Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| SPIRITS IN VIETNAM | 3 | 1 |
| Spirits in Vietnam - Category Analysis | 4 | 1 |
| Key Data Insights | 4 | 1 |
| 2025 Developments | 4 | 1 |
| Spirits summary | 4 | 1 |
| Key Industry Trends | 4 | 1 |
| Market Polarization | 4 | 1 |
| Graph - Chart 1 Key Industry Trends for Spirits | 4 | 1 |
| Focus on Heritage | 4 | 1 |
| Flavour Experiments | 4 | 1 |
| Industry Performance | 5 | 1 |
| Consumers adapt to regulations while boosting premium cocktail culture | 5 | 1 |
| Flavour experiments drive cocktail culture | 5 | 1 |
| Graph - SPIRITS IN VIETNAM | 6 | 1 |
| Johnnie walker and hite jinro exemplify premiumisation and heritage focus | 6 | 1 |
| SPIRITS IN VIETNAM | 7 | 1 |
| Graph - Total volume Thousand litres | 7 | 1 |
| Graph - Chart 4 Volume Sales by Category 2025 | 7 | 1 |
| SPIRITS IN VIETNAM | 8 | 1 |
| Graph - Total volume '000 litres | 8 | 1 |
| What's Next? | 8 | 1 |
| Buyers balance quality and price amid tax pressures to shape growth | 8 | 1 |
| SPIRITS IN VIETNAM | 9 | 1 |
| Generation Z drives nolo alcohol trends to reshape consumer priorities and innovation | 9 | 1 |
| SPIRITS IN VIETNAM | 10 | 1 |
| Graph - Chart 5 Forecast Volume Sales 2020-2030 | 10 | 1 |
| Graph - Chart 6 Forecast Volume Sales by Category 2025-2030 | 10 | 1 |
| Graph - SPIRITS IN VIETNAM | 11 | 1 |
| Competitive Landscape | 11 | 1 |
| SPIRITS IN VIETNAM | 12 | 1 |
| Graph - Chart 8 Company Shares 2025 | 12 | 1 |
| SPIRITS IN VIETNAM | 13 | 1 |
| Table/Chart: % Share (GBO) = Total volume = 2025 | 13 | 1 |
| Table/Chart: Tabular Data Analysis | 13 | 1 |
| SPIRITS IN VIETNAM | 14 | 1 |
| Channels | 14 | 1 |
| Small local grocers maintain the lead despite modern retail growth | 14 | 1 |
| Table/Chart: % Share (LBN) - Total volume - 2025 | 14 | 1 |
| Table/Chart: Tabular Data Analysis | 14 | 1 |
| SPIRITS IN VIETNAM | 15 | 1 |
| Retail e-commerce surges with discounts and convenience, attracting spirits shoppers | 15 | 1 |
| Products | 15 | 1 |
| Innovation drives premium growth and strengthens market resilience | 15 | 1 |
| SPIRITS IN VIETNAM | 16 | 1 |
| Graph - Chart 10 A New Chapter for Korean Spirits in Vietnam | 16 | 1 |
| Hite jinro vietnam leads innovation through heritage and cultural alignment | 16 | 1 |
| Economic Context | 17 | 1 |
| Political | 17 | 1 |
| Graph - Economic | 17 | 1 |
| Graph - Technological | 17 | 1 |
| Graph - Chart 12 Real Gdp Growth 2020-2030 | 17 | 1 |
| SPIRITS IN VIETNAM | 18 | 1 |
| Graph - Real GDP Growth % | 18 | 1 |
| Graph - Chart 13 Inflation 2020-2030 | 18 | 1 |
| SPIRITS IN VIETNAM | 19 | 1 |
| Graph - Population | 19 | 1 |
| Income and Expenditure | 19 | 1 |
| Graph - Lifestyles | 19 | 1 |
| Graph - Chart 15 Population 2020-2030 | 19 | 1 |
| Graph - Share of total population % | 20 | 1 |
| Country Reports Disclaimer | 20 | 1 |
| Alcoholic Drinks in Vietnam - Industry Overview | 21 | 1 |
| Executive Summary | 21 | 1 |
| 2025 developments | 21 | 1 |
| Key Data Insights | 21 | 1 |
| Key Industry Trends | 21 | 1 |
| SPIRITS IN VIETNAM | 22 | 1 |
| Graph - Market Polarization | 22 | 1 |
| Shrinkflation and Sizing | 22 | 1 |
| Graph - Source: Euromonitor International | 22 | 1 |
| E-commerce Growth | 22 | 1 |
| Industry Performance | 22 | 1 |
| Graph - Chart 18 Johnnie Walker Introduces Limited Edition | 22 | 1 |
| SPIRITS IN VIETNAM | 23 | 1 |
| Beer dominates volume and value as cider/perry surges on modern lifestyle trends | 23 | 1 |
| Chart 19 Smaller Package of Saigon Chill Beer Targets Gen Z | 23 | 1 |
| Graph - SPIRITS IN VIETNAM | 24 | 1 |
| Brands adapt packaging and design to engage younger consumers and sustain growth | 24 | 1 |
| SPIRITS IN VIETNAM | 25 | 1 |
| Graph - Chart 20 Volume Sales 2020-2030 | 25 | 1 |
| Graph - Chart 21 Volume Sales by Category 2025 | 25 | 1 |
| SPIRITS IN VIETNAM | 26 | 1 |
| Graph - Total volume Million litres | 26 | 1 |
| Government tax policies reshape consumer choices and market growth trajectories | 26 | 1 |
| SPIRITS IN VIETNAM | 27 | 1 |
| Heineken vietnam brewery and sabeco lead value growth as beer remains dominant and cider/perry surges | 27 | 1 |
| Brands leverage experiential marketing and craft innovation to capture gen Z | 27 | 1 |
| SPIRITS IN VIETNAM | 28 | 1 |
| Graph - Total volume - Million litres % Y-O-Y Growth | 28 | 1 |
| Graph - Chart 23 Forecast Volume Sales by Category 2025-2030 | 28 | 1 |
| SPIRITS IN VIETNAM | 29 | 1 |
| Graph - Total volume Million litres - CAGR 2025-2030 | 29 | 1 |
| Competitive Landscape | 29 | 1 |
| SPIRITS IN VIETNAM | 30 | 1 |
| SPIRITS IN VIETNAM | 31 | 1 |
| Graph - Chart 26 Brand Shares 2025 | 31 | 1 |
| Table/Chart: % Share (GBO) - Total volume - 2025 | 31 | 1 |
| Table/Chart: Tabular Data Analysis | 31 | 1 |
| SPIRITS IN VIETNAM | 32 | 1 |
| Channels | 32 | 1 |
| Small local grocers maintain lead amid modern trade expansion | 32 | 1 |
| Table/Chart: % Share (LBN) - Total volume - 2025 | 32 | 1 |
| Table/Chart: Tabular Data Analysis | 32 | 1 |
| Modern trade and promotions reshape consumer purchasing patterns | 33 | 1 |
| Market Background | 33 | 1 |
| Legislation | 33 | 1 |
| SPIRITS IN VIETNAM | 34 | 1 |
| Drink Driving | 34 | 1 |
| Advertising | 34 | 1 |
| Smoking Ban | 34 | 1 |
| SPIRITS IN VIETNAM | 35 | 1 |
| Opening Hours | 35 | 1 |
| On-Trade Establishments | 35 | 1 |
| Taxation and Duty Levies | 35 | 1 |
| SPIRITS IN VIETNAM | 36 | 1 |
| Contraband/parallel trade | 36 | 1 |
| Duty free | 36 | 1 |
| Cross-border/private imports | 36 | 1 |
| Economic Context | 36 | 1 |
| SPIRITS IN VIETNAM | 37 | 1 |
| Political | 37 | 1 |
| Graph - Economic | 37 | 1 |
| Technological | 37 | 1 |
| Graph - Chart 28 Real Gdp Growth 2020-2030 | 37 | 1 |
| SPIRITS IN VIETNAM | 38 | 1 |
| Graph - Annual Rates of Inflation % | 38 | 1 |
| Consumer Context | 38 | 1 |
| Population | 38 | 1 |
| Graph - Chart 30 Consumer Context for Alcoholic Drinks | 38 | 1 |
| Graph - Income and Expenditure | 38 | 1 |
| Lifestyles | 38 | 1 |
| Urbanisation | 38 | 1 |
| Expanding middle class | 38 | 1 |
| Eco-conscious | 38 | 1 |
| Graph - SPIRITS IN VIETNAM | 39 | 1 |
| Graph - Chart 32 Population by Generation 2025 | 39 | 1 |
| SPIRITS IN VIETNAM | 40 | 1 |
| Graph - Report closing date: 3 June 2026 | 40 | 1 |
