Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| Table/Chart: Tabular Data Analysis | 2 | 1 |
| RETAIL ADULT INCONTINENCE IN THE PHILIPPINES | 3 | 1 |
| Retail Adult Incontinence in the Philippines - Category Analysis | 4 | 1 |
| Key Data Insights | 4 | 1 |
| 2025 Developments | 4 | 1 |
| So sure pads leverage affordability to drive growth and improve access | 4 | 1 |
| Key Industry Trends | 4 | 1 |
| Convenience | 4 | 1 |
| Graph - Chart 1 Key Industry Trends for Retail Adult Incontinence | 4 | 1 |
| Surge of E-commerce | 4 | 1 |
| Affordability | 4 | 1 |
| RETAIL ADULT INCONTINENCE IN THE PHILIPPINES | 5 | 1 |
| Industry Performance | 5 | 1 |
| So sure pads leverage affordability to drive growth and improve access | 5 | 1 |
| Graph - Chart 2 So Sure Pads Launched Affordable Bladder Leakage Pads With Shopee 11.11 Promotions | 5 | 1 |
| Graph - Graph/Chart Analysis | 5 | 1 |
| RETAIL ADULT INCONTINENCE IN THE PHILIPPINES | 6 | 1 |
| Pants shows strongest growth in 2025 | 6 | 1 |
| Graph - Chart 3 Caress Hy Pants Promotes Convenience With Active Lifestyle Campaigns | 6 | 1 |
| RETAIL ADULT INCONTINENCE IN THE PHILIPPINES | 7 | 1 |
| Graph - Retail rsp PHP million Current | 7 | 1 |
| Graph - Chart 5 Volume Sales 2020-2030 | 7 | 1 |
| RETAIL ADULT INCONTINENCE IN THE PHILIPPINES | 8 | 1 |
| Sales of Retail Adult Incontinence by Category | 8 | 1 |
| Graph - Retail rsp PHP million Current | 8 | 1 |
| RETAIL ADULT INCONTINENCE IN THE PHILIPPINES | 9 | 1 |
| Chart 7 Analyst Insight for Retail Adult Incontinence | 9 | 1 |
| Active older consumers spur demand for discretion and comfort | 9 | 1 |
| Graph - Chart 8 Forecast Value Sales 2020-2030 | 9 | 1 |
| RETAIL ADULT INCONTINENCE IN THE PHILIPPINES | 10 | 1 |
| Graph - Forecast Sales of Retail Adult Incontinence by Category Retail PHP million Current Value RSP CAGR 2025-2030 | 10 | 1 |
| Competitive Landscape | 10 | 1 |
| RETAIL ADULT INCONTINENCE IN THE PHILIPPINES | 11 | 1 |
| Chart 10 Company Shares 2025 | 11 | 1 |
| Chart 11 Brand Shares 2025 | 11 | 1 |
| Table/Chart: % Share (GBO) - Retail Value RSP - 2025 | 11 | 1 |
| Table/Chart: Tabular Data Analysis | 11 | 1 |
| Table/Chart: Brand Shares of Retail Adult Incontinence % Share (LBN) - Retail Value RSP 2025 | 11 | 1 |
| RETAIL ADULT INCONTINENCE IN THE PHILIPPINES | 12 | 1 |
| Supermarkets maintains leading channel place as e-commerce and pharmacies gain ground | 12 | 1 |
| Graph - Chart 12 Retail Channels 2020-2025 | 12 | 1 |
| Economic Context | 13 | 1 |
| Political | 13 | 1 |
| Graph - Economic | 13 | 1 |
| Graph - Chart 14 Real Gdp Growth 2020-2030 | 13 | 1 |
| RETAIL ADULT INCONTINENCE IN THE PHILIPPINES | 14 | 1 |
| Inflation | 14 | 1 |
| Graph - Annual Rates of Inflation % | 14 | 1 |
| Consumer Context | 14 | 1 |
| Population | 14 | 1 |
| Graph - Chart 16 Consumer Context for Retail Adult Incontinence | 14 | 1 |
| Graph - Income and Expenditure | 14 | 1 |
| Lifestyles | 14 | 1 |
| RETAIL ADULT INCONTINENCE IN THE PHILIPPINES | 15 | 1 |
| Graph - Growth % | 15 | 1 |
| Graph - Chart 18 Consumer Expenditure 2020-2030 | 15 | 1 |
| RETAIL ADULT INCONTINENCE IN THE PHILIPPINES | 16 | 1 |
| Graph - Population by Generation Share of total population % | 16 | 1 |
| Country Reports Disclaimer | 16 | 1 |
| Tissue and Hygiene in the Philippines - Industry Overview | 17 | 1 |
| Executive Summary | 17 | 1 |
| Tissue and hygiene growth is fuelled by affordability | 17 | 1 |
| Key Data Insights | 17 | 1 |
| Key Industry Trends | 17 | 1 |
| RETAIL ADULT INCONTINENCE IN THE PHILIPPINES | 18 | 1 |
| Graph - Affordability | 18 | 1 |
| Graph - Convenience | 18 | 1 |
| Surge of E-commerce | 18 | 1 |
| Industry Performance | 18 | 1 |
| Tissue and hygiene growth is fuelled by affordability | 18 | 1 |
| Pampers expands visibilty through livestreams | 18 | 1 |
| Graph - RETAIL ADULT INCONTINENCE IN THE PHILIPPINES | 19 | 1 |
| Retail adult incontinence sees dynamic growth | 19 | 1 |
| New entrants drive wipes growth | 19 | 1 |
| Chart 22 Punaas Baby Wipes Cater to Pricesensitive Consumers | 19 | 1 |
| Graph - RETAIL ADULT INCONTINENCE IN THE PHILIPPINES | 20 | 1 |
| Graph - Chart 23 Value Sales 2020-2030 | 20 | 1 |
| RETAIL ADULT INCONTINENCE IN THE PHILIPPINES | 21 | 1 |
| Graph - Sales of Tissue and Hygiene by Category Retail rsp PHP million Current | 21 | 1 |
| What's Next? | 21 | 1 |
| E-commerce platforms drive live selling and omnichannel strategies | 21 | 1 |
| RETAIL ADULT INCONTINENCE IN THE PHILIPPINES | 22 | 1 |
| Graph - Chart 26 Forecast Value Sales 2020-2030 | 22 | 1 |
| RETAIL ADULT INCONTINENCE IN THE PHILIPPINES | 23 | 1 |
| Graph - Retail PHP million Current Value RSP CAGR 2025-2030 | 23 | 1 |
| Competitive Landscape | 23 | 1 |
| Js unitrade merchandise inc grows share by leveraging eq's value and trust | 23 | 1 |
| RETAIL ADULT INCONTINENCE IN THE PHILIPPINES | 24 | 1 |
| Popular brands benefit from consumer trust, value-driven propositions, and Rating distribution | 24 | 1 |
| Chart 28 Company Shares 2025 | 24 | 1 |
| Table/Chart: % Share (GBO) - Retail Value RSP - 2025 | 24 | 1 |
| Table/Chart: Tabular Data Analysis | 24 | 1 |
| RETAIL ADULT INCONTINENCE IN THE PHILIPPINES | 25 | 1 |
| Channels | 25 | 1 |
| Supermarkets retain shopper loyalty | 25 | 1 |
| Table/Chart: Brand Shares of Tissue and Hygiene % Share (LBN) - Retail Value RSP 2025 | 25 | 1 |
| Table/Chart: Tabular Data Analysis | 25 | 1 |
| RETAIL ADULT INCONTINENCE IN THE PHILIPPINES | 26 | 1 |
| Shopee, lazada, and tiktok shop transform digital engagement | 26 | 1 |
| Graph - Chart 30 Retail Channels 2020-2025 | 26 | 1 |
| RETAIL ADULT INCONTINENCE IN THE PHILIPPINES | 27 | 1 |
| Graph - Political | 27 | 1 |
| Graph - Economic | 27 | 1 |
| Technological | 27 | 1 |
| Graph - Chart 32 Real Gdp Growth 2020-2030 | 27 | 1 |
| RETAIL ADULT INCONTINENCE IN THE PHILIPPINES | 28 | 1 |
| Inflation | 28 | 1 |
| Graph - Annual Rates of Inflation % | 28 | 1 |
| Consumer Context | 28 | 1 |
| Population | 28 | 1 |
| Graph - Chart 34 Consumer Context for Tissue and Hygiene | 28 | 1 |
| Graph - Income and Expenditure | 28 | 1 |
| Lifestyles | 28 | 1 |
| RETAIL ADULT INCONTINENCE IN THE PHILIPPINES | 29 | 1 |
| Graph - Population | 29 | 1 |
| Graph - Chart 36 Consumer Expenditure 2020-2030 | 29 | 1 |
| RETAIL ADULT INCONTINENCE IN THE PHILIPPINES | 30 | 1 |
| Graph - Population by Generation Share of total population % | 30 | 1 |
| Country Reports Disclaimer | 30 | 1 |
