Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| Tissue and Hygiene in South Africa - Industry Overview | 2 | 1 |
| Table/Chart: 1 | 2 | 1 |
| Table/Chart: Tabular Data Analysis | 2 | 1 |
| RETAIL ADULT INCONTINENCE IN SOUTH AFRICA | 3 | 1 |
| Retail Adult Incontinence in South Africa - Category Analysis | 4 | 1 |
| Key Data Insights | 4 | 1 |
| 2025 Developments | 4 | 1 |
| Rapid home delivery continues to improve access to essential care | 4 | 1 |
| Graph - Key Industry Trends | 4 | 1 |
| Affordability | 4 | 1 |
| Convenience | 4 | 1 |
| Surge of E-commerce | 4 | 1 |
| RETAIL ADULT INCONTINENCE IN SOUTH AFRICA | 5 | 1 |
| Rapid home delivery continues to improve access to essential care | 5 | 1 |
| Super absorbent polymer technology enables thinner and more discreet products | 5 | 1 |
| Chart 2 Value Sales 2020-2030 | 5 | 1 |
| RETAIL ADULT INCONTINENCE IN SOUTH AFRICA | 6 | 1 |
| Graph - Retail rsp ZAR million Current | 6 | 1 |
| Graph - Chart 3 Volume Sales 2020-2030 | 6 | 1 |
| RETAIL ADULT INCONTINENCE IN SOUTH AFRICA | 7 | 1 |
| Sales of Retail Adult Incontinence by Category | 7 | 1 |
| Graph - Retail rsp ZAR million Current | 7 | 1 |
| Ageing population projected to support catgory growth | 7 | 1 |
| RETAIL ADULT INCONTINENCE IN SOUTH AFRICA | 8 | 1 |
| Private label retailers set to capture value-driven shoppers | 8 | 1 |
| Chart 5 Analyst Insight for Retail Adult Incontinence | 8 | 1 |
| RETAIL ADULT INCONTINENCE IN SOUTH AFRICA | 9 | 1 |
| Graph - Forecast Sales of Retail Adult Incontinence Retail rsp ZAR million Current - % Y-O-Y Growth | 9 | 1 |
| Graph - Chart 7 Forecast Value Sales by Category 2025-2030 | 9 | 1 |
| RETAIL ADULT INCONTINENCE IN SOUTH AFRICA | 10 | 1 |
| Forecast Sales of Retail Adult Incontinence by Category | 10 | 1 |
| Graph - Retail ZAR million Current Value RSP CAGR 2025-2030 | 10 | 1 |
| Competitive Landscape | 10 | 1 |
| Household name brands defend lead as private label grows | 10 | 1 |
| RETAIL ADULT INCONTINENCE IN SOUTH AFRICA | 11 | 1 |
| Company Shares of Retail Adult Incontinence | 11 | 1 |
| Channels | 11 | 1 |
| Dis-chem and clicks focus on growing store numbers to drive sales | 11 | 1 |
| Table/Chart: % Share (GBO) - Retail Value RSP - 2025 | 11 | 1 |
| Table/Chart: Tabular Data Analysis | 11 | 1 |
| Table/Chart: Brand Shares of Retail Adult Incontinence % Share (LBN) - Retail Value RSP 2025 | 11 | 1 |
| RETAIL ADULT INCONTINENCE IN SOUTH AFRICA | 12 | 1 |
| Graph - Chart 10 Retail Channels 2020-2025 | 12 | 1 |
| RETAIL ADULT INCONTINENCE IN SOUTH AFRICA | 13 | 1 |
| Political | 13 | 1 |
| Graph - Economic | 13 | 1 |
| Technological | 13 | 1 |
| Graph - Chart 12 Real Gdp Growth 2020-2030 | 13 | 1 |
| RETAIL ADULT INCONTINENCE IN SOUTH AFRICA | 14 | 1 |
| Graph - Inflation | 14 | 1 |
| Consumer Context | 14 | 1 |
| Population | 14 | 1 |
| Graph - Chart 14 Consumer Context for Retail Adult Incontinence | 14 | 1 |
| Income and Expenditure | 14 | 1 |
| Lifestyles | 14 | 1 |
| RETAIL ADULT INCONTINENCE IN SOUTH AFRICA | 15 | 1 |
| Graph - Chart 15 Population 2020-2030 | 15 | 1 |
| Graph - Chart 16 Consumer Expenditure 2020-2030 | 15 | 1 |
| RETAIL ADULT INCONTINENCE IN SOUTH AFRICA | 16 | 1 |
| Graph - Population by Generation Share of total population % | 16 | 1 |
| Country Reports Disclaimer | 16 | 1 |
| Tissue and Hygiene in South Africa - Industry Overview | 17 | 1 |
| Executive Summary | 17 | 1 |
| Essential nature of tissue and hygiene products supports Rating demand | 17 | 1 |
| Key Data Insights | 17 | 1 |
| Key Industry Trends | 17 | 1 |
| RETAIL ADULT INCONTINENCE IN SOUTH AFRICA | 18 | 1 |
| Affordability | 18 | 1 |
| Premiumisation | 18 | 1 |
| Convenience | 18 | 1 |
| Industry Performance | 18 | 1 |
| Essential nature of tissue and hygiene products supports Rating demand | 18 | 1 |
| Convenience and affordability remain key purchase drivers for south african parents | 18 | 1 |
| RETAIL ADULT INCONTINENCE IN SOUTH AFRICA | 19 | 1 |
| Graph - Chart 19 L'il Masters: Affordable Diapers | 19 | 1 |
| Always wins trust as parents and women choose comfort over cost | 19 | 1 |
| RETAIL ADULT INCONTINENCE IN SOUTH AFRICA | 20 | 1 |
| Graph - Chart 20 Always Maxi Slim Foregrounds Comfort and Security | 20 | 1 |
| Graph - Chart 21 Value Sales 2020-2030 | 20 | 1 |
| RETAIL ADULT INCONTINENCE IN SOUTH AFRICA | 21 | 1 |
| Graph - Sales of Tissue and Hygiene Retail rsp ZAR million Current | 21 | 1 |
| Graph - Chart 22 Value Sales by Category 2025 | 21 | 1 |
| RETAIL ADULT INCONTINENCE IN SOUTH AFRICA | 22 | 1 |
| Graph - Sales of Tissue and Hygiene by Category Retail rsp ZAR million Current | 22 | 1 |
| RETAIL ADULT INCONTINENCE IN SOUTH AFRICA | 23 | 1 |
| Nappies/diapers/pants and retail adult incontinence set to drive category growth | 23 | 1 |
| Chart 23 Analyst Insight for Tissue and Hygiene | 23 | 1 |
| RETAIL ADULT INCONTINENCE IN SOUTH AFRICA | 24 | 1 |
| Graph - Forecast Sales of Tissue and Hygiene Retail rsp ZAR million Current - % Y-O-Y Growth | 24 | 1 |
| Graph - Chart 25 Forecast Value Sales by Category 2025-2030 | 24 | 1 |
| RETAIL ADULT INCONTINENCE IN SOUTH AFRICA | 25 | 1 |
| Forecast Sales of Tissue and Hygiene by Category | 25 | 1 |
| Graph - Retail ZAR million Current Value RSP CAGR 2025-2030 | 25 | 1 |
| Competitive Landscape | 25 | 1 |
| Legacy brands retain lead in key categories, despite intensifying value focus | 25 | 1 |
| RETAIL ADULT INCONTINENCE IN SOUTH AFRICA | 26 | 1 |
| Graph - Chart 27 Brand Shares 2025 | 26 | 1 |
| Table/Chart: Company Shares of Tissue and Hygiene % Share (GBO) - Retail Value RSP - 2025 | 26 | 1 |
| Table/Chart: Tabular Data Analysis | 26 | 1 |
| RETAIL ADULT INCONTINENCE IN SOUTH AFRICA | 27 | 1 |
| Channels | 27 | 1 |
| Supermarkets expand delivery capabilities to reinforce consumer loyalty | 27 | 1 |
| Table/Chart: Brand Shares of Tissue and Hygiene % Share (LBN) - Retail Value RSP 2025 | 27 | 1 |
| Table/Chart: Tabular Data Analysis | 27 | 1 |
| RETAIL ADULT INCONTINENCE IN SOUTH AFRICA | 28 | 1 |
| Grocery delivery boosts e-commerce but offline retail remains dominant | 28 | 1 |
| Graph - Chart 28 Retail Channels 2020-2025 | 28 | 1 |
| Economic Context | 29 | 1 |
| Economic Context for Tissue and Hygiene | 29 | 1 |
| Political | 29 | 1 |
| Graph - Economic | 29 | 1 |
| Technological | 29 | 1 |
| Graph - Chart 30 Real Gdp Growth 2020-2030 | 29 | 1 |
| RETAIL ADULT INCONTINENCE IN SOUTH AFRICA | 30 | 1 |
| Graph - Chart 31 Inflation 2020-2030 | 30 | 1 |
| Graph - Chart 32 Consumer Context for Tissue and Hygiene | 30 | 1 |
| RETAIL ADULT INCONTINENCE IN SOUTH AFRICA | 31 | 1 |
| Graph - Income and Expenditure | 31 | 1 |
| Lifestyles | 31 | 1 |
| Graph - Chart 33 Population 2020-2030 | 31 | 1 |
| RETAIL ADULT INCONTINENCE IN SOUTH AFRICA | 32 | 1 |
| Graph - Consumer Expenditure | 32 | 1 |
| Graph - Chart 35 Population by Generation 2025 | 32 | 1 |
| RETAIL ADULT INCONTINENCE IN SOUTH AFRICA | 33 | 1 |
| Graph - Report closing date: 9 March 2026 | 33 | 1 |
