Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| Retail in Italy - Industry Overview | 2 | 1 |
| SUPERMARKETS IN ITALY | 3 | 1 |
| Competitive Landscape | 3 | 1 |
| Consumer Context | 3 | 1 |
| Supermarkets in Italy - Category Analysis | 4 | 1 |
| Key Data Insights | 4 | 1 |
| 2025 Developments | 4 | 1 |
| Acceleration of growth | 4 | 1 |
| Key Industry Trends | 4 | 1 |
| AI in Retail | 4 | 1 |
| SUPERMARKETS IN ITALY | 5 | 1 |
| Industry Performance | 5 | 1 |
| Acceleration of growth | 5 | 1 |
| Basko strengthens brand loyalty through environmental initiatives | 5 | 1 |
| SUPERMARKETS IN ITALY | 6 | 1 |
| Carrefour uses ai-driven campaigns to personalise family shopping | 6 | 1 |
| SUPERMARKETS IN ITALY | 7 | 1 |
| Graph - Sales of Supermarkets Retail rsp ex VAT EUR million Current | 7 | 1 |
| What's Next? | 7 | 1 |
| SUPERMARKETS IN ITALY | 8 | 1 |
| Private label gains traction as consumer needs polarise | 8 | 1 |
| Graph - Chart 4 Growing role for private label | 8 | 1 |
| SUPERMARKETS IN ITALY | 9 | 1 |
| Graph - Forecast Sales of Supermarkets Retail rsp ex VAT EUR million - Current % Y-O-Y Growth | 9 | 1 |
| Competitive Landscape | 9 | 1 |
| SUPERMARKETS IN ITALY | 10 | 1 |
| Chart 7 Company Shares 2025 | 10 | 1 |
| Table/Chart: Company Shares of Supermarkets % Share (GBO) - Retail Value RSP ex VAT - 2025 | 10 | 1 |
| Table/Chart: Tabular Data Analysis | 10 | 1 |
| SUPERMARKETS IN ITALY | 11 | 1 |
| Table/Chart: Brand Shares of Supermarkets % Share (LBN) - Retail ex VAT Value RSP 2025 | 11 | 1 |
| Table/Chart: Tabular Data Analysis | 11 | 1 |
| SUPERMARKETS IN ITALY | 12 | 1 |
| Political | 12 | 1 |
| Graph - Economic | 12 | 1 |
| Technological | 12 | 1 |
| Graph - Chart 10 Real Gdp Growth 2020-2030 | 12 | 1 |
| SUPERMARKETS IN ITALY | 13 | 1 |
| Graph - Inflation | 13 | 1 |
| Consumer Context | 13 | 1 |
| Graph - Population | 13 | 1 |
| SUPERMARKETS IN ITALY | 14 | 1 |
| Graph - Population | 14 | 1 |
| Graph - Chart 14 Population by Generation 2025 | 14 | 1 |
| SUPERMARKETS IN ITALY | 15 | 1 |
| Graph - Report closing date: 9 April 2026 | 15 | 1 |
| Retail in Italy - Industry Overview | 16 | 1 |
| Executive Summary | 16 | 1 |
| Key Data Insights | 16 | 1 |
| Key Industry Trends | 16 | 1 |
| SUPERMARKETS IN ITALY | 17 | 1 |
| Graph - Reconceptualising Physical Space | 17 | 1 |
| Graph - Rise of E-commerce | 17 | 1 |
| Industry Performance | 17 | 1 |
| Retail e-commerce outpaces traditional channels with digital investment | 17 | 1 |
| SUPERMARKETS IN ITALY | 18 | 1 |
| Benetton boosts digital outlet sales to capture bargain hunters | 18 | 1 |
| Chart 16 OBI opens its first global showroom in Milan | 18 | 1 |
| Graph - SUPERMARKETS IN ITALY | 19 | 1 |
| Graph - Chart 17 Value Sales 2020-2030 | 19 | 1 |
| Graph - Chart 18 Value Sales by Category 2025 | 19 | 1 |
| SUPERMARKETS IN ITALY | 20 | 1 |
| Graph - Sales of Retail by Category Retail rsp ex VAT - EUR million current | 20 | 1 |
| SUPERMARKETS IN ITALY | 21 | 1 |
| Chart 19 Analyst Insight for Retail | 21 | 1 |
| Graph - Chart 20 Forecast Value Sales 2020-2030 | 21 | 1 |
| SUPERMARKETS IN ITALY | 22 | 1 |
| Graph - Forecast Sales of Retail Retail rsp ex VAT EUR million - current - % Y-O-Y Growth | 22 | 1 |
| Graph - Chart 21 Forecast Value Sales by Category 2025-2030 | 22 | 1 |
| SUPERMARKETS IN ITALY | 23 | 1 |
| Forecast Sales of Retail by Category | 23 | 1 |
| Graph - Retail ex VAT EUR million - current Value RSP CAGR 2025-2030 | 23 | 1 |
| Competitive Landscape | 23 | 1 |
| Eurospin expands through value focus as competitors lag | 23 | 1 |
| SUPERMARKETS IN ITALY | 24 | 1 |
| Brico io and louis vuitton set innovation pace with digital launches | 24 | 1 |
| Graph - SUPERMARKETS IN ITALY | 25 | 1 |
| Graph - Chart 23 Louis Vuitton launches virtual try-on for its new line of cosmetics | 25 | 1 |
| SUPERMARKETS IN ITALY | 26 | 1 |
| Chart 24 Company Shares 2025 | 26 | 1 |
| Graph - Chart 25 Brand Shares 2025 | 26 | 1 |
| Table/Chart: Company Shares of Retail % Share (GBO) - Retail Value RSP ex VAT - 2025 | 26 | 1 |
| Table/Chart: Tabular Data Analysis | 26 | 1 |
| SUPERMARKETS IN ITALY | 27 | 1 |
| Brand Shares of Retail | 27 | 1 |
| Operating Environment | 27 | 1 |
| Informal retail | 27 | 1 |
| Table/Chart: % Share (LBN) - Retail ex VAT Value RSP 2025 | 27 | 1 |
| Table/Chart: Tabular Data Analysis | 27 | 1 |
| SUPERMARKETS IN ITALY | 28 | 1 |
| Opening hours for physical retail | 28 | 1 |
| Seasonality | 28 | 1 |
| Table/Chart: Chart 26 Standard Opening Hours by Channel Type 2025 | 28 | 1 |
| Table/Chart: Tabular Data Analysis | 28 | 1 |
| SUPERMARKETS IN ITALY | 29 | 1 |
| Easter | 29 | 1 |
| Valentine's Day/Father's Day/Mother's Day | 29 | 1 |
| Summer Holidays/Back to School | 29 | 1 |
| Economic Context | 29 | 1 |
| SUPERMARKETS IN ITALY | 30 | 1 |
| Political | 30 | 1 |
| Economic | 30 | 1 |
| Graph - (vs) | 30 | 1 |
| Technological | 30 | 1 |
| Graph - Chart 28 Real Gdp Growth 2020-2030 | 30 | 1 |
| SUPERMARKETS IN ITALY | 31 | 1 |
| Graph - Inflation | 31 | 1 |
| Consumer Context | 31 | 1 |
| Graph - Population | 31 | 1 |
| Lifestyles | 31 | 1 |
| Graph - SUPERMARKETS IN ITALY | 32 | 1 |
| Graph - Chart 32 Population by Generation 2025 | 32 | 1 |
| SUPERMARKETS IN ITALY | 33 | 1 |
| Graph - Report closing date: 9 April 2026 | 33 | 1 |
