Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| RETAIL IN MOROCCO | 3 | 1 |
| Supermarkets in Morocco - Category Analysis | 3 | 1 |
| Table/Chart: Sustainable sourcing and local products boost consumer trust and differentiation | 4 | 1 |
| Table/Chart: Tabular Data Analysis | 4 | 1 |
| Table/Chart: Tabular Data Analysis | 5 | 1 |
| RETAIL IN MOROCCO | 6 | 1 |
| Apparel and Footwear Specialists in Morocco - Category Analysis | 6 | 1 |
| Table/Chart: Tabular Data Analysis | 6 | 1 |
| RETAIL IN MOROCCO | 7 | 1 |
| RETAIL IN MOROCCO | 8 | 1 |
| Home Products Specialists in Morocco - Category Analysis | 8 | 1 |
| Health and Beauty Specialists in Morocco - Category Analysis | 8 | 1 |
| RETAIL IN MOROCCO | 9 | 1 |
| Table/Chart: Tabular Data Analysis | 9 | 1 |
| Retail E-Commerce in Morocco - Category Analysis | 10 | 1 |
| Table/Chart: Consumer Context | 10 | 1 |
| Table/Chart: Tabular Data Analysis | 10 | 1 |
| RETAIL IN MOROCCO | 11 | 1 |
| Retail in Morocco - Industry Overview | 12 | 1 |
| Executive Summary | 12 | 1 |
| 2025 developments | 12 | 1 |
| Key Data Insights | 12 | 1 |
| Key Industry Trends | 12 | 1 |
| RETAIL IN MOROCCO | 13 | 1 |
| Graph - Rise of E-commerce | 13 | 1 |
| Graph - Reconceptualising Physical Space | 13 | 1 |
| Industry Performance | 13 | 1 |
| RETAIL IN MOROCCO | 14 | 1 |
| Graph - Chart 2 Celio Opens First "Be" Store in Morocco | 14 | 1 |
| Jumia expands its rural reach and accelerates digital adoption | 14 | 1 |
| Chart 3 Jumia Maroc Drives E-Commerce Adoption | 14 | 1 |
| Graph - RETAIL IN MOROCCO | 15 | 1 |
| Discounters gain traction as price sensitivity shapes channel choice | 15 | 1 |
| Graph - Chart 4 Value Sales 2020-2030 | 15 | 1 |
| RETAIL IN MOROCCO | 16 | 1 |
| Graph - Sales of Retail Retail rsp ex VAT MAD million current | 16 | 1 |
| Graph - Chart 5 Value Sales by Category 2025 | 16 | 1 |
| Graph - Sales of Retail by Category Retail rsp ex VAT . MAD million current | 17 | 1 |
| Graph - RETAIL IN MOROCCO | 17 | 1 |
| RETAIL IN MOROCCO | 18 | 1 |
| Mobile-first behaviour drives investment in omnichannel experiences | 18 | 1 |
| Government sustainability strategy fuels demand for local and eco-friendly goods | 18 | 1 |
| Graph - RETAIL IN MOROCCO | 19 | 1 |
| Graph - Chart 7 Forecast Value Sales by Category 2025-2030 | 19 | 1 |
| RETAIL IN MOROCCO | 20 | 1 |
| Forecast Sales of Retail by Category | 20 | 1 |
| Graph - Retail ex VAT MAD million I current Value RSP CAGR 2025-2030 | 20 | 1 |
| Competitive Landscape | 20 | 1 |
| RETAIL IN MOROCCO | 21 | 1 |
| Graph - Chart 9 Marjane Redefines Data-Driven Retail | 21 | 1 |
| RETAIL IN MOROCCO | 22 | 1 |
| Graph - Chart 10 | 22 | 1 |
| Graph - Rechercher un produit ou une catégorie | 22 | 1 |
| Graph - Mon panier | 22 | 1 |
| Graph - Chart 11 Company Shares 2025 | 22 | 1 |
| RETAIL IN MOROCCO | 23 | 1 |
| Company Shares of Retail | 23 | 1 |
| Graph - Chart 12 Brand Shares 2025 | 23 | 1 |
| Table/Chart: % Share (GBO) - Retail Value RSP ex VAT - 2025 | 23 | 1 |
| Table/Chart: Tabular Data Analysis | 23 | 1 |
| Operating Environment | 24 | 1 |
| Informal retail | 24 | 1 |
| RETAIL IN MOROCCO | 24 | 1 |
| Brand Shares of Retail | 24 | 1 |
| Table/Chart: % Share (LBN) - Retail ex VAT Value RSP 2025 | 24 | 1 |
| Table/Chart: Tabular Data Analysis | 24 | 1 |
| RETAIL IN MOROCCO | 25 | 1 |
| Opening hours for physical retail | 25 | 1 |
| Seasonality | 25 | 1 |
| Black Friday | 25 | 1 |
| Table/Chart: Chart 13 Standard Opening Hours by Channel Type 2025 | 25 | 1 |
| Table/Chart: Tabular Data Analysis | 25 | 1 |
| RETAIL IN MOROCCO | 26 | 1 |
| Eid kbir | 26 | 1 |
| Summer | 26 | 1 |
| Back to School | 26 | 1 |
| Economic Context | 26 | 1 |
| Chart 14 Economic Context for Retail | 26 | 1 |
| RETAIL IN MOROCCO | 27 | 1 |
| Graph - Political | 27 | 1 |
| Graph - Economic | 27 | 1 |
| Technological | 27 | 1 |
| Graph - Chart 15 Real Gdp Growth 2020-2030 | 27 | 1 |
| Inflation | 28 | 1 |
| Graph - Annual Rates of Inflation % | 28 | 1 |
| Consumer Context | 28 | 1 |
| Population | 28 | 1 |
| Graph - Income and Expenditure | 28 | 1 |
| Lifestyles | 28 | 1 |
| Graph - RETAIL IN MOROCCO | 29 | 1 |
| Graph - Chart 19 Population by Generation 2025 | 29 | 1 |
| RETAIL IN MOROCCO | 30 | 1 |
| Graph - Report closing date: 9 April 2026 | 30 | 1 |
| Convenience Retailers in Morocco - Category Analysis | 31 | 1 |
| Key Data Insights | 31 | 1 |
| 2025 Developments | 31 | 1 |
| Convenience retailers summary | 31 | 1 |
| Key Industry Trends | 31 | 1 |
| RETAIL IN MOROCCO | 32 | 1 |
| Retail Consolidation | 32 | 1 |
| International Expansion | 32 | 1 |
| Industry Performance | 32 | 1 |
| Casino and h&s invest holding partnership accelerates modern retail expansion | 32 | 1 |
| Graph - RETAIL IN MOROCCO | 33 | 1 |
| Forecourt operators transform physical space to attract urban consumers | 33 | 1 |
| RETAIL IN MOROCCO | 34 | 1 |
| Graph - Chart 22 Akwa Group Is Reconceptualising Its Physical Spaces | 34 | 1 |
| RETAIL IN MOROCCO | 35 | 1 |
| Graph - Sales of Convenience Retailers Retail rsp ex VAT MAD million current | 35 | 1 |
| Graph - Chart 24 Value Sales by Category 2025 | 35 | 1 |
| RETAIL IN MOROCCO | 36 | 1 |
| Sales of Convenience Retailers by Category | 36 | 1 |
| Graph - Retail rsp ex VAT - MAD million current | 36 | 1 |
| What's Next? | 36 | 1 |
| Forecourt operators transform urban sites to capture high-traffic demand | 36 | 1 |
| RETAIL IN MOROCCO | 37 | 1 |
| Chained stores accelerate digital transformation to enhance the shopper experience | 37 | 1 |
| RETAIL IN MOROCCO | 38 | 1 |
| Graph - Forecast Sales of Convenience Retailers Retail rsp ex VAT MAD million current % Y-O-Y Growth | 38 | 1 |
| Graph - Chart 26 Forecast Value Sales by Category 2025-2030 | 38 | 1 |
| RETAIL IN MOROCCO | 39 | 1 |
| Graph - Forecast Sales of Convenience Retailers by Category | 39 | 1 |
| Competitive Landscape | 39 | 1 |
| RETAIL IN MOROCCO | 40 | 1 |
| Marjane city leverages omnichannel strategy to capture growth | 40 | 1 |
| RETAIL IN MOROCCO | 41 | 1 |
| Company Shares of Convenience Retailers | 41 | 1 |
| Brand Shares of Convenience Retailers | 41 | 1 |
| Table/Chart: % Share (GBO) - Retail Value RSP ex VAT - 2025 | 41 | 1 |
| Table/Chart: Tabular Data Analysis | 41 | 1 |
| Table/Chart: % Share (LBN) - Retail ex VAT Value RSP 2025 | 41 | 1 |
| RETAIL IN MOROCCO | 42 | 1 |
| Political | 42 | 1 |
| Graph - Economic | 42 | 1 |
| Technological | 42 | 1 |
| Graph - Chart 31 Real Gdp Growth 2020-2030 | 42 | 1 |
| RETAIL IN MOROCCO | 43 | 1 |
| Inflation | 43 | 1 |
| Graph - Annual Rates of Inflation % | 43 | 1 |
| Consumer Context | 43 | 1 |
| Population | 43 | 1 |
| Graph - Income and Expenditure | 43 | 1 |
| Lifestyles | 43 | 1 |
| Graph - RETAIL IN MOROCCO | 44 | 1 |
| Graph - Chart 35 Population by Generation 2025 | 44 | 1 |
| RETAIL IN MOROCCO | 45 | 1 |
| Graph - Report closing date: 9 April 2026 | 45 | 1 |
| Supermarkets in Morocco - Category Analysis | 46 | 1 |
| Key Data Insights | 46 | 1 |
| 2025 Developments | 46 | 1 |
| Supermarkets summary | 46 | 1 |
| RETAIL IN MOROCCO | 47 | 1 |
| Graph - Rise of E-commerce | 47 | 1 |
| Al in Retail | 47 | 1 |
| Industry Performance | 47 | 1 |
| Marjane accelerates digital transformation to drive growth and resilience | 47 | 1 |
| Graph - RETAIL IN MOROCCO | 48 | 1 |
| Graph - RETAIL IN MOROCCO | 49 | 1 |
| Ai integration transforms operations and personalises shopper experience | 49 | 1 |
| Graph - Chart 39 Value Sales 2020-2030 | 49 | 1 |
| RETAIL IN MOROCCO | 50 | 1 |
| Graph - Sales of Supermarkets Retail rsp ex VAT MAD million current | 50 | 1 |
| What's Next? | 50 | 1 |
| Retailers expand into new catchment areas as urbanisation drives demand | 50 | 1 |
| Digital investment transforms shopper expectations and loyalty strategies | 50 | 1 |
| RETAIL IN MOROCCO | 51 | 1 |
| Sustainable sourcing and local products boost consumer trust and differentiation | 51 | 1 |
| Graph - Chart 40 Forecast Value Sales 2020-2030 | 51 | 1 |
| Competitive Landscape | 51 | 1 |
| RETAIL IN MOROCCO | 52 | 1 |
| Label'vie pivots store strategy as marjane gains ground | 52 | 1 |
| Marjane accelerates growth through logistics and omnichannel innovation | 52 | 1 |
| RETAIL IN MOROCCO | 53 | 1 |
| Company Shares of Supermarkets | 53 | 1 |
| Economic Context | 53 | 1 |
| Table/Chart: % Share (GBO) - Retail Value RSP ex VAT - 2025 | 53 | 1 |
| Table/Chart: Tabular Data Analysis | 53 | 1 |
| Table/Chart: % Share (LBN) - Retail ex VAT Value RSP 2025 | 53 | 1 |
| RETAIL IN MOROCCO | 54 | 1 |
| Political | 54 | 1 |
| Graph - Economic | 54 | 1 |
| Technological | 54 | 1 |
| Graph - Real GDP Growth % | 54 | 1 |
| RETAIL IN MOROCCO | 55 | 1 |
| Inflation | 55 | 1 |
| Graph - Annual Rates of Inflation % | 55 | 1 |
| Consumer Context | 55 | 1 |
| Population | 55 | 1 |
| Graph - Income and Expenditure | 55 | 1 |
| Lifestyles | 55 | 1 |
| Graph - RETAIL IN MOROCCO | 56 | 1 |
| Graph - Chart 49 Population by Generation 2025 | 56 | 1 |
| RETAIL IN MOROCCO | 57 | 1 |
| Graph - Report closing date: 9 April 2026 | 57 | 1 |
| Hypermarkets in Morocco - Category Analysis | 58 | 1 |
| Key Data Insights | 58 | 1 |
| 2025 Developments | 58 | 1 |
| Hypermarkets summary | 58 | 1 |
| RETAIL IN MOROCCO | 59 | 1 |
| Graph - Rise of E-commerce | 59 | 1 |
| Graph - Reconceptualising Physical Space | 59 | 1 |
| Industry Performance | 59 | 1 |
| Graph - RETAIL IN MOROCCO | 60 | 1 |
| Label'vie and colibghiti drive sustainability through food redistribution | 60 | 1 |
| Graph - Chart 52 Label'Vie Joins Forces with Colibghiti to Avoid Food Waste | 61 | 1 |
| Digitalisation and omnichannel strategies accelerate growth and resilience | 61 | 1 |
| RETAIL IN MOROCCO | 62 | 1 |
| Graph - Sales of Hypermarkets Retail rsp ex VAT MAD million current | 62 | 1 |
| What's Next? | 62 | 1 |
| Hyper u and carrefour target new urban hubs to unlock local supplier growth | 62 | 1 |
| Carrefour and hyper u integrate digital tools to meet omnichannel demand | 62 | 1 |
| RETAIL IN MOROCCO | 63 | 1 |
| Marjane and label'vie champion sustainability to capture eco-conscious shoppers | 63 | 1 |
| Graph - Chart 54 Forecast Value Sales 2020-2030 | 63 | 1 |
| Competitive Landscape | 64 | 1 |
| RETAIL IN MOROCCO | 65 | 1 |
| Company Shares of Hypermarkets | 65 | 1 |
| Economic Context | 65 | 1 |
| Table/Chart: % Share (GBO) - Retail Value RSP ex VAT - 2025 | 65 | 1 |
| Table/Chart: Tabular Data Analysis | 65 | 1 |
| Table/Chart: % Share (LBN) - Retail ex VAT Value RSP 2025 | 65 | 1 |
| RETAIL IN MOROCCO | 66 | 1 |
| Political | 66 | 1 |
| Graph - Economic | 66 | 1 |
| Technological | 66 | 1 |
| Graph - Chart 59 Real Gdp Growth 2020-2030 | 66 | 1 |
| RETAIL IN MOROCCO | 67 | 1 |
| Inflation | 67 | 1 |
| Graph - Annual Rates of Inflation % | 67 | 1 |
| Consumer Context | 67 | 1 |
| Population | 67 | 1 |
| Income and Expenditure | 67 | 1 |
| Graph - Lifestyles | 67 | 1 |
| Graph - RETAIL IN MOROCCO | 68 | 1 |
| Graph - Chart 63 Population by Generation 2025 | 68 | 1 |
| RETAIL IN MOROCCO | 69 | 1 |
| Graph - Report closing date: 9 April 2026 | 69 | 1 |
| Discounters in Morocco - Category Analysis | 70 | 1 |
| Key Data Insights | 70 | 1 |
| 2025 Developments | 70 | 1 |
| Discounters summary | 70 | 1 |
| RETAIL IN MOROCCO | 71 | 1 |
| Redefining Retail Convenience | 71 | 1 |
| Graph - Reconceptualising Physical Space | 71 | 1 |
| Industry Performance | 71 | 1 |
| Supeco positions discount retail as smart, not just cheap | 71 | 1 |
| RETAIL IN MOROCCO | 72 | 1 |
| Graph - Chart 65 Supeco, the Face of Affordable Shopping | 72 | 1 |
