Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| SPORTSWEAR IN MEXICO | 3 | 1 |
| Graph - Research Sources | 3 | 1 |
| Sportswear in Mexico - Category Analysis | 4 | 1 |
| KEY DATA FINDINGS | 4 | 1 |
| 2025 DEVELOPMENTS | 4 | 1 |
| Rise of athleisure fuels versatile lifestyle trends | 4 | 1 |
| Graph - Chart 1 Key Trends 2025 | 4 | 1 |
| SPORTSWEAR IN MEXICO | 5 | 1 |
| Market Polarisation | 5 | 1 |
| AI and Tech Innovation | 5 | 1 |
| Challengers VS Incumbents | 5 | 1 |
| Tariffs and Supply Chain | 5 | 1 |
| Premiumisation | 5 | 1 |
| INDUSTRY PERFORMANCE | 5 | 1 |
| Global brands lead despite economic caution | 5 | 1 |
| Women's active lifestyle participation fuels sportswear growth | 5 | 1 |
| SPORTSWEAR IN MEXICO | 6 | 1 |
| Market polarisation slows overall sportswear's value growth | 6 | 1 |
| WHAT'S NEXT? | 6 | 1 |
| Premiumisation to drive demand for exclusive fitness lifestyle products | 6 | 1 |
| Ai innovations enhance shopping experience with virtual try-ons and loyalty programmes | 6 | 1 |
| Social media platforms amplify athleisure trend among mexican consumers | 6 | 1 |
| COMPETITIVE LANDSCAPE | 6 | 1 |
| SPORTSWEAR IN MEXICO | 7 | 1 |
| Adidas leads sportswear with exclusive partnerships and cultural collections | 7 | 1 |
| Mismatch in distribution strategy weakens nike's market position | 7 | 1 |
| Local brands grow by embracing authenticity and sustainability | 7 | 1 |
| CHANNELS | 7 | 1 |
| Exclusive partnerships strengthen appeal of specialist stores | 7 | 1 |
| SPORTSWEAR IN MEXICO | 8 | 1 |
| Chart 2 Analyst Insight | 8 | 1 |
| Young consumers drive e-commerce growth through social commerce platforms | 8 | 1 |
| PRODUCTS | 8 | 1 |
| Nike combines product innovation with digital consumer engagement | 8 | 1 |
| SPORTSWEAR IN MEXICO | 9 | 1 |
| Maja sportswear expands rapidly by combining local culture and affordable pricing | 9 | 1 |
| Graph - Chart 3 Mexican Activewear Brand MAJA Set to Reach 90 Stores by Year-End | 9 | 1 |
| COUNTRY REPORTS DISCLAIMER | 10 | 1 |
| Graph - Report closing date: 21 January 2025 | 10 | 1 |
| Apparel and Footwear in Mexico - Industry Overview | 11 | 1 |
| EXECUTIVE SUMMARY | 11 | 1 |
| Polarisation seen in apparel and footwear due to a challenging macro-economic environment | 11 | 1 |
| KEY DATA FINDINGS | 11 | 1 |
| SPORTSWEAR IN MEXICO | 12 | 1 |
| Market Polarisation | 12 | 1 |
| Tariffs and Supply Chain | 12 | 1 |
| AI and Tech Innovation | 12 | 1 |
| Resale and Rental | 12 | 1 |
| Localisation | 12 | 1 |
| Graph - Chart 5 Analyst Insight | 12 | 1 |
| INDUSTRY PERFORMANCE | 12 | 1 |
| SPORTSWEAR IN MEXICO | 13 | 1 |
| Tariffs and supply chain disruption reshape mexico's apparel and footwear | 13 | 1 |
| Omnichannel strategies key to converting traffic into sales | 13 | 1 |
| SPORTSWEAR IN MEXICO | 14 | 1 |
| Graph - Chart 7 CICEG Supports Plan Mexico to Boost Competitiveness Against Asian Imports | 14 | 1 |
| SPORTSWEAR IN MEXICO | 15 | 1 |
| WHAT'S NEXT? | 15 | 1 |
| Steady growth ahead for mexico's apparel and footwear | 15 | 1 |
| Resale and rental market gains traction | 15 | 1 |
| Technology integration boosts competitiveness | 15 | 1 |
| COMPETITIVE LANDSCAPE | 15 | 1 |
| SPORTSWEAR IN MEXICO | 16 | 1 |
| CHANNELS | 16 | 1 |
| Apparel and footwear specialists lead distribution | 16 | 1 |
| Retail e-commerce grows with technology and changing consumer behaviour | 16 | 1 |
| PRODUCTS | 16 | 1 |
| SPORTSWEAR IN MEXICO | 17 | 1 |
| Industry 5.0 transforms footwear production in guanajuato | 17 | 1 |
| ECONOMIC CONTEXT | 17 | 1 |
| Graph - SPORTSWEAR IN MEXICO | 18 | 1 |
| Graph - Chart 10 PEST Analysis in Mexico 2025 | 18 | 1 |
| SPORTSWEAR IN MEXICO | 19 | 1 |
| Political | 19 | 1 |
| Economic | 19 | 1 |
| Graph - Social | 19 | 1 |
| Technological | 19 | 1 |
| CONSUMER CONTEXT | 19 | 1 |
| SPORTSWEAR IN MEXICO | 20 | 1 |
| Graph - Population Growth % | 20 | 1 |
| Graph - Consumer Expenditure Growth % | 20 | 1 |
| Graph - Population by Generation Share of total population % | 20 | 1 |
| Graph - Chart 12 Consumer Landscape in Mexico 2025 | 20 | 1 |
| SPORTSWEAR IN MEXICO | 21 | 1 |
| Population | 21 | 1 |
| Households | 21 | 1 |
| Income and Expenditure | 21 | 1 |
| Lifestyles | 21 | 1 |
| COUNTRY REPORTS DISCLAIMER | 21 | 1 |
| SPORTSWEAR IN MEXICO | 22 | 1 |
| SOURCES | 22 | 1 |
| Graph - Sources used during research include the following: | 22 | 1 |
| Table/Chart: Sources used during research include the following: | 22 | 1 |
| Table/Chart: Tabular Data Analysis | 22 | 1 |
