Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| RETAIL ADULT INCONTINENCE IN SINGAPORE | 3 | 1 |
| Table/Chart: Tabular Data Analysis | 3 | 1 |
| Retail Adult Incontinence in Singapore - Category Analysis | 4 | 1 |
| Key Data Insights | 4 | 1 |
| 2025 Developments | 4 | 1 |
| Brands innovate to deliver premiumisation and convenience | 4 | 1 |
| Key Industry Trends | 4 | 1 |
| RETAIL ADULT INCONTINENCE IN SINGAPORE | 5 | 1 |
| Premiumization | 5 | 1 |
| Convenience | 5 | 1 |
| Sustainability | 5 | 1 |
| Industry Performance | 5 | 1 |
| Brands innovate to deliver premiumisation and convenience | 5 | 1 |
| RETAIL ADULT INCONTINENCE IN SINGAPORE | 6 | 1 |
| Graph - Chart 2 Dksh and Deva Industries Launch Anytime Adult Diapers in Singapore Elevating Premium Care Solutions | 6 | 1 |
| Dr p and aire respond to demand for tailored, premium solutions | 6 | 1 |
| RETAIL ADULT INCONTINENCE IN SINGAPORE | 7 | 1 |
| Graph - Chart 3 Dr. P Premium Adult Diapers: Elevating Comfort, Protection, and Convenience | 7 | 1 |
| RETAIL ADULT INCONTINENCE IN SINGAPORE | 8 | 1 |
| Graph - Chart 4 Value Sales of Retail Adult Incontinence 2020-2030 | 8 | 1 |
| RETAIL ADULT INCONTINENCE IN SINGAPORE | 9 | 1 |
| Graph - Retail volume -Million units | 9 | 1 |
| Graph - Chart 6 Value Sales of Retail Adult Incontinence by Category 2025 | 9 | 1 |
| RETAIL ADULT INCONTINENCE IN SINGAPORE | 10 | 1 |
| Sales of Retail Adult Incontinence by Category | 10 | 1 |
| Graph - Retail rsp SGD million Current | 10 | 1 |
| Aire and healthcare partners helping to destigmatise adoption and boost demand | 10 | 1 |
| RETAIL ADULT INCONTINENCE IN SINGAPORE | 11 | 1 |
| Tena and lifree lead as moderate/heavy solutions remain largest by volume | 11 | 1 |
| Smart diaper pilots and greener solutions shape premium opportunity | 11 | 1 |
| RETAIL ADULT INCONTINENCE IN SINGAPORE | 12 | 1 |
| Graph - Forecast Sales of Retail Adult Incontinence Retail rsp SGD million Current 96 Y-O-Y Growth | 12 | 1 |
| Graph - Chart 8 Forecast Value Sales of Retail Adult Incontinence by Category 2025-2030 | 12 | 1 |
| RETAIL ADULT INCONTINENCE IN SINGAPORE | 13 | 1 |
| Forecast Sales of Retail Adult Incontinence by Category | 13 | 1 |
| Graph - Retail SGD million Current Value RSP CAGR 2025-2030 | 13 | 1 |
| Competitive Landscape | 13 | 1 |
| Tena retains a Rating lead despite private label gaining ground | 13 | 1 |
| RETAIL ADULT INCONTINENCE IN SINGAPORE | 14 | 1 |
| Rethinking incontinence: Aire taps into cultural shifts | 14 | 1 |
| Chart 10 Company Shares of Retail Adult Incontinence 2025 | 14 | 1 |
| Table/Chart: Company Shares of Retail Adult Incontinence % Share (GBO) - Retail Value RSP - 2025 | 14 | 1 |
| Table/Chart: Tabular Data Analysis | 14 | 1 |
| RETAIL ADULT INCONTINENCE IN SINGAPORE | 15 | 1 |
| Brand Shares of Retail Adult Incontinence | 15 | 1 |
| Channels | 15 | 1 |
| Health and beauty specialists and e-commerce drive sales | 15 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP 2025 | 15 | 1 |
| Table/Chart: Tabular Data Analysis | 15 | 1 |
| RETAIL ADULT INCONTINENCE IN SINGAPORE | 16 | 1 |
| Graph - Chart 12 Retail Channels for Retail Adult Incontinence 2020-2025 | 16 | 1 |
| Economic Context | 17 | 1 |
| Political | 17 | 1 |
| Graph - Economic | 17 | 1 |
| Technological | 17 | 1 |
| Graph - Chart 14 Real Gdp Growth 2020-2030 | 17 | 1 |
| RETAIL ADULT INCONTINENCE IN SINGAPORE | 18 | 1 |
| Graph - Inflation | 18 | 1 |
| Consumer Context | 18 | 1 |
| Population | 18 | 1 |
| Graph - Chart 16 Consumer Context for Retail Adult Incontinence | 18 | 1 |
| Income and Expenditure | 18 | 1 |
| Lifestyles | 18 | 1 |
| RETAIL ADULT INCONTINENCE IN SINGAPORE | 19 | 1 |
| Graph - Chart 17 Population 2020-2030 | 19 | 1 |
| Graph - Chart 18 Consumer Expenditure 2020-2030 | 19 | 1 |
| RETAIL ADULT INCONTINENCE IN SINGAPORE | 20 | 1 |
| Graph - Population by Generation Share of total population % | 20 | 1 |
| Country Reports Disclaimer | 20 | 1 |
| Tissue and Hygiene in Singapore - Industry Overview | 21 | 1 |
| Executive Summary | 21 | 1 |
| Premiumisation fuels growth with consumers encouraged to trade up | 21 | 1 |
| Key Data Insights | 21 | 1 |
| Key Industry Trends | 21 | 1 |
| Chart 20 | 21 | 1 |
| Premiumization | 21 | 1 |
| Convenience | 21 | 1 |
| Sustainability | 21 | 1 |
| RETAIL ADULT INCONTINENCE IN SINGAPORE | 22 | 1 |
| Industry Performance | 22 | 1 |
| Premiumisation fuels growth with consumers encouraged to trade up | 22 | 1 |
| Graph - RETAIL ADULT INCONTINENCE IN SINGAPORE | 23 | 1 |
| RETAIL ADULT INCONTINENCE IN SINGAPORE | 24 | 1 |
| Graph - Chart 22 NTPM Advances Sustainable Tissue Production | 24 | 1 |
| Private label is becoming more sophisticated | 24 | 1 |
| Graph - RETAIL ADULT INCONTINENCE IN SINGAPORE | 25 | 1 |
| Graph - Chart 24 Value Sales of Tissue and Hygiene 2020-2030 | 25 | 1 |
| RETAIL ADULT INCONTINENCE IN SINGAPORE | 26 | 1 |
| Graph - Chart 25 Value Sales of Tissue and Hygiene by Category 2025 | 26 | 1 |
| Brands invest in ultra-soft designs as comfort sets new benchmarks | 26 | 1 |
| RETAIL ADULT INCONTINENCE IN SINGAPORE | 27 | 1 |
| Eco-friendly launches gain traction as green credentials become the norm | 27 | 1 |
| Digital convenience and e-commerce reshape shopper habits and competition | 27 | 1 |
| RETAIL ADULT INCONTINENCE IN SINGAPORE | 28 | 1 |
| Graph - Chart 26 Forecast Value Sales of Tissue and Hygiene 2020-2030 | 28 | 1 |
| Graph - Chart 27 Forecast Value Sales of Tissue and Hygiene by Category 2025-2030 | 28 | 1 |
| RETAIL ADULT INCONTINENCE IN SINGAPORE | 29 | 1 |
| Forecast Sales of Tissue and Hygiene by Category | 29 | 1 |
| Graph - Retail SGD million Current Value RSP CAGR 2025-2030 | 29 | 1 |
| Competitive Landscape | 29 | 1 |
| Kimberly-clark and unicharm sustain lead as emerging brands gain ground | 29 | 1 |
| RETAIL ADULT INCONTINENCE IN SINGAPORE | 30 | 1 |
| Purpose-led brands drive momentum | 30 | 1 |
| Graph - Chart 29 Company Shares of Tissue and Hygiene 2025 | 30 | 1 |
| RETAIL ADULT INCONTINENCE IN SINGAPORE | 31 | 1 |
| Graph - Chart 30 Brand Shares of Tissue and Hygiene 2025 | 31 | 1 |
| Table/Chart: Company Shares of Tissue and Hygiene % Share (GBO) - Retail Value RSP - 2025 | 31 | 1 |
| Table/Chart: Tabular Data Analysis | 31 | 1 |
| RETAIL ADULT INCONTINENCE IN SINGAPORE | 32 | 1 |
| Brand Shares of Tissue and Hygiene | 32 | 1 |
| Channels | 32 | 1 |
| Supermarkets retain dominance as shoppers value bulk and choice | 32 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP 2025 | 32 | 1 |
| Table/Chart: Tabular Data Analysis | 32 | 1 |
| RETAIL ADULT INCONTINENCE IN SINGAPORE | 33 | 1 |
| E-commerce accelerates with digital value bundles and privacy | 33 | 1 |
| Online exclusives and digital services reshape brand competition | 33 | 1 |
| RETAIL ADULT INCONTINENCE IN SINGAPORE | 34 | 1 |
| Graph - Retail Channels for Tissue and Hygiene Retail Value RSP 2020-2025 | 34 | 1 |
| Graph - Chart 32 Economic Context for Tissue and Hygiene | 34 | 1 |
| RETAIL ADULT INCONTINENCE IN SINGAPORE | 35 | 1 |
| Political | 35 | 1 |
| Graph - Economic | 35 | 1 |
| Technological | 35 | 1 |
| Graph - Chart 33 Real Gdp Growth 2020-2030 | 35 | 1 |
| RETAIL ADULT INCONTINENCE IN SINGAPORE | 36 | 1 |
| Inflation | 36 | 1 |
| Graph - Annual Rates of Inflation % | 36 | 1 |
| Consumer Context | 36 | 1 |
| Population | 36 | 1 |
| Graph - Income and Expenditure | 36 | 1 |
| Lifestyles | 36 | 1 |
| RETAIL ADULT INCONTINENCE IN SINGAPORE | 37 | 1 |
| Graph - Population | 37 | 1 |
| Graph - Chart 37 Consumer Expenditure 2020-2030 | 37 | 1 |
| RETAIL ADULT INCONTINENCE IN SINGAPORE | 38 | 1 |
| Graph - Population by Generation Share of total population % | 38 | 1 |
| Country Reports Disclaimer | 38 | 1 |
