Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| Table/Chart: Tabular Data Analysis | 2 | 1 |
| STAPLE FOODS IN THAILAND | 3 | 1 |
| Table/Chart: 13 | 3 | 1 |
| Table/Chart: Tabular Data Analysis | 3 | 1 |
| WHAT'S NEXT? | 4 | 1 |
| COMPETITIVE LANDSCAPE | 4 | 1 |
| CHANNELS | 4 | 1 |
| CATEGORY DATA | 4 | 1 |
| Processed Meat, Seafood and Alternatives To Meat in Thailand - Category Analysis | 4 | 1 |
| Table/Chart: 33 | 4 | 1 |
| Table/Chart: Tabular Data Analysis | 4 | 1 |
| STAPLE FOODS IN THAILAND | 5 | 1 |
| CATEGORY DATA | 5 | 1 |
| Table/Chart: 43 | 5 | 1 |
| Table/Chart: Tabular Data Analysis | 5 | 1 |
| Graph - STAPLE FOODS IN THAILAND | 6 | 1 |
| Table/Chart: Forecourt retailers leads expansion, while e-commerce benefits from players' omnichannel approach55 | 6 | 1 |
| Table/Chart: Tabular Data Analysis | 6 | 1 |
| Staple Foods in Thailand - Industry Overview | 7 | 1 |
| EXECUTIVE SUMMARY | 7 | 1 |
| KEY DATA FINDINGS | 7 | 1 |
| INDUSTRY PERFORMANCE | 7 | 1 |
| STAPLE FOODS IN THAILAND | 8 | 1 |
| WHAT'S NEXT? | 8 | 1 |
| Affordability as key growth driver | 8 | 1 |
| Health and wellness trends set to accelerate and expand | 8 | 1 |
| Premiumisation and innovative flavours will shape progress | 8 | 1 |
| COMPETITIVE LANDSCAPE | 9 | 1 |
| Thai president foods maintains overall leadership in 2025 | 9 | 1 |
| Private label expands as living cost rise | 9 | 1 |
| CHANNELS | 9 | 1 |
| Modern trade dominates distribution | 9 | 1 |
| STAPLE FOODS IN THAILAND | 10 | 1 |
| Proximity and favourable prices support growth in convenience channel | 10 | 1 |
| MARKET DATA | 10 | 1 |
| Table/Chart: Table 1 Sales of Staple Foods by Category: Volume 2020-2025 | 10 | 1 |
| Table/Chart: Tabular Data Analysis | 10 | 1 |
| Table/Chart: Table 2 Sales of Staple Foods by Category: Value 2020-2025 | 10 | 1 |
| STAPLE FOODS IN THAILAND | 11 | 1 |
| Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025 | 11 | 1 |
| Table/Chart: % volume growth | 11 | 1 |
| Table/Chart: Tabular Data Analysis | 11 | 1 |
| Table/Chart: Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025 | 11 | 1 |
| Table/Chart: Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025 | 11 | 1 |
| STAPLE FOODS IN THAILAND | 12 | 1 |
| Table/Chart: Tabular Data Analysis | 12 | 1 |
| Table/Chart: Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025 | 12 | 1 |
| STAPLE FOODS IN THAILAND | 13 | 1 |
| Table 7 Penetration of Private Label by Category: % Value 2020-2025 | 13 | 1 |
| Table 8 Distribution of Staple Foods by Format: % Value 2020-2025 | 13 | 1 |
| Table/Chart: Tabular Data Analysis | 13 | 1 |
| Table/Chart: % retail value rsp | 13 | 1 |
| STAPLE FOODS IN THAILAND | 14 | 1 |
| Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030 | 14 | 1 |
| Table/Chart: Tabular Data Analysis | 14 | 1 |
| Table/Chart: '000 tonnes | 14 | 1 |
| Table/Chart: Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030 | 14 | 1 |
| Table/Chart: Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030 | 14 | 1 |
| STAPLE FOODS IN THAILAND | 15 | 1 |
| Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030 | 15 | 1 |
| COUNTRY REPORTS DISCLAIMER | 15 | 1 |
| SOURCES | 15 | 1 |
| Table/Chart: % constant value growth | 15 | 1 |
| Table/Chart: Tabular Data Analysis | 15 | 1 |
| Table/Chart: Summary 1 Research Sources | 15 | 1 |
| STAPLE FOODS IN THAILAND | 16 | 1 |
| Graph - Source: Euromonitor International | 16 | 1 |
| Table/Chart: Tabular Data Analysis | 16 | 1 |
| Baked Goods in Thailand - Category Analysis | 17 | 1 |
| KEY DATA FINDINGS | 17 | 1 |
| 2025 DEVELOPMENTS | 17 | 1 |
| Rising prices shift dessert occasions into retail | 17 | 1 |
| INDUSTRY PERFORMANCE | 17 | 1 |
| STAPLE FOODS IN THAILAND | 18 | 1 |
| WHAT'S NEXT? | 18 | 1 |
| Convenience trend to benefit rte packaged baked goods | 18 | 1 |
| Organic and natural demand set to accelerate | 18 | 1 |
| Matcha variants will become more prevalent in baked goods items | 18 | 1 |
| STAPLE FOODS IN THAILAND | 19 | 1 |
| COMPETITIVE LANDSCAPE | 19 | 1 |
| Leading player invests in indulgence-based innovation | 19 | 1 |
| CHANNELS | 19 | 1 |
| Small local grocers and food specialists lead distribution in 2025 | 19 | 1 |
| Convenience channel enjoys expansion | 19 | 1 |
| STAPLE FOODS IN THAILAND | 20 | 1 |
| CATEGORY DATA | 20 | 1 |
| Table/Chart: '000 tonnes | 20 | 1 |
| Table/Chart: Tabular Data Analysis | 20 | 1 |
| Table/Chart: Table 14 Sales of Baked Goods by Category: Value 2020-2025 | 20 | 1 |
| STAPLE FOODS IN THAILAND | 21 | 1 |
| Table/Chart: Tabular Data Analysis | 21 | 1 |
| Table/Chart: % volume growth | 21 | 1 |
| Table/Chart: % current value growth | 21 | 1 |
| STAPLE FOODS IN THAILAND | 22 | 1 |
| Table/Chart: Tabular Data Analysis | 22 | 1 |
| Table/Chart: Table 17 NBO Company Shares of Baked Goods: % Value 2021-2025 | 22 | 1 |
| Table/Chart: Table 18 LBN Brand Shares of Baked Goods: % Value 2022-2025 | 22 | 1 |
| STAPLE FOODS IN THAILAND | 23 | 1 |
| Table 19 Distribution of Baked Goods by Format: % Value 2020-2025 | 23 | 1 |
| Table/Chart: Tabular Data Analysis | 23 | 1 |
| Table/Chart: % retail value rsp | 23 | 1 |
| Table/Chart: Forecast Sales of Baked Goods by Category: Volume 2025-2030 | 23 | 1 |
| STAPLE FOODS IN THAILAND | 24 | 1 |
| Table/Chart: Tabular Data Analysis | 24 | 1 |
| Table/Chart: THB million | 24 | 1 |
| Table/Chart: % volume growth | 24 | 1 |
| STAPLE FOODS IN THAILAND | 25 | 1 |
| COUNTRY REPORTS DISCLAIMER | 25 | 1 |
| Table/Chart: Tabular Data Analysis | 25 | 1 |
| Table/Chart: Table 23 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030 | 25 | 1 |
| STAPLE FOODS IN THAILAND | 26 | 1 |
| Graph - Report closing date: 4 February 2026 | 26 | 1 |
| Breakfast Cereals in Thailand - Category Analysis | 27 | 1 |
| KEY DATA FINDINGS | 27 | 1 |
| 2025 DEVELOPMENTS | 27 | 1 |
| Granola-led innovation strengthens breakfast cereals | 27 | 1 |
| INDUSTRY PERFORMANCE | 27 | 1 |
| Consumers show increased interest in nutrition | 27 | 1 |
| Rte cereals sees growth fuelled by granola | 27 | 1 |
| STAPLE FOODS IN THAILAND | 28 | 1 |
| WHAT'S NEXT? | 28 | 1 |
| Convenience channel set to see further expansion within breakfast cereals | 28 | 1 |
| Muesli and granola will continue to attract attention thanks to alignment with current health trends | 28 | 1 |
| Flavour innovations designed pique consumers' interest | 28 | 1 |
| COMPETITIVE LANDSCAPE | 28 | 1 |
| STAPLE FOODS IN THAILAND | 29 | 1 |
| Diamond grains benefits from Rating online presence | 29 | 1 |
| CHANNELS | 29 | 1 |
| Hypermarkets maintains dominance over distribution of breakfast cereals | 29 | 1 |
| Retail e-commerce sees fastest growth as consumers flock to third-party platforms | 29 | 1 |
| STAPLE FOODS IN THAILAND | 30 | 1 |
| CATEGORY DATA | 30 | 1 |
| Table 25 Sales of Breakfast Cereals by Category: Value 2020-2025 | 30 | 1 |
| Table/Chart: '000 tonnes | 30 | 1 |
| Table/Chart: Tabular Data Analysis | 30 | 1 |
| Table/Chart: THB million | 30 | 1 |
| Table/Chart: % volume growth | 30 | 1 |
| STAPLE FOODS IN THAILAND | 31 | 1 |
| Table/Chart: % current value growth | 31 | 1 |
| Table/Chart: Tabular Data Analysis | 31 | 1 |
| Table/Chart: Table 28 NBO Company Shares of Breakfast Cereals: % Value 2021-2025 | 31 | 1 |
| Table/Chart: Table 29 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025 | 31 | 1 |
| STAPLE FOODS IN THAILAND | 32 | 1 |
| Table/Chart: Tabular Data Analysis | 32 | 1 |
| Table/Chart: Table 30 Distribution of Breakfast Cereals by Format: % Value 2020-2025 | 32 | 1 |
| STAPLE FOODS IN THAILAND | 33 | 1 |
| Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030 | 33 | 1 |
| Table/Chart: Tabular Data Analysis | 33 | 1 |
| Table/Chart: '000 tonnes | 33 | 1 |
| Table/Chart: Source: Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources | 33 | 1 |
| STAPLE FOODS IN THAILAND | 34 | 1 |
| Table 33 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030 | 34 | 1 |
| Table 34 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030 | 34 | 1 |
| COUNTRY REPORTS DISCLAIMER | 34 | 1 |
| Table/Chart: Tabular Data Analysis | 34 | 1 |
| Table/Chart: % volume growth | 34 | 1 |
| Table/Chart: % constant value growth | 34 | 1 |
| Graph - STAPLE FOODS IN THAILAND | 35 | 1 |
| Processed Fruit and Vegetables in Thailand - Category Analysis | 36 | 1 |
| KEY DATA FINDINGS | 36 | 1 |
| 2025 DEVELOPMENTS | 36 | 1 |
| Convenience-led formats support steady progress | 36 | 1 |
| INDUSTRY PERFORMANCE | 36 | 1 |
| Shelf stable fruit favoured for home cooking | 36 | 1 |
| STAPLE FOODS IN THAILAND | 37 | 1 |
| Frozen processed potatoes prove popular thanks to convenience | 37 | 1 |
| WHAT'S NEXT? | 37 | 1 |
| Home cooking trend to fuel further Rating growth for frozen vegetables and potatoes | 37 | 1 |
| Rising interest in frozen variants driven by increased health awareness | 37 | 1 |
| STAPLE FOODS IN THAILAND | 38 | 1 |
| Sustainability efforts set to increase as environmental concerns accelerate | 38 | 1 |
| COMPETITIVE LANDSCAPE | 38 | 1 |
| Rising living costs support private label growth | 38 | 1 |
| CHANNELS | 38 | 1 |
| STAPLE FOODS IN THAILAND | 39 | 1 |
| Hypermarkets and supermarkets lead distribution | 39 | 1 |
| E-commerce rises fastest while convenience channel benefits from nationwide network | 39 | 1 |
| CATEGORY DATA | 39 | 1 |
| Table/Chart: Table 35 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025 | 39 | 1 |
| Table/Chart: Tabular Data Analysis | 39 | 1 |
| STAPLE FOODS IN THAILAND | 40 | 1 |
| Table 37 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025 | 40 | 1 |
| Table/Chart: Tabular Data Analysis | 40 | 1 |
| Table/Chart: % volume growth | 40 | 1 |
| Table/Chart: % current value growth | 40 | 1 |
| STAPLE FOODS IN THAILAND | 41 | 1 |
| Table/Chart: % retail value rsp | 41 | 1 |
| Table/Chart: Tabular Data Analysis | 41 | 1 |
| Table/Chart: Table 40 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025 | 41 | 1 |
| Table/Chart: Table 41 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025 | 41 | 1 |
| STAPLE FOODS IN THAILAND | 42 | 1 |
| Table 42 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025 | 42 | 1 |
| Table/Chart: Tabular Data Analysis | 42 | 1 |
| Table/Chart: % retail value rsp | 42 | 1 |
| STAPLE FOODS IN THAILAND | 43 | 1 |
| Table/Chart: '000 tonnes | 43 | 1 |
| Table/Chart: Tabular Data Analysis | 43 | 1 |
| Table/Chart: THB million | 43 | 1 |
| Table/Chart: % volume growth | 43 | 1 |
| STAPLE FOODS IN THAILAND | 44 | 1 |
| COUNTRY REPORTS DISCLAIMER | 44 | 1 |
| Table/Chart: % constant value growth | 44 | 1 |
| Table/Chart: Tabular Data Analysis | 44 | 1 |
| Processed Meat, Seafood and Alternatives To Meat in Thailand - Category Analysis | 45 | 1 |
| KEY DATA FINDINGS | 45 | 1 |
| 2025 DEVELOPMENTS | 45 | 1 |
| At-home eating drives demand for convenient proteins | 45 | 1 |
| INDUSTRY PERFORMANCE | 45 | 1 |
| Meat and seafood substitutes outpaces overall category growth in 2025 | 45 | 1 |
| STAPLE FOODS IN THAILAND | 46 | 1 |
| Consumers remain highly cost conscious | 46 | 1 |
| WHAT'S NEXT? | 46 | 1 |
| Thai consumers will continue to seek out value-for-money options | 46 | 1 |
| Health trends undermine demand for shelf stable variants | 46 | 1 |
| STAPLE FOODS IN THAILAND | 47 | 1 |
| Meat and seafood substitutes will benefit from investment in innovation | 47 | 1 |
| COMPETITIVE LANDSCAPE | 47 | 1 |
| Charoen pokphand leads through cp easy-to-prepare formats | 47 | 1 |
| Leading player expands through strategic marketing | 47 | 1 |
| STAPLE FOODS IN THAILAND | 48 | 1 |
| CHANNELS | 48 | 1 |
| Hypermarkets channel continues to dominate thanks to broad range and regular promotions | 48 | 1 |
| Small local grocers sees Rating growth as consumers shift to neighbourhood stores | 48 | 1 |
| STAPLE FOODS IN THAILAND | 49 | 1 |
| CATEGORY DATA | 49 | 1 |
| Table/Chart: Table 47 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020- 2025 | 49 | 1 |
| Table/Chart: Tabular Data Analysis | 49 | 1 |
| Table/Chart: Table 48 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020- 2025 | 49 | 1 |
| STAPLE FOODS IN THAILAND | 50 | 1 |
| Table 49 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025 | 50 | 1 |
| Table/Chart: Tabular Data Analysis | 50 | 1 |
| Table/Chart: % volume growth | 50 | 1 |
| STAPLE FOODS IN THAILAND | 51 | 1 |
| Table 51 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025 | 51 | 1 |
| Table 53 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025 | 51 | 1 |
| Table/Chart: Tabular Data Analysis | 51 | 1 |
| Table/Chart: % retail volume | 51 | 1 |
| Table/Chart: Table 52 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025 | 51 | 1 |
| STAPLE FOODS IN THAILAND | 52 | 1 |
| Table/Chart: Tabular Data Analysis | 52 | 1 |
| Table/Chart: Table 54 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025 | 52 | 1 |
| Table/Chart: Table 55 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025 | 52 | 1 |
| Table/Chart: Table 56 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025 | 52 | 1 |
| STAPLE FOODS IN THAILAND | 53 | 1 |
| Table/Chart: Tabular Data Analysis | 53 | 1 |
| Table/Chart: Table 57 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022- 2025 | 53 | 1 |
| STAPLE FOODS IN THAILAND | 54 | 1 |
| Table 58 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025 | 54 | 1 |
