Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| Table/Chart: 2025 Developments | 2 | 1 |
| Table/Chart: Tabular Data Analysis | 2 | 1 |
| RETAIL E-COMMERCE IN GREECE | 3 | 1 |
| Retail E-Commerce in Greece - Category Analysis | 4 | 1 |
| Key Data Insights | 4 | 1 |
| 2025 Developments | 4 | 1 |
| Retail e-commerce summary | 4 | 1 |
| RETAIL E-COMMERCE IN GREECE | 5 | 1 |
| Marketplace Surge | 5 | 1 |
| Omnichannel Evolution | 5 | 1 |
| Industry Performance | 5 | 1 |
| Economic headwinds push price-sensitive shoppers online | 5 | 1 |
| Skroutz forms partnerships to deliver convenience and value | 5 | 1 |
| RETAIL E-COMMERCE IN GREECE | 6 | 1 |
| Graph - Chart 2 Skroutz Partners with Revolut | 6 | 1 |
| RETAIL E-COMMERCE IN GREECE | 7 | 1 |
| Graph - Sales of Retail E-Commerce Retail rsp ex VAT EUR million current | 7 | 1 |
| Graph - Chart 4 Value Sales by Category 2025 | 7 | 1 |
| RETAIL E-COMMERCE IN GREECE | 8 | 1 |
| Sales of Retail E-Commerce by Category | 8 | 1 |
| Graph - Source: Euromonitor International | 8 | 1 |
| RETAIL E-COMMERCE IN GREECE | 9 | 1 |
| Graph - Chart 5 Shopflix Sees Rapid Growth | 9 | 1 |
| RETAIL E-COMMERCE IN GREECE | 10 | 1 |
| Chart 6 Forecast Value Sales 2020-2030 | 10 | 1 |
| Graph - Retail rsp ex VAT EUR million - current % Y-O-Y Growth | 10 | 1 |
| Graph - Chart 7 Forecast Value Sales by Category 2025-2030 | 10 | 1 |
| RETAIL E-COMMERCE IN GREECE | 11 | 1 |
| Forecast Sales of Retail E-Commerce by Category | 11 | 1 |
| Graph - Retail ex VAT EUR million current Value RSP CAGR 2025-2030 | 11 | 1 |
| Competitive Landscape | 11 | 1 |
| Amazon remains on top but faces mounting competition | 11 | 1 |
| RETAIL E-COMMERCE IN GREECE | 12 | 1 |
| Chart 8 Analyst Insight for Retail E-Commerce | 12 | 1 |
| Graph - Chart 9 Company Shares 2025 | 12 | 1 |
| RETAIL E-COMMERCE IN GREECE | 13 | 1 |
| Graph - Chart 10 Brand Shares 2025 | 13 | 1 |
| Table/Chart: Company Shares of Retail E-Commerce % Share (GBO) - Retail Value RSP ex VAT - 2025 | 13 | 1 |
| Table/Chart: Tabular Data Analysis | 13 | 1 |
| RETAIL E-COMMERCE IN GREECE | 14 | 1 |
| Economic Context | 14 | 1 |
| Table/Chart: Brand Shares of Retail E-Commerce % Share (LBN) - Retail ex VAT Value RSP - 2025 | 14 | 1 |
| Table/Chart: Tabular Data Analysis | 14 | 1 |
| RETAIL E-COMMERCE IN GREECE | 15 | 1 |
| Political | 15 | 1 |
| Graph - Economic | 15 | 1 |
| Technological | 15 | 1 |
| Graph - Chart 12 Real Gdp Growth 2020-2030 | 15 | 1 |
| RETAIL E-COMMERCE IN GREECE | 16 | 1 |
| Graph - Inflation | 16 | 1 |
| Consumer Context | 16 | 1 |
| Graph - Chart 14 Consumer Context for Retail E-Commerce | 16 | 1 |
| RETAIL E-COMMERCE IN GREECE | 17 | 1 |
| Graph - Income and Expenditure | 17 | 1 |
| Lifestyles | 17 | 1 |
| Graph - Chart 15 Population 2020-2030 | 17 | 1 |
| RETAIL E-COMMERCE IN GREECE | 18 | 1 |
| Graph - Population | 18 | 1 |
| Graph - Chart 16 Population by Generation 2025 | 18 | 1 |
| RETAIL E-COMMERCE IN GREECE | 19 | 1 |
| Graph - Report closing date: 9 April 2026 | 19 | 1 |
| Retail in Greece - Industry Overview | 20 | 1 |
| Executive Summary | 20 | 1 |
| 2025 developments | 20 | 1 |
| Key Data Insights | 20 | 1 |
| Key Industry Trends | 20 | 1 |
| RETAIL E-COMMERCE IN GREECE | 21 | 1 |
| Allure of Discount Retail | 21 | 1 |
| Private Label Evolution | 21 | 1 |
| Industry Performance | 21 | 1 |
| Retailers drive growth through private label investment | 21 | 1 |
| RETAIL E-COMMERCE IN GREECE | 22 | 1 |
| Ab vassilopoulos leverages constant promotions to capture value-driven shoppers | 22 | 1 |
| Graph - Chart 18 Value Sales 2020-2030 | 22 | 1 |
| RETAIL E-COMMERCE IN GREECE | 23 | 1 |
| Graph - Sales of Retail by Category Retail rsp ex VAT : EUR million current | 23 | 1 |
| RETAIL E-COMMERCE IN GREECE | 24 | 1 |
| Retail e-commerce accelerates as omnichannel expectations rise | 24 | 1 |
| Graph - RETAIL E-COMMERCE IN GREECE | 25 | 1 |
| Graph - Chart 21 Forecast Value Sales by Category 2025-2030 | 25 | 1 |
| RETAIL E-COMMERCE IN GREECE | 26 | 1 |
| Forecast Sales of Retail by Category | 26 | 1 |
| Graph - Retail ex VAT EUR million current Value RSP CAGR 2025-2030 | 26 | 1 |
| Competitive Landscape | 26 | 1 |
| RETAIL E-COMMERCE IN GREECE | 27 | 1 |
| Graph - Chart 23 Olive Oil Vending | 27 | 1 |
| Vending and urban formats drive innovation | 27 | 1 |
| RETAIL E-COMMERCE IN GREECE | 28 | 1 |
| Chart 24 Ikea Opens Small Local Stores | 28 | 1 |
| RETAIL E-COMMERCE IN GREECE | 29 | 1 |
| Company Shares of Retail | 29 | 1 |
| Graph - Chart 26 Brand Shares 2025 | 29 | 1 |
| Table/Chart: % Share (GBO) - Retail Value RSP ex VAT - 2025 | 29 | 1 |
| Table/Chart: Tabular Data Analysis | 29 | 1 |
| RETAIL E-COMMERCE IN GREECE | 30 | 1 |
| Brand Shares of Retail | 30 | 1 |
| Operating Environment | 30 | 1 |
| Informal retail | 30 | 1 |
| Table/Chart: % Share (LBN) - Retail ex VAT Value RSP 2025 | 30 | 1 |
| Table/Chart: Tabular Data Analysis | 30 | 1 |
| RETAIL E-COMMERCE IN GREECE | 31 | 1 |
| Opening hours for physical retail | 31 | 1 |
| Seasonality | 31 | 1 |
| Table/Chart: Chart 27 Standard Opening Hours by Channel Type 2025 | 31 | 1 |
| Table/Chart: Tabular Data Analysis | 31 | 1 |
| Economic Context | 32 | 1 |
| Political | 32 | 1 |
| Graph - Economic | 32 | 1 |
| Graph - Technological | 32 | 1 |
| Graph - Chart 29 Real Gdp Growth 2020-2030 | 32 | 1 |
| RETAIL E-COMMERCE IN GREECE | 33 | 1 |
| Graph - Annual Rates of Inflation % | 33 | 1 |
| Consumer Context | 33 | 1 |
| Graph - Chart 31 Consumer Context for Retail | 33 | 1 |
| RETAIL E-COMMERCE IN GREECE | 34 | 1 |
| Population | 34 | 1 |
| Graph - Income and Expenditure | 34 | 1 |
| Lifestyles | 34 | 1 |
| RETAIL E-COMMERCE IN GREECE | 35 | 1 |
| Graph - Population | 35 | 1 |
| Graph - Chart 33 Population by Generation 2025 | 35 | 1 |
| RETAIL E-COMMERCE IN GREECE | 36 | 1 |
| Graph - Report closing date: 9 April 2026 | 36 | 1 |
