Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| Table/Chart: Tabular Data Analysis | 2 | 1 |
| RTD COFFEE IN VIETNAM | 3 | 1 |
| Table/Chart: 12 | 3 | 1 |
| Table/Chart: Tabular Data Analysis | 3 | 1 |
| RTD Coffee in Vietnam - Category Analysis | 4 | 1 |
| KEY DATA FINDINGS | 4 | 1 |
| 2025 DEVELOPMENTS | 4 | 1 |
| INDUSTRY PERFORMANCE | 4 | 1 |
| Rating performance for niche of rtd coffee in local market | 4 | 1 |
| RTD COFFEE IN VIETNAM | 5 | 1 |
| WHAT'S NEXT? | 5 | 1 |
| Despite Rating outlook, rtd coffee's reach will remain limited in vietnam | 5 | 1 |
| Innovation to focus on taste experience and functionality | 5 | 1 |
| RTD COFFEE IN VIETNAM | 6 | 1 |
| Sustainable packaging is predicted to further diversify in the future | 6 | 1 |
| COMPETITIVE LANDSCAPE | 6 | 1 |
| Ajinomoto co inc retains lead of consolidated competitive landscape | 6 | 1 |
| Smaller players make further gains, targeting urban consumers | 6 | 1 |
| CHANNELS | 6 | 1 |
| RTD COFFEE IN VIETNAM | 7 | 1 |
| Small local grocers continues to lose share to other channels | 7 | 1 |
| Viet thai livestreams delivery of new rtd coffee brand | 7 | 1 |
| CATEGORY DATA | 7 | 1 |
| Table 1 Off-trade Sales of RTD Coffee: Volume 2020-2025 | 7 | 1 |
| Table 2 Off-trade Sales of RTD Coffee: Value 2020-2025 | 7 | 1 |
| Table/Chart: million litres | 7 | 1 |
| Table/Chart: Tabular Data Analysis | 7 | 1 |
| Table/Chart: VND billion | 7 | 1 |
| RTD COFFEE IN VIETNAM | 8 | 1 |
| Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025 | 8 | 1 |
| Table/Chart: % volume growth | 8 | 1 |
| Table/Chart: Tabular Data Analysis | 8 | 1 |
| Table/Chart: Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025 | 8 | 1 |
| Table/Chart: Table 5 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025 | 8 | 1 |
| Table/Chart: Table 6 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025 | 8 | 1 |
| RTD COFFEE IN VIETNAM | 9 | 1 |
| Table 9 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030 | 9 | 1 |
| Table 11 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030 | 9 | 1 |
| Table/Chart: Tabular Data Analysis | 9 | 1 |
| Table/Chart: Table 8 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025 | 9 | 1 |
| Table/Chart: million litres | 9 | 1 |
| Table/Chart: Table 10 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030 | 9 | 1 |
| RTD COFFEE IN VIETNAM | 10 | 1 |
| COUNTRY REPORTS DISCLAIMER | 10 | 1 |
| Table/Chart: Table 12 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030 | 10 | 1 |
| Table/Chart: Tabular Data Analysis | 10 | 1 |
| Soft Drinks in Vietnam - Industry Overview | 11 | 1 |
| EXECUTIVE SUMMARY | 11 | 1 |
| Innovating for growth amidst economic caution and health trends | 11 | 1 |
| KEY DATA FINDINGS | 11 | 1 |
| INDUSTRY PERFORMANCE | 11 | 1 |
| Resilience for soft drinks despite economic pressures | 11 | 1 |
| RTD COFFEE IN VIETNAM | 12 | 1 |
| Premium-positioned carbonated soft drink cela focuses on functionality | 12 | 1 |
| Rising health concerns drive up sales of reduced sugar options | 12 | 1 |
| WHAT'S NEXT? | 12 | 1 |
| RTD COFFEE IN VIETNAM | 13 | 1 |
| Sustainability efforts to increasingly shape future development | 13 | 1 |
| COMPETITIVE LANDSCAPE | 13 | 1 |
| Suntory pepsico retains leadership with wide portfolio and marketing efforts | 13 | 1 |
| RTD COFFEE IN VIETNAM | 14 | 1 |
| Masan group benefits from partnership with major football club | 14 | 1 |
| CHANNELS | 14 | 1 |
| Proximity to neighbourhoods drives popularity of small local grocers | 14 | 1 |
| Retail e-commerce makes further share gains in 2025 | 14 | 1 |
| RTD COFFEE IN VIETNAM | 15 | 1 |
| Foodservice VS retail split | 15 | 1 |
| MARKET DATA | 15 | 1 |
| Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020- 2025 | 15 | 1 |
| Table/Chart: Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025 | 15 | 1 |
| Table/Chart: Tabular Data Analysis | 15 | 1 |
| Table/Chart: % volume growth | 15 | 1 |
| Table/Chart: Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025 | 15 | 1 |
| RTD COFFEE IN VIETNAM | 16 | 1 |
| Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025 | 16 | 1 |
| Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025 | 16 | 1 |
| Table/Chart: % current value growth | 16 | 1 |
| Table/Chart: Tabular Data Analysis | 16 | 1 |
| Table/Chart: Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025 | 16 | 1 |
| Table/Chart: % volume analysis | 16 | 1 |
| Table/Chart: Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025 | 16 | 1 |
| RTD COFFEE IN VIETNAM | 17 | 1 |
| Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025 | 17 | 1 |
| Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025 | 17 | 1 |
| Table/Chart: Tabular Data Analysis | 17 | 1 |
| Table/Chart: % value analysis | 17 | 1 |
| Table/Chart: million litres | 17 | 1 |
| Table/Chart: Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025 | 17 | 1 |
| RTD COFFEE IN VIETNAM | 18 | 1 |
| Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025 | 18 | 1 |
| Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025 | 18 | 1 |
| Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025 | 18 | 1 |
| Table/Chart: Tabular Data Analysis | 18 | 1 |
| Table/Chart: Off-trade Sales of Soft Drinks by Category: Value 2020-2025 | 18 | 1 |
| Table/Chart: % current value growth | 18 | 1 |
| Table/Chart: million litres | 18 | 1 |
| RTD COFFEE IN VIETNAM | 19 | 1 |
| Table/Chart: Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025 | 19 | 1 |
| Table/Chart: Tabular Data Analysis | 19 | 1 |
| RTD COFFEE IN VIETNAM | 20 | 1 |
| Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025 | 20 | 1 |
| Table/Chart: Tabular Data Analysis | 20 | 1 |
| RTD COFFEE IN VIETNAM | 21 | 1 |
| Table/Chart: Tabular Data Analysis | 21 | 1 |
| Table/Chart: Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025 | 21 | 1 |
| RTD COFFEE IN VIETNAM | 22 | 1 |
| Table/Chart: Co, The) Mirinda (PepsiCo Inc) | 22 | 1 |
| Table/Chart: Tabular Data Analysis | 22 | 1 |
| Table/Chart: % off-trade | 22 | 1 |
| RTD COFFEE IN VIETNAM | 23 | 1 |
| Table/Chart: Tabular Data Analysis | 23 | 1 |
| RTD COFFEE IN VIETNAM | 24 | 1 |
| Table/Chart: Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025- 2030 | 24 | 1 |
| Table/Chart: Tabular Data Analysis | 24 | 1 |
| Table/Chart: Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030 | 24 | 1 |
| Table/Chart: Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030 | 24 | 1 |
| Table/Chart: Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025- 2030 | 24 | 1 |
| RTD COFFEE IN VIETNAM | 25 | 1 |
| Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030 | 25 | 1 |
| Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030 | 25 | 1 |
| Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030 | 25 | 1 |
| Table/Chart: million litres | 25 | 1 |
| Table/Chart: Tabular Data Analysis | 25 | 1 |
| Table/Chart: % volume growth | 25 | 1 |
| Table/Chart: VND billion | 25 | 1 |
| RTD COFFEE IN VIETNAM | 26 | 1 |
| APPENDIX | 26 | 1 |
| Fountain sales in vietnam | 26 | 1 |
| COUNTRY REPORTS DISCLAIMER | 26 | 1 |
| Table/Chart: Tabular Data Analysis | 26 | 1 |
| Table/Chart: Table 40 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030 | 26 | 1 |
| Table/Chart: Table 41 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030 | 26 | 1 |
| RTD COFFEE IN VIETNAM | 27 | 1 |
| SOURCES | 27 | 1 |
| Graph - Summary 1 Research Sources | 27 | 1 |
| Table/Chart: Summary 1 Research Sources | 27 | 1 |
| Table/Chart: Tabular Data Analysis | 27 | 1 |
| Graph - RTD COFFEE IN VIETNAM | 28 | 1 |
| Table/Chart: Tabular Data Analysis | 28 | 1 |
| RTD COFFEE IN VIETNAM | 29 | 1 |
| Graph - Source: Euromonitor International | 29 | 1 |
