Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| Table/Chart: 1 | 2 | 1 |
| Table/Chart: Tabular Data Analysis | 2 | 1 |
| RTDS IN THE NETHERLANDS | 3 | 1 |
| RTDs in the Netherlands - Category Analysis | 4 | 1 |
| Key Data Insights | 4 | 1 |
| 2025 Developments | 4 | 1 |
| Rtds summary | 4 | 1 |
| Key Industry Trends | 4 | 1 |
| NoLo Revolution | 4 | 1 |
| Graph - Chart 1 Key Industry Trends for Rtds | 4 | 1 |
| RTD Reinvention | 4 | 1 |
| Focus on Heritage | 4 | 1 |
| Industry Performance | 4 | 1 |
| RTDS IN THE NETHERLANDS | 5 | 1 |
| Innovation and brand extensions drive growth across rtd subcategories | 5 | 1 |
| Graph - RTDS IN THE NETHERLANDS | 6 | 1 |
| Health-conscious consumers drive demand for premium and non-alcoholic rtds | 6 | 1 |
| Graph - RTDS IN THE NETHERLANDS | 7 | 1 |
| Graph - Chart 4 Volume Sales 2020-2030 | 7 | 1 |
| RTDS IN THE NETHERLANDS | 8 | 1 |
| Graph - Total volume Thousand litres | 8 | 1 |
| Graph - Chart 5 Volume Sales by Category 2025 | 8 | 1 |
| RTDS IN THE NETHERLANDS | 9 | 1 |
| Graph - Total volume '000 litres | 9 | 1 |
| RTDS IN THE NETHERLANDS | 10 | 1 |
| Hard seltzers are set to drive rtd growth as spirit-based formats mature | 10 | 1 |
| Innovation and soft drinks crossover trends will drive the next phase of rtd growth | 10 | 1 |
| RTDS IN THE NETHERLANDS | 11 | 1 |
| Graph - Chart 6 Forecast Volume Sales 2020-2030 | 11 | 1 |
| Graph - Chart 7 Forecast Volume Sales by Category 2025-2030 | 11 | 1 |
| RTDS IN THE NETHERLANDS | 12 | 1 |
| Graph - Total volume '000 litres CAGR 2025-2030 | 12 | 1 |
| Competitive Landscape | 12 | 1 |
| RTDS IN THE NETHERLANDS | 13 | 1 |
| Chart 8 Company Shares 2025 | 13 | 1 |
| Table/Chart: % Share (GBO) - Total volume - 2025 | 13 | 1 |
| Table/Chart: Tabular Data Analysis | 13 | 1 |
| RTDS IN THE NETHERLANDS | 14 | 1 |
| Channels | 14 | 1 |
| Supermarkets and specialists expand hard seltzer reach with targeted distribution | 14 | 1 |
| Table/Chart: % Share (LBN) - Total volume 2025 | 14 | 1 |
| Table/Chart: Tabular Data Analysis | 14 | 1 |
| RTDS IN THE NETHERLANDS | 15 | 1 |
| Retail e-commerce accelerates as shoppers drive trial purchases online | 15 | 1 |
| Economic Context | 15 | 1 |
| Political | 15 | 1 |
| Graph - Economic | 15 | 1 |
| Technological | 15 | 1 |
| RTDS IN THE NETHERLANDS | 16 | 1 |
| Graph - Real GDP Growth % | 16 | 1 |
| Graph - Chart 12 Inflation 2020-2030 | 16 | 1 |
| Consumer Context | 17 | 1 |
| Graph - Population | 17 | 1 |
| Graph - Income and Expenditure | 17 | 1 |
| Lifestyles | 17 | 1 |
| Graph - Chart 14 Population 2020-2030 | 17 | 1 |
| Graph - RTDS IN THE NETHERLANDS | 18 | 1 |
| Graph - Chart 15 Population by Generation 2025 | 18 | 1 |
| RTDS IN THE NETHERLANDS | 19 | 1 |
| Graph - Report closing date: 3 June 2026 | 19 | 1 |
| Alcoholic Drinks in the Netherlands - Industry Overview | 20 | 1 |
| Executive Summary | 20 | 1 |
| 2025 developments | 20 | 1 |
| Key Data Insights | 20 | 1 |
| Key Industry Trends | 20 | 1 |
| RTDS IN THE NETHERLANDS | 21 | 1 |
| Market Polarization | 21 | 1 |
| NoLo Revolution | 21 | 1 |
| Industry Performance | 21 | 1 |
| Beer retains its dominance while rtds emerges as the most dynamic category | 21 | 1 |
| RTDS IN THE NETHERLANDS | 22 | 1 |
| Market polarization and the nolo revolution reshape alcoholic drinks consumption | 22 | 1 |
| Chart 17 Amsterdam Brewer Lowlander Partners with Ab Inbev for Distribution | 22 | 1 |
| RTDS IN THE NETHERLANDS | 23 | 1 |
| Graph - Total volume -Million litres | 23 | 1 |
| RTDS IN THE NETHERLANDS | 24 | 1 |
| Graph - Total volume Million litres | 24 | 1 |
| RTDS IN THE NETHERLANDS | 25 | 1 |
| Rtds is set to outperform through innovation and moderation trends | 25 | 1 |
| RTDS IN THE NETHERLANDS | 26 | 1 |
| Graph - Chart 21 Forecast Volume Sales 2020-2030 | 26 | 1 |
| Graph - Chart 22 Forecast Volume Sales by Category 2025-2030 | 26 | 1 |
| RTDS IN THE NETHERLANDS | 27 | 1 |
| Graph - Total volume Million litres CAGR 2025-2030 | 27 | 1 |
| Competitive Landscape | 27 | 1 |
| RTDS IN THE NETHERLANDS | 28 | 1 |
| Stëlz bv accelerates with heineken partnership and hard seltzer innovation | 28 | 1 |
| Chart 23 Company Shares 2025 | 28 | 1 |
| Table/Chart: % Share (GBO) = Total volume - 2025 | 28 | 1 |
| Table/Chart: Tabular Data Analysis | 28 | 1 |
| RTDS IN THE NETHERLANDS | 29 | 1 |
| Channels | 29 | 1 |
| Table/Chart: % Share (LBN) - Total volume 2025 | 29 | 1 |
| Table/Chart: Tabular Data Analysis | 29 | 1 |
| RTDS IN THE NETHERLANDS | 30 | 1 |
| Warm summer boosts on-trade as price concerns limit future gains | 30 | 1 |
| Market Background | 30 | 1 |
| Legislation | 30 | 1 |
| RTDS IN THE NETHERLANDS | 31 | 1 |
| Advertising | 31 | 1 |
| Smoking Ban | 31 | 1 |
| RTDS IN THE NETHERLANDS | 32 | 1 |
| On-Trade Establishments | 32 | 1 |
| Taxation and Duty Levies | 32 | 1 |
| Operating Environment | 32 | 1 |
| Contraband/parallel trade | 32 | 1 |
| Duty free | 32 | 1 |
| Cross-border/private imports | 32 | 1 |
| RTDS IN THE NETHERLANDS | 33 | 1 |
| Products | 33 | 1 |
| Graph - Chart 25 Aldi Launches a Ranges of Sophisticated Beers for Its Afforable Schultenbräu Brand | 33 | 1 |
| RTDS IN THE NETHERLANDS | 34 | 1 |
| Stëlz and hard seltzers drive growth through distribution expansion | 34 | 1 |
| Economic Context | 34 | 1 |
| Chart 26 Economic Context for Alcoholic Drinks | 34 | 1 |
| Political | 34 | 1 |
| Graph - Economic | 34 | 1 |
| Technological | 34 | 1 |
| Graph - RTDS IN THE NETHERLANDS | 35 | 1 |
| Graph - Chart 28 Inflation 2020-2030 | 35 | 1 |
| RTDS IN THE NETHERLANDS | 36 | 1 |
| Graph - Population | 36 | 1 |
| Graph - Income and Expenditure | 36 | 1 |
| Lifestyles | 36 | 1 |
| Graph - Chart 30 Population 2020-2030 | 36 | 1 |
| RTDS IN THE NETHERLANDS | 37 | 1 |
| Graph - Chart 31 Population by Generation 2025 | 37 | 1 |
| Country Reports Disclaimer | 37 | 1 |
