Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| Table/Chart: 1 | 2 | 1 |
| Table/Chart: Tabular Data Analysis | 2 | 1 |
| RETAIL TISSUE IN THE US | 3 | 1 |
| Retail Tissue in the US - Category Analysis | 4 | 1 |
| Key Data Insights | 4 | 1 |
| 2025 Developments | 4 | 1 |
| Continued volume and value growth driven by economic and population trends | 4 | 1 |
| Key Industry Trends | 4 | 1 |
| RETAIL TISSUE IN THE US | 5 | 1 |
| Premiumization | 5 | 1 |
| Surge of E-commerce | 5 | 1 |
| Sustainability | 5 | 1 |
| Industry Performance | 5 | 1 |
| Continued volume and value growth driven by economic and population trends | 5 | 1 |
| RETAIL TISSUE IN THE US | 6 | 1 |
| Bravo meets rising demand with eco-friendly towel innovation | 6 | 1 |
| Chart 2 Eco-Friendly Paper Towels Expand Their Retail Reach | 6 | 1 |
| First quality invests in ultra-premium tissue to set new benchmarks | 6 | 1 |
| RETAIL TISSUE IN THE US | 7 | 1 |
| Chart 3 First Quality Expands TAD Manufacturing of Premium Tissue Products | 7 | 1 |
| RETAIL TISSUE IN THE US | 8 | 1 |
| Graph - Retail rsp USD million Current | 8 | 1 |
| Graph - Chart 5 Volume Sales of Retail Tissue 2020-2030 | 8 | 1 |
| RETAIL TISSUE IN THE US | 9 | 1 |
| Graph - Sales of Retail Tissue by Category Retail rsp USD million Current | 9 | 1 |
| RETAIL TISSUE IN THE US | 10 | 1 |
| Chart 7 Analyst Insight for Retail Tissue | 10 | 1 |
| Toilet paper will maintain its lead, while facial tissues and paper towels set to perform well | 10 | 1 |
| Sustainability and premiumisation to reshape the competition and ensure value creation | 10 | 1 |
| RETAIL TISSUE IN THE US | 11 | 1 |
| Graph - Forecast Sales of Retail Tissue Retail rsp USD million Current % Y-O-Y Growth | 11 | 1 |
| Graph - Chart 9 Forecast Value Sales of Retail Tissue by Category 2025-2030 | 11 | 1 |
| RETAIL TISSUE IN THE US | 12 | 1 |
| Forecast Sales of Retail Tissue by Category | 12 | 1 |
| Graph - Retail USD million Current Value RSP CAGR 2025-2030 | 12 | 1 |
| Competitive Landscape | 12 | 1 |
| Procter & gamble leverages brand strength to defend leadership | 12 | 1 |
| Private label gains traction as consumers seek value and quality | 12 | 1 |
| RETAIL TISSUE IN THE US | 13 | 1 |
| Chart 10 Company Shares of Retail Tissue 2025 | 13 | 1 |
| Graph - Chart 11 Brand Shares of Retail Tissue 2025 | 13 | 1 |
| Table/Chart: Company Shares of Retail Tissue % Share (GBO) - Retail Value RSP - 2025 | 13 | 1 |
| Table/Chart: Tabular Data Analysis | 13 | 1 |
| RETAIL TISSUE IN THE US | 14 | 1 |
| Channels | 14 | 1 |
| Hypermarkets expands its channel share by blending convenience and sustainability | 14 | 1 |
| Table/Chart: Brand Shares of Retail Tissue % Share (LBN) - Retail Value RSP 2025 | 14 | 1 |
| Table/Chart: Tabular Data Analysis | 14 | 1 |
| RETAIL TISSUE IN THE US | 15 | 1 |
| Subscription models drive rapid growth in online sales of retail tissue products | 15 | 1 |
| Graph - Chart 12 Retail Channels for Retail Tissue 2020-2025 | 15 | 1 |
| RETAIL TISSUE IN THE US | 16 | 1 |
| Graph - Retail Channels for Retail Tissue Retail Value RSP 2020-2025 | 16 | 1 |
| Graph - Chart 13 Economic Context for Retail Tissue | 16 | 1 |
| RETAIL TISSUE IN THE US | 17 | 1 |
| Political | 17 | 1 |
| Graph - Economic | 17 | 1 |
| Technological | 17 | 1 |
| Graph - Chart 14 Real Gdp Growth 2020-2030 | 17 | 1 |
| RETAIL TISSUE IN THE US | 18 | 1 |
| Graph - Inflation | 18 | 1 |
| Consumer Context | 18 | 1 |
| Population | 18 | 1 |
| Graph - Chart 16 Consumer Context for Retail Tissue | 18 | 1 |
| Ageing society | 18 | 1 |
| Income and Expenditure | 18 | 1 |
| Lifestyles | 18 | 1 |
| RETAIL TISSUE IN THE US | 19 | 1 |
| Graph - Growth % | 19 | 1 |
| Graph - Chart 18 Consumer Expenditure 2020-2030 | 19 | 1 |
| RETAIL TISSUE IN THE US | 20 | 1 |
| Graph - Chart 19 Population by Generation 2025 | 20 | 1 |
| Country Reports Disclaimer | 20 | 1 |
| Tissue and Hygiene in the US - Industry Overview | 21 | 1 |
| Executive Summary | 21 | 1 |
| Key Data Insights | 21 | 1 |
| Key Industry Trends | 21 | 1 |
| RETAIL TISSUE IN THE US | 22 | 1 |
| Premiumization | 22 | 1 |
| Holistic Expansion | 22 | 1 |
| Sustainability | 22 | 1 |
| Industry Performance | 22 | 1 |
| Ongoing price sensitivity even as inflation eases | 22 | 1 |
| Innovation drives growth across retail tissue, retail adult incontinence, and menstrual care | 22 | 1 |
| RETAIL TISSUE IN THE US | 23 | 1 |
| Several categories see a move towards premiumisation | 23 | 1 |
| Chart 21 Procter & Gamble launches Always Pocket Flexfoam for Portability and Superior Protection | 23 | 1 |
| Graph - RETAIL TISSUE IN THE US | 24 | 1 |
| Chart 22 Cottonsie Introduces First-Ever All-Cotton Nappy/Diaper | 24 | 1 |
| Graph - RETAIL TISSUE IN THE US | 25 | 1 |
| Holistic expansion through fostering emotional and mental connections | 25 | 1 |
| Graph - RETAIL TISSUE IN THE US | 26 | 1 |
| Graph - Chart 24 Value Sales of Tissue and Hygiene 2020-2030 | 26 | 1 |
| RETAIL TISSUE IN THE US | 27 | 1 |
| Graph - Sales of Tissue and Hygiene by Category Retail rsp USD million Current | 27 | 1 |
| Retail e-commerce and natural brands set to reshape purchasing habits | 27 | 1 |
| RETAIL TISSUE IN THE US | 28 | 1 |
| Retail adult incontinence to see innovation for an ageing population | 28 | 1 |
| RETAIL TISSUE IN THE US | 29 | 1 |
| Graph - Chart 27 Forecast Value Sales of Tissue and Hygiene 2020-2030 | 29 | 1 |
| RETAIL TISSUE IN THE US | 30 | 1 |
| Forecast Sales of Tissue and Hygiene by Category | 30 | 1 |
| Graph - Retail USD million Current Value RSP CAGR 2025-2030 | 30 | 1 |
| Competitive Landscape | 30 | 1 |
| RETAIL TISSUE IN THE US | 31 | 1 |
| Graph - Chart 30 Brand Shares of Tissue and Hygiene 2025 | 31 | 1 |
| Table/Chart: Company Shares of Tissue and Hygiene % Share (GBO) - Retail Value RSP - 2025 | 31 | 1 |
| Table/Chart: Tabular Data Analysis | 31 | 1 |
| RETAIL TISSUE IN THE US | 32 | 1 |
| Channels | 32 | 1 |
| Hypermarkets retains the top position while retail e-commerce reshapes convenience | 32 | 1 |
| Table/Chart: Brand Shares of Tissue and Hygiene % Share (LBN) - Retail Value RSP 2025 | 32 | 1 |
| Table/Chart: Tabular Data Analysis | 32 | 1 |
| RETAIL TISSUE IN THE US | 33 | 1 |
| Graph - Chart 31 Retail Channels for Tissue and Hygiene 2020-2025 | 33 | 1 |
| Economic Context | 34 | 1 |
| Political | 34 | 1 |
| Graph - Economic | 34 | 1 |
| Technological | 34 | 1 |
| Graph - Chart 33 Real Gdp Growth 2020-2030 | 34 | 1 |
| RETAIL TISSUE IN THE US | 35 | 1 |
| Graph - Real GDP Growth Real GDP Growth % | 35 | 1 |
| Graph - Chart 34 Inflation 2020-2030 | 35 | 1 |
| RETAIL TISSUE IN THE US | 36 | 1 |
| Income and Expenditure | 36 | 1 |
| Graph - Lifestyles | 36 | 1 |
| Graph - Chart 36 Population 2020-2030 | 36 | 1 |
| RETAIL TISSUE IN THE US | 37 | 1 |
| Graph - Consumer Expenditure | 37 | 1 |
| Graph - Chart 38 Population by Generation 2025 | 37 | 1 |
| Graph - Source: Euromonitor International | 37 | 1 |
| Country Reports Disclaimer | 38 | 1 |
| Graph - Report closing date: 9 March 2026 | 38 | 1 |
