Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| Soft Drinks in Estonia - Industry Overview | 2 | 1 |
| WHAT'S NEXT? | 2 | 1 |
| COMPETITIVE LANDSCAPE | 2 | 1 |
| CHANNELS | 2 | 1 |
| MARKET DATA | 2 | 1 |
| Table/Chart: 1 | 2 | 1 |
| Table/Chart: Tabular Data Analysis | 2 | 1 |
| Table/Chart: 3 | 2 | 1 |
| SOFT DRINKS IN ESTONIA | 3 | 1 |
| Table/Chart: Tabular Data Analysis | 3 | 1 |
| Table/Chart: Vat increase and cold summer weather weigh on off-trade carbonates | 4 | 1 |
| Table/Chart: Tabular Data Analysis | 4 | 1 |
| SOFT DRINKS IN ESTONIA | 5 | 1 |
| CATEGORY DATA | 5 | 1 |
| Table/Chart: 37 | 5 | 1 |
| Table/Chart: Tabular Data Analysis | 5 | 1 |
| Table/Chart: Table 90 Forecast Off-trade Sales of Juice by Category: Value 2025-2030 | 6 | 1 |
| Table/Chart: Tabular Data Analysis | 6 | 1 |
| SOFT DRINKS IN ESTONIA | 7 | 1 |
| Table/Chart: Tabular Data Analysis | 7 | 1 |
| Table/Chart: Tabular Data Analysis | 8 | 1 |
| Soft Drinks in Estonia - Industry Overview | 9 | 1 |
| EXECUTIVE SUMMARY | 9 | 1 |
| KEY DATA FINDINGS | 9 | 1 |
| INDUSTRY PERFORMANCE | 9 | 1 |
| Shift towards added-value and low-sugar beverages | 9 | 1 |
| SOFT DRINKS IN ESTONIA | 10 | 1 |
| WHAT'S NEXT? | 10 | 1 |
| COMPETITIVE LANDSCAPE | 10 | 1 |
| SOFT DRINKS IN ESTONIA | 11 | 1 |
| CHANNELS | 11 | 1 |
| Supermarkets and hypermarkets lead sales | 11 | 1 |
| Lidl drives growth of discounters | 11 | 1 |
| Foodservice VS retail split | 11 | 1 |
| MARKET DATA | 11 | 1 |
| Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020- 2025 | 11 | 1 |
| Table/Chart: Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025 | 11 | 1 |
| Table/Chart: Tabular Data Analysis | 11 | 1 |
| Table/Chart: % volume growth | 11 | 1 |
| SOFT DRINKS IN ESTONIA | 12 | 1 |
| Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025 | 12 | 1 |
| Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025 | 12 | 1 |
| Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025 | 12 | 1 |
| Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025 | 12 | 1 |
| Table/Chart: EUR million | 12 | 1 |
| Table/Chart: Tabular Data Analysis | 12 | 1 |
| Table/Chart: % current value growth | 12 | 1 |
| Table/Chart: million litres | 12 | 1 |
| Table/Chart: % volume analysis | 12 | 1 |
| SOFT DRINKS IN ESTONIA | 13 | 1 |
| Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025 | 13 | 1 |
| Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025 | 13 | 1 |
| Table/Chart: Tabular Data Analysis | 13 | 1 |
| Table/Chart: EUR million | 13 | 1 |
| Table/Chart: % value analysis | 13 | 1 |
| Table/Chart: Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025 | 13 | 1 |
| SOFT DRINKS IN ESTONIA | 14 | 1 |
| Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025 | 14 | 1 |
| Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025 | 14 | 1 |
| Table/Chart: - | 14 | 1 |
| Table/Chart: Tabular Data Analysis | 14 | 1 |
| Table/Chart: Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025 | 14 | 1 |
| Table/Chart: % current value growth | 14 | 1 |
| SOFT DRINKS IN ESTONIA | 15 | 1 |
| Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025 | 15 | 1 |
| Table/Chart: million litres | 15 | 1 |
| Table/Chart: Tabular Data Analysis | 15 | 1 |
| Table/Chart: Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025 | 15 | 1 |
| Table/Chart: Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025 | 15 | 1 |
| SOFT DRINKS IN ESTONIA | 16 | 1 |
| Table/Chart: Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025 | 16 | 1 |
| Table/Chart: Tabular Data Analysis | 16 | 1 |
| SOFT DRINKS IN ESTONIA | 17 | 1 |
| Table/Chart: Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025 | 17 | 1 |
| Table/Chart: Tabular Data Analysis | 17 | 1 |
| Table/Chart: Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025 | 17 | 1 |
| SOFT DRINKS IN ESTONIA | 18 | 1 |
| Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020- 2025 | 18 | 1 |
| Table/Chart: Tabular Data Analysis | 18 | 1 |
| Table/Chart: % retail rtd volume | 18 | 1 |
| Table/Chart: Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025 | 18 | 1 |
| SOFT DRINKS IN ESTONIA | 19 | 1 |
| Table/Chart: Tabular Data Analysis | 19 | 1 |
| Table/Chart: Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025 | 19 | 1 |
| Table/Chart: % off-trade | 19 | 1 |
| SOFT DRINKS IN ESTONIA | 20 | 1 |
| Table/Chart: Tabular Data Analysis | 20 | 1 |
| SOFT DRINKS IN ESTONIA | 21 | 1 |
| Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030 | 21 | 1 |
| Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025- 2030 | 21 | 1 |
| Table/Chart: Tabular Data Analysis | 21 | 1 |
| Table/Chart: Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025- 2030 | 21 | 1 |
| Table/Chart: % volume growth | 21 | 1 |
| Table/Chart: Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030 | 21 | 1 |
| Table/Chart: % current value growth | 21 | 1 |
| SOFT DRINKS IN ESTONIA | 22 | 1 |
| Table 27 | 22 | 1 |
| Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030 | 22 | 1 |
| Table 29 | 22 | 1 |
| Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030 | 22 | 1 |
| Table/Chart: Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030 | 22 | 1 |
| Table/Chart: Tabular Data Analysis | 22 | 1 |
| Table/Chart: % volume growth | 22 | 1 |
| Table/Chart: Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030 | 22 | 1 |
| SOFT DRINKS IN ESTONIA | 23 | 1 |
| COUNTRY REPORTS DISCLAIMER | 23 | 1 |
| SOURCES | 23 | 1 |
| Table/Chart: Tabular Data Analysis | 23 | 1 |
| Table/Chart: Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030 | 23 | 1 |
| Table/Chart: Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030 | 23 | 1 |
| SOFT DRINKS IN ESTONIA | 24 | 1 |
| Graph - Summary 1 Research Sources | 24 | 1 |
| Table/Chart: Summary 1 Research Sources | 24 | 1 |
| Table/Chart: Tabular Data Analysis | 24 | 1 |
| SOFT DRINKS IN ESTONIA | 25 | 1 |
| Graph - Source: Euromonitor International | 25 | 1 |
| Table/Chart: Tabular Data Analysis | 25 | 1 |
| Bottled Water in Estonia - Category Analysis | 26 | 1 |
| KEY DATA FINDINGS | 26 | 1 |
| 2025 DEVELOPMENTS | 26 | 1 |
| Functional and value-added waters lead growth amid challenging conditions | 26 | 1 |
| INDUSTRY PERFORMANCE | 26 | 1 |
| Functional bottled water remains relatively resilient | 26 | 1 |
| WHAT'S NEXT? | 26 | 1 |
| SOFT DRINKS IN ESTONIA | 27 | 1 |
| Persistent demand for affordable bulk formats | 27 | 1 |
| Sugary-drink tax may boost demand for plain bottled water | 27 | 1 |
| COMPETITIVE LANDSCAPE | 27 | 1 |
| Värska vesi as leads bottled water | 27 | 1 |
| Etk group drives growth with säästu private label | 27 | 1 |
| CHANNELS | 27 | 1 |
| SOFT DRINKS IN ESTONIA | 28 | 1 |
| Discounters channel drives growth | 28 | 1 |
| CATEGORY DATA | 28 | 1 |
| Table 34 Off-trade Sales of Bottled Water by Category: Value 2020-2025 | 28 | 1 |
| Table 35 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025 | 28 | 1 |
| Table/Chart: million litres | 28 | 1 |
| Table/Chart: Tabular Data Analysis | 28 | 1 |
| Table/Chart: EUR million | 28 | 1 |
| Table/Chart: % volume growth | 28 | 1 |
| SOFT DRINKS IN ESTONIA | 29 | 1 |
| Table/Chart: Table 36 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025 | 29 | 1 |
| Table/Chart: Tabular Data Analysis | 29 | 1 |
| Table/Chart: Table 37 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025 | 29 | 1 |
| Table/Chart: Table 38 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025 | 29 | 1 |
| SOFT DRINKS IN ESTONIA | 30 | 1 |
| Table/Chart: Tabular Data Analysis | 30 | 1 |
| Table/Chart: Table 39 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025 | 30 | 1 |
| Table/Chart: Table 40 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025 | 30 | 1 |
| SOFT DRINKS IN ESTONIA | 31 | 1 |
| Table 41 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030 | 31 | 1 |
| Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030 | 31 | 1 |
| Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030 | 31 | 1 |
| Table/Chart: million litres | 31 | 1 |
| Table/Chart: Tabular Data Analysis | 31 | 1 |
| Table/Chart: Table 42 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030 | 31 | 1 |
| Table/Chart: % volume growth | 31 | 1 |
| Table/Chart: % constant value growth | 31 | 1 |
| COUNTRY REPORTS DISCLAIMER | 32 | 1 |
| Graph - Report closing date: 1 December 2025 | 32 | 1 |
| Carbonates in Estonia - Category Analysis | 33 | 1 |
| KEY DATA FINDINGS | 33 | 1 |
| 2025 DEVELOPMENTS | 33 | 1 |
| Challenging times for carbonates | 33 | 1 |
| INDUSTRY PERFORMANCE | 33 | 1 |
| Reduced sugar colas lead volume growth | 33 | 1 |
| WHAT'S NEXT? | 33 | 1 |
| Carbonates faces stagnation amid health trends and maturity | 33 | 1 |
| SOFT DRINKS IN ESTONIA | 34 | 1 |
| Flavour innovation will be limited as focus shifts to sugar-free variants | 34 | 1 |
| COMPETITIVE LANDSCAPE | 34 | 1 |
| Coca-cola continues to dominate sales | 34 | 1 |
| Lidl drives growth through private label freeway range | 34 | 1 |
| CHANNELS | 34 | 1 |
| Supermarkets and hypermarkets lead sales | 34 | 1 |
| SOFT DRINKS IN ESTONIA | 35 | 1 |
| Discounters channel drives growth | 35 | 1 |
| CATEGORY DATA | 35 | 1 |
| Table 45 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025 | 35 | 1 |
| Table 46 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025 | 35 | 1 |
| Table 47 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025 | 35 | 1 |
| Table/Chart: million litres | 35 | 1 |
| Table/Chart: Tabular Data Analysis | 35 | 1 |
| Table/Chart: EUR million | 35 | 1 |
| Table/Chart: % volume growth | 35 | 1 |
| Table/Chart: Table 48 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025 | 35 | 1 |
| SOFT DRINKS IN ESTONIA | 36 | 1 |
| Table 49 Off-trade Sales of Carbonates by Category: Volume 2020-2025 | 36 | 1 |
| Table 50 Off-trade Sales of Carbonates by Category: Value 2020-2025 | 36 | 1 |
| Table/Chart: million litres | 36 | 1 |
| Table/Chart: Tabular Data Analysis | 36 | 1 |
| Table/Chart: EUR million | 36 | 1 |
| SOFT DRINKS IN ESTONIA | 37 | 1 |
| Table 52 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025 | 37 | 1 |
| Table 53 Sales of Carbonates by Total Fountain On-trade: Volume 2020-2025 | 37 | 1 |
| Table/Chart: Tabular Data Analysis | 37 | 1 |
| Table/Chart: % current value growth | 37 | 1 |
| Table/Chart: million litres | 37 | 1 |
| Table/Chart: Table 54 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2020-2025 | 37 | 1 |
| SOFT DRINKS IN ESTONIA | 38 | 1 |
| Table/Chart: Table 55 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025 | 38 | 1 |
| Table/Chart: Tabular Data Analysis | 38 | 1 |
| Table/Chart: Table 56 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025 | 38 | 1 |
| SOFT DRINKS IN ESTONIA | 39 | 1 |
| Table/Chart: Tabular Data Analysis | 39 | 1 |
| Table/Chart: Table 57 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025 | 39 | 1 |
| Table/Chart: Table 58 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025 | 39 | 1 |
| SOFT DRINKS IN ESTONIA | 40 | 1 |
| Table 59 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030 | 40 | 1 |
| Table/Chart: Tabular Data Analysis | 40 | 1 |
| Table/Chart: million litres | 40 | 1 |
| SOFT DRINKS IN ESTONIA | 41 | 1 |
| Table 60 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030 | 41 | 1 |
| Table 61 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030 | 41 | 1 |
| Table/Chart: Tabular Data Analysis | 41 | 1 |
| Table/Chart: EUR million | 41 | 1 |
| Table/Chart: % volume growth | 41 | 1 |
| Table/Chart: Table 62 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030 | 41 | 1 |
| SOFT DRINKS IN ESTONIA | 42 | 1 |
| COUNTRY REPORTS DISCLAIMER | 42 | 1 |
| Table/Chart: Tabular Data Analysis | 42 | 1 |
| Table/Chart: Table 63 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2025-2030 | 42 | 1 |
| Table/Chart: Source: Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources | 42 | 1 |
| Concentrates in Estonia - Category Analysis | 43 | 1 |
| KEY DATA FINDINGS | 43 | 1 |
| 2025 DEVELOPMENTS | 43 | 1 |
| INDUSTRY PERFORMANCE | 43 | 1 |
| WHAT'S NEXT? | 43 | 1 |
| SOFT DRINKS IN ESTONIA | 44 | 1 |
| Premium liquid offerings have potential for growth | 44 | 1 |
| COMPETITIVE LANDSCAPE | 44 | 1 |
| CHANNELS | 44 | 1 |
| Supermarkets and hypermarkets lead sales | 44 | 1 |
| SOFT DRINKS IN ESTONIA | 45 | 1 |
| Discounters channel sees rapid growth | 45 | 1 |
| Concentrates conversions | 45 | 1 |
| CATEGORY DATA | 45 | 1 |
| Table 66 Off-trade Sales of Concentrates by Category: Value 2020-2025 | 45 | 1 |
| Table/Chart: Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format | 45 | 1 |
| Table/Chart: Tabular Data Analysis | 45 | 1 |
| Table/Chart: Table 65 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025 | 45 | 1 |
| Table/Chart: EUR million | 45 | 1 |
| SOFT DRINKS IN ESTONIA | 46 | 1 |
| Table/Chart: Tabular Data Analysis | 46 | 1 |
| Table/Chart: Table 68 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025 | 46 | 1 |
| Table/Chart: Table 69 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2021-2025 | 46 | 1 |
| Table/Chart: Table 70 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025 | 46 | 1 |
| SOFT DRINKS IN ESTONIA | 47 | 1 |
