Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| Retail in Nigeria - Industry Overview | 2 | 1 |
| Table/Chart: 1 | 2 | 1 |
| Table/Chart: Tabular Data Analysis | 2 | 1 |
| RETAIL E-COMMERCE IN NIGERIA | 3 | 1 |
| Retail E-Commerce in Nigeria - Category Analysis | 4 | 1 |
| Key Data Insights | 4 | 1 |
| 2025 Developments | 4 | 1 |
| Retail e-commerce summary | 4 | 1 |
| Key Industry Trends | 4 | 1 |
| Marketplace Surge | 4 | 1 |
| Omnichannel Evolution | 4 | 1 |
| Industry Performance | 5 | 1 |
| RETAIL E-COMMERCE IN NIGERIA | 6 | 1 |
| Graph - Chart 2 Jumia Reports Rating Gains From Rural Areas in 2025 | 6 | 1 |
| Graph - Chart 3 Value Sales 2020-2030 | 6 | 1 |
| RETAIL E-COMMERCE IN NIGERIA | 7 | 1 |
| Sales of Retail E-Commerce by Category | 7 | 1 |
| Graph - Retail rsp ex VAT NGN billion current | 7 | 1 |
| Graph - Source: Euromonitor International | 7 | 1 |
| RETAIL E-COMMERCE IN NIGERIA | 8 | 1 |
| Temu's entry will intensify competition and drive forecast innovation | 8 | 1 |
| Mobile-first consumers and omni-channel retail drive e-commerce expansion | 8 | 1 |
| RETAIL E-COMMERCE IN NIGERIA | 9 | 1 |
| Graph - Forecast Sales of Retail E-Commerce Retail rsp ex VAT NGN billion current % Y-O-Y Growth | 9 | 1 |
| Graph - Chart 6 Forecast Value Sales by Category 2025-2030 | 9 | 1 |
| RETAIL E-COMMERCE IN NIGERIA | 10 | 1 |
| Forecast Sales of Retail E-Commerce by Category | 10 | 1 |
| Graph - Retail ex VAT NGN billion current Value RSP CAGR 2025-2030 | 10 | 1 |
| Competitive Landscape | 10 | 1 |
| RETAIL E-COMMERCE IN NIGERIA | 11 | 1 |
| Konga online shopping ltd's omni-channel strategy enhances consumer trust and loyalty | 11 | 1 |
| Graph - Chart 7 Company Shares 2025 | 11 | 1 |
| RETAIL E-COMMERCE IN NIGERIA | 12 | 1 |
| Company Shares of Retail E-Commerce | 12 | 1 |
| Table/Chart: % Share (GBO) - Retail Value RSP ex VAT - 2025 | 12 | 1 |
| Table/Chart: Tabular Data Analysis | 12 | 1 |
| RETAIL E-COMMERCE IN NIGERIA | 13 | 1 |
| Brand Shares of Retail E-Commerce | 13 | 1 |
| Economic Context | 13 | 1 |
| Graph - Chart 9 Economic Context for Retail E-Commerce | 13 | 1 |
| Table/Chart: % Share (LBN) - Retail ex VAT Value RSP 2025 | 13 | 1 |
| Table/Chart: Tabular Data Analysis | 13 | 1 |
| RETAIL E-COMMERCE IN NIGERIA | 14 | 1 |
| Political | 14 | 1 |
| Graph - Economic | 14 | 1 |
| Technological | 14 | 1 |
| Graph - Chart 10 Real Gdp Growth 2020-2030 | 14 | 1 |
| Graph - Inflation | 15 | 1 |
| Consumer Context | 15 | 1 |
| Population | 15 | 1 |
| Graph - Chart 12 Consumer Context for Retail E-Commerce | 15 | 1 |
| Income and Expenditure | 15 | 1 |
| Lifestyles | 15 | 1 |
| Graph - RETAIL E-COMMERCE IN NIGERIA | 16 | 1 |
| Graph - Chart 14 Population by Generation 2025 | 16 | 1 |
| RETAIL E-COMMERCE IN NIGERIA | 17 | 1 |
| Graph - Report closing date: 9 April 2026 | 17 | 1 |
| Retail in Nigeria - Industry Overview | 18 | 1 |
| Executive Summary | 18 | 1 |
| 2025 developments | 18 | 1 |
| Key Data Insights | 18 | 1 |
| Key Industry Trends | 18 | 1 |
| RETAIL E-COMMERCE IN NIGERIA | 19 | 1 |
| Allure of Discount Retail | 19 | 1 |
| Industry Performance | 19 | 1 |
| Small local grocers sustain leadership as shoppers continue to prioritise proximity | 19 | 1 |
| RETAIL E-COMMERCE IN NIGERIA | 20 | 1 |
| Discounters surge as bokku! sets new benchmark for value retailing | 20 | 1 |
| Graph - Chart 16 Bokku! Opens over 60 New Outlets in 2025 While It Increases Its In-Store Promotions | 20 | 1 |
| RETAIL E-COMMERCE IN NIGERIA | 21 | 1 |
| Graph - Sales of Retail Retail rsp ex VAT NGN billion current | 21 | 1 |
| Graph - Chart 18 Value Sales by Category 2025 | 21 | 1 |
| RETAIL E-COMMERCE IN NIGERIA | 22 | 1 |
| Graph - Retail rsp ex VAT - NGN billion current | 22 | 1 |
| Graph - I I I | 22 | 1 |
| RETAIL E-COMMERCE IN NIGERIA | 23 | 1 |
| Chart 19 Analyst Insight for Retail | 23 | 1 |
| Sales will be supported by retail e-commerce and rising discounter formats | 23 | 1 |
| Digitalisation and omnichannel integration are set to reshape retail in nigeria | 23 | 1 |
| RETAIL E-COMMERCE IN NIGERIA | 24 | 1 |
| Graph - Chart 20 Mobile Checkout Jumpnpass Surpasses One Million Transactions in 2025 | 24 | 1 |
| Graph - Chart 21 Forecast Value Sales 2020-2030 | 24 | 1 |
| RETAIL E-COMMERCE IN NIGERIA | 25 | 1 |
| Forecast Sales of Retail by Category | 25 | 1 |
| Graph - Retail ex VAT NGN billion current Value RSP CAGR 2025-2030 | 25 | 1 |
| Competitive Landscape | 25 | 1 |
| RETAIL E-COMMERCE IN NIGERIA | 26 | 1 |
| Digital innovation and social commerce reshape the competitive landscape in nigeria | 26 | 1 |
| Graph - Chart 23 Nigerian Brand Auqli Launches Its Live Shopping Platform for Social Media | 26 | 1 |
| RETAIL E-COMMERCE IN NIGERIA | 27 | 1 |
| Company Shares of Retail | 27 | 1 |
| Graph - Chart 25 Brand Shares 2025 | 27 | 1 |
| Table/Chart: % Share (GBO) - Retail Value RSP ex VAT - 2025 | 27 | 1 |
| Table/Chart: Tabular Data Analysis | 27 | 1 |
| RETAIL E-COMMERCE IN NIGERIA | 28 | 1 |
| Brand Shares of Retail | 28 | 1 |
| Operating Environment | 28 | 1 |
| Informal retail | 28 | 1 |
| Table/Chart: % Share (LBN) - Retail ex VAT Value RSP 2025 | 28 | 1 |
| Table/Chart: Tabular Data Analysis | 28 | 1 |
| RETAIL E-COMMERCE IN NIGERIA | 29 | 1 |
| Opening hours for physical retail | 29 | 1 |
| Seasonality | 29 | 1 |
| Table/Chart: Chart 26 Standard Opening Hours by Channel Type 2025 | 29 | 1 |
| Table/Chart: Tabular Data Analysis | 29 | 1 |
| RETAIL E-COMMERCE IN NIGERIA | 30 | 1 |
| Economic Context | 30 | 1 |
| Chart 27 Economic Context for Retail | 30 | 1 |
| Political | 30 | 1 |
| Graph - Economic | 30 | 1 |
| Technological | 30 | 1 |
| RETAIL E-COMMERCE IN NIGERIA | 31 | 1 |
| Graph - Real GDP Growth Real GDP Growth % | 31 | 1 |
| Graph - Chart 29 Inflation 2020-2030 | 31 | 1 |
| RETAIL E-COMMERCE IN NIGERIA | 32 | 1 |
| Population | 32 | 1 |
| Graph - Income and Expenditure | 32 | 1 |
| Lifestyles | 32 | 1 |
| Graph - Chart 31 Population 2020-2030 | 32 | 1 |
| RETAIL E-COMMERCE IN NIGERIA | 33 | 1 |
| Graph - Population by Generation Share of total population % | 33 | 1 |
| Country Reports Disclaimer | 33 | 1 |
