Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| Table/Chart: 1 | 2 | 1 |
| Table/Chart: Tabular Data Analysis | 2 | 1 |
| STAPLE FOODS IN JORDAN | 3 | 1 |
| Table/Chart: Tabular Data Analysis | 3 | 1 |
| PROCESSED FRUIT and VEGETABLES | 4 | 1 |
| Table/Chart: 32 | 4 | 1 |
| Table/Chart: Tabular Data Analysis | 4 | 1 |
| Staple Foods in Jordan | 5 | 1 |
| EXECUTIVE SUMMARY | 5 | 1 |
| KEY DATA FINDINGS | 5 | 1 |
| INDUSTRY PEFORMANCE | 5 | 1 |
| Growth in tourism boosts demand | 5 | 1 |
| Lifestyle changes and urbanisation fuel foodservice growth | 5 | 1 |
| STAPLE FOODS IN JORDAN | 6 | 1 |
| WHAT'S NEXT? | 6 | 1 |
| Demographic trends will fuel demand | 6 | 1 |
| Tourism and sporting events will support foodservice sales | 6 | 1 |
| E-commerce expansion will support growth of staple foods | 6 | 1 |
| COMPETITIVE LANDSCAPE | 6 | 1 |
| Jawad modern bakeries leads sales | 6 | 1 |
| STAPLE FOODS IN JORDAN | 7 | 1 |
| Siniora is most dynamic player | 7 | 1 |
| CHANNELS | 7 | 1 |
| Small local grocers remains key distribution channel, despite gradual decline | 7 | 1 |
| Retail e-commerce is most dynamic channel | 7 | 1 |
| MARKET DATA | 7 | 1 |
| Table 2 Sales of Staple Foods by Category: Value 2020-2025 | 7 | 1 |
| Table/Chart: Table 1 Sales of Staple Foods by Category: Volume 2020-2025 | 7 | 1 |
| Table/Chart: Tabular Data Analysis | 7 | 1 |
| STAPLE FOODS IN JORDAN | 8 | 1 |
| Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025 | 8 | 1 |
| Table/Chart: Tabular Data Analysis | 8 | 1 |
| Table/Chart: % volume growth | 8 | 1 |
| Table/Chart: Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025 | 8 | 1 |
| Table/Chart: Table 5 NBO Company Shares of Staple Foods: % Value 2020-2025 | 8 | 1 |
| STAPLE FOODS IN JORDAN | 9 | 1 |
| Table/Chart: Tabular Data Analysis | 9 | 1 |
| Table/Chart: Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025 | 9 | 1 |
| STAPLE FOODS IN JORDAN | 10 | 1 |
| Table 7 Penetration of Private Label by Category: % Value 2020-2025 | 10 | 1 |
| Table 8 Distribution of Staple Foods by Format: % Value 2020-2025 | 10 | 1 |
| Table/Chart: Tabular Data Analysis | 10 | 1 |
| Table/Chart: % retail value rsp | 10 | 1 |
| STAPLE FOODS IN JORDAN | 11 | 1 |
| Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030 | 11 | 1 |
| Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030 | 11 | 1 |
| Table/Chart: Tabular Data Analysis | 11 | 1 |
| Table/Chart: Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030 | 11 | 1 |
| Table/Chart: JOD million | 11 | 1 |
| Table/Chart: % volume growth | 11 | 1 |
| STAPLE FOODS IN JORDAN | 12 | 1 |
| Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030 | 12 | 1 |
| COUNTRY REPORTS DISCLAIMER | 12 | 1 |
| BAKED GOODS | 12 | 1 |
| Key data findings | 12 | 1 |
| 2025 developments | 12 | 1 |
| Table/Chart: % constant value growth | 12 | 1 |
| Table/Chart: Tabular Data Analysis | 12 | 1 |
| STAPLE FOODS IN JORDAN | 13 | 1 |
| Industry performance | 13 | 1 |
| Unpackaged flat bread continues to dominate sales | 13 | 1 |
| Packaged flat bread benefits from changing lifestyles | 13 | 1 |
| What's next? | 13 | 1 |
| Enduring dietary habits and tourism will boost demand | 13 | 1 |
| STAPLE FOODS IN JORDAN | 14 | 1 |
| Artisanal bakeries will gain momentum | 14 | 1 |
| Competitive landscape | 14 | 1 |
| Jawad Modern Bakeries Co leads baked goods | 14 | 1 |
| Al-Youm Bakery Co continues to gain share | 14 | 1 |
| Channels | 14 | 1 |
| Bakeries remains leading distribution channel | 14 | 1 |
| STAPLE FOODS IN JORDAN | 15 | 1 |
| Retail e-commerce continues to expand | 15 | 1 |
| Category data | 15 | 1 |
| Table/Chart: Table 13 Sales of Baked Goods by Category: Volume 2020-2025 | 15 | 1 |
| Table/Chart: Tabular Data Analysis | 15 | 1 |
| Table/Chart: JOD million | 15 | 1 |
| STAPLE FOODS IN JORDAN | 16 | 1 |
| Table/Chart: Tabular Data Analysis | 16 | 1 |
| Table/Chart: % volume growth | 16 | 1 |
| Table/Chart: % current value growth | 16 | 1 |
| STAPLE FOODS IN JORDAN | 17 | 1 |
| Table/Chart: Tabular Data Analysis | 17 | 1 |
| Table/Chart: Table 17 NBO Company Shares of Baked Goods: % Value 2020-2025 | 17 | 1 |
| Table/Chart: Table 18 LBN Brand Shares of Baked Goods: % Value 2022-2025 | 17 | 1 |
| Table/Chart: Table 19 Forecast Sales of Baked Goods by Category: Volume 2025-2030 | 17 | 1 |
| STAPLE FOODS IN JORDAN | 18 | 1 |
| Table 20 Forecast Sales of Baked Goods by Category: Value 2025-2030 | 18 | 1 |
| Table 21 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030 | 18 | 1 |
| Table/Chart: Tabular Data Analysis | 18 | 1 |
| Table/Chart: JOD million | 18 | 1 |
| Table/Chart: % volume growth | 18 | 1 |
| STAPLE FOODS IN JORDAN | 19 | 1 |
| BREAKFAST CEREALS | 19 | 1 |
| Key data findings | 19 | 1 |
| 2025 developments | 19 | 1 |
| Table/Chart: Tabular Data Analysis | 19 | 1 |
| Table/Chart: Table 22 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030 | 19 | 1 |
| STAPLE FOODS IN JORDAN | 20 | 1 |
| Industry performance | 20 | 1 |
| Enduring popularity of traditional breakfast options limit demand | 20 | 1 |
| Children's breakfast cereals drives growth | 20 | 1 |
| What's next? | 20 | 1 |
| Modest growth expected for breakfast cereals | 20 | 1 |
| Rising health consciousness will influence breakfast choices | 20 | 1 |
| STAPLE FOODS IN JORDAN | 21 | 1 |
| Competitive landscape | 21 | 1 |
| Cereal Partners Worldwide leads breakfast cereals | 21 | 1 |
| Local and regional players gain traction | 21 | 1 |
| Channels | 21 | 1 |
| Supermarkets is leading channel for breakfast cereals | 21 | 1 |
| Retail e-commerce gains traction | 21 | 1 |
| STAPLE FOODS IN JORDAN | 22 | 1 |
| Category data | 22 | 1 |
| Table 23 Sales of Breakfast Cereals by Category: Volume 2020-2025 | 22 | 1 |
| Table 24 Sales of Breakfast Cereals by Category: Value 2020-2025 | 22 | 1 |
| Table 25 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025 | 22 | 1 |
| Table/Chart: '000 tonnes | 22 | 1 |
| Table/Chart: Tabular Data Analysis | 22 | 1 |
| Table/Chart: JOD million | 22 | 1 |
| Table/Chart: % volume growth | 22 | 1 |
| STAPLE FOODS IN JORDAN | 23 | 1 |
| Table/Chart: % current value growth | 23 | 1 |
| Table/Chart: Tabular Data Analysis | 23 | 1 |
| Table/Chart: Table 27 NBO Company Shares of Breakfast Cereals: % Value 2020-2025 | 23 | 1 |
| Table/Chart: Table 28 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025 | 23 | 1 |
| STAPLE FOODS IN JORDAN | 24 | 1 |
| Table 30 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030 | 24 | 1 |
| Table 31 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030 | 24 | 1 |
| Table/Chart: Tabular Data Analysis | 24 | 1 |
| Table/Chart: Table 29 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030 | 24 | 1 |
| Table/Chart: JOD million | 24 | 1 |
| Table/Chart: % volume growth | 24 | 1 |
| PROCESSED MEAT, SEAFOOD and ALTERNATIVES TO MEAT | 25 | 1 |
| Key data findings | 25 | 1 |
| 2025 developments | 25 | 1 |
| Industry performance | 25 | 1 |
| Flat value growth despite rising volumes | 25 | 1 |
| Table/Chart: % constant value growth | 25 | 1 |
| Table/Chart: Tabular Data Analysis | 25 | 1 |
| STAPLE FOODS IN JORDAN | 26 | 1 |
| Processed frozen seafood shows resilience | 26 | 1 |
| What's next? | 26 | 1 |
| Population growth and rising tourism will support increase in consumption | 26 | 1 |
| Popularity of small foodservice outlets will bolster demand | 26 | 1 |
| E-commerce sales will continue to expand | 26 | 1 |
| Competitive landscape | 26 | 1 |
| Siniora is leading player | 26 | 1 |
| STAPLE FOODS IN JORDAN | 27 | 1 |
| Siniora benefits from retail investment strategies | 27 | 1 |
| Channels | 27 | 1 |
| Small local grocers continue to dominate sales | 27 | 1 |
| E-commerce continues to expand its reach | 27 | 1 |
| Category data | 27 | 1 |
| Table/Chart: Table 33 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020- 2025 | 27 | 1 |
| Table/Chart: Tabular Data Analysis | 27 | 1 |
| STAPLE FOODS IN JORDAN | 28 | 1 |
| Table/Chart: Tabular Data Analysis | 28 | 1 |
| Table/Chart: JOD million | 28 | 1 |
| STAPLE FOODS IN JORDAN | 29 | 1 |
| Table/Chart: % volume growth | 29 | 1 |
| Table/Chart: Tabular Data Analysis | 29 | 1 |
| Table/Chart: Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025 | 29 | 1 |
| STAPLE FOODS IN JORDAN | 30 | 1 |
| Table/Chart: Table 37 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2025 | 30 | 1 |
| Table/Chart: Tabular Data Analysis | 30 | 1 |
| Table/Chart: Table 38 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022- 2025 | 30 | 1 |
| Table/Chart: Table 39 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030 | 30 | 1 |
| STAPLE FOODS IN JORDAN | 31 | 1 |
| Table/Chart: Tabular Data Analysis | 31 | 1 |
| Table/Chart: JOD million | 31 | 1 |
| STAPLE FOODS IN JORDAN | 32 | 1 |
| Table/Chart: Seafood | 32 | 1 |
| Table/Chart: Tabular Data Analysis | 32 | 1 |
| Table/Chart: JOD bn | 32 | 1 |
| STAPLE FOODS IN JORDAN | 33 | 1 |
| PROCESSED FRUIT and VEGETABLES | 33 | 1 |
| Table/Chart: Tabular Data Analysis | 33 | 1 |
| Table/Chart: Table 43 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2025-2030 | 33 | 1 |
| STAPLE FOODS IN JORDAN | 34 | 1 |
| 2025 developments | 34 | 1 |
| Busy lifestyles support rising demand | 34 | 1 |
| Industry performance | 34 | 1 |
| Growing need for convenience drives demand | 34 | 1 |
| Shelf stable beans see fastest growth | 34 | 1 |
| What's next? | 34 | 1 |
| STAPLE FOODS IN JORDAN | 35 | 1 |
| High salt content of processed vegetables may drive shift towards fresh variants | 35 | 1 |
| Water scarcity will support demand | 35 | 1 |
| Competitive landscape | 35 | 1 |
| American Garden maintains leadership despite ongoing boycott pressures | 35 | 1 |
| BRF drives growth through Sadia brand | 35 | 1 |
| Channels | 35 | 1 |
| STAPLE FOODS IN JORDAN | 36 | 1 |
| Retail e-commerce benefits from marketing investment | 36 | 1 |
| Category data | 36 | 1 |
| Table/Chart: Table 44 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025 | 36 | 1 |
| Table/Chart: Tabular Data Analysis | 36 | 1 |
| Table/Chart: Table 45 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025 | 36 | 1 |
| STAPLE FOODS IN JORDAN | 37 | 1 |
| Table 46 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025 | 37 | 1 |
| Table 47 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025 | 37 | 1 |
| Table/Chart: % volume growth | 37 | 1 |
| Table/Chart: Tabular Data Analysis | 37 | 1 |
| Table/Chart: % current value growth | 37 | 1 |
| Table/Chart: Table 48 NBO Company Shares of Processed Fruit and Vegetables: % Value 2020-2025 | 37 | 1 |
| STAPLE FOODS IN JORDAN | 38 | 1 |
| Table 50 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030 | 38 | 1 |
| Table/Chart: Tabular Data Analysis | 38 | 1 |
| Table/Chart: Table 49 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025 | 38 | 1 |
| Table/Chart: '000 tonnes | 38 | 1 |
| STAPLE FOODS IN JORDAN | 39 | 1 |
| Table 52 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025- 2030 | 39 | 1 |
| Table 53 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025- 2030 | 39 | 1 |
| Table/Chart: JOD million | 39 | 1 |
| Table/Chart: Tabular Data Analysis | 39 | 1 |
| Table/Chart: % volume growth | 39 | 1 |
| Table/Chart: % constant value growth | 39 | 1 |
| STAPLE FOODS IN JORDAN | 40 | 1 |
| RICE, PASTA and NOODLES | 40 | 1 |
| Key data findings | 40 | 1 |
| 2025 developments | 40 | 1 |
| Industry performance | 40 | 1 |
| Instant noodle cups show Rating performance | 40 | 1 |
| What's next? | 40 | 1 |
| STAPLE FOODS IN JORDAN | 41 | 1 |
| Health and wellness concerns will impact packaging design | 41 | 1 |
| E-commerce will drive convenience-led growth | 41 | 1 |
| Competitive landscape | 41 | 1 |
| Shaban leads with Tiger brand | 41 | 1 |
| Tat Hui Foods drives growth with Koka instant noodles brand | 41 | 1 |
| Channels | 41 | 1 |
| STAPLE FOODS IN JORDAN | 42 | 1 |
| Small local grocers remains key distribution channel | 42 | 1 |
| E-commerce is most dynamic channel | 42 | 1 |
| Category data | 42 | 1 |
| Table/Chart: Table 54 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025 | 42 | 1 |
| Table/Chart: Tabular Data Analysis | 42 | 1 |
| Table/Chart: JOD million | 42 | 1 |
| STAPLE FOODS IN JORDAN | 43 | 1 |
| Table 56 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025 | 43 | 1 |
| Table 57 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025 | 43 | 1 |
| Table/Chart: Tabular Data Analysis | 43 | 1 |
| Table/Chart: % volume growth | 43 | 1 |
| Table/Chart: % current value growth | 43 | 1 |
| Table/Chart: Table 58 NBO Company Shares of Rice, Pasta and Noodles: % Value 2020-2025 | 43 | 1 |
| STAPLE FOODS IN JORDAN | 44 | 1 |
| Table/Chart: Tabular Data Analysis | 44 | 1 |
