Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| Table/Chart: 1 | 2 | 1 |
| Table/Chart: Tabular Data Analysis | 2 | 1 |
| RETAIL TISSUE IN MOROCCO | 3 | 1 |
| Table/Chart: Tabular Data Analysis | 3 | 1 |
| Retail Tissue in Morocco - Category Analysis | 4 | 1 |
| Key Data Insights | 4 | 1 |
| 2025 Developments | 4 | 1 |
| Affordability, innovation and growth drive market expansion | 4 | 1 |
| Key Industry Trends | 4 | 1 |
| Graph - Chart 1 Key Industry Trends for Retail Tissue | 4 | 1 |
| RETAIL TISSUE IN MOROCCO | 5 | 1 |
| Graph - Chart 2 Marjane Paper Towel Combines Quality and Low Price | 5 | 1 |
| Graph - RETAIL TISSUE IN MOROCCO | 6 | 1 |
| RETAIL TISSUE IN MOROCCO | 7 | 1 |
| Graph - Chart 3 Eco-Friendly Labell Ph Écologique Toilet Paper Made From Recycled Fibres | 7 | 1 |
| Graph - Chart 4 Value Sales of Retail Tissue 2020-2030 | 7 | 1 |
| RETAIL TISSUE IN MOROCCO | 8 | 1 |
| Graph - Sales of Retail Tissue Retail volume Thousand Tonnes | 8 | 1 |
| What's Next? | 8 | 1 |
| Supermarkets and private label to drive bulk buying and innovation | 8 | 1 |
| RETAIL TISSUE IN MOROCCO | 9 | 1 |
| Brand loyalty to decline as innovation and price competition intensify | 9 | 1 |
| Chart 6 What's Next? for Retail Tissue | 9 | 1 |
| Graph - Chart 7 Forecast Value Sales of Retail Tissue 2020-2030 | 9 | 1 |
| RETAIL TISSUE IN MOROCCO | 10 | 1 |
| Graph - Chart 8 Forecast Value Sales of Retail Tissue by Category 2025-2030 | 10 | 1 |
| Competitive Landscape | 10 | 1 |
| Ecp maroc consolidates position through jeesr industries acquisition | 10 | 1 |
| RETAIL TISSUE IN MOROCCO | 11 | 1 |
| Chart 9 Company Shares of Retail Tissue 2025 | 11 | 1 |
| Graph - Chart 10 Brand Shares of Retail Tissue 2025 | 11 | 1 |
| Table/Chart: Company Shares of Retail Tissue % Share (GBO) - Retail Value RSP - 2025 | 11 | 1 |
| Table/Chart: Tabular Data Analysis | 11 | 1 |
| RETAIL TISSUE IN MOROCCO | 12 | 1 |
| Channels | 12 | 1 |
| Small local grocers retain shoppers as supermarkets close the gap | 12 | 1 |
| Table/Chart: Brand Shares of Retail Tissue % Share (LBN) - Retail Value RSP 2025 | 12 | 1 |
| Table/Chart: Tabular Data Analysis | 12 | 1 |
| RETAIL TISSUE IN MOROCCO | 13 | 1 |
| Graph - Chart 11 Retail Channels for Retail Tissue 2020-2025 | 13 | 1 |
| RETAIL TISSUE IN MOROCCO | 14 | 1 |
| Political | 14 | 1 |
| Graph - Economic | 14 | 1 |
| Graph - Technological | 14 | 1 |
| Graph - Chart 13 Real Gdp Growth 2020-2030 | 14 | 1 |
| RETAIL TISSUE IN MOROCCO | 15 | 1 |
| Graph - Real GDP Growth Real GDP Growth % | 15 | 1 |
| Graph - Chart 14 Inflation 2020-2030 | 15 | 1 |
| RETAIL TISSUE IN MOROCCO | 16 | 1 |
| Income and Expenditure | 16 | 1 |
| Graph - Lifestyles | 16 | 1 |
| Graph - Chart 16 Population 2020-2030 | 16 | 1 |
| RETAIL TISSUE IN MOROCCO | 17 | 1 |
| Graph - Growth % | 17 | 1 |
| Graph - Chart 18 Population by Generation 2025 | 17 | 1 |
| RETAIL TISSUE IN MOROCCO | 18 | 1 |
| Graph - Report closing date: 9 March 2026 | 18 | 1 |
| Tissue and Hygiene in Morocco - Industry Overview | 19 | 1 |
| Executive Summary | 19 | 1 |
| Key Data Insights | 19 | 1 |
| Key Industry Trends | 19 | 1 |
| RETAIL TISSUE IN MOROCCO | 20 | 1 |
| Graph - Affordability | 20 | 1 |
| Clean Wellness | 20 | 1 |
| Sustainability | 20 | 1 |
| Industry Performance | 20 | 1 |
| Graph - RETAIL TISSUE IN MOROCCO | 21 | 1 |
| Clean wellness and demographic growth boost market performance | 21 | 1 |
| Graph - RETAIL TISSUE IN MOROCCO | 22 | 1 |
| Sustainability shapes natural innovation | 22 | 1 |
| Graph - RETAIL TISSUE IN MOROCCO | 23 | 1 |
| Graph - Chart 23 Value Sales of Tissue and Hygiene 2020-2030 | 23 | 1 |
| RETAIL TISSUE IN MOROCCO | 24 | 1 |
| Graph - Sales of Tissue and Hygiene Retail rsp MAD million Current | 24 | 1 |
| Graph - Chart 24 Value Sales of Tissue and Hygiene by Category 2025 | 24 | 1 |
| RETAIL TISSUE IN MOROCCO | 25 | 1 |
| Graph - Sales of Tissue and Hygiene by Category Retail rsp MAD million Current | 25 | 1 |
| Price-driven shoppers push brand strategies towards value | 25 | 1 |
| RETAIL TISSUE IN MOROCCO | 26 | 1 |
| Menstrual care and adult incontinence to drive future gains | 26 | 1 |
| Graph - Chart 26 Forecast Value Sales of Tissue and Hygiene 2020-2030 | 26 | 1 |
| RETAIL TISSUE IN MOROCCO | 27 | 1 |
| Forecast Sales of Tissue and Hygiene by Category | 27 | 1 |
| Graph - Retail MAD million Current Value RSP CAGR 2025-2030 | 27 | 1 |
| Competitive Landscape | 27 | 1 |
| RETAIL TISSUE IN MOROCCO | 28 | 1 |
| Table/Chart: Company Shares of Tissue and Hygiene % Share (GBO) - Retail Value RSP - 2025 | 28 | 1 |
| Table/Chart: Tabular Data Analysis | 28 | 1 |
| RETAIL TISSUE IN MOROCCO | 29 | 1 |
| Channels | 29 | 1 |
| Small grocers retain loyalty as credit and single-unit sales drive demand | 29 | 1 |
| Table/Chart: Brand Shares of Tissue and Hygiene % Share (LBN) - Retail Value RSP 2025 | 29 | 1 |
| Table/Chart: Tabular Data Analysis | 29 | 1 |
| RETAIL TISSUE IN MOROCCO | 30 | 1 |
| E-commerce lags as proximity and store choice limit online gains | 30 | 1 |
| Graph - Chart 30 Retail Channels for Tissue and Hygiene 2020-2025 | 30 | 1 |
| Economic Context | 31 | 1 |
| Political | 31 | 1 |
| Graph - Economic | 31 | 1 |
| Technological | 31 | 1 |
| Graph - Chart 32 Real Gdp Growth 2020-2030 | 31 | 1 |
| RETAIL TISSUE IN MOROCCO | 32 | 1 |
| Graph - Real GDP Growth Real GDP Growth % | 32 | 1 |
| Graph - Chart 33 Inflation 2020-2030 | 32 | 1 |
| RETAIL TISSUE IN MOROCCO | 33 | 1 |
| Population | 33 | 1 |
| Income and Expenditure | 33 | 1 |
| Graph - Lifestyles | 33 | 1 |
| Graph - Chart 35 Population 2020-2030 | 33 | 1 |
| RETAIL TISSUE IN MOROCCO | 34 | 1 |
| Graph - Growth % | 34 | 1 |
| Graph - Chart 37 Population by Generation 2025 | 34 | 1 |
| RETAIL TISSUE IN MOROCCO | 35 | 1 |
| Graph - Report closing date: 9 March 2026 | 35 | 1 |
