Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| Table/Chart: Tabular Data Analysis | 2 | 1 |
| RETAIL TISSUE IN PAKISTAN | 3 | 1 |
| Retail Tissue in Pakistan - Category Analysis | 4 | 1 |
| Key Data Insights | 4 | 1 |
| 2025 Developments | 4 | 1 |
| Growth accelerates through targeting value and premium-seeking consumers | 4 | 1 |
| Key Industry Trends | 4 | 1 |
| Premiumisation | 4 | 1 |
| Graph - Chart 1 Key Industry Trends for Retail Tissue | 4 | 1 |
| Affordability | 4 | 1 |
| Surge of E-commerce | 4 | 1 |
| Industry Performance | 5 | 1 |
| Toilet paper remains the largest category, as premiumisation and value packs boost usage | 5 | 1 |
| Chart 2 Tux Royale 2-Ply Facial Tissue | 5 | 1 |
| Graph - RETAIL TISSUE IN PAKISTAN | 6 | 1 |
| E-commerce leads launches to capture urban consumers | 6 | 1 |
| Chart 3 Tux Levarages Online Platforms to Boost Sales | 6 | 1 |
| RETAIL TISSUE IN PAKISTAN | 7 | 1 |
| Graph - Graph/Chart Analysis | 7 | 1 |
| Graph - Kraye | 7 | 1 |
| Graph - Chart 4 Value Sales 2020-2030 | 7 | 1 |
| RETAIL TISSUE IN PAKISTAN | 8 | 1 |
| Graph - Sales of Retail Tissue Retail volume Thousand Tonnes | 8 | 1 |
| Graph - Chart 6 Value Sales by Category 2025 | 8 | 1 |
| RETAIL TISSUE IN PAKISTAN | 9 | 1 |
| Graph - Sales of Retail Tissue by Category Retail rsp PKR billion Current | 9 | 1 |
| RETAIL TISSUE IN PAKISTAN | 10 | 1 |
| E-commerce and quick-commerce to shift consumer purchasing behaviour | 10 | 1 |
| Private label ranges grow as consumers continue to be driven by value | 10 | 1 |
| Chart 7 Market Insights for Retail Tissue | 10 | 1 |
| RETAIL TISSUE IN PAKISTAN | 11 | 1 |
| Graph - Forecast Sales of Retail Tissue Retail rsp PKR billion Current % Y-O-Y Growth | 11 | 1 |
| Graph - Chart 9 Forecast Value Sales by Category 2025-2030 | 11 | 1 |
| RETAIL TISSUE IN PAKISTAN | 12 | 1 |
| Forecast Sales of Retail Tissue by Category | 12 | 1 |
| Graph - Retail PKR billion Current Value RSP CAGR 2025-2030 | 12 | 1 |
| Competitive Landscape | 12 | 1 |
| Packages ltd sustains dominance as value brands gain ground | 12 | 1 |
| RETAIL TISSUE IN PAKISTAN | 13 | 1 |
| Chart 11 Brand Shares 2025 | 13 | 1 |
| Table/Chart: Company Shares of Retail Tissue % Share (GBO) = Retail Value RSP - 2025 | 13 | 1 |
| Table/Chart: Tabular Data Analysis | 13 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP 2025 | 13 | 1 |
| RETAIL TISSUE IN PAKISTAN | 14 | 1 |
| Supermarkets capture urban demand as small grocers lose ground | 14 | 1 |
| Graph - Chart 12 Retail Channels 2020-2025 | 14 | 1 |
| RETAIL TISSUE IN PAKISTAN | 15 | 1 |
| Graph - Retail Channels for Retail Tissue Retail Value RSP 2020-2025 | 15 | 1 |
| Graph - Chart 13 Economic Context for Retail Tissue | 15 | 1 |
| RETAIL TISSUE IN PAKISTAN | 16 | 1 |
| Graph - Political | 16 | 1 |
| Graph - Economic | 16 | 1 |
| Graph - Chart 14 Real Gdp Growth 2020-2030 | 16 | 1 |
| RETAIL TISSUE IN PAKISTAN | 17 | 1 |
| Graph - Inflation | 17 | 1 |
| Consumer Context | 17 | 1 |
| Population | 17 | 1 |
| Graph - Income and Expenditure | 17 | 1 |
| Lifestyles | 17 | 1 |
| RETAIL TISSUE IN PAKISTAN | 18 | 1 |
| Graph - Chart 17 Population 2020-2030 | 18 | 1 |
| Graph - Chart 18 Consumer Expenditure 2020-2030 | 18 | 1 |
| RETAIL TISSUE IN PAKISTAN | 19 | 1 |
| Graph - Population by Generation Share of total population % | 19 | 1 |
| Country Reports Disclaimer | 19 | 1 |
| Tissue and Hygiene in Pakistan - Industry Overview | 20 | 1 |
| Executive Summary | 20 | 1 |
| Key Data Insights | 20 | 1 |
| Key Industry Trends | 20 | 1 |
| RETAIL TISSUE IN PAKISTAN | 21 | 1 |
| Affordability | 21 | 1 |
| Graph - Premiumisation | 21 | 1 |
| Surge of E-commerce | 21 | 1 |
| Industry Performance | 21 | 1 |
| Brands and private label target cost-conscious shoppers with budget tissue ranges | 21 | 1 |
| Chart 21 Packages Ltd Pushes Value Tissue | 21 | 1 |
| Graph - RETAIL TISSUE IN PAKISTAN | 22 | 1 |
| Premiumisation trend drives value sales | 22 | 1 |
| RETAIL TISSUE IN PAKISTAN | 23 | 1 |
| Graph - Chart 22 Hankies' Premium Perfumed Tissue | 23 | 1 |
| Rose petal drives online sales with bulk bundles and digital campaigns | 23 | 1 |
| RETAIL TISSUE IN PAKISTAN | 24 | 1 |
| Graph - Chart 23 Value Sales 2020-2030 | 24 | 1 |
| Graph - Chart 24 Value Sales by Category 2025 | 24 | 1 |
| RETAIL TISSUE IN PAKISTAN | 25 | 1 |
| Graph - Sales of Tissue and Hygiene by Category Retail rsp PKR billion Current | 25 | 1 |
| RETAIL TISSUE IN PAKISTAN | 26 | 1 |
| Health and hygiene awareness increases with ongoing consumer education | 26 | 1 |
| Online retailers expand reach as e-commerce drives bulk purchasing | 26 | 1 |
| RETAIL TISSUE IN PAKISTAN | 27 | 1 |
| Graph - Chart 26 Forecast Value Sales 2020-2030 | 27 | 1 |
| Graph - Chart 27 Forecast Value Sales by Category 2025-2030 | 27 | 1 |
| RETAIL TISSUE IN PAKISTAN | 28 | 1 |
| Forecast Sales of Tissue and Hygiene by Category | 28 | 1 |
| Graph - Retail PKR billion Current Value RSP CAGR 2025-2030 | 28 | 1 |
| Competitive Landscape | 28 | 1 |
| Packages ltd and procter & gamble maintain steady lead | 28 | 1 |
| RETAIL TISSUE IN PAKISTAN | 29 | 1 |
| Chart 28 Company Shares 2025 | 29 | 1 |
| Table/Chart: Company Shares of Tissue and Hygiene % Share (GBO) - Retail Value RSP - 2025 | 29 | 1 |
| Table/Chart: Tabular Data Analysis | 29 | 1 |
| RETAIL TISSUE IN PAKISTAN | 30 | 1 |
| Brand Shares of Tissue and Hygiene | 30 | 1 |
| Channels | 30 | 1 |
| Small local grocers lose share as supermarkets attract urban families | 30 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP 2025 | 30 | 1 |
| Table/Chart: Tabular Data Analysis | 30 | 1 |
| RETAIL TISSUE IN PAKISTAN | 31 | 1 |
| Quick-commerce platforms and online deals accelerate e-commerce growth | 31 | 1 |
| Graph - Chart 30 Retail Channels 2020-2025 | 31 | 1 |
| RETAIL TISSUE IN PAKISTAN | 32 | 1 |
| Graph - Retail Channels for Tissue and Hygiene Retail Value RSP 2020-2025 | 32 | 1 |
| Graph - Chart 31 Economic Context for Tissue and Hygiene | 32 | 1 |
| RETAIL TISSUE IN PAKISTAN | 33 | 1 |
| Graph - Political | 33 | 1 |
| Graph - Economic | 33 | 1 |
| Graph - Chart 32 Real Gdp Growth 2020-2030 | 33 | 1 |
| Graph - RETAIL TISSUE IN PAKISTAN | 34 | 1 |
| Consumer Context | 34 | 1 |
| Graph - Chart 34 Consumer Context for Tissue and Hygiene | 34 | 1 |
| RETAIL TISSUE IN PAKISTAN | 35 | 1 |
| Population | 35 | 1 |
| Graph - Income and Expenditure | 35 | 1 |
| Lifestyles | 35 | 1 |
| Graph - Chart 35 Population 2020-2030 | 35 | 1 |
| RETAIL TISSUE IN PAKISTAN | 36 | 1 |
| Graph - Growth % | 36 | 1 |
| Graph - Chart 37 Population by Generation 2025 | 36 | 1 |
| RETAIL TISSUE IN PAKISTAN | 37 | 1 |
| Country Reports Disclaimer | 37 | 1 |
| Graph - Report closing date: 9 March 2026 | 37 | 1 |
