Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| Retail in Sweden - Industry Overview | 2 | 1 |
| Table/Chart: 1 | 2 | 1 |
| Table/Chart: Tabular Data Analysis | 2 | 1 |
| RETAIL E-COMMERCE IN SWEDEN | 3 | 1 |
| Table/Chart: Tabular Data Analysis | 3 | 1 |
| Retail E-Commerce in Sweden - Category Analysis | 4 | 1 |
| Key Data Insights | 4 | 1 |
| 2025 Developments | 4 | 1 |
| Retail e-commerce summary | 4 | 1 |
| Key Industry Trends | 4 | 1 |
| RETAIL E-COMMERCE IN SWEDEN | 5 | 1 |
| Marketplace Surge | 5 | 1 |
| Smart Fulfilment | 5 | 1 |
| Industry Performance | 5 | 1 |
| Kappahl leverages marketplace expansion to attract new consumers | 5 | 1 |
| Newbie and KappAhl Brands Sell on Zalando | 6 | 1 |
| Mobile-first strategies accelerate as consumers shift to m-commerce | 6 | 1 |
| Ikea deploys ai robotics to streamline warehouse and fulfilment efficiency | 6 | 1 |
| RETAIL E-COMMERCE IN SWEDEN | 7 | 1 |
| Graph - Chart 3 Value Sales 2020-2030 | 7 | 1 |
| RETAIL E-COMMERCE IN SWEDEN | 8 | 1 |
| Graph - Retail rsp ex VAT . SEK million current | 8 | 1 |
| Graph - Sales of Retail E-Commerce by Category | 8 | 1 |
| What's Next? | 8 | 1 |
| RETAIL E-COMMERCE IN SWEDEN | 9 | 1 |
| Zalando faces new challengers as omnichannel innovation drives loyalty | 9 | 1 |
| Chart 5 Analyst Insight for Retail E-Commerce | 9 | 1 |
| RETAIL E-COMMERCE IN SWEDEN | 10 | 1 |
| Graph - Chart 6 Forecast Value Sales 2020-2030 | 10 | 1 |
| RETAIL E-COMMERCE IN SWEDEN | 11 | 1 |
| Forecast Sales of Retail E-Commerce by Category | 11 | 1 |
| Graph - Retail ex VAT SEK million - current Value RSP CAGR 2025-2030 | 11 | 1 |
| Competitive Landscape | 11 | 1 |
| RETAIL E-COMMERCE IN SWEDEN | 12 | 1 |
| Chart 8 Ikea Adopts Al-powered Fulfilment | 12 | 1 |
| RETAIL E-COMMERCE IN SWEDEN | 13 | 1 |
| Graph - Chart 10 Brand Shares 2025 | 13 | 1 |
| Table/Chart: Company Shares of Retail E-Commerce % Share (GBO) - Retail Value RSP ex VAT - 2025 | 13 | 1 |
| Table/Chart: Tabular Data Analysis | 13 | 1 |
| RETAIL E-COMMERCE IN SWEDEN | 14 | 1 |
| Brand Shares of Retail E-Commerce | 14 | 1 |
| Economic Context | 14 | 1 |
| Table/Chart: % Share (LBN) - Retail ex VAT Value RSP . 2025 | 14 | 1 |
| Table/Chart: Tabular Data Analysis | 14 | 1 |
| RETAIL E-COMMERCE IN SWEDEN | 15 | 1 |
| Graph - Political | 15 | 1 |
| Graph - Economic | 15 | 1 |
| Technological | 15 | 1 |
| Rating innovation ecosystem | 15 | 1 |
| Graph - Chart 12 Real GDP Growth 2020-2030 | 15 | 1 |
| RETAIL E-COMMERCE IN SWEDEN | 16 | 1 |
| Graph - Inflation | 16 | 1 |
| Consumer Context | 16 | 1 |
| Population | 16 | 1 |
| Graph - Chart 14 Consumer Context for Retail E-Commerce | 16 | 1 |
| Graph - Income and Expenditure | 16 | 1 |
| Lifestyles | 16 | 1 |
| RETAIL E-COMMERCE IN SWEDEN | 17 | 1 |
| Graph - Growth % | 17 | 1 |
| Graph - Chart 16 Population by Generation 2025 | 17 | 1 |
| Country Reports Disclaimer | 18 | 1 |
| Graph - Report closing date: 9 April 2026 | 18 | 1 |
| Retail in Sweden - Industry Overview | 19 | 1 |
| Executive Summary | 19 | 1 |
| 2025 developments | 19 | 1 |
| Key Data Insights | 19 | 1 |
| Key Industry Trends | 19 | 1 |
| Graph - Reconceptualising Physical Space | 20 | 1 |
| Al in Retail | 20 | 1 |
| Industry Performance | 20 | 1 |
| Supermarkets lead in-store sustainability while price-sensitivity boosts discounters | 20 | 1 |
| RETAIL E-COMMERCE IN SWEDEN | 21 | 1 |
| Graph - Chart 18 Coop Launches In-Store Farming | 21 | 1 |
| RETAIL E-COMMERCE IN SWEDEN | 22 | 1 |
| Chart 19 Ikea Signs AI Agreement with Rebl Industries | 22 | 1 |
| RETAIL E-COMMERCE IN SWEDEN | 23 | 1 |
| Graph - Sales of Retail Retail rsp ex VAT SEK million current | 23 | 1 |
| Graph - Chart 21 Value Sales by Category 2025 | 23 | 1 |
| Graph - RETAIL E-COMMERCE IN SWEDEN | 24 | 1 |
| What's Next? | 24 | 1 |
| RETAIL E-COMMERCE IN SWEDEN | 25 | 1 |
| Chart 22 Analyst Insight for Retail | 25 | 1 |
| RETAIL E-COMMERCE IN SWEDEN | 26 | 1 |
| Graph - Forecast Sales of Retail Retail rsp ex VAT SEK million current % Y-O-Y Growth | 26 | 1 |
| Graph - Chart 24 Forecast Value Sales by Category 2025-2030 | 26 | 1 |
| RETAIL E-COMMERCE IN SWEDEN | 27 | 1 |
| Forecast Sales of Retail by Category | 27 | 1 |
| Graph - Retail ex VAT SEK million current Value RSP CAGR 2025-2030 | 27 | 1 |
| Competitive Landscape | 27 | 1 |
| RETAIL E-COMMERCE IN SWEDEN | 28 | 1 |
| Chart 25 | 28 | 1 |
| Graph - Chart 25 Åhléns Partners with TrusTrace | 28 | 1 |
| Graph - Chart 26 Company Shares 2025 | 28 | 1 |
| RETAIL E-COMMERCE IN SWEDEN | 29 | 1 |
| Company Shares of Retail | 29 | 1 |
| Graph - Chart 27 Brand Shares 2025 | 29 | 1 |
| Table/Chart: % Share (GBO) - Retail Value RSP ex VAT - 2025 | 29 | 1 |
| Table/Chart: Tabular Data Analysis | 29 | 1 |
| RETAIL E-COMMERCE IN SWEDEN | 30 | 1 |
| Brand Shares of Retail | 30 | 1 |
| Operating Environment | 30 | 1 |
| Informal retail | 30 | 1 |
| Table/Chart: % Share (LBN) - Retail ex VAT Value RSP - 2025 | 30 | 1 |
| Table/Chart: Tabular Data Analysis | 30 | 1 |
| RETAIL E-COMMERCE IN SWEDEN | 31 | 1 |
| Opening hours for physical retail | 31 | 1 |
| Seasonality | 31 | 1 |
| Table/Chart: Chart 28 Standard Opening Hours by Channel Type 2025 | 31 | 1 |
| Table/Chart: Tabular Data Analysis | 31 | 1 |
| RETAIL E-COMMERCE IN SWEDEN | 32 | 1 |
| Black Friday/Black Week | 32 | 1 |
| Summer sales | 32 | 1 |
| Economic Context | 32 | 1 |
| Graph - Chart 29 Economic Context for Retail | 32 | 1 |
| RETAIL E-COMMERCE IN SWEDEN | 33 | 1 |
| Graph - Political | 33 | 1 |
| Graph - Economic | 33 | 1 |
| Technological | 33 | 1 |
| Rating innovation ecosystem | 33 | 1 |
| Graph - Chart 30 Real GDP Growth 2020-2030 | 33 | 1 |
| RETAIL E-COMMERCE IN SWEDEN | 34 | 1 |
| Graph - Inflation | 34 | 1 |
| Consumer Context | 34 | 1 |
| Population | 34 | 1 |
| Graph - Chart 32 Consumer Context for Retail | 34 | 1 |
| Graph - Income and Expenditure | 34 | 1 |
| Lifestyles | 34 | 1 |
| RETAIL E-COMMERCE IN SWEDEN | 35 | 1 |
| Graph - Growth % | 35 | 1 |
| Graph - Chart 34 Population by Generation 2025 | 35 | 1 |
| Graph - Source: Euromonitor International | 35 | 1 |
| Country Reports Disclaimer | 36 | 1 |
| Graph - Report closing date: 9 April 2026 | 36 | 1 |
