Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| Table/Chart: Tabular Data Analysis | 2 | 1 |
| STAPLE FOODS IN SERBIA | 3 | 1 |
| COMPETITIVE LANDSCAPE | 3 | 1 |
| Table/Chart: 11 | 3 | 1 |
| Table/Chart: Tabular Data Analysis | 3 | 1 |
| STAPLE FOODS IN SERBIA | 4 | 1 |
| INDUSTRY PERFORMANCE | 4 | 1 |
| WHAT'S NEXT? | 4 | 1 |
| COMPETITIVE LANDSCAPE | 4 | 1 |
| CATEGORY DATA | 4 | 1 |
| Processed Meat, Seafood and Alternatives To Meat in Serbia - Category Analysis | 4 | 1 |
| Table/Chart: 28 | 4 | 1 |
| Table/Chart: Tabular Data Analysis | 4 | 1 |
| STAPLE FOODS IN SERBIA | 5 | 1 |
| Table/Chart: Tabular Data Analysis | 5 | 1 |
| STAPLE FOODS IN SERBIA | 6 | 1 |
| Table/Chart: Tabular Data Analysis | 6 | 1 |
| Staple Foods in Serbia - Industry Overview | 7 | 1 |
| EXECUTIVE SUMMARY | 7 | 1 |
| KEY DATA FINDINGS | 7 | 1 |
| INDUSTRY PERFORMANCE | 7 | 1 |
| Shift towards healthier offerings, especially in breakfast cereals | 7 | 1 |
| STAPLE FOODS IN SERBIA | 8 | 1 |
| Consumers remain price sensitive | 8 | 1 |
| WHAT'S NEXT? | 8 | 1 |
| Fast-paced lifestyles to drive continued growth | 8 | 1 |
| Health and wellness trend will gain traction | 8 | 1 |
| Price sensitivity will continue to shape consumer behaviour | 8 | 1 |
| COMPETITIVE LANDSCAPE | 8 | 1 |
| Artisanal producers lead sales | 8 | 1 |
| STAPLE FOODS IN SERBIA | 9 | 1 |
| Benlian leads growth having tapped into health and wellness trend | 9 | 1 |
| Private label solidifies its presence amid ongoing consumer price sensitivity | 9 | 1 |
| CHANNELS | 9 | 1 |
| Supermarkets strengthens lead as primary channel | 9 | 1 |
| E-commerce continues to see rapid growth | 9 | 1 |
| Discounters gain traction on back of heightened consumer price sensitivity | 9 | 1 |
| STAPLE FOODS IN SERBIA | 10 | 1 |
| MARKET DATA | 10 | 1 |
| Table 1 Sales of Staple Foods by Category: Volume 2020-2025 | 10 | 1 |
| Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025 | 10 | 1 |
| Table/Chart: '000 tonnes | 10 | 1 |
| Table/Chart: Tabular Data Analysis | 10 | 1 |
| Table/Chart: Table 2 Sales of Staple Foods by Category: Value 2020-2025 | 10 | 1 |
| Table/Chart: Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025 | 10 | 1 |
| STAPLE FOODS IN SERBIA | 11 | 1 |
| Table/Chart: Tabular Data Analysis | 11 | 1 |
| Table/Chart: Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025 | 11 | 1 |
| STAPLE FOODS IN SERBIA | 12 | 1 |
| Table/Chart: Tabular Data Analysis | 12 | 1 |
| STAPLE FOODS IN SERBIA | 13 | 1 |
| Table/Chart: % retail value rsp | 13 | 1 |
| Table/Chart: Tabular Data Analysis | 13 | 1 |
| Table/Chart: Table 8 Distribution of Staple Foods by Format: % Value 2020-2025 | 13 | 1 |
| STAPLE FOODS IN SERBIA | 14 | 1 |
| Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030 | 14 | 1 |
| Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030 | 14 | 1 |
| Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030 | 14 | 1 |
| Table/Chart: Tabular Data Analysis | 14 | 1 |
| Table/Chart: RSD billion | 14 | 1 |
| Table/Chart: % volume growth | 14 | 1 |
| Table/Chart: % constant value growth | 14 | 1 |
| STAPLE FOODS IN SERBIA | 15 | 1 |
| COUNTRY REPORTS DISCLAIMER | 15 | 1 |
| SOURCES | 15 | 1 |
| Graph - Source: Euromonitor International | 15 | 1 |
| Table/Chart: Summary 1 Research Sources | 15 | 1 |
| Table/Chart: Tabular Data Analysis | 15 | 1 |
| Baked Goods in Serbia - Category Analysis | 16 | 1 |
| KEY DATA FINDINGS | 16 | 1 |
| 2025 DEVELOPMENTS | 16 | 1 |
| Convenience and premiumisation drive growth | 16 | 1 |
| INDUSTRY PERFORMANCE | 16 | 1 |
| Growing demand for fresh and convenient baked goods | 16 | 1 |
| Frozen baked goods sees dynamic growth | 16 | 1 |
| STAPLE FOODS IN SERBIA | 17 | 1 |
| WHAT'S NEXT? | 17 | 1 |
| Convenience and premiumisation to drive growth | 17 | 1 |
| Health and wellness trend will continue to gain traction | 17 | 1 |
| Government price controls will moderate baked goods inflation | 17 | 1 |
| COMPETITIVE LANDSCAPE | 17 | 1 |
| Artisanal producers lead sales | 17 | 1 |
| Frikom gains traction on back of rising demand for frozen baked goods | 17 | 1 |
| STAPLE FOODS IN SERBIA | 18 | 1 |
| CHANNELS | 18 | 1 |
| Supermarkets remains leading channel for baked goods | 18 | 1 |
| E-commerce continues to gain traction | 18 | 1 |
| CATEGORY DATA | 18 | 1 |
| Table/Chart: Table 13 Sales of Baked Goods by Category: Volume 2020-2025 | 18 | 1 |
| Table/Chart: Tabular Data Analysis | 18 | 1 |
| Table/Chart: RSD billion | 18 | 1 |
| STAPLE FOODS IN SERBIA | 19 | 1 |
| Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025 | 19 | 1 |
| Table/Chart: Tabular Data Analysis | 19 | 1 |
| Table/Chart: % volume growth | 19 | 1 |
| Table/Chart: % current value growth | 19 | 1 |
| STAPLE FOODS IN SERBIA | 20 | 1 |
| Table 18 LBN Brand Shares of Baked Goods: % Value 2022-2025 | 20 | 1 |
| Table/Chart: Tabular Data Analysis | 20 | 1 |
| Table/Chart: Table 17 NBO Company Shares of Baked Goods: % Value 2021-2025 | 20 | 1 |
| Table/Chart: % retail value rsp Brand (GBO) | 20 | 1 |
| STAPLE FOODS IN SERBIA | 21 | 1 |
| Table 19 Distribution of Baked Goods by Format: % Value 2020-2025 | 21 | 1 |
| Table/Chart: Tabular Data Analysis | 21 | 1 |
| Table/Chart: % retail value rsp | 21 | 1 |
| STAPLE FOODS IN SERBIA | 22 | 1 |
| Table 20 Forecast Sales of Baked Goods by Category: Volume 2025-2030 | 22 | 1 |
| Table 21 Forecast Sales of Baked Goods by Category: Value 2025-2030 | 22 | 1 |
| Table/Chart: '000 tonnes | 22 | 1 |
| Table/Chart: Tabular Data Analysis | 22 | 1 |
| Table/Chart: RSD billion | 22 | 1 |
| STAPLE FOODS IN SERBIA | 23 | 1 |
| Table 22 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030 | 23 | 1 |
| Table/Chart: % volume growth | 23 | 1 |
| Table/Chart: Tabular Data Analysis | 23 | 1 |
| Table/Chart: % constant value growth | 23 | 1 |
| STAPLE FOODS IN SERBIA | 24 | 1 |
| Graph - Report closing date: 24 November 2025 | 24 | 1 |
| Breakfast Cereals in Serbia - Category Analysis | 25 | 1 |
| KEY DATA FINDINGS | 25 | 1 |
| 2025 DEVELOPMENTS | 25 | 1 |
| Heading | 25 | 1 |
| INDUSTRY PERFORMANCE | 25 | 1 |
| Convenience and health trends boost sales | 25 | 1 |
| Muesli and granola leads growth | 25 | 1 |
| STAPLE FOODS IN SERBIA | 26 | 1 |
| WHAT'S NEXT? | 26 | 1 |
| Breakfast cereals will gain appeal amongst busy, urban consumers | 26 | 1 |
| Rising health concerns to fuel growth | 26 | 1 |
| Players to invest in affordable, visually appealing and practical packaging | 26 | 1 |
| COMPETITIVE LANDSCAPE | 26 | 1 |
| Fun & fit maintains leadership | 26 | 1 |
| STAPLE FOODS IN SERBIA | 27 | 1 |
| CHANNELS | 27 | 1 |
| Supermarket channel sees rising competition from discounters and convenience stores | 27 | 1 |
| E-commerce remains fastest growing channel | 27 | 1 |
| CATEGORY DATA | 27 | 1 |
| Table/Chart: Table 24 Sales of Breakfast Cereals by Category: Volume 2020-2025 | 27 | 1 |
| Table/Chart: Tabular Data Analysis | 27 | 1 |
| Table/Chart: Table 25 Sales of Breakfast Cereals by Category: Value 2020-2025 | 27 | 1 |
| STAPLE FOODS IN SERBIA | 28 | 1 |
| Table 26 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025 | 28 | 1 |
| Table 27 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025 | 28 | 1 |
| Table/Chart: Tabular Data Analysis | 28 | 1 |
| Table/Chart: % volume growth | 28 | 1 |
| Table/Chart: % current value growth | 28 | 1 |
| Table/Chart: Table 28 NBO Company Shares of Breakfast Cereals: % Value 2021-2025 | 28 | 1 |
| STAPLE FOODS IN SERBIA | 29 | 1 |
| Table/Chart: Tabular Data Analysis | 29 | 1 |
| Table/Chart: Table 29 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025 | 29 | 1 |
| Table/Chart: Table 30 Distribution of Breakfast Cereals by Format: % Value 2020-2025 | 29 | 1 |
| STAPLE FOODS IN SERBIA | 30 | 1 |
| Table 31 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030 | 30 | 1 |
| Table 32 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030 | 30 | 1 |
| Table 33 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030 | 30 | 1 |
| Table/Chart: Tabular Data Analysis | 30 | 1 |
| Table/Chart: '000 tonnes | 30 | 1 |
| Table/Chart: RSD billion | 30 | 1 |
| Table/Chart: % volume growth | 30 | 1 |
| COUNTRY REPORTS DISCLAIMER | 31 | 1 |
| Table/Chart: % constant value growth | 31 | 1 |
| Table/Chart: Tabular Data Analysis | 31 | 1 |
| Processed Fruit and Vegetables in Serbia - Category Analysis | 32 | 1 |
| KEY DATA FINDINGS | 32 | 1 |
| 2025 DEVELOPMENTS | 32 | 1 |
| Convenience and affordability drive demand | 32 | 1 |
| INDUSTRY PERFORMANCE | 32 | 1 |
| Rising prices encourage shift to processed vegetables | 32 | 1 |
| Frozen processed vegetables leads growth | 32 | 1 |
| STAPLE FOODS IN SERBIA | 33 | 1 |
| WHAT'S NEXT? | 33 | 1 |
| Convenience will drive steady growth | 33 | 1 |
| Frozen processed vegetables will continue to lead growth | 33 | 1 |
| Price controls are expected to improve affordability of fresh produce | 33 | 1 |
| COMPETITIVE LANDSCAPE | 33 | 1 |
| Frikom consolidates its lead | 33 | 1 |
| STAPLE FOODS IN SERBIA | 34 | 1 |
| CHANNELS | 34 | 1 |
| Small local grocers loses share to modern retailers | 34 | 1 |
| E-commerce continues to see rapid growth, driven by convenience | 34 | 1 |
| CATEGORY DATA | 34 | 1 |
| Table/Chart: Table 35 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025 | 34 | 1 |
| Table/Chart: Tabular Data Analysis | 34 | 1 |
| Table/Chart: Table 36 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025 | 34 | 1 |
| STAPLE FOODS IN SERBIA | 35 | 1 |
| Table 37 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025 | 35 | 1 |
| Table 38 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025 | 35 | 1 |
| Table/Chart: Vegetables | 35 | 1 |
| Table/Chart: Tabular Data Analysis | 35 | 1 |
| Table/Chart: % volume growth | 35 | 1 |
| Table/Chart: % current value growth | 35 | 1 |
| Table/Chart: Table 39 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025 | 35 | 1 |
| STAPLE FOODS IN SERBIA | 36 | 1 |
| Table/Chart: Tabular Data Analysis | 36 | 1 |
| Table/Chart: Table 40 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025 | 36 | 1 |
| Table/Chart: Table 41 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025 | 36 | 1 |
| STAPLE FOODS IN SERBIA | 37 | 1 |
| Table 42 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030 | 37 | 1 |
| Table 43 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030 | 37 | 1 |
| Table/Chart: Tabular Data Analysis | 37 | 1 |
| Table/Chart: '000 tonnes | 37 | 1 |
| Table/Chart: RSD billion | 37 | 1 |
| STAPLE FOODS IN SERBIA | 38 | 1 |
| COUNTRY REPORTS DISCLAIMER | 38 | 1 |
| Table/Chart: Tabular Data Analysis | 38 | 1 |
| Table/Chart: % volume growth | 38 | 1 |
| Table/Chart: % constant value growth | 38 | 1 |
| STAPLE FOODS IN SERBIA | 39 | 1 |
| Graph - Report closing date: 24 November 2025 | 39 | 1 |
| Processed Meat, Seafood and Alternatives To Meat in Serbia - Category Analysis | 40 | 1 |
| KEY DATA FINDINGS | 40 | 1 |
| 2025 DEVELOPMENTS | 40 | 1 |
| Convenience and health are key factors driving sales | 40 | 1 |
| INDUSTRY PERFORMANCE | 40 | 1 |
| Convenience, affordability, and appeal of long shelf-life drive growth | 40 | 1 |
| Chilled processed seafood leads growth | 40 | 1 |
| WHAT'S NEXT? | 40 | 1 |
| STAPLE FOODS IN SERBIA | 41 | 1 |
| Busy lifestyles and growing product variety to drive growth | 41 | 1 |
| Health and wellness trend to drive innovation | 41 | 1 |
| Government price controls expected to moderate growth | 41 | 1 |
| COMPETITIVE LANDSCAPE | 41 | 1 |
| Neoplanta maintains leadership | 41 | 1 |
| Atlantic grupa gains traction through portfolio diversification | 41 | 1 |
| STAPLE FOODS IN SERBIA | 42 | 1 |
| CHANNELS | 42 | 1 |
| Small local grocers maintains leading presence amid growing pressures | 42 | 1 |
| E-commerce wins over busy urban consumers | 42 | 1 |
| CATEGORY DATA | 42 | 1 |
| Table/Chart: '000 tonnes | 42 | 1 |
| Table/Chart: Tabular Data Analysis | 42 | 1 |
| STAPLE FOODS IN SERBIA | 43 | 1 |
| Table/Chart: Tabular Data Analysis | 43 | 1 |
| Table/Chart: RSD billion | 43 | 1 |
| STAPLE FOODS IN SERBIA | 44 | 1 |
| Table/Chart: Tabular Data Analysis | 44 | 1 |
| Table/Chart: Table 49 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025 | 44 | 1 |
| STAPLE FOODS IN SERBIA | 45 | 1 |
| Table/Chart: Tabular Data Analysis | 45 | 1 |
| Table/Chart: Table 51 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022- 2025 | 45 | 1 |
| Table/Chart: Table 52 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025 | 45 | 1 |
| STAPLE FOODS IN SERBIA | 46 | 1 |
| Table/Chart: Tabular Data Analysis | 46 | 1 |
| Table/Chart: '000 tonnes | 46 | 1 |
| STAPLE FOODS IN SERBIA | 47 | 1 |
| COUNTRY REPORTS DISCLAIMER | 47 | 1 |
| Table/Chart: RSD billion | 47 | 1 |
| Table/Chart: Tabular Data Analysis | 47 | 1 |