 | 1 |
| Discounters leads retail value sales through promotional activity on social media | 29 | 1 |
| E-commerce gains traction with convenience and promotions | 29 | 1 |
| Table/Chart: Brand Shares of Home Care % Share (LBN) - Retail Value RSP 2025 | 29 | 1 |
| Table/Chart: Tabular Data Analysis | 29 | 1 |
| SURFACE CARE IN COLOMBIA | 30 | 1 |
| Graph - Chart 30 Retail Channels 2020-2025 | 30 | 1 |
| SURFACE CARE IN COLOMBIA | 31 | 1 |
| Political | 31 | 1 |
| Graph - Economic | 31 | 1 |
| Technological | 31 | 1 |
| Graph - Chart 32 Real Gdp Growth 2020-2030 | 31 | 1 |
| Graph - Chart 33 Inflation 2020-2030 | 31 | 1 |
| SURFACE CARE IN COLOMBIA | 32 | 1 |
| Inflation | 32 | 1 |
| Graph - Annual Rates of Inflation % | 32 | 1 |
| Consumer Context | 32 | 1 |
| Population | 32 | 1 |
| Graph - Chart 34 Consumer Context for Home Care | 32 | 1 |
| Income and Expenditure | 32 | 1 |
| Lifestyles | 32 | 1 |
| SURFACE CARE IN COLOMBIA | 33 | 1 |
| Graph - Growth % | 33 | 1 |
| Graph - Chart 36 Consumer Expenditure 2020-2030 | 33 | 1 |
| SURFACE CARE IN COLOMBIA | 34 | 1 |
| Graph - Population by Generation Share of total population % | 34 | 1 |
| Country Reports Disclaimer | 34 | 1 |
