Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| INDUSTRY PERFORMANCE | 2 | 1 |
| Table/Chart: Tabular Data Analysis | 2 | 1 |
| PRODUCTS | 3 | 1 |
| ECONOMIC CONTEXT | 3 | 1 |
| CONSUMER CONTEXT | 3 | 1 |
| Sportswear in Sweden - Category Analysis | 4 | 1 |
| KEY DATA FINDINGS | 4 | 1 |
| 2025 DEVELOPMENTS | 4 | 1 |
| Graph - Chart 1 Key Trends 2025 | 4 | 1 |
| SPORTSWEAR IN SWEDEN | 5 | 1 |
| Running Boom | 5 | 1 |
| Sustainability and Inclusivity | 5 | 1 |
| E-Commerce Expansion | 5 | 1 |
| Market Polarisation | 5 | 1 |
| INDUSTRY PERFORMANCE | 5 | 1 |
| SPORTSWEAR IN SWEDEN | 6 | 1 |
| New balance expands presence in stockholm | 6 | 1 |
| Chart 3 New Balance Opens First Swedish Flagship Store in Stockholm | 6 | 1 |
| SPORTSWEAR IN SWEDEN | 7 | 1 |
| WHAT'S NEXT? | 7 | 1 |
| Brands invest in sustainability and e-commerce to drive growth | 7 | 1 |
| Sports apparel will continue to outsell sports footwear | 7 | 1 |
| Sustainability and e-commerce shape the future of sportswear | 7 | 1 |
| COMPETITIVE LANDSCAPE | 7 | 1 |
| Leading brands maintain share despite challenger growth | 7 | 1 |
| SPORTSWEAR IN SWEDEN | 8 | 1 |
| Niche brands drive innovation and market growth | 8 | 1 |
| CHANNELS | 8 | 1 |
| Offline retail remains dominant despite e-commerce growth | 8 | 1 |
| E-commerce grows faster than offline retail in 2025 | 8 | 1 |
| SPORTSWEAR IN SWEDEN | 9 | 1 |
| Specialist retailers and e-commerce drive sportswear sales | 9 | 1 |
| PRODUCTS | 9 | 1 |
| Sustainable materials drive premium sportswear innovation | 9 | 1 |
| SPORTSWEAR IN SWEDEN | 10 | 1 |
| Business impact of sustainable innovations | 10 | 1 |
| SPORTSWEAR IN SWEDEN | 11 | 1 |
| COUNTRY REPORTS DISCLAIMER | 11 | 1 |
| SPORTSWEAR IN SWEDEN | 12 | 1 |
| Graph - Report closing date: 29 January 2026 | 12 | 1 |
| Apparel and Footwear in Sweden - Industry Overview | 13 | 1 |
| EXECUTIVE SUMMARY | 13 | 1 |
| KEY DATA FINDINGS | 13 | 1 |
| SPORTSWEAR IN SWEDEN | 14 | 1 |
| Resale and Rental | 14 | 1 |
| Omnichannel Experience | 14 | 1 |
| AI and Tech Innovation | 14 | 1 |
| E-Commerce Expansion | 14 | 1 |
| Market Polarisation | 14 | 1 |
| Everyday Athlete | 14 | 1 |
| Chart 7 Analyst Insight | 14 | 1 |
| INDUSTRY PERFORMANCE | 14 | 1 |
| SPORTSWEAR IN SWEDEN | 15 | 1 |
| Apparel dominates sales, sportswear sees the most dynamic growth | 15 | 1 |
| Resale and rental reshape consumer behaviour | 15 | 1 |
| Graph - SPORTSWEAR IN SWEDEN | 16 | 1 |
| WHAT'S NEXT? | 16 | 1 |
| Consumers drive demand for sustainable and premium products | 16 | 1 |
| SPORTSWEAR IN SWEDEN | 17 | 1 |
| Omnichannel strategies and digital innovation shape the market | 17 | 1 |
| COMPETITIVE LANDSCAPE | 17 | 1 |
| H&m group and specialised brands drive market polarisation | 17 | 1 |
| SPORTSWEAR IN SWEDEN | 18 | 1 |
| Lager 157 expansion and digital innovation reshape market dynamics | 18 | 1 |
| Graph - Chart 9 Lager 157 Expands Store Network to Strengthen its Position in Affordable Basics | 18 | 1 |
| SPORTSWEAR IN SWEDEN | 19 | 1 |
| Ida sjöstedt expands focus on social-media-led marketing and seasonal capsule drops | 19 | 1 |
| CHANNELS | 19 | 1 |
| Offline retail maintains lead despite e-commerce growth | 19 | 1 |
| SPORTSWEAR IN SWEDEN | 20 | 1 |
| E-commerce is the fastest-growing distribution channel | 20 | 1 |
| Omnichannel strategies drive consumer engagement | 20 | 1 |
| PRODUCTS | 20 | 1 |
| Resale platforms and premium basics drive market shift | 20 | 1 |
| SPORTSWEAR IN SWEDEN | 21 | 1 |
| Social media and discounting shape consumer behaviour | 21 | 1 |
| Market polarisation benefits economy and premium players | 21 | 1 |
| ECONOMIC CONTEXT | 21 | 1 |
| Graph - SPORTSWEAR IN SWEDEN | 22 | 1 |
| Graph - Chart 12 PEST Analysis in Sweden 2025 | 22 | 1 |
| SPORTSWEAR IN SWEDEN | 23 | 1 |
| Political | 23 | 1 |
| Economic | 23 | 1 |
| Graph - Social | 23 | 1 |
| Technological | 23 | 1 |
| CONSUMER CONTEXT | 23 | 1 |
| Graph - Chart 13 Key Insights on Consumers in Sweden 2025 | 23 | 1 |
| SPORTSWEAR IN SWEDEN | 24 | 1 |
| Graph - Population Growth % | 24 | 1 |
| Graph - Population by Generation Share of total population % | 24 | 1 |
| Graph - Chart 14 Consumer Landscape in Sweden 2025 | 24 | 1 |
| SPORTSWEAR IN SWEDEN | 25 | 1 |
| Population | 25 | 1 |
| Households | 25 | 1 |
| Income and Expenditure | 25 | 1 |
| Lifestyles | 25 | 1 |
| COUNTRY REPORTS DISCLAIMER | 25 | 1 |
| SPORTSWEAR IN SWEDEN | 26 | 1 |
| SOURCES | 26 | 1 |
| Graph - Source: Euromonitor International | 26 | 1 |
| Table/Chart: Summary 1 Research Sources | 26 | 1 |
| Table/Chart: Tabular Data Analysis | 26 | 1 |
